Skip to main content
TrustRadius
Talkwalker by Hootsuite

Talkwalker by Hootsuite

Overview

What is Talkwalker by Hootsuite?

Talkwalker is a consumer intelligence company that bring sin data from 30+ social networks, 150 million websites, and 100 data partners to give customers a unified view of their consumers. Talkwalker is a Hootsuite solution since the 2024 acquisition.

Read more

Learn from top reviewers

Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Return to navigation

Pricing

View all pricing
N/A
Unavailable

What is Talkwalker by Hootsuite?

Talkwalker is a consumer intelligence company that bring sin data from 30+ social networks, 150 million websites, and 100 data partners to give customers a unified view of their consumers. Talkwalker is a Hootsuite solution since the 2024 acquisition.

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttp://www.talkwalker.com/en/resources/…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

62 people also want pricing

Alternatives Pricing

What is Brandwatch?

Brandwatch, from Cision (acquired February 2021) is an enterprise social intelligence platform that is designed to allow brands to listen and analyze online conversation to extract meaningful insights, inform their business decisions and understand more about the return on their marketing spend.

What is Parse.ly?

Parse.ly is a content optimization platform for online publishers. It provides in-depth analytics and helps maximize the performance of the digital content. It features a dashboard geared for editorial and business staff and an API that can be used by a product team to create personalized or…

Return to navigation

Product Demos

Talkwalker Now! (demo and free trial on this new launch)

YouTube
Return to navigation

Product Details

What is Talkwalker by Hootsuite?

Talkwalker is a consumer intelligence company that bring sin data from 30+ social networks, 150 million websites, and 100 data partners to give customers a unified view of their consumers. Talkwalker is a Hootsuite solution since the 2024 acquisition.


The platform incorporates five products:

  • Social Listening

  • Social Benchmarking

  • Media Monitoring

  • Customer Feedback Analytics

  • Audience Insights

Blue Silkâ„¢ AI drives Talkwalker's capabilities. It uses the company's NLP and Generative AI technology to enrich the data, categorize it, and surface the most actionable insights.


Talkwalker's platform boasts users among over 2,500 brands.

Talkwalker by Hootsuite Features

  • Supported: Flexible dashboards
  • Supported: APIs
  • Supported: Individual Alerts
  • Supported: Customizable filters
  • Supported: Backdata up to year
  • Supported: Results can be sorted by relevance or engagement
  • Supported: Results can be exported to PowerPoint, Word, Excel, CSV, RSS
  • Supported: Identify influencers
  • Supported: Automated sentiment analysis in 29 languages
  • Supported: Twitter Certified Product
  • Supported: Integrations with third party analytics tools

Talkwalker by Hootsuite Videos

How Talkwalker Pro helps marketers save time and effort tracking, analyzing and managing their online presence and campaigns
Talkwalker: social media monitoring and analytics tool.
Talkwalker Customer Testimonials at Client Day 2017

Talkwalker by Hootsuite Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Mobile Web
Supported CountriesGlobal

Frequently Asked Questions

Talkwalker is a consumer intelligence company that bring sin data from 30+ social networks, 150 million websites, and 100 data partners to give customers a unified view of their consumers. Talkwalker is a Hootsuite solution since the 2024 acquisition.

Brandwatch, Salesforce Marketing Cloud Social Studio (retiring), and Engagor (discontinued) are common alternatives for Talkwalker by Hootsuite.

Reviewers rate Support Rating highest, with a score of 8.

The most common users of Talkwalker by Hootsuite are from Mid-sized Companies (51-1,000 employees).
Return to navigation

Comparisons

View all alternatives
Return to navigation

Reviews and Ratings

(42)

Reviews

(1-5 of 11)

Powerful all round monitoring and analysis suite

Rating: 10 out of 10
March 29, 2018
JC
Vetted Review
Verified User
Talkwalker by Hootsuite
3 years of experience
Talkwalker is primarily used in Ebiquity's Communications Insight team, supporting client briefs from a range of verticals. The tool is also used to support and measure the success our own in-house marketing effort as well as supplement work conducted by other teams in the company. The Communications Insight team helps brands make sense of the world around them in all media: how they are they portraying themselves in paid media, how do they used owned media assets to support this portrayal and how do we as consumers respond to this image and our interaction with the brand. Talkwalker helps us effectively evaluate the owned and earned media spaces, at a global scale, so we can give clients a complete overview of their - and their competitors' - media activities in a holistic way.
  • Truly global listening platform - monitor a deep range of media types from all over the world. Particularly strong in supporting competitive monitoring and analysis briefs across regions and countries. It monitors content in original language which I believe is a very strong monitoring factor.
  • Easy to use yet powerful dashboard visualisations - the dashboard interface is among the best I have seen. While it can accomplish many things, and under the hood is a very powerful and complex tool, the user interface is very intuitive, slick, quick and packed with all the KPIs you could want.
  • Customisation of the tool is a great feature. You can build your own dashboard and reporting spaces to suit your needs. You can schedule alerts from the system in a variety of outputs to keep you up to date with the latest events.
  • Customer support & technological advancement - the team at Talkwalker are highly proficient, always willing to support our every need, however big or small. Talkwalker aim to release around 4 software updates each year which means the platform is always full of the latest data visualisations and monitoring technologies
  • Having 'traditional' media monitored alongside social as well as owned media assets in one dashboard space is invaluable to help brands understand where their media footprint lies and how they perform in each media set, relative to the others.
  • AI - Talkwalker has introduced greater AI capabilities recently which means the capability of the tool in monitoring is ever-increasing, and the accuracy of targeting content and sentiment analysis is improving. The Visual Insights and image recognition technology is a really strong feature, and a very welcome addition to the monitoring aspect
Cons
  • The sentiment analysis has improved vastly in recent months - the adoption of AI and machine learning has greatly helped - but there is always room for improvement. Having said that, I don't believe there is any listening tool out there which can claim to be totally accurate in this regard
  • While the user interface is intuitive, to first-time users the idea of programming searches and manipulating the dashboard space may seem daunting, purely because it is so comprehensive, powerful and has such deep capability. Trust me, it becomes second nature to use very quickly!
  • Ability to adopt and monitor new social networks - Talkwalker has worked hard to include social platforms from China in recent months. Given that the nature of social media use is always evolving, it would be good to see these platforms added to the media mix as quickly as possible
We do a lot of global competitive monitoring so Talkwalker is particularly well suited for this task. The ability to unlock historical content quickly is also a strength as we are often required to take a retrospective look at brand activity in the media. Competitive benchmarking is a strong point of the tool and the sheer quantity of media titles available (150m+) means we can rely on Talkwalker to gather a comprehensive sample of content and apply a strong set of KPIs to it. While Talkwalker's strength is in monitoring and analysis, it does not feature any publishing capabilities (except without third party plug in via Hootsuite, I believe), so any marketers wishing to monitor and publish may find it lacking on that front.

Talkwalker: a product I recommend to my clients

Rating: 10 out of 10
May 18, 2015
PS
Vetted Review
Verified User
Talkwalker by Hootsuite
1 year of experience
Before reviewing Talkwalker, let me describe my activity. I am the founder of suntriangle insights, a consultancy that helps PR agencies and companies implement and optimize their media measurement systems. In that capacity, I have tested innumerable traditional and social media monitoring and analysis platforms, including all of Talkwalker's major competitors.
  • UX: the product is incredibly easy and intuitive to learn, use and navigate
  • Content: great job at incorporating social, online, and broadcast feeds, with ever more sources being added to the mix
  • Analytics: one word: WOW. All major online and social media metrics are tracked within the platform and can be added to any report
  • Dashboards & reports: incredibly easy and flexible to build, customize, and ,modify dashboards and publish reports
  • Compatibility with other platforms and external analytics engines: Talkwalker is extremely flexible and comprehensive in how it makes data available to use in other platforms, from programmatic access to downloads in pretty much every available format.
  • Search, sorting and filtering: top notch. Talkwalker has endless filtering and sorting capabilities, making it extremely easy to zero in on relevant coverage and filter out noise.
Cons
  • Human analysis: programs built around human analysis tend to require advanced custom scoring options. These exist in Talkwalker, but using can become a little cumbersome when analyzing large quantities of articles. Then again, Talkwalker's exporting capabilities make it easy to feed the content into a specialized scoring platform.
Talkwalker is particularly well-suited for people who want to monitor multiple media types at a time and rely on online and social media metrics to inform their decision-making.

Talkwalker's searching, filtering and sorting capabilities make it extremely easy for users who like to cross-references subsets of coverage to uncover actionable insights.

Talkwalker a brilliant social media monitoring platform

Rating: 9 out of 10
December 17, 2014
AC
Vetted Review
Talkwalker by Hootsuite
3 years of experience
We are reseller of the product on the Italian market.
  • Effective reporting capabilites
  • Ease of use, user friendliness
  • Flexibility
Cons
  • Talkwalker is basically a monitoring tool, so all functions are on the listen and analyze side of the equation. It's really powerful in that domain, but if you want to use it you should simply be aware of that.
Brilliant for monitoring, not an engagement platform.

Great Functionality & It's Free!

Rating: 8 out of 10
June 12, 2019
Talkwalker is currently being used by our Creative and Marketing teams. More specifically, our company uses Talkwalker for monitoring brand mentions and backlinks coming in from all across the internet. It addresses the main brand monitoring problem that our company has: it's difficult to know what other influencers and websites are saying about your brand without effective listening software.
  • Its email updates are convenient.
  • Your query can be very specific.
  • It has an unlimited amount of variations, even in the free version.
Cons
  • It does not catch everything.
  • Ineffective in certain cases.
  • Not very user-friendly.
Talkwalker is especially well-suited for SEO newcomers whose main purpose is to get a general idea of what people are saying about them around the world and across the internet. Talkwalker is not very appropriate for more advanced SEO, particularly those who wish to capture upwards of 80% of brand mentions and backlinks.

TalkWalker Free Alerts Are a No-Brainer for Small Businesses

Rating: 9 out of 10
November 29, 2019
Vetted Review
Verified User
Talkwalker by Hootsuite
1 year of experience
I currently use Talkwalker to monitor social media for mentions of me and my company. It helps me stay abreast of what's happening on different social media channels. Social listening is becoming increasingly important as we need to be aware of who is talking about us and what they are saying.
  • Talkwalker helps you monitor online mentions so you can stay aware of what's being said about your company. Social listening is more important than ever.
  • Talkwalker also helps you delve deeper into the social insights to track patterns and give you data that can be helpful in the future as you plan your marketing efforts.
  • Talkwalker is one of the only products like it that incorporates AI and is, according to some, on the cutting edge in its field.
Cons
  • I find that the social mention reports I get are sometimes off-target. So it could do a better job of tailoring them to me and my company specifically.
  • If anything, there may be too much data. You need to discern what's most useful for you. It could be overwhelming until you do.
  • It's pretty expensive. Good, but expensive.
The free Talkwalker alerts are accessible to everyone and a nice way to try to keep track of who is talking about you online. The paid version is expensive so it wouldn't be a fit for smaller businesses. For larger businesses that can invest the time to learn to use the tool, Talkwalker could be a trusted resource.
Return to navigation