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Talkwalker by Hootsuite

Talkwalker by Hootsuite

Overview

What is Talkwalker by Hootsuite?

Talkwalker is a consumer intelligence company that bring sin data from 30+ social networks, 150 million websites, and 100 data partners to give customers a unified view of their consumers. Talkwalker is a Hootsuite solution since the 2024 acquisition.

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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

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Pricing

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What is Talkwalker by Hootsuite?

Talkwalker is a consumer intelligence company that bring sin data from 30+ social networks, 150 million websites, and 100 data partners to give customers a unified view of their consumers. Talkwalker is a Hootsuite solution since the 2024 acquisition.

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttp://www.talkwalker.com/en/resources/…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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What is Brandwatch?

Brandwatch, from Cision (acquired February 2021) is an enterprise social intelligence platform that is designed to allow brands to listen and analyze online conversation to extract meaningful insights, inform their business decisions and understand more about the return on their marketing spend.

What is Act-On?

Act-On is an adaptive marketing platform designed to drive personal and purposeful multi-channel marketing. Its foci are inbound and outbound marketing, for enabling a tighter alignment with sales and turning data into actionable insights.

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Product Demos

Talkwalker Now! (demo and free trial on this new launch)

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Product Details

What is Talkwalker by Hootsuite?

Talkwalker is a consumer intelligence company that bring sin data from 30+ social networks, 150 million websites, and 100 data partners to give customers a unified view of their consumers. Talkwalker is a Hootsuite solution since the 2024 acquisition.


The platform incorporates five products:

  • Social Listening

  • Social Benchmarking

  • Media Monitoring

  • Customer Feedback Analytics

  • Audience Insights

Blue Silkâ„¢ AI drives Talkwalker's capabilities. It uses the company's NLP and Generative AI technology to enrich the data, categorize it, and surface the most actionable insights.


Talkwalker's platform boasts users among over 2,500 brands.

Talkwalker by Hootsuite Features

  • Supported: Flexible dashboards
  • Supported: APIs
  • Supported: Individual Alerts
  • Supported: Customizable filters
  • Supported: Backdata up to year
  • Supported: Results can be sorted by relevance or engagement
  • Supported: Results can be exported to PowerPoint, Word, Excel, CSV, RSS
  • Supported: Identify influencers
  • Supported: Automated sentiment analysis in 29 languages
  • Supported: Twitter Certified Product
  • Supported: Integrations with third party analytics tools

Talkwalker by Hootsuite Videos

How Talkwalker Pro helps marketers save time and effort tracking, analyzing and managing their online presence and campaigns
Talkwalker: social media monitoring and analytics tool.
Talkwalker Customer Testimonials at Client Day 2017

Talkwalker by Hootsuite Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Mobile Web
Supported CountriesGlobal

Frequently Asked Questions

Talkwalker is a consumer intelligence company that bring sin data from 30+ social networks, 150 million websites, and 100 data partners to give customers a unified view of their consumers. Talkwalker is a Hootsuite solution since the 2024 acquisition.

Brandwatch, Salesforce Marketing Cloud Social Studio (retiring), and Engagor (discontinued) are common alternatives for Talkwalker by Hootsuite.

Reviewers rate Support Rating highest, with a score of 8.

The most common users of Talkwalker by Hootsuite are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(42)

Reviews

(1-5 of 8)

Powerful all round monitoring and analysis suite

Rating: 10 out of 10
March 29, 2018
JC
Vetted Review
Verified User
Talkwalker by Hootsuite
3 years of experience
Talkwalker is primarily used in Ebiquity's Communications Insight team, supporting client briefs from a range of verticals. The tool is also used to support and measure the success our own in-house marketing effort as well as supplement work conducted by other teams in the company. The Communications Insight team helps brands make sense of the world around them in all media: how they are they portraying themselves in paid media, how do they used owned media assets to support this portrayal and how do we as consumers respond to this image and our interaction with the brand. Talkwalker helps us effectively evaluate the owned and earned media spaces, at a global scale, so we can give clients a complete overview of their - and their competitors' - media activities in a holistic way.
  • Truly global listening platform - monitor a deep range of media types from all over the world. Particularly strong in supporting competitive monitoring and analysis briefs across regions and countries. It monitors content in original language which I believe is a very strong monitoring factor.
  • Easy to use yet powerful dashboard visualisations - the dashboard interface is among the best I have seen. While it can accomplish many things, and under the hood is a very powerful and complex tool, the user interface is very intuitive, slick, quick and packed with all the KPIs you could want.
  • Customisation of the tool is a great feature. You can build your own dashboard and reporting spaces to suit your needs. You can schedule alerts from the system in a variety of outputs to keep you up to date with the latest events.
  • Customer support & technological advancement - the team at Talkwalker are highly proficient, always willing to support our every need, however big or small. Talkwalker aim to release around 4 software updates each year which means the platform is always full of the latest data visualisations and monitoring technologies
  • Having 'traditional' media monitored alongside social as well as owned media assets in one dashboard space is invaluable to help brands understand where their media footprint lies and how they perform in each media set, relative to the others.
  • AI - Talkwalker has introduced greater AI capabilities recently which means the capability of the tool in monitoring is ever-increasing, and the accuracy of targeting content and sentiment analysis is improving. The Visual Insights and image recognition technology is a really strong feature, and a very welcome addition to the monitoring aspect
Cons
  • The sentiment analysis has improved vastly in recent months - the adoption of AI and machine learning has greatly helped - but there is always room for improvement. Having said that, I don't believe there is any listening tool out there which can claim to be totally accurate in this regard
  • While the user interface is intuitive, to first-time users the idea of programming searches and manipulating the dashboard space may seem daunting, purely because it is so comprehensive, powerful and has such deep capability. Trust me, it becomes second nature to use very quickly!
  • Ability to adopt and monitor new social networks - Talkwalker has worked hard to include social platforms from China in recent months. Given that the nature of social media use is always evolving, it would be good to see these platforms added to the media mix as quickly as possible
We do a lot of global competitive monitoring so Talkwalker is particularly well suited for this task. The ability to unlock historical content quickly is also a strength as we are often required to take a retrospective look at brand activity in the media. Competitive benchmarking is a strong point of the tool and the sheer quantity of media titles available (150m+) means we can rely on Talkwalker to gather a comprehensive sample of content and apply a strong set of KPIs to it. While Talkwalker's strength is in monitoring and analysis, it does not feature any publishing capabilities (except without third party plug in via Hootsuite, I believe), so any marketers wishing to monitor and publish may find it lacking on that front.

Talkwalker - A worthy addition to a social intelligence tool kit

Rating: 8 out of 10
February 25, 2022
Vetted Review
Verified User
Talkwalker by Hootsuite
3 years of experience
We use Talkwalker to perform social listening analytics across a roster of our clients to monitor brand health, measure sentiment, identify potential crises, and reveal themes in audience conversation. Many of our scopes require regular social media monitoring to measure the impact of social efforts, campaigns, influencer partnerships, etc. Especially in the past year, our use of Talkwalker quick search has been instrumental in helping us keep our finger on the pulse of critical conversations that aren't specifically tied to one of our clients but can help our clients understand cultural/social/political moments.
  • Sentiment Analysis.
  • Visualizations.
  • Dashboard Creation and Sharing.
Cons
  • A recent update has made adding filters to the dashboard far more convoluted than necessary.
  • Many metrics are displayed as "3.4M", it would be great if you could hover over that number to see the full "3,371,000".
  • The tagging feature is buggy and often needs to be done twice to tag the mentions applied in the rule.
I would more likely recommend Talkwalker for someone who is monitoring many topics across one brand, as opposed to monitoring many brands and topics together. Talkwalker's strengths lie in comparing topics against each other. Talkwalker is also great when a client prefers to see a dashboard that is constantly reloading with new data but it can be harder to use in the topic analysis when comparing across several topics.

Immediate Impact on our Business with Brand Monitoring Services

Rating: 8 out of 10
February 23, 2022
Vetted Review
Verified User
Talkwalker by Hootsuite
5 years of experience
We use talkwalker internally to manage and monitor brand conversations and mentions for our clients at scale - we're able to quickly identify issues or problems that need to be addressed by our clients and track how brand perception changes over time. We also use talkwalker for their mentions feature which can track mentions of product, brand, employees, etc based on the custom filters setup.
  • Brand Management
  • Trend Analysis
  • Market Research
Cons
  • Improvements to Free Tools to supplement paid subscriptions
  • Talkwalker Alerts
We've seen great success setting up custom alerts for all of our clients to track brand mentions and monitor brand sentiment over time. We can also use their market research & trend assessments to improve targeting capabilities and ensure we're focused on priority topics online. It's helped us to get in front of the right customers more often.

Talkwalker with Me!

Rating: 10 out of 10
April 05, 2016
Vetted Review
Verified User
Talkwalker by Hootsuite
1 year of experience
We use Talkwalker in a few different ways: as a supplement or replacement to traditional desk research, monitoring crises situations, and keeping an eye on general brand reputation issues. We have been experimenting with a variety of uses and trying to find new and interesting ways to leverage the big data searches that are available through Talkwalker. We've been using it as a sort of canary in the coal mine to be alerted to increased engagement with negative reputation mentions, identifying influencers, and comparing past and present events on volume and sentiment.
  • The Boolean capabilities on the system are incredible. They're not only thorough but address things I never would have though possible, such as metrics. This allows a search to be as particular as you want it, especially if what the client is looking for is difficult to narrow down.
  • Their customer service is wonderful. Everyone is very accommodating, kind, and willing to receive suggestions or criticisms as they come. The company is looking to improve in every way they can, and wants feedback.
  • The tool is very flexible. There are many roads to the same place, which allows the data to be sliced and diced in all the ways the client needs with relative ease.
Cons
  • The system is complicated. With everything that you're able to do, it does come at the cost of simplicity. It definitely requires training and a high level of expertise to properly leverage what it can do.
  • The system can be slow. If you "ask" it to do too many things at once, it can get hung up and do the spin of doom.
I think the scenarios where there are big, broad ideas that the client wants to follow, such as an entire industry or social issue, then drill down to see where they and their competitors fit. Having the big data aspect allows for more insights in the long run, as the broader search can draw in things that wouldn't normally turn up in regular research, such as side conversations and influencers within the social community.

Talkwalker Review

Rating: 8 out of 10
October 15, 2019
Vetted Review
Verified User
Talkwalker by Hootsuite
1 year of experience
We use Talkwalker as a social listening and insight tool. It helps us monitor what is being said about our company and what type of sentiment is being discussed in terms of our work. We find it very helpful when developing content and when we need to know and learn more about the market we are in.
  • In-depth reports
  • Previews listening
  • Customer support is great
Cons
  • Can be hard to master
  • Not as user-friendly for inexperienced social listeners
  • Slow response at times
Talkwalker can be used in a lot of different scenarios. We are often featured in the press so it can help with that and what the response is from others whom we would not normally see. We can have a deeper understanding of our market and what the community or audience needs or wants to hear from us.
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