Great tag management software!
The marketing team manages TiQ and we use the software to implement tags and custom solutions such as live chat. We also alter the …
Tealium iQ
Tealium iQ Tag Management System
Overview
Reviews
Popular Features
View all 14 featuresRole-based user permissions (13)
9.0
90%
Tag variable mapping (13)
8.6
86%
Tag library (13)
8.5
85%
Ease of writing custom tags (13)
7.6
76%
Reviewer Pros & Cons
View all pros & cons
Jason Paddock
Director, Marketing Data and Technology
Oportun (Financial Services, 1001-5000 employees)Pricing
View all pricingN/A
Unavailable
What is Tealium iQ?
Tealium iQ is a tag management system for enterprise web sites from San Diego company Tealium, an application promised to reduce the complexity of deploying, embedding and managing tags to a sub-technical level for marketing professionals. Tealium iQ is promised to improve and harmonize activities…
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting / Integration Services
Would you like us to let the vendor know that you want pricing?
7 people want pricing too
Alternatives Pricing
What is Twilio Segment?
Segment is a customer data platform that helps engineering teams at companies like Tradesy, TIME, Inc., Gap, Lending Tree, PayPal, and Fender, etc., achieve time and cost savings on their data infrastructure, which was acquired by Twilio November 2020. The vendor says they also enable Product, BI,…
What is Google Analytics?
Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.
Features Scorecard
Security
9.0
90%
Tag Management
7.8
78%
Data Management & Integrity
8.6
86%
Product Details
What is Tealium iQ?
Tealium iQ is a tag management system for enterprise web sites from San Diego company Tealium, an application promised to reduce the complexity of deploying, embedding and managing tags to a sub-technical level for marketing professionals. Tealium iQ is promised to improve and harmonize activities dependent on the data layer for cross-channel marketing, such as increasing page performance and loading speed, improving time to market, achieving standardized data, and freeing up time that might have been spent coding without a tag system. A free 30 day trial is available.
Tealium iQ Competitors
Tealium iQ Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Alternatives
View all alternativesCompare with
Frequently Asked Questions
What is Tealium iQ?
Tealium iQ is a tag management system for enterprise web sites from San Diego company Tealium, an application promised to reduce the complexity of deploying, embedding and managing tags to a sub-technical level for marketing professionals. Tealium iQ is promised to improve and harmonize activities dependent on the data layer for cross-channel marketing, such as increasing page performance and loading speed, improving time to market, achieving standardized data, and freeing up time that might have been spent coding without a tag system. A free 30 day trial is available.
What are Tealium iQ's top competitors?
Adobe Dynamic Tag Management (DTM), discontinued product, Ensighten Manage, and Commanders Act TagCommander are common alternatives for Tealium iQ.
What is Tealium iQ's best feature?
Reviewers rate Universal data layer highest, with a score of 9.5.
Who uses Tealium iQ?
The most common users of Tealium iQ are from Enterprises and the Retail industry.
Reviews and Ratings
(117)
Ratings
Reviews
(1-25 of 117)- Popular Filters
Companies can't remove reviews or game the system. Here's why
October 26, 2021
Great tag management software!
The marketing team manages TiQ and we use the software to implement tags and custom solutions such as live chat. We also alter the behavior of the site based on data that we have about a user. We fire tags both client-side and server-side. The main business problem solved is removing the bottleneck of engineering to get involved to implement changes. TiQ makes it easy to make a few updates and deploy it live within minutes.
- Multiple environments for easy testing and deploying
- Tag library is extensive and makes it easy to add new pixels
- Ease of deployment and rollback if necessary
- JavaScript container to do some custom work beyond tagging
- Consistency of extensions with conditions
- Load rule conditions can cause exceptions if not built right. Easy fix on TiQ ends that's never been implemented.
- Additional scopes of when to run code within a tag would be nice.
October 11, 2021
Tealium iQ THE Tag Management System
Tealium iQ Tag Management System is a well-designed clientside Tag Management System with hundreds of 3rd party vendor tags. It is in use across many websites and apps. Tealium iQ Tag Management System manages all analytical functions in focus, but it is also used to control the consent layer. The data layer can be adapted for each vendor using extensions. In this way, new tags can be integrated and managed completely independently of release cycles.
- Integration of various vendors regardless of release cycles
- Managing the content layer
- Managing the data layer across all vendor tags
- building specific load rules to manage the vendor tags
- the further development of the tool has stagnated somewhat in the last few years
- Due to predefined extensions, it is easy to learn, but difficult to master due to Tealium-specific rules
- as a leader in the tag management segment, Tealium iQ Tag Management System is not cheap
September 28, 2021
GTM Not Working For You? Try Tealium!
Tealium is utilized by the clients I work with to establish standardization across various sources that need website user behavioral information. It is also a critical aspect to enabling marketers (rather than IT) to be in control over the tags that go on the website, updating tags in a timely manner, etc. It helps us avoid time delays and mistakes in miscommunication between the two organizations and instead put the power in the marketer's hand to control their own data collection preferences.
- Integrations with third-party martech
- Ease of use
- Customer support
- Support documentation
- Utilization of the platform without trying to be upsold into other Tealium products
- Timeliness of support responses
October 25, 2021
Great product to use and i use it very often
- switch the environment and testing it
- Use web companion
- scan companion
- custom tool
- I dont think of any
September 26, 2020
Experience using a Tealium ID Tag Management
We use Tealium Tag Management across our online platform. It's a powerful tag management environment in a market where you can integrate with multiple analytics vendors like Adobe Analytics, IBM analytics, Google analytics, and many more. It helps with tag management globally for desktop and mobile; it solves the traditional way of tagging your business analytics. The user needs a live demo or someone to one guide to use Tealium, although it is easy to use and get onboard.
- We can edit tag templates and make them even more custom.
- Tealium allows us to control what tags fire and when to use the load rules. It is very efficient when you think about a business that has multiple categories and 1000 pages.
- Easy to onboard a new user.
- Can integrate with multiple analytics vendors like Google Analytics and Adobe Analytics and many more.
- The user interface needs to improve, it has an old UI. There is a chance of losing changes if you don’t save the entire profile.
- I expect a draft option. The user can draft his changes and later he can validate and publish them.
May 07, 2020
Tealium iQ Tag Management System Review
Tealium iQ Tag Management System is used by digital marketing, data, and IT teams. It is being used to collect behavioral data about our visitors to our digital assets. We are using these data to enhance our digital ecosytem and activate digital campaigns.
- Tag marketplace: a large number of digital marketing tags can be deployed quickly using the tag marketplace
- Reuse of set-up between different profiles. for a large company/agency managing several profiles. reusing set-up between profiles is very helpful
- Consent manager: native consent manager feature helping companies to be compliant regarding GDPR
- User interface: providing a better user interface could be a plus
- Better visualization for the linking between libraries and profiles
- The ability to visualize several screens of the tool simultaneously
August 29, 2019
Our experience with Tealium iQ
We utilize Tealium IQ as our primary digital tag management solution. We were initially introduced to it as part of our purchase of Tealium Audience Stream and it was required to enable our use of this platform. What we have found is that it helps us manage our tags more effectively and also helps improve the performance of our site.
- Tag management
- Web performance
- Easy integration with other systems
- Onsite optimisation integration
- Time to implement
- Initial complexity and upskilling
July 13, 2018
Become Agile!
Tealium allows us to free up our developer's time and quickly add and remove vendors tags to our website. We recently considered it to add tags to our apps as well (this is included in your subscription to Tealium), but have so far not taken that step. The support you receive from Tealium is excellent if you need to customize a tag beyond the standard implementations. This flexibility allows marketers to run vendor tests and even do A/B tests between vendors all within the Tealium dashboard. Our company wouldn't be nearly as agile marketing-wise without Tealium.
- Allows us to stay nimble and focus on limited developer resources to other more critical development tasks.
- By have the flexibility to add, but also to remove tags easily, you can ensure your site speed doesn't suffer from forgotten tags still on the site.
- A lot of tags are almost plug and play, but some complex tags (e.g., Sitecatalyst) do require assistance from Tealium's support team. That being said rarely has this help spilled over into billable support hours. It is usually covered by our standard support agreement, which is offered to all clients. The Tealium support team is very available to support us on a daily basis.
January 17, 2020
Robust tag management, if you need it.
We use Tealium iQ Tag Management to manage all of our eCommerce tags. Ownership of the platform has been a cross-functional effort between Growth Marketing, Analytics, Product Management, and 3rd-party developers. The purpose of the software for our business is centralized management of all tags and tracking scripts, and exposing the data layer to our 3rd-party platforms.
- Tealium iQ Tag Management is very robust and highly customizable for any eCommerce environment, given the requisite dev resources.
- Tealium iQ Tag Management enables Growth and Analytics teams to implement tagging and tracking changes outside of the platform dev and release cycle, potentially making these organizations much more agile and efficient.
- The platform is a bit clunky to navigate and use. For example, data mapping does not expose the syntax being used, so it will map variables, but you can't see the actual output until you save and test in the platform.
- Tealium iQ Tag Management is very robust and flexible, however the benefits versus less expensive or free alternatives are unclear in many use cases.
April 27, 2016
Excellent solution
Tealium is run across all sites in the company and has been an awesome aid to reduce the cost of data consumption as well as solving the problem of data standardisation. The data layer is a great way to normalise and reuse data, thus making product testing and marketing much more agile and powerful. It has also completely separated the work that has to be done by IT from the work of the rest of the departments, making life (and code maintenance) much easier for everyone.
- Reuse data.
- Gives marketers and product owners the agility they need to use the data and deploy solutions.
- Gives IT full control over which data is delivered and how, independently of the tool that will use it.
- Tool agnostic.
- Dynamic updates of rules, instead of manual imports of CSV.
- Better multilingual support.
- Lookup tables should be able to set values from other variables, not just plain text.
A single department implements it for use across the entire company. It allows teams across the company to quickly and easily inject JavaScript anywhere on our sites. The main purpose is consistent behavior tracking and analytics, that only has to be managed in one tool by one team. We've been long-time users of the product.
- The utag.data data layer. We utilize this to the fullest.
- The custom Javascript templates and extensions.
- Stability.
- You need to be a JS developer to really utilize the custom work many sites require.
- There is a bit of a learning curve.
- Lack of version control support on tag templates.
Tealium iQ Tag Management System is being used on our main company website and a replatforming project. The decision was made to move from Google Tag Manager to Tealium iQ Tag Management System based on a group evaluation of several tag management solutions including Google Tag Manager, Tealium, and Adobe Tag Manager. Tealium iQ Tag Management System is used primarily by our marketing team to deploy analytics tags quickly without having to wait on IT capacity and deployment schedules. However, our IT team occasionally uses Tealium to deploy JavaScript that has vendor dependencies, and QA testing tools. For example, we have a Jira tag that is deployed only on our QA environment that allows our QA team to easily create tickets from the website instead of having to switch to another window or tab.
- The user interface is easier to use and organizationally more helpful than that of other tag management solutions.
- The versioning system provides a nice diagram to minimize confusion when trying to trace a particular change/version
- The Tealium support team is by far one of the biggest benefits. The are friendly, helpful, and quick to respond. We've had some bad experiences with vendors that thought they knew GTM but ended up breaking our site several times. With Tealium, it is their product, and they know it best. We haven't had any site problems as a result.
- The Teamium team is great at onboarding. They do an analysis of current analytics tagging and suggest a tagging strategy for the UDO. The UDO is a universal data object that holds relevant data for any given page. This is the same concept as Googel TagManager's data layer. However, the Tealium team is right there guiding the implementation team through the process. They then end with an audit and training to make sure everything is good to go live. There is no endless Googling about what might be the best way to implement something.
- Tealium's tag marketplace is where you can find a smorgasbord of vendor tags. We only ran into one vendor tag they didn't have from an obscure vendor. Their solution to this: they were happy to write us a tag and add it to the tag marketplace! Tealium really does pamper their clients and are always willing to help.
- Really the only thing I can think of is that the js templates for custom containers are hard to find. The casual marketing user would probably never find it unless they researched it. But then again, our marketing department usually isn't changing these. Just one of those things that as a developer, you have to remember how to do or make a note of.
- This one is minor and based on the perception of certain individuals on our marketing team and didn't apply to me. After the launch of Tealium iQ Tag Management on our site, there was some confusion over a poorly performing third party tag. It was thought (wrongfully) that the Tealium servers were causing the performance problems with data not being sent to said third party. However, this was not the case at all. The Tealium servers were managing and delivering the JavaScript for the tag just fine. It was the final delivery of the data to the third party servers (via a pixel tag) that was causing the issue. So maybe the weakness here was that there was a broader misunderstanding of how Tealium iQ Tag Management actually worked.
October 01, 2015
Tealium: Because Autotagging Sucks
RentPath is using Tealium to completely rebuild our tagging system. Our websites are currently tagged through autotagging or WebTrends, which are managed by our devs, and they don't maintain it well. Our team falls under the data department, and we're using Tealium to retag all our sites and make our data cleaner and easy to understand.
- User interface is simple and easy to understand
- Our deployment engineer and account manager have been outstanding resources for us
- Gives us the flexibility to put our data into a readable, understandable format before it gets stored in our data warehouse
- Puts data in the hands of a data team instead of developers
- Biggest issue: I wish it were easier to define click events in Tealium without using jQuery. If there were something in the interface that allowed us to pull in the code we need to define these events without relying on our devs.
- It would be nice if only one person were allowed in a profile at a time. If someone's in there, please lock out other people.
- Please alphabetize the dropdown list of available variables in the data layer! It's very frustrating to hunt through a list of 100+ variables to find the one I need.
November 11, 2015
Great Tag Management Tool
We use Tealium IQ across our numerous eCommerce web sites to deploy and manage tags. It has shortened our deployment cycle and taken away the dependency on IT and web site builds.
- Quick deployment and rollback of tags.
- Ease of new tag deployment with canned implementations.
- Ease of user management.
- Good debugging tools.
- Extensions can be difficult for some to get their head around.
- Sometimes end users don't understand the important difference between adding a tag and adding to the UDO.
February 14, 2019
Tealium needs Signal!
It's being used on our retail site. Most of the UI related integrations and third-party integrations are done using Tealium. Any UI issues are also fixed using Tealium.
- It does separate the environments like DEV, QA, and PROD well.
- Versioning is well managed compared to the other tools.
- The tag pushing changes have been overly complicated. If there is one tag that is being changed, it combines with all other tags and creates one single file. It could be as simple as pushing a single tag in the production.
- The rollback is also as complicated as production push. It could have been a simple tag rollback/turn off, etc.
August 19, 2015
Tealium Tag Management
Our organization uses Tealium on behalf of our clients to help cut down on development hours and keep tag management in the hands of our analytic's team. In general, the tool is only used by our analytics team. This allows us to leverage our analytics experts knowledge to efficiently tag multiple site elements when and how we would like saving time and money in tag management and deployment.
- Creates an easy wizard interface to deploy tags that any one can follow.
- Makes tags easily customizable for your business needs.
- Provides outstanding support and training on the tool.
- Web companion has some room for improvement.
- The labeling system could be improved to help organization of multiple rules and tags.
August 19, 2015
Best system out of the 3 we tried/used
We just rolled Tealium out as a Global solution. Previously one region was using Tealium, another was using Ensighten and another was using Google Tag Manager. Rolling Tealium out allowed us to have a global solution and also made it easier for our regions to manage their own tags since Tealium has a great user interface.
- A large number of existing vendor templates to make it easy to roll out new tags quickly
- A robust data layer
- Excellent user interface
- Great customer support and large community
- While the UI is great, it can be a little overwhelming. I am not sure there is much that can be improved. I think it just requires some good training.
April 15, 2015
Tealium iQ is the best TMS out there.
We use Tealium iQ on all of our ecommerce properties for US and Europe and are planning to expand to all remaining markets in the next year. We acquired Tealium to both clean-up our tracking and allow for launching tags without having to go through IT.
- User-interface. We have found the UI to be very intuitive which has made it easier to get use to and features like the color-coding of changed elements and labels make using the tool very eary.
- Extensions. These are an incredibly powerful way to enrich and power our data layer.
- Customer service. Our AM is terrific. He's very responsive and always bends over backwards to help.
- Mobile interface. I had to make a change recently from my phone and it required pinching and zooming on the desktop site.
September 30, 2015
Tealium
We are using Tealium to manage all of the tracking on our site. It loads in all of the tracking tags to the site and manages them all.
- Organizes tags
- Deciding how and when to load those tags
- Loads tags quickly.
- I wish it grabbed the data and ran the tracking on their servers instead of the clients device.
August 19, 2015
Fairly new, but impressed
We support our clients that use this software.
- Correctly categorizes the main functions of the system.
- Provides the key value of abstraction.
- I don't see any mobile/tablet support for the iQ. It would be great to see a subset of the features available on other devices.
- The UI relies a little too heavily on popups.
April 16, 2015
Tealium Rocks!
We are using this to implement tags in a more efficient way and avoiding waiting on our IT releases to push changes to production.
- Allows for easy tag management
- Organization of tags so you know where and what to look for
- Pretty intuitive if the data layer is set up properly
- I would say a quick and easy way to have jQuery pre written for extended tracking functionality that may be a common request. Users would then just fill in the missing pieces based off of their site design
April 16, 2015
My Impressions of Tealium IQ
Used by Marketing and Support departments for managing Web Analytics tags. Makes it much easier for business users to directly manage tag configurations. Enables use of growing number of marketing tags on a very large site and leveraging the new innovative marketing technologies that are being built.
- It is feature rich, you have features for all kinds of uses
- the granularity of configs that are sometime needed by web analytics tags is possible to do. Many can be done with little programming/JS skills
- amazing number of partners and reliable partnership with CDNs
- Single Sign On integration with our corporate website is missing. If we had this, people don't need to create separate accounts on tealium. makes it compliant to corp information security policy
- too many features and possibility which can be overwhelming for most users (other than power user). Feels like it needs long learning curve.
April 16, 2015
Cleaning bloated code base
We made the decision to move from a back-end server side analytics to client side based software. To help with the deployment the decision was made to leverage Tealium and create a robust UDO so that we can clean up the code base of hard coded analytics & third party tags. After a year of implementation, we have Tealium deployed sitewide and are close to having strong UDO through out the website. Tealium has been very beneficial as well as quite the learning experience.
- Code once deploy to myriad of other tags
- One dashboard to manage all tags
- Cleans up code on site.
- Better notifications when the Tealium code is updated. We had system issues because we were unaware of Tealium updates.
April 15, 2015
Tealium works great for us, and here's why
It is used to implement lines of code on our website for Adometry, Adobe Test & Target, Floodlight tags, etc. It's simply a tool for us to use versus having to use our dev team to implement. It is currently only used by our marketing department for our website but can and may be expanded to other initiatives.
- Instant access to the code implemented on our site
- Allows us to get the data from across multiple channels
- Removes the dev cycle from getting changes made
- As an intermediate user, it's complex to understand where to start when something needs to be implemented.
- Switching between tabs works, but wonder if it could be improved upon when building out your data needs.
- Some input fields allowed me to input wrong javascript that goes against how it should be built...should have a checker.
April 15, 2015
Tealium rocks.
Initially Tealium solved our tag management issue. We had pixels all over the place on our web site with no central management system. Updates required a manual search and replace scenario. Tealium easily handled that. Tealium is very stable. No issues with delivery at all. Tealium is also very polished on the front-end of the software. For a very complex system, it is quite intuitive. We have just scratched the surface of the software. From event tracking to building audience personas, Tealium can be a much greater company asset by providing user data to allow us to make better marketing decisions.
- Tag management.
- Provide a stable and reliable tag delivery.
- Multiple tag configuration with rollback ability.
- A Tealium certification program is needed to realize the full potential of the software. This would be a professional asset as well for marketing careers.
- More detailed daily delivery reports with as much details as possible regarding tag failures.