Tailwind - the scheduler that used to be great
I have used Tailwind since 2017 in different capacities as Pinterest (and Tailwind itself) has changed over time. I used to use the …
Starting at $14.99 per month
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What is Tailwind?
Tailwind is a social media marketing solution built specifically for Pinterest marketing. It provides features such as scheduled pins, analytics, and scalable Pinterest activity.
Recent Reviews
Popular Features
- Workflow management (8)9.595%
- Pinterest (10)9.090%
- Content planning and scheduling (10)8.080%
- Content optimization (10)7.171%
Reviewer Pros & Cons
Pricing
Pinterest Plus
$14.99
Cloud
per month
Instagram Plus
$14.99
Cloud
per month
Tailwind Create
$119.88
Cloud
billed annually
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Features
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Product Details
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- Tech Details
- FAQs
What is Tailwind?
Tailwind Video
Tailwind Create - Users React to the Fastest Way to Create Gorgeous Pinterest Designs
Tailwind Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Frequently Asked Questions
Tailwind is a social media marketing solution built specifically for Pinterest marketing. It provides features such as scheduled pins, analytics, and scalable Pinterest activity.
Reviewers rate Automated routing and prioritization and Paid media management and Campaigns and promotions highest, with a score of 10.
The most common users of Tailwind are from Small Businesses (1-50 employees).
Comparisons
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Reviews and Ratings
(31)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
- Recommendations
Tailwind has proven to be an essential tool for marketing, design, and public relations teams within organizations. Its primary function is to manage Pinterest activity for websites, making it easier to stay active and promote community engagement while producing great content for clients. By allowing stress-free planning and posting on social media platforms, Tailwind connects users to the communities they serve.
One of the key use cases of Tailwind is its ability to schedule pins on Pinterest at set intervals throughout the day. This feature solves the problem of scheduling pins, which was not previously possible with other scheduling sites. By strategically pinning on Pinterest, users are able to gain recognition and preference in others' feeds, ultimately resulting in increased traffic and leads for their websites.
In addition to Pinterest, Tailwind also serves as a valuable tool for planning and scheduling Instagram posts. Users appreciate the software's ability to create and schedule posts well in advance, allowing for more thoughtful and strategic content planning. This feature enables collaboration with other businesses, bloggers, and influencers, facilitating growth and exposure on social media platforms.
Furthermore, Tailwind helps users find unique and relevant content to share with their followers while discovering content from others in the same niche. This ensures that social media pages are consistently updated with fresh and relevant content on a regular schedule. With the automation of manual work and saving time, Tailwind has become an indispensable tool for many organizations.
While the majority of users highly appreciate the features offered by Tailwind, there are some who have evaluated the product's price point in relation to its benefits. For these users, automating Pinterest scheduling and looping were highly valued but did not outweigh the perceived cost of the software.
User-Friendly Interface: Users have consistently praised the user-friendly interface of Tailwind, with many stating that it sets the software apart from other complicated and stressful programs in the market. The intuitive design makes scheduling posts, staying connected with the community, and navigating through various features effortless.
Helpful Tutorial Videos: Several reviewers have found the tutorial videos provided by Tailwind to be incredibly helpful in getting started and maximizing their use of the software. These step-by-step guides serve as valuable resources for understanding all the features and functionalities offered by Tailwind.
Effective Scheduling Tools: Many users appreciate Tailwind's powerful scheduling tools, including its ability to determine the best time to pin and automate pinning. This feature saves users guesswork and allows them to be more active on platforms like Pinterest. Additionally, users value being able to schedule pins at preferred times, reschedule pins automatically, and loop pins to ensure regular showcasing of their best content on boards.
Limited Platform Support: Some users have expressed dissatisfaction with Tailwind's limited support for platforms, as it may not meet the needs of those looking for an all-inclusive platform manager.
Lack of Sales/Engagement Impact: Several users have reported that they did not see a noticeable increase in sales or page views after using Tailwind, making it difficult to justify paying for the service.
Usability and Interface Issues: Users have found the user interface of Tailwind to be less intuitive than expected and have pointed out various usability issues such as inconvenient screen switching when uploading images, difficulty adding pins to the Tailwind queue, and non-user-friendly link placement in posts.
Users of Tailwind have made several recommendations based on their experience with the platform. The three most common recommendations are:
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Give it a try: Users highly recommend trying out Tailwind, emphasizing its user-friendly interface and ease of use. They suggest taking advantage of the step-by-step tutorial to become familiar with the platform and its features.
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Upgrade to the Plus subscription: Many users suggest upgrading to the paid Plus subscription to access more in-depth analytics. They find these advanced analytics beneficial for monitoring social media performance and optimizing their strategies.
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Test out the free trial: Users recommend taking advantage of the free trial offered by Tailwind to get a feel for the platform before committing to a subscription. This allows users to explore the features, automation capabilities, and assess if it aligns with their specific needs.
Overall, users highly recommend Tailwind as a tool for automating Pinterest activity, organizing social media accounts, and boosting one's career.
Attribute Ratings
Reviews
(1-5 of 5)Companies can't remove reviews or game the system. Here's why
December 06, 2019
Tailwind for Small, Up and Coming, Business
We use Tailwind to manage our Pinterest activity for our website. We have found that it is difficult to manage multiple social media accounts, stay active, promote community, and still produce great content for our clients. Through using Tailwind, we can do all of these things with ease. I am the primary user of Tailwind in our company because I am in charge of all social media posting. I am thankful for a program that creates stress-free planning and posting, as well as connecting to the community we serve.
- Smart Loop is an online businesses BEST FRIEND. It makes promoting your product so easy and stress-free. I created our smart loop, and now I can add to it when we have success with a new post as well as schedule posts from the community.
- The interface of the program is extremely user-friendly. It makes scheduling posts, and as I've already stated, staying connected with the community, an absolute breeze!
- Tutorial videos on Tailwind are incredibly helpful. They walk you step by step through the features of Tailwind, so you don't miss a thing. They are always there for reference too, which is nice. This has been so helpful, so I didn't have to dedicate hours of learning a new product, but instead, it got straight to helping our business.
- The main menu could be a little more basic, then offering options to navigate away from the main screen. I feel the main screen jumps right into the product, which can be a bit overwhelming.
- The community features are nice, but it does take a bit of time to build your tribe. Perhaps there could be an algorithm that creates a tribe you can look through based on your content.
2
I primarily use Tailwind as the Virtual Assistant for Health and Wellness, but my supervisor also uses it to monitor what we have placed on our Smart Loop - making sure we are promoting exactly what we want to promote.
100%
10.0
100%
10.0
100%
10.0
100%
10.0
100%
10.0
100%
10.0
100%
10.0
- Definitely an ROI - We have increased our clicks on our website due to traffic from Pinterest, primarily from our Smart Loop.
- We have increased Pinterest following due to our intensive use of Smart Loop, which has led to #1 (increased website traffic).
- Organization and time management has been a massive advantage of utilizing Tailwind. Because I can set Smart Loop and not worry about it, I can dedicate my time to other areas of the business.
December 02, 2019
Social Media for Recruitment
We use Tailwind to raise Mental Health Awareness, as it directly relates to our clients, and also as a means of recruiting on social media platforms such as Pinterest. Overall, interested candidates see our social media pages and see what we are passionate about, the events we are a part of and want to be a part of our organization. Through the utilization of Tailwind, we can keep our social media page updated and active without dedicating too much time to scrolling on Pinterest or stressing about how many pins to post each day.
- The extension for Chrome and Safari has been EXTREMELY helpful. Through research and continuing education, we frequently see information we'd like to share with our audience and the extension has made this so easy.
- The SmartLoop feature is great for times when we get busy and may not have the time to add new things to our queue. I know even if I had zero time to devote to social media that day, I was still active and getting information to our candidates.
- Interface is extremely user friendly. A lot of time these programs that are supposed to help us and bring ease to our workload are so complicated and intense that they cause more stress than they relieve. This is not true with Tailwind. Tailwind is easy to use and truly does take a load of stress off us as an organization.
- I can not wait for the day that Tailwind has a functionality for Twitter and Facebook, this would be my number one item for improvement.
5
These employees are primarily a part of our recruitment and retention team, as well as our public relations and media teams. I think all our employees benefit from Tailwind as it helps us attract prime candidates for the organization.
90%
9.0
100%
10.0
100%
10.0
100%
10.0
100%
10.0
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10.0
- Such a positive impact as it has definitely helped us grow our audience, our workplace community, and our overall following on social media.
- Return on Investment for sure because it has brought in several new employees.
July 17, 2019
Grow your Pinterest account with ease!
We use Tailwind to schedule our Pinterest and Instagram posts well in advance. We also use it to collaborate with other business owners, bloggers, and influences to find unique and relevant content that our followers would enjoy and to share our content, that may be relevant to other businesses, in the same niche. Tailwind allows us to provide fresh and relevant content on a continual / regular schedule - something you can't always do when you are scheduling manually the day of.
- Tailwind posts all of your scheduled "Pins" on Pinterest as "new" pins.
- Tailwind provides appropriate, popular, and relevant hashtags when you schedule an Instagram post.
- Tailwind's development team listens to its users and they are continually looking for ways to improve and optimize their platform.
- Tailwind provides a lot of good tips and information on their YouTube channel about the best way to optimize your Pinterest account, and their application makes it super easy to do.
- Occasionally Tailwind's load time is slow. If you have a large number of pins saved in drafts scrolling through the content and pages can be time-consuming.
- Tailwind provides an amazing opportunity to collaborate with other bloggers, writers, business owners, influences, etc. through their "Tribes." However, the built-in chat feature, through which you communicate with fellow Tribe Members, can be hard to follow and keep up with -- so we oftentimes miss important messages from fellow tribe members.
- If you're like us and want to check the link for every single pin that you "repin" to ensure you're not sending your readers to spam... it can be very time consuming because you have to make multiple clicks from within the scheduler to find out where the pin link directs you.
1
Our marketing "team" is currently a one-man show and we're able to keep it that way, for now, because of the time that Tailwind has saved us. This person is responsible for ensuring our social media outlets are providing unique, relevant, and fresh content to our followers. Utilizing tools like Tailwind makes this much easier to do. It makes scheduling "pins" on Pinterest and "posts" on Instagram very easy. Tailwind takes the guesswork out of when the best time is to schedule your pints are too... which saves us not only time but money, and ensures we're posting at the best times to ensure our fans see posts that we know they don't want to miss.
46.66666666666667%
4.7
77.5%
7.8
50%
5.0
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75%
7.5
65%
6.5
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- Tailwind has saved us tons of time. We can plan out an entire month of posting in just a few hours.
- Growing our Pinterest views and followers was one of our goals. Since using Tailwind, our monthly views on Pinterest have grown over 2.8 million on a steady/regular basis and we've gained over 1500 new followers.
- Our content has had more engagement and we've had more clicks FROM Pinterest and Instagram to our website since using Tailwind. This has resulted in more sales... and therefore more revenue. Tailwind has paid for itself over and over.
There really aren't a lot of products that directly compare with Tailwind. They are kind of in a boat of their own. The closest comparison would probably be Planoly. However, Planoly is more Instagram focused and Tailwind, while it also offers Instagram, is more Pinterest focused. Planoly may be a little easier to use, but it doesn't offer near the features that Tailwind offers.
I use Tailwind to create and schedule my organization's Instagram posts. As a one-person marketing department for a small independent school, I have a lot of roles and responsibilities to juggle, and being able to batch schedule our Instagram posts is a huge help to me. Tailwind helps me be more thoughtful and strategic about our Instagram posts.
- One of the very few tools that allows you to preschedule Instagram posts.
- Suggested hashtag feature is very helpful.
- I wish you could do multi-image posts on Instagram.
- I would love even more depth in the suggested hashtag function, with clusters of related hashtags I could easily add.
1
As the only person in my organization who uses Tailwind, I cover all of the marketing, social media management, community engagement, and fundraising responsibilities. Since I wear a lot of hats, it's extremely useful to have automation tools like Tailwind at my fingertips.
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87.5%
8.8
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87.5%
8.8
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6.7
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6.0
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8.0
- I've been able to be more consistent in my Instagram posting.
- Growing Instagram audience by strategic hashtagging.
- Keeping community engagement high with compelling posts.
- Buffer and Hootsuite Pro
When I was looking for a solution for Instagram, neither Buffer nor Hootsuite were offering the ability to post directly to Instagram. That may have changed recently, but in my opinion, Tailwind is a much more user-friendly, less (unnecessarily) complex solution for Instagram management. I don't need a ton of in-depth analytics; I just need to be able to be efficient, consistent and engaging in my posts. Tailwind allows me to do that without getting bogged down in all the bells and whistles on Hootsuite or Buffer.
December 28, 2018
Great Idea & Well Organized (But, Did Not See Any ROI)
I sell sheet music on my education website and an overwhelming majority of my traffic comes from Pinterest. Like all things social media related, Pinterest has its method of preferring your pins to show to others and one way that it does this is by rewarding you the more active you are. This means that the more you pin, the more preference you get in other people's feeds. Tailwind helps you gain recognition on Pinterest by strategically pinning for you at set intervals throughout the day. I wanted to maximize my presence on Pinterest since this was the proven traffic source for my website so I tried out Tailwind to help promote my website.
- Tailwind takes the guesswork out of when to know the best time to pin (there are higher yield pinning times and they have figured this out for you).
- Tailwind automates pinning so you can receive preference from Pinterest as a more active user and have your pins shown to more people.
- Tailwind also does it's best to reach out and educate you about how to get the most out of their service.
- The honest truth is that I just did not see an increase in my sales which is the ultimate litmus test if a service is working. Maybe I just did not give it enough time? Maybe my market is just too small to receive the benefits from this service?
- Also, I truly did not see dramatic increases in my page views. Nothing elevated to numbers that would have made it worthwhile for me to extend my free trial into a paid membership. Again, that could be for reasons listed above.
1
My organization uses Tailwind for advertising, promotion, educating, gaining a brand presence and as a funnel to direct patrons to our website.
Pinterest (which is what Tailwind specializes in) directs about 90% of my website traffic and we chose to explore Tailwind as a way to advertise our website and direct prospects to our website.
Pinterest (which is what Tailwind specializes in) directs about 90% of my website traffic and we chose to explore Tailwind as a way to advertise our website and direct prospects to our website.
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95%
9.5
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10.0
72.5%
7.3
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10.0
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8.3
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- Tailwind effortlessly increased my presence on Pinterest.
- Tailwind requires some learning from the user but overall is pretty easy to figure out.
- Tailwind did not increase my ROI.
- Tailwind slightly increased my Pinterest views and followers but not enough for me to extend beyond the free trial.