Tealium iQ Tag Management System

Overview

Reviews

Tealium iQ THE Tag Management System

9
Tealium iQ Tag Management System is a well-designed clientside Tag Management System with hundreds of 3rd party vendor tags. It is in use …
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GTM Not Working For You? Try Tealium!

7
Tealium is utilized by the clients I work with to establish standardization across various sources that need website user behavioral …
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Tealium iQ Tag Management System Review

8
Tealium iQ Tag Management System is used by digital marketing, data, and IT teams. It is being used to collect behavioral data about our …
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Become Agile!

9
Tealium allows us to free up our developer's time and quickly add and remove vendors tags to our website. We recently considered it to add …
Read full review

Robust tag management, if you need it.

4
We use Tealium iQ Tag Management to manage all of our eCommerce tags. Ownership of the platform has been a cross-functional effort between …
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Excellent solution

10
Tealium is run across all sites in the company and has been an awesome aid to reduce the cost of data consumption as well as solving the …

Great Tag Management Tool

8
We use Tealium IQ across our numerous eCommerce web sites to deploy and manage tags. It has shortened our deployment cycle and taken away …

Tealium needs Signal!

6
It's being used on our retail site. Most of the UI related integrations and third-party integrations are done using Tealium. Any UI issues …
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Popular Features

View all 14 features

Role-based user permissions (13)

9.0
90%

Tag variable mapping (13)

8.6
86%

Tag library (13)

8.5
85%

Ease of writing custom tags (13)

7.6
76%

Reviewer Pros & Cons

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Pricing

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What is Tealium iQ?

Tealium iQ is a tag management system for enterprise web sites from San Diego company Tealium, an application promised to reduce the complexity of deploying, embedding and managing tags to a sub-technical level for marketing professionals. Tealium iQ is promised to improve and harmonize activities…

Entry-level set up fee?

  • No setup fee

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  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Features Scorecard

Security

9.0
90%

Tag Management

7.8
78%

Data Management & Integrity

8.6
86%

Product Details

What is Tealium iQ?

Tealium iQ is a tag management system for enterprise web sites from San Diego company Tealium, an application promised to reduce the complexity of deploying, embedding and managing tags to a sub-technical level for marketing professionals. Tealium iQ is promised to improve and harmonize activities dependent on the data layer for cross-channel marketing, such as increasing page performance and loading speed, improving time to market, achieving standardized data, and freeing up time that might have been spent coding without a tag system. A free 30 day trial is available.

Tealium iQ Competitors

Tealium iQ Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

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Frequently Asked Questions

What is Tealium iQ?

Tealium iQ is a tag management system for enterprise web sites from San Diego company Tealium, an application promised to reduce the complexity of deploying, embedding and managing tags to a sub-technical level for marketing professionals. Tealium iQ is promised to improve and harmonize activities dependent on the data layer for cross-channel marketing, such as increasing page performance and loading speed, improving time to market, achieving standardized data, and freeing up time that might have been spent coding without a tag system. A free 30 day trial is available.

What is Tealium iQ's best feature?

Reviewers rate Universal data layer highest, with a score of 9.5.

Who uses Tealium iQ?

The most common users of Tealium iQ are from Enterprises and the Retail industry.

Reviews

(1-25 of 117)
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Jason Paddock | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
The marketing team manages TiQ and we use the software to implement tags and custom solutions such as live chat. We also alter the behavior of the site based on data that we have about a user. We fire tags both client-side and server-side. The main business problem solved is removing the bottleneck of engineering to get involved to implement changes. TiQ makes it easy to make a few updates and deploy it live within minutes.
  • Multiple environments for easy testing and deploying
  • Tag library is extensive and makes it easy to add new pixels
  • Ease of deployment and rollback if necessary
  • JavaScript container to do some custom work beyond tagging
  • Consistency of extensions with conditions
  • Load rule conditions can cause exceptions if not built right. Easy fix on TiQ ends that's never been implemented.
  • Additional scopes of when to run code within a tag would be nice.
TiQ is a great product and I find it more powerful than GTM. TiQ extensions are such a powerful feature making it easy to manipulate and track the data the way you want. TiQ is enterprise-level software and comes with a large sticker price. If you're just starting out, go with GTM until your marketing program advances to where you want more functionality.
I have not been impressed with support while being a customer. They are slow to respond and typically are argumentative about issues with their system.
Score 9 out of 10
Vetted Review
Reseller
Review Source
Tealium iQ Tag Management System is a well-designed clientside Tag Management System with hundreds of 3rd party vendor tags. It is in use across many websites and apps. Tealium iQ Tag Management System manages all analytical functions in focus, but it is also used to control the consent layer. The data layer can be adapted for each vendor using extensions. In this way, new tags can be integrated and managed completely independently of release cycles.
  • Integration of various vendors regardless of release cycles
  • Managing the content layer
  • Managing the data layer across all vendor tags
  • building specific load rules to manage the vendor tags
  • the further development of the tool has stagnated somewhat in the last few years
  • Due to predefined extensions, it is easy to learn, but difficult to master due to Tealium-specific rules
  • as a leader in the tag management segment, Tealium iQ Tag Management System is not cheap
Tealium iQ Tag Management System should be used on websites and apps that have several different tags. Tealium iQ Tag Management System can act very well as a content layer. It is easy to manage different tags and control them centrally. It should not be used if only one Vendor is in use. If many vendors are used for apps, a combination of Tealium iQ Tag Management System and Tealium EventStream should be considered.
On the one hand, Tealium iQ Tag Management System offers a well-maintained ticket system in which tickets can be answered in different languages. On the other hand, Tealium offers a large community and an extensive learning system. If consent is given, Tealium iQ Tag Management System can also independently make adjustments to the customer's profiles. The contact persons are always friendly and competent.
Score 7 out of 10
Vetted Review
Verified User
Review Source
Tealium is utilized by the clients I work with to establish standardization across various sources that need website user behavioral information. It is also a critical aspect to enabling marketers (rather than IT) to be in control over the tags that go on the website, updating tags in a timely manner, etc. It helps us avoid time delays and mistakes in miscommunication between the two organizations and instead put the power in the marketer's hand to control their own data collection preferences.
  • Integrations with third-party martech
  • Ease of use
  • Customer support
  • Support documentation
  • Utilization of the platform without trying to be upsold into other Tealium products
  • Timeliness of support responses
Tealium is best suited for large organizations looking for a (paid) professional tag management software. Organizations where Google Tag Manager has been vetted and has been deemed not the right solution. For most, in my opinion, GTM works great as an introduction for an organization into tag management, get them comfortable with the concepts and the best ways to use it, and, if they feel like they have graduated beyond its capabilities, look to Tealium for a more professional tag management solution.
As someone coming from a previous support organization, I find the response time to be a little underwhelming and automated messages abound. Would like a more personal touch and someone who knows my account rather than having to "ramp up" each support person I interact with.
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • switch the environment and testing it
  • Use web companion
  • scan companion
  • custom tool
  • I dont think of any
We have using Tealium iQ Tag manager for the past three years. It is a very useful tool to switch the environment whenever it is needed and to test it out. It has already great advanced techniques like redirecting user web companions, Tealium iQ, scan companions are the best so far in my knowledge. You can also use this tool to check all the parameters which are passed are displayed properly. They also have a custom tool where you can customize your own tool and use it. this is one of the best tools in the market. With just changing the environment you can also verify the production behavior which will give you a better understanding
Their support system is very good
akash Dhanagundi | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
We use Tealium Tag Management across our online platform. It's a powerful tag management environment in a market where you can integrate with multiple analytics vendors like Adobe Analytics, IBM analytics, Google analytics, and many more. It helps with tag management globally for desktop and mobile; it solves the traditional way of tagging your business analytics. The user needs a live demo or someone to one guide to use Tealium, although it is easy to use and get onboard.
  • We can edit tag templates and make them even more custom.
  • Tealium allows us to control what tags fire and when to use the load rules. It is very efficient when you think about a business that has multiple categories and 1000 pages.
  • Easy to onboard a new user.
  • Can integrate with multiple analytics vendors like Google Analytics and Adobe Analytics and many more.
  • The user interface needs to improve, it has an old UI. There is a chance of losing changes if you don’t save the entire profile.
  • I expect a draft option. The user can draft his changes and later he can validate and publish them.
It is well suited for larger-scale businesses, as it is versatile and scalable to maintain larger data. I don't recommend it for small scale business, as it is more expensive for minor businesses.
A good support team, available all the time.
Score 8 out of 10
Vetted Review
Verified User
Review Source
Tealium iQ Tag Management System is used by digital marketing, data, and IT teams. It is being used to collect behavioral data about our visitors to our digital assets. We are using these data to enhance our digital ecosytem and activate digital campaigns.
  • Tag marketplace: a large number of digital marketing tags can be deployed quickly using the tag marketplace
  • Reuse of set-up between different profiles. for a large company/agency managing several profiles. reusing set-up between profiles is very helpful
  • Consent manager: native consent manager feature helping companies to be compliant regarding GDPR
  • User interface: providing a better user interface could be a plus
  • Better visualization for the linking between libraries and profiles
  • The ability to visualize several screens of the tool simultaneously
Tealium iQ Tag Management System is well suited to collect digital data in compliance with GDPR. We haven't tested Tealium iQ implementation on our mobile applications.
Adam Hatfield | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
We utilize Tealium IQ as our primary digital tag management solution. We were initially introduced to it as part of our purchase of Tealium Audience Stream and it was required to enable our use of this platform. What we have found is that it helps us manage our tags more effectively and also helps improve the performance of our site.
  • Tag management
  • Web performance
  • Easy integration with other systems
  • Onsite optimisation integration
  • Time to implement
  • Initial complexity and upskilling
Tealium IQ is well suited as a tag management solution particularly if you are looking at using other components of the Tealium ecosystem such as audience stream. We have found it to be an extremely capable tag management system and provides us far more advance capability over the Google Tag Manager solution we utilized previously. If your tag management needs are basic and you do not require Audience Stream there may be other alternatives such as Google Tag Manager.
July 13, 2018

Become Agile!

Kelly Saux | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Tealium allows us to free up our developer's time and quickly add and remove vendors tags to our website. We recently considered it to add tags to our apps as well (this is included in your subscription to Tealium), but have so far not taken that step. The support you receive from Tealium is excellent if you need to customize a tag beyond the standard implementations. This flexibility allows marketers to run vendor tests and even do A/B tests between vendors all within the Tealium dashboard. Our company wouldn't be nearly as agile marketing-wise without Tealium.
  • Allows us to stay nimble and focus on limited developer resources to other more critical development tasks.
  • By have the flexibility to add, but also to remove tags easily, you can ensure your site speed doesn't suffer from forgotten tags still on the site.
  • A lot of tags are almost plug and play, but some complex tags (e.g., Sitecatalyst) do require assistance from Tealium's support team. That being said rarely has this help spilled over into billable support hours. It is usually covered by our standard support agreement, which is offered to all clients. The Tealium support team is very available to support us on a daily basis.
Anyone with an ecommerce site that partakes in paid marketing campaigns will undoubtedly benefit from Tealium iQ Tag Management System. If you care about data, analytics, and tracking, chances are you'll find the tool very valuable.
Score 4 out of 10
Vetted Review
Verified User
Review Source
We use Tealium iQ Tag Management to manage all of our eCommerce tags. Ownership of the platform has been a cross-functional effort between Growth Marketing, Analytics, Product Management, and 3rd-party developers. The purpose of the software for our business is centralized management of all tags and tracking scripts, and exposing the data layer to our 3rd-party platforms.
  • Tealium iQ Tag Management is very robust and highly customizable for any eCommerce environment, given the requisite dev resources.
  • Tealium iQ Tag Management enables Growth and Analytics teams to implement tagging and tracking changes outside of the platform dev and release cycle, potentially making these organizations much more agile and efficient.
  • The platform is a bit clunky to navigate and use. For example, data mapping does not expose the syntax being used, so it will map variables, but you can't see the actual output until you save and test in the platform.
  • Tealium iQ Tag Management is very robust and flexible, however the benefits versus less expensive or free alternatives are unclear in many use cases.
Tealium iQ Tag Management is well suited to a robust analytics organization with dedicated TiQ resources. Since the software is highly specialized, most front-end developers will not be able to support it without additional training. TiQ teams also will need to partner closely with Growth Marketing as stakeholders, and with eCommerce support teams who may have strict performance and release requirements.
April 27, 2016

Excellent solution

Jordi Roura i Rabat | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Tealium is run across all sites in the company and has been an awesome aid to reduce the cost of data consumption as well as solving the problem of data standardisation. The data layer is a great way to normalise and reuse data, thus making product testing and marketing much more agile and powerful. It has also completely separated the work that has to be done by IT from the work of the rest of the departments, making life (and code maintenance) much easier for everyone.
  • Reuse data.
  • Gives marketers and product owners the agility they need to use the data and deploy solutions.
  • Gives IT full control over which data is delivered and how, independently of the tool that will use it.
  • Tool agnostic.
  • Dynamic updates of rules, instead of manual imports of CSV.
  • Better multilingual support.
  • Lookup tables should be able to set values from other variables, not just plain text.
Tealium is an excellent all-round tool. Any online business that is going to make a serious attempt at tracking the performance of their web/app/marketing efforts is going to need a tag manager, and Tealium is an excellent solution. I've been using it for 6 months and never regretted the decision. Solving a lot of problems, from launching marketing campaigns to feeding our proprietary systems with custom data.
Score 10 out of 10
Vetted Review
Verified User
Review Source
A single department implements it for use across the entire company. It allows teams across the company to quickly and easily inject JavaScript anywhere on our sites. The main purpose is consistent behavior tracking and analytics, that only has to be managed in one tool by one team. We've been long-time users of the product.
  • The utag.data data layer. We utilize this to the fullest.
  • The custom Javascript templates and extensions.
  • Stability.
  • You need to be a JS developer to really utilize the custom work many sites require.
  • There is a bit of a learning curve.
  • Lack of version control support on tag templates.
The large database of pre-built vendor tags is one of Tealium's largest selling points. For me as a tracking engineer, I preferred hard coding the tags via the tag and extension custom templates, but Tealium has a large number of supported vendors and they update them as the vendors make updates.
David Gailey | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Tealium iQ Tag Management System is being used on our main company website and a replatforming project. The decision was made to move from Google Tag Manager to Tealium iQ Tag Management System based on a group evaluation of several tag management solutions including Google Tag Manager, Tealium, and Adobe Tag Manager. Tealium iQ Tag Management System is used primarily by our marketing team to deploy analytics tags quickly without having to wait on IT capacity and deployment schedules. However, our IT team occasionally uses Tealium to deploy JavaScript that has vendor dependencies, and QA testing tools. For example, we have a Jira tag that is deployed only on our QA environment that allows our QA team to easily create tickets from the website instead of having to switch to another window or tab.
  • The user interface is easier to use and organizationally more helpful than that of other tag management solutions.
  • The versioning system provides a nice diagram to minimize confusion when trying to trace a particular change/version
  • The Tealium support team is by far one of the biggest benefits. The are friendly, helpful, and quick to respond. We've had some bad experiences with vendors that thought they knew GTM but ended up breaking our site several times. With Tealium, it is their product, and they know it best. We haven't had any site problems as a result.
  • The Teamium team is great at onboarding. They do an analysis of current analytics tagging and suggest a tagging strategy for the UDO. The UDO is a universal data object that holds relevant data for any given page. This is the same concept as Googel TagManager's data layer. However, the Tealium team is right there guiding the implementation team through the process. They then end with an audit and training to make sure everything is good to go live. There is no endless Googling about what might be the best way to implement something.
  • Tealium's tag marketplace is where you can find a smorgasbord of vendor tags. We only ran into one vendor tag they didn't have from an obscure vendor. Their solution to this: they were happy to write us a tag and add it to the tag marketplace! Tealium really does pamper their clients and are always willing to help.
  • Really the only thing I can think of is that the js templates for custom containers are hard to find. The casual marketing user would probably never find it unless they researched it. But then again, our marketing department usually isn't changing these. Just one of those things that as a developer, you have to remember how to do or make a note of.
  • This one is minor and based on the perception of certain individuals on our marketing team and didn't apply to me. After the launch of Tealium iQ Tag Management on our site, there was some confusion over a poorly performing third party tag. It was thought (wrongfully) that the Tealium servers were causing the performance problems with data not being sent to said third party. However, this was not the case at all. The Tealium servers were managing and delivering the JavaScript for the tag just fine. It was the final delivery of the data to the third party servers (via a pixel tag) that was causing the issue. So maybe the weakness here was that there was a broader misunderstanding of how Tealium iQ Tag Management actually worked.
The scenarios where a tag management solution is appropriate are:

  • Your marketing team needs to move faster on actionable data than your IT team can deploy tags.
  • You want to give your marketing team the power and responsibility of managing and deploying analytics tags.
  • Vendor tags are interfering with site performance or uptime and you wish to have an easy "off" switch.

One key question to ask is: "Do I need assistance with the technical implementation of the data layer?". And if you do, "how much assistance?". Another question is "does our marketing team need direction on a data layer or tagging strategy?" Tealium excels at these areas because of their excellent support before, during, and after implementation.
Courtney Craig | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
RentPath is using Tealium to completely rebuild our tagging system. Our websites are currently tagged through autotagging or WebTrends, which are managed by our devs, and they don't maintain it well. Our team falls under the data department, and we're using Tealium to retag all our sites and make our data cleaner and easy to understand.
  • User interface is simple and easy to understand
  • Our deployment engineer and account manager have been outstanding resources for us
  • Gives us the flexibility to put our data into a readable, understandable format before it gets stored in our data warehouse
  • Puts data in the hands of a data team instead of developers
  • Biggest issue: I wish it were easier to define click events in Tealium without using jQuery. If there were something in the interface that allowed us to pull in the code we need to define these events without relying on our devs.
  • It would be nice if only one person were allowed in a profile at a time. If someone's in there, please lock out other people.
  • Please alphabetize the dropdown list of available variables in the data layer! It's very frustrating to hunt through a list of 100+ variables to find the one I need.
If developers manage tagging and it's going to stay that way, they can just implement tags in the code. That might be easier than learning an interface. Tealium is better for data analysts who don't know or don't have access to code, but want to manage tagging.
November 11, 2015

Great Tag Management Tool

Steve Moon | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
We use Tealium IQ across our numerous eCommerce web sites to deploy and manage tags. It has shortened our deployment cycle and taken away the dependency on IT and web site builds.
  • Quick deployment and rollback of tags.
  • Ease of new tag deployment with canned implementations.
  • Ease of user management.
  • Good debugging tools.
  • Extensions can be difficult for some to get their head around.
  • Sometimes end users don't understand the important difference between adding a tag and adding to the UDO.
For tag management it is simple and comprehensive.
February 14, 2019

Tealium needs Signal!

Score 6 out of 10
Vetted Review
Verified User
Review Source
It's being used on our retail site. Most of the UI related integrations and third-party integrations are done using Tealium. Any UI issues are also fixed using Tealium.
  • It does separate the environments like DEV, QA, and PROD well.
  • Versioning is well managed compared to the other tools.
  • The tag pushing changes have been overly complicated. If there is one tag that is being changed, it combines with all other tags and creates one single file. It could be as simple as pushing a single tag in the production.
  • The rollback is also as complicated as production push. It could have been a simple tag rollback/turn off, etc.
It's good for managing the versioning to fix a number of tags. It's not suitable for dynamic tag turn on/off scenarios.
August 19, 2015

Tealium Tag Management

David Campanella | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Reseller
Review Source
Our organization uses Tealium on behalf of our clients to help cut down on development hours and keep tag management in the hands of our analytic's team. In general, the tool is only used by our analytics team. This allows us to leverage our analytics experts knowledge to efficiently tag multiple site elements when and how we would like saving time and money in tag management and deployment.
  • Creates an easy wizard interface to deploy tags that any one can follow.
  • Makes tags easily customizable for your business needs.
  • Provides outstanding support and training on the tool.
  • Web companion has some room for improvement.
  • The labeling system could be improved to help organization of multiple rules and tags.
Tealium is a best in class tag management system that is integrated well across a multitude of vendors and plug ins. Tealium makes tag management simple and easy to use for anyone in your company. However, it is an investment of both time and money to train and understand how to use the tool effectively.
Mark Jaggers | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
We just rolled Tealium out as a Global solution. Previously one region was using Tealium, another was using Ensighten and another was using Google Tag Manager. Rolling Tealium out allowed us to have a global solution and also made it easier for our regions to manage their own tags since Tealium has a great user interface.
  • A large number of existing vendor templates to make it easy to roll out new tags quickly
  • A robust data layer
  • Excellent user interface
  • Great customer support and large community
  • While the UI is great, it can be a little overwhelming. I am not sure there is much that can be improved. I think it just requires some good training.
Tealium IQ is for more that just adding tags to a site. If you just need to add basic tags to a site, then Tealium may be overkill. Tealium is much more than just a tag management system.
Jeremy Myers | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
We use Tealium iQ on all of our ecommerce properties for US and Europe and are planning to expand to all remaining markets in the next year. We acquired Tealium to both clean-up our tracking and allow for launching tags without having to go through IT.
  • User-interface. We have found the UI to be very intuitive which has made it easier to get use to and features like the color-coding of changed elements and labels make using the tool very eary.
  • Extensions. These are an incredibly powerful way to enrich and power our data layer.
  • Customer service. Our AM is terrific. He's very responsive and always bends over backwards to help.
  • Mobile interface. I had to make a change recently from my phone and it required pinching and zooming on the desktop site.
I feel a rating of 10 would mean that I would recommend Tealium 100% of the time, but there are scenarios where I would recommend a free solution. For example, if a user doesn't have budget for a paid solution or if he/she is only using Google Analytics. For every other scenario that comes to mind, I WOULD recommend Tealium.
Our AM is the best part of our Tealium relationship. He's well aware of our sites and KPIs, responsive, and always goes the extra mile to help.
September 30, 2015

Tealium

Max Andresen | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
We are using Tealium to manage all of the tracking on our site. It loads in all of the tracking tags to the site and manages them all.
  • Organizes tags
  • Deciding how and when to load those tags
  • Loads tags quickly.
  • I wish it grabbed the data and ran the tracking on their servers instead of the clients device.
I believe Tealium is well suited for a large website with many tracking tags. I don't believe it would be very useful for small sites with little tracking.
Adam Schnaare | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
We support our clients that use this software.
  • Correctly categorizes the main functions of the system.
  • Provides the key value of abstraction.
  • I don't see any mobile/tablet support for the iQ. It would be great to see a subset of the features available on other devices.
  • The UI relies a little too heavily on popups.
I don't know the costs of this project, but if the company doesn't have the budget, analytics might need to be introduced into the organization before using this. But then I'm sure this would prove its value very quickly.
April 16, 2015

Tealium Rocks!

Nathan Normand | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
We are using this to implement tags in a more efficient way and avoiding waiting on our IT releases to push changes to production.
  • Allows for easy tag management
  • Organization of tags so you know where and what to look for
  • Pretty intuitive if the data layer is set up properly
  • I would say a quick and easy way to have jQuery pre written for extended tracking functionality that may be a common request. Users would then just fill in the missing pieces based off of their site design
N/A
Score 7 out of 10
Vetted Review
Verified User
Review Source
Used by Marketing and Support departments for managing Web Analytics tags. Makes it much easier for business users to directly manage tag configurations. Enables use of growing number of marketing tags on a very large site and leveraging the new innovative marketing technologies that are being built.
  • It is feature rich, you have features for all kinds of uses
  • the granularity of configs that are sometime needed by web analytics tags is possible to do. Many can be done with little programming/JS skills
  • amazing number of partners and reliable partnership with CDNs
  • Single Sign On integration with our corporate website is missing. If we had this, people don't need to create separate accounts on tealium. makes it compliant to corp information security policy
  • too many features and possibility which can be overwhelming for most users (other than power user). Feels like it needs long learning curve.
Best for managing web analytics tags. Not sure about its use for dynamic content delivery like Test and Target
Paul Dunphy | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
We made the decision to move from a back-end server side analytics to client side based software. To help with the deployment the decision was made to leverage Tealium and create a robust UDO so that we can clean up the code base of hard coded analytics & third party tags. After a year of implementation, we have Tealium deployed sitewide and are close to having strong UDO through out the website. Tealium has been very beneficial as well as quite the learning experience.
  • Code once deploy to myriad of other tags
  • One dashboard to manage all tags
  • Cleans up code on site.
  • Better notifications when the Tealium code is updated. We had system issues because we were unaware of Tealium updates.
Tealium is very strong in the number of pre-existing third party tags. Virtually all of the tags we've needed have been available.
David Parker | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
It is used to implement lines of code on our website for Adometry, Adobe Test & Target, Floodlight tags, etc. It's simply a tool for us to use versus having to use our dev team to implement. It is currently only used by our marketing department for our website but can and may be expanded to other initiatives.
  • Instant access to the code implemented on our site
  • Allows us to get the data from across multiple channels
  • Removes the dev cycle from getting changes made
  • As an intermediate user, it's complex to understand where to start when something needs to be implemented.
  • Switching between tabs works, but wonder if it could be improved upon when building out your data needs.
  • Some input fields allowed me to input wrong javascript that goes against how it should be built...should have a checker.
While I'm sure Tealium could be useful for any size organization, I'd say it is more useful for a large company with a wealth of customers whereas it may not be as valuable for a smaller company.
April 15, 2015

Tealium rocks.

Matthew Rogers | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Initially Tealium solved our tag management issue. We had pixels all over the place on our web site with no central management system. Updates required a manual search and replace scenario. Tealium easily handled that. Tealium is very stable. No issues with delivery at all. Tealium is also very polished on the front-end of the software. For a very complex system, it is quite intuitive. We have just scratched the surface of the software. From event tracking to building audience personas, Tealium can be a much greater company asset by providing user data to allow us to make better marketing decisions.
  • Tag management.
  • Provide a stable and reliable tag delivery.
  • Multiple tag configuration with rollback ability.
  • A Tealium certification program is needed to realize the full potential of the software. This would be a professional asset as well for marketing careers.
  • More detailed daily delivery reports with as much details as possible regarding tag failures.
Tealium well suited for tag management.

Key question to ask during selection process is to ask who will manage Tealium in-house. True management of tags will require someone with technical ability and who is comfortable with HTML and JavaScript.