TrustRadius
Tealium iQ is a tag management system for enterprise web sites from San Diego company Tealium, an application promised to reduce the complexity of deploying, embedding and managing tags to a sub-technical level for marketing professionals. Tealium iQ is promised to improve and harmonize activities dependent on the data layer for cross-channel marketing, such as increasing page performance and loading speed, improving time to market, achieving standardized data, and freeing up time that might have been spent coding without a tag system. A free 30 day trial is available.TealiumOur experience with Tealium iQ2019-08-29T14:39:55.122ZWe utilize Tealium IQ as our primary digital tag management solution. We were initially introduced to it as part of our purchase of Tealium Audience Stream and it was required to enable our use of this platform. What we have found is that it helps us manage our tags more effectively and also helps improve the performance of our site.,Tag management
Web performance
Easy integration with other systems,Onsite optimisation integration
Time to implement
Initial complexity and upskilling,9,SEO due to speed improvements
Conversion improvements due to speed improvements.
Slightly higher cost to service due to upskilling requirements.,Google Tag Manager,Oracle Eloqua, Tealium AudienceStream, Optimizely,21-30 vendorsAdam HatfieldTealium iQ Provides Endless Flexibility... if you can code in JavaScript2019-05-21T17:45:52.410ZA single department implements it for use across the entire company. It allows teams across the company to quickly and easily inject JavaScript anywhere on our sites. The main purpose is consistent behavior tracking and analytics, that only has to be managed in one tool by one team. We've been long-time users of the product.,The utag.data data layer. We utilize this to the fullest.
The custom Javascript templates and extensions.
Stability.,You need to be a JS developer to really utilize the custom work many sites require.
There is a bit of a learning curve.
Lack of version control support on tag templates.,10,I am a user of the tool and am not very familiar with the high-level ROI.,Google Tag Manager,More than 30 vendorsVerified UserTealium needs Signal!2019-02-14T18:14:57.066ZIt's being used on our retail site. Most of the UI related integrations and third-party integrations are done using Tealium. Any UI issues are also fixed using Tealium.,It does separate the environments like DEV, QA, and PROD well.
Versioning is well managed compared to the other tools.,The tag pushing changes have been overly complicated. If there is one tag that is being changed, it combines with all other tags and creates one single file. It could be as simple as pushing a single tag in the production.
The rollback is also as complicated as production push. It could have been a simple tag rollback/turn off, etc.,6,Very controlled access to tags and tag management has been easier in terms of versions and user access.
Overhead of pushing /pulling tags from the environment along with other tags.,Signal,Adobe Target,21-30 vendorsVerified UserBecome Agile!2018-07-13T19:22:01.394ZTealium allows us to free up our developer's time and quickly add and remove vendors tags to our website. We recently considered it to add tags to our apps as well (this is included in your subscription to Tealium), but have so far not taken that step. The support you receive from Tealium is excellent if you need to customize a tag beyond the standard implementations. This flexibility allows marketers to run vendor tests and even do A/B tests between vendors all within the Tealium dashboard. Our company wouldn't be nearly as agile marketing-wise without Tealium.,Allows us to stay nimble and focus on limited developer resources to other more critical development tasks.
By have the flexibility to add, but also to remove tags easily, you can ensure your site speed doesn't suffer from forgotten tags still on the site.,A lot of tags are almost plug and play, but some complex tags (e.g., Sitecatalyst) do require assistance from Tealium's support team. That being said rarely has this help spilled over into billable support hours. It is usually covered by our standard support agreement, which is offered to all clients. The Tealium support team is very available to support us on a daily basis.,9,Tealium is an essential tool for us. We'd be blind without it.,,Hotjar, ion interactive, Vindicia CashBox,21-30 vendorsKelly SauxAn easy to use tag management tool backed by a friendly, helpful support team!2015-11-03T21:25:54.533ZTealium iQ Tag Management System is being used on our main company website and a replatforming project. The decision was made to move from Google Tag Manager to Tealium iQ Tag Management System based on a group evaluation of several tag management solutions including Google Tag Manager, Tealium, and Adobe Tag Manager. Tealium iQ Tag Management System is used primarily by our marketing team to deploy analytics tags quickly without having to wait on IT capacity and deployment schedules. However, our IT team occasionally uses Tealium to deploy JavaScript that has vendor dependencies, and QA testing tools. For example, we have a Jira tag that is deployed only on our QA environment that allows our QA team to easily create tickets from the website instead of having to switch to another window or tab.,The user interface is easier to use and organizationally more helpful than that of other tag management solutions.
The versioning system provides a nice diagram to minimize confusion when trying to trace a particular change/version
The Tealium support team is by far one of the biggest benefits. The are friendly, helpful, and quick to respond. We've had some bad experiences with vendors that thought they knew GTM but ended up breaking our site several times. With Tealium, it is their product, and they know it best. We haven't had any site problems as a result.
The Teamium team is great at onboarding. They do an analysis of current analytics tagging and suggest a tagging strategy for the UDO. The UDO is a universal data object that holds relevant data for any given page. This is the same concept as Googel TagManager's data layer. However, the Tealium team is right there guiding the implementation team through the process. They then end with an audit and training to make sure everything is good to go live. There is no endless Googling about what might be the best way to implement something.
Tealium's tag marketplace is where you can find a smorgasbord of vendor tags. We only ran into one vendor tag they didn't have from an obscure vendor. Their solution to this: they were happy to write us a tag and add it to the tag marketplace! Tealium really does pamper their clients and are always willing to help.,Really the only thing I can think of is that the js templates for custom containers are hard to find. The casual marketing user would probably never find it unless they researched it. But then again, our marketing department usually isn't changing these. Just one of those things that as a developer, you have to remember how to do or make a note of.
This one is minor and based on the perception of certain individuals on our marketing team and didn't apply to me. After the launch of Tealium iQ Tag Management on our site, there was some confusion over a poorly performing third party tag. It was thought (wrongfully) that the Tealium servers were causing the performance problems with data not being sent to said third party. However, this was not the case at all. The Tealium servers were managing and delivering the JavaScript for the tag just fine. It was the final delivery of the data to the third party servers (via a pixel tag) that was causing the issue. So maybe the weakness here was that there was a broader misunderstanding of how Tealium iQ Tag Management actually worked.,10,Faster answers into unknowns and best practices. With Tealium support, you can ask an experienced implementation engineer and get quick answers. We used to spend a lot of time churning on researching answers to questions we weren't sure about. We can now focus more on strategy and actionable data.
Increased efficiency between IT and marketing teams by not being bound to IT deploy schedule. By giving tagging power to marketing, IT has taken on a supportive role with fast turn around.
Tealium iQ Tag Management has increased employee efficiency in our marketing department. Marketers are able to get tags deployed faster, and get the data they need to make actionable marketing decisions.
Tealium iQ Tag Management has increased employee efficiency in our IT department. The IT team is able to focus on features and stability rather than routine maintenance of analytics tags.
Tealium iQ Tag Management has increased employee efficiency in our QA department. Our QA team is able to log bugs faster with tools we deployed through Tealium iQ Tag Management on some of our QA environments. Our QA team may soon also be using Tealium iQ Tag Management to do automated testing.,Google Tag Manager and Adobe DTM,11-20 vendorsDavid GaileyTealium: Because Autotagging Sucks2015-04-16T17:56:32.055ZRentPath is using Tealium to completely rebuild our tagging system. Our websites are currently tagged through autotagging or WebTrends, which are managed by our devs, and they don't maintain it well. Our team falls under the data department, and we're using Tealium to retag all our sites and make our data cleaner and easy to understand.,User interface is simple and easy to understand
Our deployment engineer and account manager have been outstanding resources for us
Gives us the flexibility to put our data into a readable, understandable format before it gets stored in our data warehouse
Puts data in the hands of a data team instead of developers,Biggest issue: I wish it were easier to define click events in Tealium without using jQuery. If there were something in the interface that allowed us to pull in the code we need to define these events without relying on our devs.
It would be nice if only one person were allowed in a profile at a time. If someone's in there, please lock out other people.
Please alphabetize the dropdown list of available variables in the data layer! It's very frustrating to hunt through a list of 100+ variables to find the one I need.,9,The tagging process is much more streamlined.
I have a job. :)
Employee efficiency has definitely improved.,,2,,Moving data to the hands of data rather than development
Streamlining our tagging
Making our data easy to understand for the end user,We pretty much use it the way it's intended. We do have to use a bit more custom JavaScript than I would like.,We might use AudienceStream
We might use Tealium for cloud storage of our data,9,Implemented in-houseCourtney CraigGreat Tag Management Tool2015-04-15T00:33:55.137ZWe use Tealium IQ across our numerous eCommerce web sites to deploy and manage tags. It has shortened our deployment cycle and taken away the dependency on IT and web site builds.,Quick deployment and rollback of tags.
Ease of new tag deployment with canned implementations.
Ease of user management.
Good debugging tools.,Extensions can be difficult for some to get their head around.
Sometimes end users don't understand the important difference between adding a tag and adding to the UDO.,8,More timely implementation
Better use of IT resources.
Easier to fix issues.,Google Tag Manager,Ensighten,TagMan,5,2,7Steve MoonTealium Tag Management2015-04-14T23:25:23.493ZOur organization uses Tealium on behalf of our clients to help cut down on development hours and keep tag management in the hands of our analytic's team. In general, the tool is only used by our analytics team. This allows us to leverage our analytics experts knowledge to efficiently tag multiple site elements when and how we would like saving time and money in tag management and deployment.,Creates an easy wizard interface to deploy tags that any one can follow.
Makes tags easily customizable for your business needs.
Provides outstanding support and training on the tool.,Web companion has some room for improvement.
The labeling system could be improved to help organization of multiple rules and tags.,8,Saved money on development hours and time of deployment,3,9David CampanellaBest system out of the 3 we tried/used2015-04-16T18:45:35.069ZWe just rolled Tealium out as a Global solution. Previously one region was using Tealium, another was using Ensighten and another was using Google Tag Manager. Rolling Tealium out allowed us to have a global solution and also made it easier for our regions to manage their own tags since Tealium has a great user interface.,A large number of existing vendor templates to make it easy to roll out new tags quickly
A robust data layer
Excellent user interface
Great customer support and large community,While the UI is great, it can be a little overwhelming. I am not sure there is much that can be improved. I think it just requires some good training.,9,Faster roll out for regions by non-technical users,Ensighten and Google Tag Manager,3Mark JaggersTealium iQ is the best TMS out there.2015-04-15T18:43:41.417ZWe use Tealium iQ on all of our ecommerce properties for US and Europe and are planning to expand to all remaining markets in the next year. We acquired Tealium to both clean-up our tracking and allow for launching tags without having to go through IT.,User-interface. We have found the UI to be very intuitive which has made it easier to get use to and features like the color-coding of changed elements and labels make using the tool very eary.
Extensions. These are an incredibly powerful way to enrich and power our data layer.
Customer service. Our AM is terrific. He's very responsive and always bends over backwards to help.,Mobile interface. I had to make a change recently from my phone and it required pinching and zooming on the desktop site.,8,We were able to save a lot of IT hours due to moving over to Tealium. We estimate Tealium paid for itself in about 4 months.
Most of our tags are now able to go live in 15 minutes. I used to take us a 2 week sprint.,Ensighten,Google Tag Manager,TagMan,,1,Consistent tracking on all sites in all markets. By using a single Tealium container I'm able to ensure all of our sites are tracking exactly the same.
Last minute campaign launches. Last holiday I was given a request to implement a Criteo tag one week before Thanksgiving. Without Tealium, I wouldn't have been able to get this live in time.
We no longer have any in-page tags so we no longer have tags slowing down our site load or cluttering our page code.,Using extensions in Tealium I was able to create "affinity groups" that flagged users based on what product categories or brands they view the most.
Unique checkout path. Our sites have ~6 different unique checkout paths which make it difficult to gain insights from standard Google Analytics funnels, but using extensions we are able to set the users specific checkout path.,Standardizing user ID across tags,10,No,Price
Product Features
Product Usability
Product Reputation,I would have researched tag management in general and the specific companies much more thoroughly before reaching out. This would have saved time during evaluation as we wouldn't have included two vendors and would have had more specific questions in the early evaluation stages.,Implemented in-house,No,Thinking through every scenario when planning the data layer and whether to use one or multiple profiles.,7,Yes,10,No,Due to a planning mistake on our part in the initial implementation, we had to redo a piece of the implementation after a month or two. This required far more hours than were covered under our contract, but our AM and the Tealium solutions engineers helped us fix those errors and didn't charge us for the excessive support hours.,Color-coding. When I first log into a profile, the "Submit" button is grey. As soon as a change is made it turns orange. This and other color-coding design choices are a great way for me to tell if I've made any changes that I should save before exiting.
Labels. We have hundreds of extensions, so being able to filter that list based on the labels we assign to each is a great way of filtering that list to the relevant extensions.,The most difficult part of using a TMS system is understanding the full impact of all the tags and extensions. For example, I recently had a variable that wouldn't pass the correct value and I couldn't understand why. It turned out that I had an error in an extension that I didn't realize was impacting this variable.,No,8Jeremy MyersTealium2015-04-14T23:39:24.444ZWe are using Tealium to manage all of the tracking on our site. It loads in all of the tracking tags to the site and manages them all.,Organizes tags
Deciding how and when to load those tags
Loads tags quickly.,I wish it grabbed the data and ran the tracking on their servers instead of the clients device.,7,It has sped up development of tracking.,2Max AndresenFairly new, but impressed2015-04-16T19:07:32.551ZWe support our clients that use this software.,Correctly categorizes the main functions of the system.
Provides the key value of abstraction.,I don't see any mobile/tablet support for the iQ. It would be great to see a subset of the features available on other devices.
The UI relies a little too heavily on popups.,9,Our customers value this product.,,4Adam SchnaareTealium Rocks!2015-04-16T18:10:10.308ZWe are using this to implement tags in a more efficient way and avoiding waiting on our IT releases to push changes to production.,Allows for easy tag management
Organization of tags so you know where and what to look for
Pretty intuitive if the data layer is set up properly,I would say a quick and easy way to have jQuery pre written for extended tracking functionality that may be a common request. Users would then just fill in the missing pieces based off of their site design,10,Increased employee efficiency
Able to make changes to content on the fly,N/A,5Nathan NormandMy Impressions of Tealium IQ2015-04-16T18:08:47.875ZUsed by Marketing and Support departments for managing Web Analytics tags. Makes it much easier for business users to directly manage tag configurations. Enables use of growing number of marketing tags on a very large site and leveraging the new innovative marketing technologies that are being built.,It is feature rich, you have features for all kinds of uses
the granularity of configs that are sometime needed by web analytics tags is possible to do. Many can be done with little programming/JS skills
amazing number of partners and reliable partnership with CDNs,Single Sign On integration with our corporate website is missing. If we had this, people don't need to create separate accounts on tealium. makes it compliant to corp information security policy
too many features and possibility which can be overwhelming for most users (other than power user). Feels like it needs long learning curve.,7,Brought IT and Marketing together,Vijayraghav NerellaCleaning bloated code base2015-04-16T17:51:10.744ZWe made the decision to move from a back-end server side analytics to client side based software. To help with the deployment the decision was made to leverage Tealium and create a robust UDO so that we can clean up the code base of hard coded analytics & third party tags. After a year of implementation, we have Tealium deployed sitewide and are close to having strong UDO through out the website. Tealium has been very beneficial as well as quite the learning experience.,Code once deploy to myriad of other tags
One dashboard to manage all tags
Cleans up code on site.,Better notifications when the Tealium code is updated. We had system issues because we were unaware of Tealium updates.,9,Since we are still implementing; too soon to say,Adobe Tag ManagerPaul DunphyTealium works great for us, and here's why2015-04-15T23:03:36.670ZIt is used to implement lines of code on our website for Adometry, Adobe Test & Target, Floodlight tags, etc. It's simply a tool for us to use versus having to use our dev team to implement. It is currently only used by our marketing department for our website but can and may be expanded to other initiatives.,Instant access to the code implemented on our site
Allows us to get the data from across multiple channels
Removes the dev cycle from getting changes made,As an intermediate user, it's complex to understand where to start when something needs to be implemented.
Switching between tabs works, but wonder if it could be improved upon when building out your data needs.
Some input fields allowed me to input wrong javascript that goes against how it should be built...should have a checker.,10,Ability to see data in real-time.
Combines data from our first-party and third-party sources.
Helps us understand our customers better to serve them the information they're looking for.,noneDavid ParkerTealium rocks.2015-04-15T19:20:08.720ZInitially Tealium solved our tag management issue. We had pixels all over the place on our web site with no central management system. Updates required a manual search and replace scenario. Tealium easily handled that. Tealium is very stable. No issues with delivery at all. Tealium is also very polished on the front-end of the software. For a very complex system, it is quite intuitive. We have just scratched the surface of the software. From event tracking to building audience personas, Tealium can be a much greater company asset by providing user data to allow us to make better marketing decisions.,Tag management.
Provide a stable and reliable tag delivery.
Multiple tag configuration with rollback ability.,A Tealium certification program is needed to realize the full potential of the software. This would be a professional asset as well for marketing careers.
More detailed daily delivery reports with as much details as possible regarding tag failures.,9,Better employ efficiency - we are spending less time adding and removing tags now.
Better user experience as site loads are not hindered by tracking pixels loading poorly or not at all from external sources.,Matthew RogersTealium Tag Management has changed the way we run our business.2015-04-15T19:02:18.355ZTealium Tag Management is used across our entire company. We use it to implement everything from basic marketing tags, to our in house and third party analytics platforms and even to add content to the site instead of jumping through the hoops with our CMS. Tealium allows us one place to do everything we need to do. It allows us to do it quickly and efficiently.,Tealium has a clean, easy to use interface to help you get the job done right the first time.
Tealium makes it easy to make sure the right tag is setup and won't cause problems on the site.,The interface can get slow when you start to have a lot of tags setup on a profile. Once you hit 600+ tags in a profile, it takes a long time to do anything.
The tag templates are awesome, and allow us do anything we need with a tag. But are COMPLICATED to modify.,10,Managing tags takes time, and money. We were able to cut down the time it took to get a tag up on the site from two weeks + to two days.Jer TippetsTealium - best choice for enterprise tag management2015-04-14T16:47:41.752ZWe use Tealium across all business units. We're not completely deployed (we've got a lot of properties), but we're getting close. We still need to get mobile integrated; that's all deployed directly. As for business problems, it's a key part of data standardization.,Versioning and rollback features are excellent.
Many tags are supported out of the box.
The data layer is powerful and easy to populate.,Custom tags can be complex; using extensions to populate data layer objects to feed custom tags is tricky.
Mobile SDK?,10,We can flip marketing tags on and off very quickly.
We can correct issues that arise in our tracking without getting a developer involved. Sometimes this is a temporary patch while we wait for a permanent fix.,Zach CochranTealium - an excellent choice2014-10-06T13:39:37.314ZTealium is used across the organization. We have centralized our tag management and deployment process through Tealium. In addition, we leveraged the tool for data extraction for additional analysis.,Excellent Service
Robust control of tags
Unified Data Object is a game changer,Support portal is gated which can be a little annoying,10,Far less time managing tags - less cycles & resources required
More accurate and detailed data from tags
Speed to market for important updates to tags dramatically improved,,10,Implemented in-house,9Matthew DiAntonioTealium - Excellent product and great customer support2014-10-05T00:54:15.481ZWe are using Tealium across all brands and platforms. Currently, we have Tealium on 7 major retail brands. The platforms include desktop, mobile and mobile apps.,User friendly i.e. better than programmer freindly
Excellent customer support
Easy contract terms,Tealium is relatively easy to set up. Just like any other software installation, it neads planning and coordination between the Analysts, Programmers, Analytics Implementation Manager and Tealium Manager/Programmer.
The documentation can be improved
Need more customer training,10,Ad-hoc Tag implementation is easier,2,10Areef AhamadTealium in the Enterprise2015-04-24T14:27:35.156ZTealium is used for tag management of our tracking, attribution, and retargeting tags. This is a joint partnership between Marketing and IT.,Versioning
GUI for Tags
Tag Marketplace,Design and User Interace,9,Tealium has allowed us to publish site wide faster: from three months to three weeks.,Google Tag Manager,Ensighten,Signal,BrightTagAaron ChilesTealium review -- enterprise use case2015-04-16T18:06:57.380Zdeployment of various tags across our website,huge "app store" for tags
rollback
support a wide range of roles,single sign-on,8,implement changes faster
ability to support more tags,Elijah LovejoyEarly user, but impressed so far2015-04-16T17:54:45.228ZWe are starting with privacy compliance for EU. Next phase is getting after tag management. It will be eventually used across the entire company globally. We are going to use it as a critical element for establishing a data management layer for digital marketing.,Tag management administration
Business rules that map to our complex site structure and domains
Provides foundation for data management strategy,not enough experience to say,8,Too early to tell, but it has saved us money in providing privacy compliance in EU,Ensighten,Google Tag ManagerRuss Vander WielTealium IQ is a great product.2015-04-16T17:53:04.466ZLove TIQ, very powerful and advanced. However, sometimes I feel like I have barely scratched the surface. There are a lot of functions. I don't even know if this is best practice to do that. Will be cool to have some video tutorial to teach people how to use Tealium.,Very powerful. It is able to connect a lot of tags
Significantly reducing our development time
Easy to QA,Video Tutorial. System is too complicated,10,Reduce development time,Kevin Chen
Unspecified
Tealium iQ Tag Management System
105 Ratings
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