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Tealium iQ is a tag management system for enterprise web sites from San Diego company Tealium, an application promised to reduce the complexity of deploying, embedding and managing tags to a sub-technical level for marketing professionals. Tealium iQ is promised to improve and harmonize activities dependent on the data layer for cross-channel marketing, such as increasing page performance and loading speed, improving time to market, achieving standardized data, and freeing up time that might have been spent coding without a tag system. A free 30 day trial is available.TealiumTealium needs Signal!2019-02-14T18:14:57.066ZIt's being used on our retail site. Most of the UI related integrations and third-party integrations are done using Tealium. Any UI issues are also fixed using Tealium.,It does separate the environments like DEV, QA, and PROD well.
Versioning is well managed compared to the other tools.,The tag pushing changes have been overly complicated. If there is one tag that is being changed, it combines with all other tags and creates one single file. It could be as simple as pushing a single tag in the production.
The rollback is also as complicated as production push. It could have been a simple tag rollback/turn off, etc.,6,Very controlled access to tags and tag management has been easier in terms of versions and user access.
Overhead of pushing /pulling tags from the environment along with other tags.,Signal,Adobe Target,21-30 vendorsVerified UserBecome Agile!2018-07-13T19:22:01.394ZTealium allows us to free up our developer's time and quickly add and remove vendors tags to our website. We recently considered it to add tags to our apps as well (this is included in your subscription to Tealium), but have so far not taken that step. The support you receive from Tealium is excellent if you need to customize a tag beyond the standard implementations. This flexibility allows marketers to run vendor tests and even do A/B tests between vendors all within the Tealium dashboard. Our company wouldn't be nearly as agile marketing-wise without Tealium.,Allows us to stay nimble and focus on limited developer resources to other more critical development tasks.
By have the flexibility to add, but also to remove tags easily, you can ensure your site speed doesn't suffer from forgotten tags still on the site.,A lot of tags are almost plug and play, but some complex tags (e.g., Sitecatalyst) do require assistance from Tealium's support team. That being said rarely has this help spilled over into billable support hours. It is usually covered by our standard support agreement, which is offered to all clients. The Tealium support team is very available to support us on a daily basis.,9,Tealium is an essential tool for us. We'd be blind without it.,,Hotjar, ion interactive, Vindicia CashBox,21-30 vendorsKelly SauxAn easy to use tag management tool backed by a friendly, helpful support team!2015-11-03T21:25:54.533ZTealium iQ Tag Management System is being used on our main company website and a replatforming project. The decision was made to move from Google Tag Manager to Tealium iQ Tag Management System based on a group evaluation of several tag management solutions including Google Tag Manager, Tealium, and Adobe Tag Manager. Tealium iQ Tag Management System is used primarily by our marketing team to deploy analytics tags quickly without having to wait on IT capacity and deployment schedules. However, our IT team occasionally uses Tealium to deploy JavaScript that has vendor dependencies, and QA testing tools. For example, we have a Jira tag that is deployed only on our QA environment that allows our QA team to easily create tickets from the website instead of having to switch to another window or tab.,The user interface is easier to use and organizationally more helpful than that of other tag management solutions.
The versioning system provides a nice diagram to minimize confusion when trying to trace a particular change/version
The Tealium support team is by far one of the biggest benefits. The are friendly, helpful, and quick to respond. We've had some bad experiences with vendors that thought they knew GTM but ended up breaking our site several times. With Tealium, it is their product, and they know it best. We haven't had any site problems as a result.
The Teamium team is great at onboarding. They do an analysis of current analytics tagging and suggest a tagging strategy for the UDO. The UDO is a universal data object that holds relevant data for any given page. This is the same concept as Googel TagManager's data layer. However, the Tealium team is right there guiding the implementation team through the process. They then end with an audit and training to make sure everything is good to go live. There is no endless Googling about what might be the best way to implement something.
Tealium's tag marketplace is where you can find a smorgasbord of vendor tags. We only ran into one vendor tag they didn't have from an obscure vendor. Their solution to this: they were happy to write us a tag and add it to the tag marketplace! Tealium really does pamper their clients and are always willing to help.,Really the only thing I can think of is that the js templates for custom containers are hard to find. The casual marketing user would probably never find it unless they researched it. But then again, our marketing department usually isn't changing these. Just one of those things that as a developer, you have to remember how to do or make a note of.
This one is minor and based on the perception of certain individuals on our marketing team and didn't apply to me. After the launch of Tealium iQ Tag Management on our site, there was some confusion over a poorly performing third party tag. It was thought (wrongfully) that the Tealium servers were causing the performance problems with data not being sent to said third party. However, this was not the case at all. The Tealium servers were managing and delivering the JavaScript for the tag just fine. It was the final delivery of the data to the third party servers (via a pixel tag) that was causing the issue. So maybe the weakness here was that there was a broader misunderstanding of how Tealium iQ Tag Management actually worked.,10,Faster answers into unknowns and best practices. With Tealium support, you can ask an experienced implementation engineer and get quick answers. We used to spend a lot of time churning on researching answers to questions we weren't sure about. We can now focus more on strategy and actionable data.
Increased efficiency between IT and marketing teams by not being bound to IT deploy schedule. By giving tagging power to marketing, IT has taken on a supportive role with fast turn around.
Tealium iQ Tag Management has increased employee efficiency in our marketing department. Marketers are able to get tags deployed faster, and get the data they need to make actionable marketing decisions.
Tealium iQ Tag Management has increased employee efficiency in our IT department. The IT team is able to focus on features and stability rather than routine maintenance of analytics tags.
Tealium iQ Tag Management has increased employee efficiency in our QA department. Our QA team is able to log bugs faster with tools we deployed through Tealium iQ Tag Management on some of our QA environments. Our QA team may soon also be using Tealium iQ Tag Management to do automated testing.,Google Tag Manager and Adobe DTM,11-20 vendorsDavid GaileyTealium: Because Autotagging Sucks2015-04-16T17:56:32.055ZRentPath is using Tealium to completely rebuild our tagging system. Our websites are currently tagged through autotagging or WebTrends, which are managed by our devs, and they don't maintain it well. Our team falls under the data department, and we're using Tealium to retag all our sites and make our data cleaner and easy to understand.,User interface is simple and easy to understand
Our deployment engineer and account manager have been outstanding resources for us
Gives us the flexibility to put our data into a readable, understandable format before it gets stored in our data warehouse
Puts data in the hands of a data team instead of developers,Biggest issue: I wish it were easier to define click events in Tealium without using jQuery. If there were something in the interface that allowed us to pull in the code we need to define these events without relying on our devs.
It would be nice if only one person were allowed in a profile at a time. If someone's in there, please lock out other people.
Please alphabetize the dropdown list of available variables in the data layer! It's very frustrating to hunt through a list of 100+ variables to find the one I need.,9,The tagging process is much more streamlined.
I have a job. :)
Employee efficiency has definitely improved.,,2,,Moving data to the hands of data rather than development
Streamlining our tagging
Making our data easy to understand for the end user,We pretty much use it the way it's intended. We do have to use a bit more custom JavaScript than I would like.,We might use AudienceStream
We might use Tealium for cloud storage of our data,9,Implemented in-houseCourtney CraigGreat Tag Management Tool2015-04-15T00:33:55.137ZWe use Tealium IQ across our numerous eCommerce web sites to deploy and manage tags. It has shortened our deployment cycle and taken away the dependency on IT and web site builds.,Quick deployment and rollback of tags.
Ease of new tag deployment with canned implementations.
Ease of user management.
Good debugging tools.,Extensions can be difficult for some to get their head around.
Sometimes end users don't understand the important difference between adding a tag and adding to the UDO.,8,More timely implementation
Better use of IT resources.
Easier to fix issues.,Google Tag Manager,Ensighten,TagMan,5,2,7Steve Moon
Unspecified
Tealium iQ Tag Management System
100 Ratings
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