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Tealium iQ is a tag management system for enterprise web sites from San Diego company Tealium, an application promised to reduce the complexity of deploying, embedding and managing tags to a sub-technical level for marketing professionals. Tealium iQ is promised to improve and harmonize activities dependent on the data layer for cross-channel marketing, such as increasing page performance and loading speed, improving time to market, achieving standardized data, and freeing up time that might have been spent coding without a tag system. A free 30 day trial is available.TealiumExcellent solution2015-06-12T13:41:05.729ZTealium is run across all sites in the company and has been an awesome aid to reduce the cost of data consumption as well as solving the problem of data standardisation. The data layer is a great way to normalise and reuse data, thus making product testing and marketing much more agile and powerful. It has also completely separated the work that has to be done by IT from the work of the rest of the departments, making life (and code maintenance) much easier for everyone.,Reuse data.
Gives marketers and product owners the agility they need to use the data and deploy solutions.
Gives IT full control over which data is delivered and how, independently of the tool that will use it.
Tool agnostic.,Dynamic updates of rules, instead of manual imports of CSV.
Better multilingual support.
Lookup tables should be able to set values from other variables, not just plain text.,10,Increased employee efficiency
Ability to take more real time actions
Much happier IT,Tag Commander,Ensighten,Google Tag Manager,11-20 vendors,10,9Verified UserBasic impression2015-04-15T00:29:48.438ZWe have implemented Tealium to get a handle on our runaway tags on our web store. We have over 200 tags on our site and many of them were unmanaged and no longer used. This tool is helping up to manage that.,Ease of implementation.
The training is very supportive.
They worked closely with us to set up a professional services contract to handle several concurrent implementations.,I would really love to see Oracle Commerce added as a standard bundle.,9,Better Tag management
Cleaner code without all the JS on the page,Actionly,2,Vendor implemented,9Verified UserAn easy to use tag management tool backed by a friendly, helpful support team!2015-11-03T21:25:54.533ZTealium iQ Tag Management System is being used on our main company website and a replatforming project. The decision was made to move from Google Tag Manager to Tealium iQ Tag Management System based on a group evaluation of several tag management solutions including Google Tag Manager, Tealium, and Adobe Tag Manager. Tealium iQ Tag Management System is used primarily by our marketing team to deploy analytics tags quickly without having to wait on IT capacity and deployment schedules. However, our IT team occasionally uses Tealium to deploy JavaScript that has vendor dependencies, and QA testing tools. For example, we have a Jira tag that is deployed only on our QA environment that allows our QA team to easily create tickets from the website instead of having to switch to another window or tab.,The user interface is easier to use and organizationally more helpful than that of other tag management solutions.
The versioning system provides a nice diagram to minimize confusion when trying to trace a particular change/version
The Tealium support team is by far one of the biggest benefits. The are friendly, helpful, and quick to respond. We've had some bad experiences with vendors that thought they knew GTM but ended up breaking our site several times. With Tealium, it is their product, and they know it best. We haven't had any site problems as a result.
The Teamium team is great at onboarding. They do an analysis of current analytics tagging and suggest a tagging strategy for the UDO. The UDO is a universal data object that holds relevant data for any given page. This is the same concept as Googel TagManager's data layer. However, the Tealium team is right there guiding the implementation team through the process. They then end with an audit and training to make sure everything is good to go live. There is no endless Googling about what might be the best way to implement something.
Tealium's tag marketplace is where you can find a smorgasbord of vendor tags. We only ran into one vendor tag they didn't have from an obscure vendor. Their solution to this: they were happy to write us a tag and add it to the tag marketplace! Tealium really does pamper their clients and are always willing to help.,Really the only thing I can think of is that the js templates for custom containers are hard to find. The casual marketing user would probably never find it unless they researched it. But then again, our marketing department usually isn't changing these. Just one of those things that as a developer, you have to remember how to do or make a note of.
This one is minor and based on the perception of certain individuals on our marketing team and didn't apply to me. After the launch of Tealium iQ Tag Management on our site, there was some confusion over a poorly performing third party tag. It was thought (wrongfully) that the Tealium servers were causing the performance problems with data not being sent to said third party. However, this was not the case at all. The Tealium servers were managing and delivering the JavaScript for the tag just fine. It was the final delivery of the data to the third party servers (via a pixel tag) that was causing the issue. So maybe the weakness here was that there was a broader misunderstanding of how Tealium iQ Tag Management actually worked.,10,Faster answers into unknowns and best practices. With Tealium support, you can ask an experienced implementation engineer and get quick answers. We used to spend a lot of time churning on researching answers to questions we weren't sure about. We can now focus more on strategy and actionable data.
Increased efficiency between IT and marketing teams by not being bound to IT deploy schedule. By giving tagging power to marketing, IT has taken on a supportive role with fast turn around.
Tealium iQ Tag Management has increased employee efficiency in our marketing department. Marketers are able to get tags deployed faster, and get the data they need to make actionable marketing decisions.
Tealium iQ Tag Management has increased employee efficiency in our IT department. The IT team is able to focus on features and stability rather than routine maintenance of analytics tags.
Tealium iQ Tag Management has increased employee efficiency in our QA department. Our QA team is able to log bugs faster with tools we deployed through Tealium iQ Tag Management on some of our QA environments. Our QA team may soon also be using Tealium iQ Tag Management to do automated testing.,Google Tag Manager and Adobe DTM,11-20 vendorsDavid GaileyTealium: Because Autotagging Sucks2015-04-16T17:56:32.055ZRentPath is using Tealium to completely rebuild our tagging system. Our websites are currently tagged through autotagging or WebTrends, which are managed by our devs, and they don't maintain it well. Our team falls under the data department, and we're using Tealium to retag all our sites and make our data cleaner and easy to understand.,User interface is simple and easy to understand
Our deployment engineer and account manager have been outstanding resources for us
Gives us the flexibility to put our data into a readable, understandable format before it gets stored in our data warehouse
Puts data in the hands of a data team instead of developers,Biggest issue: I wish it were easier to define click events in Tealium without using jQuery. If there were something in the interface that allowed us to pull in the code we need to define these events without relying on our devs.
It would be nice if only one person were allowed in a profile at a time. If someone's in there, please lock out other people.
Please alphabetize the dropdown list of available variables in the data layer! It's very frustrating to hunt through a list of 100+ variables to find the one I need.,9,The tagging process is much more streamlined.
I have a job. :)
Employee efficiency has definitely improved.,,2,,Moving data to the hands of data rather than development
Streamlining our tagging
Making our data easy to understand for the end user,We pretty much use it the way it's intended. We do have to use a bit more custom JavaScript than I would like.,We might use AudienceStream
We might use Tealium for cloud storage of our data,9,Implemented in-houseCourtney CraigGreat Tag Management Tool2015-04-15T00:33:55.137ZWe use Tealium IQ across our numerous eCommerce web sites to deploy and manage tags. It has shortened our deployment cycle and taken away the dependency on IT and web site builds.,Quick deployment and rollback of tags.
Ease of new tag deployment with canned implementations.
Ease of user management.
Good debugging tools.,Extensions can be difficult for some to get their head around.
Sometimes end users don't understand the important difference between adding a tag and adding to the UDO.,8,More timely implementation
Better use of IT resources.
Easier to fix issues.,Google Tag Manager,Ensighten,TagMan,5,2,7Steve Moon
Unspecified
Tealium iQ Tag Management System
96 Ratings
Reviews (1-25 of 38)
April 27, 2016
Tealium Review: "Excellent solution"
Tealium is run across all sites in the company and has been an awesome aid to reduce the cost of data consumption as well as solving the problem of data standardisation. The data layer is a great way to normalise and reuse data, thus making product testing and marketing much more agile and powerful. It has also completely separated the work that has to be done by IT from the work of the rest of the departments, making life (and code maintenance) much easier for everyone.
- Reuse data.
- Gives marketers and product owners the agility they need to use the data and deploy solutions.
- Gives IT full control over which data is delivered and how, independently of the tool that will use it.
- Tool agnostic.
- Dynamic updates of rules, instead of manual imports of CSV.
- Better multilingual support.
- Lookup tables should be able to set values from other variables, not just plain text.
April 27, 2016
Tealium Review: "Basic impression"
We have implemented Tealium to get a handle on our runaway tags on our web store. We have over 200 tags on our site and many of them were unmanaged and no longer used. This tool is helping up to manage that.
- Ease of implementation.
- The training is very supportive.
- They worked closely with us to set up a professional services contract to handle several concurrent implementations.
- I would really love to see Oracle Commerce added as a standard bundle.
November 03, 2015
Tealium Review: "An easy to use tag management tool backed by a friendly, helpful support team!"
Tealium iQ Tag Management System is being used on our main company website and a replatforming project. The decision was made to move from Google Tag Manager to Tealium iQ Tag Management System based on a group evaluation of several tag management solutions including Google Tag Manager, Tealium, and Adobe Tag Manager. Tealium iQ Tag Management System is used primarily by our marketing team to deploy analytics tags quickly without having to wait on IT capacity and deployment schedules. However, our IT team occasionally uses Tealium to deploy JavaScript that has vendor dependencies, and QA testing tools. For example, we have a JIRA tag that is deployed only on our QA environment that allows our QA team to easily create tickets from the website instead of having to switch to another window or tab.
- The user interface is easier to use and organizationally more helpful than that of other tag management solutions.
- The versioning system provides a nice diagram to minimize confusion when trying to trace a particular change/version
- The Tealium support team is by far one of the biggest benefits. The are friendly, helpful, and quick to respond. We've had some bad experiences with vendors that thought they knew GTM but ended up breaking our site several times. With Tealium, it is their product, and they know it best. We haven't had any site problems as a result.
- The Teamium team is great at onboarding. They do an analysis of current analytics tagging and suggest a tagging strategy for the UDO. The UDO is a universal data object that holds relevant data for any given page. This is the same concept as Googel TagManager's data layer. However, the Tealium team is right there guiding the implementation team through the process. They then end with an audit and training to make sure everything is good to go live. There is no endless Googling about what might be the best way to implement something.
- Tealium's tag marketplace is where you can find a smorgasbord of vendor tags. We only ran into one vendor tag they didn't have from an obscure vendor. Their solution to this: they were happy to write us a tag and add it to the tag marketplace! Tealium really does pamper their clients and are always willing to help.
- Really the only thing I can think of is that the js templates for custom containers are hard to find. The casual marketing user would probably never find it unless they researched it. But then again, our marketing department usually isn't changing these. Just one of those things that as a developer, you have to remember how to do or make a note of.
- This one is minor and based on the perception of certain individuals on our marketing team and didn't apply to me. After the launch of Tealium iQ Tag Management on our site, there was some confusion over a poorly performing third party tag. It was thought (wrongfully) that the Tealium servers were causing the performance problems with data not being sent to said third party. However, this was not the case at all. The Tealium servers were managing and delivering the JavaScript for the tag just fine. It was the final delivery of the data to the third party servers (via a pixel tag) that was causing the issue. So maybe the weakness here was that there was a broader misunderstanding of how Tealium iQ Tag Management actually worked.
October 01, 2015
User Review: "Tealium: Because Autotagging Sucks"
RentPath is using Tealium to completely rebuild our tagging system. Our websites are currently tagged through autotagging or Webtrends, which are managed by our devs, and they don't maintain it well. Our team falls under the data department, and we're using Tealium to retag all our sites and make our data cleaner and easy to understand.
- User interface is simple and easy to understand
- Our deployment engineer and account manager have been outstanding resources for us
- Gives us the flexibility to put our data into a readable, understandable format before it gets stored in our data warehouse
- Puts data in the hands of a data team instead of developers
- Biggest issue: I wish it were easier to define click events in Tealium without using jQuery. If there were something in the interface that allowed us to pull in the code we need to define these events without relying on our devs.
- It would be nice if only one person were allowed in a profile at a time. If someone's in there, please lock out other people.
- Please alphabetize the dropdown list of available variables in the data layer! It's very frustrating to hunt through a list of 100+ variables to find the one I need.
November 11, 2015
Tealium Review: "Great Tag Management Tool"
We use Tealium IQ across our numerous eCommerce web sites to deploy and manage tags. It has shortened our deployment cycle and taken away the dependency on IT and web site builds.
- Quick deployment and rollback of tags.
- Ease of new tag deployment with canned implementations.
- Ease of user management.
- Good debugging tools.
- Extensions can be difficult for some to get their head around.
- Sometimes end users don't understand the important difference between adding a tag and adding to the UDO.
August 19, 2015
User Review: "Tealium Tag Management"
Our organization uses Tealium on behalf of our clients to help cut down on development hours and keep tag management in the hands of our analytic's team. In general, the tool is only used by our analytics team. This allows us to leverage our analytics experts knowledge to efficiently tag multiple site elements when and how we would like saving time and money in tag management and deployment.
- Creates an easy wizard interface to deploy tags that any one can follow.
- Makes tags easily customizable for your business needs.
- Provides outstanding support and training on the tool.
- Web companion has some room for improvement.
- The labeling system could be improved to help organization of multiple rules and tags.
August 19, 2015
Tealium Review: "Best system out of the 3 we tried/used"
We just rolled Tealium out as a Global solution. Previously one region was using Tealium, another was using Ensighten and another was using Google Tag Manager. Rolling Tealium out allowed us to have a global solution and also made it easier for our regions to manage their own tags since Tealium has a great user interface.
- A large number of existing vendor templates to make it easy to roll out new tags quickly
- A robust data layer
- Excellent user interface
- Great customer support and large community
- While the UI is great, it can be a little overwhelming. I am not sure there is much that can be improved. I think it just requires some good training.
April 15, 2015
User Review: "Tealium iQ is the best TMS out there."
We use Tealium iQ on all of our ecommerce properties for US and Europe and are planning to expand to all remaining markets in the next year. We acquired Tealium to both clean-up our tracking and allow for launching tags without having to go through IT.
- User-interface. We have found the UI to be very intuitive which has made it easier to get use to and features like the color-coding of changed elements and labels make using the tool very eary.
- Extensions. These are an incredibly powerful way to enrich and power our data layer.
- Customer service. Our AM is terrific. He's very responsive and always bends over backwards to help.
- Mobile interface. I had to make a change recently from my phone and it required pinching and zooming on the desktop site.
September 30, 2015
User Review: "Tealium"
We are using Tealium to manage all of the tracking on our site. It loads in all of the tracking tags to the site and manages them all.
- Organizes tags
- Deciding how and when to load those tags
- Loads tags quickly.
- I wish it grabbed the data and ran the tracking on their servers instead of the clients device.
August 19, 2015
Tealium Review: "Fairly new, but impressed"
We support our clients that use this software.
- Correctly categorizes the main functions of the system.
- Provides the key value of abstraction.
- I don't see any mobile/tablet support for the iQ. It would be great to see a subset of the features available on other devices.
- The UI relies a little too heavily on popups.
April 16, 2015
User Review: "Tealium Rocks!"
We are using this to implement tags in a more efficient way and avoiding waiting on our IT releases to push changes to production.
- Allows for easy tag management
- Organization of tags so you know where and what to look for
- Pretty intuitive if the data layer is set up properly
- I would say a quick and easy way to have jQuery pre written for extended tracking functionality that may be a common request. Users would then just fill in the missing pieces based off of their site design
April 16, 2015
User Review: "My Impressions of Tealium IQ"
Used by Marketing and Support departments for managing Web Analytics tags. Makes it much easier for business users to directly manage tag configurations. Enables use of growing number of marketing tags on a very large site and leveraging the new innovative marketing technologies that are being built.
- It is feature rich, you have features for all kinds of uses
- the granularity of configs that are sometime needed by web analytics tags is possible to do. Many can be done with little programming/JS skills
- amazing number of partners and reliable partnership with CDNs
- Single Sign On integration with our corporate website is missing. If we had this, people don't need to create separate accounts on tealium. makes it compliant to corp information security policy
- too many features and possibility which can be overwhelming for most users (other than power user). Feels like it needs long learning curve.
April 16, 2015
Tealium Review: "Cleaning bloated code base"
We made the decision to move from a back-end server side analytics to client side based software. To help with the deployment the decision was made to leverage Tealium and create a robust UDO so that we can clean up the code base of hard coded analytics & third party tags. After a year of implementation, we have Tealium deployed sitewide and are close to having strong UDO through out the website. Tealium has been very beneficial as well as quite the learning experience.
- Code once deploy to myriad of other tags
- One dashboard to manage all tags
- Cleans up code on site.
- Better notifications when the Tealium code is updated. We had system issues because we were unaware of Tealium updates.
April 15, 2015
Review: "Tealium works great for us, and here's why"
It is used to implement lines of code on our website for Adometry, Adobe Test & Target, Floodlight tags, etc. It's simply a tool for us to use versus having to use our dev team to implement. It is currently only used by our marketing department for our website but can and may be expanded to other initiatives.
- Instant access to the code implemented on our site
- Allows us to get the data from across multiple channels
- Removes the dev cycle from getting changes made
- As an intermediate user, it's complex to understand where to start when something needs to be implemented.
- Switching between tabs works, but wonder if it could be improved upon when building out your data needs.
- Some input fields allowed me to input wrong javascript that goes against how it should be built...should have a checker.
April 15, 2015
User Review: "Tealium rocks."
Initially Tealium solved our tag management issue. We had pixels all over the place on our web site with no central management system. Updates required a manual search and replace scenario. Tealium easily handled that. Tealium is very stable. No issues with delivery at all. Tealium is also very polished on the front-end of the software. For a very complex system, it is quite intuitive. We have just scratched the surface of the software. From event tracking to building audience personas, Tealium can be a much greater company asset by providing user data to allow us to make better marketing decisions.
- Tag management.
- Provide a stable and reliable tag delivery.
- Multiple tag configuration with rollback ability.
- A Tealium certification program is needed to realize the full potential of the software. This would be a professional asset as well for marketing careers.
- More detailed daily delivery reports with as much details as possible regarding tag failures.
April 15, 2015
Review: "Tealium Tag Management has changed the way we run our business."
Tealium Tag Management is used across our entire company. We use it to implement everything from basic marketing tags, to our in house and third party analytics platforms and even to add content to the site instead of jumping through the hoops with our CMS.
Tealium allows us one place to do everything we need to do. It allows us to do it quickly and efficiently.
- Tealium has a clean, easy to use interface to help you get the job done right the first time.
- Tealium makes it easy to make sure the right tag is setup and won't cause problems on the site.
- The interface can get slow when you start to have a lot of tags setup on a profile. Once you hit 600+ tags in a profile, it takes a long time to do anything.
- The tag templates are awesome, and allow us do anything we need with a tag. But are COMPLICATED to modify.
April 14, 2015
Review: "Tealium - best choice for enterprise tag management"
We use Tealium across all business units. We're not completely deployed (we've got a lot of properties), but we're getting close. We still need to get mobile integrated; that's all deployed directly. As for business problems, it's a key part of data standardization.
- Versioning and rollback features are excellent.
- Many tags are supported out of the box.
- The data layer is powerful and easy to populate.
- Custom tags can be complex; using extensions to populate data layer objects to feed custom tags is tricky.
- Mobile SDK?
April 08, 2015
User Review: "Tealium - an excellent choice"
Tealium is used across the organization. We have centralized our tag management and deployment process through Tealium. In addition, we leveraged the tool for data extraction for additional analysis.
- Excellent Service
- Robust control of tags
- Unified Data Object is a game changer
- Support portal is gated which can be a little annoying
February 26, 2015
Review: "Tealium - Excellent product and great customer support"
We are using Tealium across all brands and platforms. Currently, we have Tealium on 7 major retail brands. The platforms include desktop, mobile and mobile apps.
- User friendly i.e. better than programmer freindly
- Excellent customer support
- Easy contract terms
- Tealium is relatively easy to set up. Just like any other software installation, it neads planning and coordination between the Analysts, Programmers, Analytics Implementation Manager and Tealium Manager/Programmer.
- The documentation can be improved
- Need more customer training
April 24, 2015
User Review: "Tealium in the Enterprise"
Tealium is used for tag management of our tracking, attribution, and retargeting tags. This is a joint partnership between Marketing and IT.
- Versioning
- GUI for Tags
- Tag Marketplace
- Design and User Interace
April 16, 2015
"Tealium review -- enterprise use case"
deployment of various tags across our website
- huge "app store" for tags
- rollback
- support a wide range of roles
- single sign-on
April 16, 2015
Tealium Review: "Early user, but impressed so far"
We are starting with privacy compliance for EU. Next phase is getting after tag management. It will be eventually used across the entire company globally. We are going to use it as a critical element for establishing a data management layer for digital marketing.
- Tag management administration
- Business rules that map to our complex site structure and domains
- Provides foundation for data management strategy
- not enough experience to say
April 16, 2015
User Review: "Tealium IQ is a great product."
Love TIQ, very powerful and advanced. However, sometimes I feel like I have barely scratched the surface. There are a lot of functions. I don't even know if this is best practice to do that. Will be cool to have some video tutorial to teach people how to use Tealium.
- Very powerful. It is able to connect a lot of tags
- Significantly reducing our development time
- Easy to QA
- Video Tutorial. System is too complicated
April 14, 2015
User Review: "Tealium at a Glance"
Tealum is used to track e-Commerce conversions.
- Accessible to non-technical users; removes my development team from the tagging process.
- Turn-key integrations with Google Analytics, AdWords and over 700 partners.
- Every bit of code delivered by Tealium can be served from a CDN (like Akamai), which means it can potentially load much faster than a tool requiring server-side technology.
- Database Connectors ( i.e. MySQL ).
December 04, 2014
Tealium Review: "Tag Management Done Right"
As an agency, we manage aspect of the platform based on the direction of our clients. That can be anything from implementation development, to regular management and creation of tags within the console.
The tool is used mostly by the Analytics department and for our clients its addresses the challenge of limited IT bandwidth and need for multiple tags to help track different partners.
The tool is used mostly by the Analytics department and for our clients its addresses the challenge of limited IT bandwidth and need for multiple tags to help track different partners.
- Ease of use. This tool is very easy to use and the interface is very user friendly. Tealium also provides a comprehensive user learning community to help answer most questions that can up during any point of the user process.
- Powerful. The tool is beyond powerful, you can not only manage tags for your site, but you can use the tool to solve a multitude of site side issues without the need for complicated development or IT resources.
- Support. The support that comes from Tealium is unmatched. Any issue or challenge you have, your account manager is right there to help you. The response rate and turnaround on solutions is great and they make you feel like they generally care the success of your implementation.
- There are limitations on what you can find in the learning community. So rare or unique issues will usually not be resolved by doing a search on your own, which requires reaching out to your rep for support. It would be nice if there was documentation in the learning community to help with these scenarios.
Tealium Scorecard Summary
Feature Scorecard Summary
About Tealium
Tealium iQ is a tag management system for enterprise web sites from San Diego company Tealium, an application promised to reduce the complexity of deploying, embedding and managing tags to a sub-technical level for marketing professionals. Tealium iQ is promised to improve and harmonize activities dependent on the data layer for cross-channel marketing, such as increasing page performance and loading speed, improving time to market, achieving standardized data, and freeing up time that might have been spent coding without a tag system. A free 30 day trial is available.
Categories: Tag Management
Tealium Competitors
Tealium Technical Details
| Operating Systems: | Unspecified |
|---|---|
| Mobile Application: | No |