Tealium iQ Reviews

112 Ratings
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Score 7.7 out of 100

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Reviews (1-25 of 45)

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September 25, 2020
akash Dhanagundi | TrustRadius Reviewer
Score 9 out of 10
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We use Tealium Tag Management across our online platform. It's a powerful tag management environment in a market where you can integrate with multiple analytics vendors like Adobe Analytics, IBM analytics, Google analytics, and many more. It helps with tag management globally for desktop and mobile; it solves the traditional way of tagging your business analytics. The user needs a live demo or someone to one guide to use Tealium, although it is easy to use and get onboard.
  • We can edit tag templates and make them even more custom.
  • Tealium allows us to control what tags fire and when to use the load rules. It is very efficient when you think about a business that has multiple categories and 1000 pages.
  • Easy to onboard a new user.
  • Can integrate with multiple analytics vendors like Google Analytics and Adobe Analytics and many more.
  • The user interface needs to improve, it has an old UI. There is a chance of losing changes if you don’t save the entire profile.
  • I expect a draft option. The user can draft his changes and later he can validate and publish them.
It is well suited for larger-scale businesses, as it is versatile and scalable to maintain larger data. I don't recommend it for small scale business, as it is more expensive for minor businesses.
A good support team, available all the time.
Read akash Dhanagundi's full review
May 07, 2020
Anonymous | TrustRadius Reviewer
Score 8 out of 10
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Tealium iQ Tag Management System is used by digital marketing, data, and IT teams. It is being used to collect behavioral data about our visitors to our digital assets. We are using these data to enhance our digital ecosytem and activate digital campaigns.
  • Tag marketplace: a large number of digital marketing tags can be deployed quickly using the tag marketplace
  • Reuse of set-up between different profiles. for a large company/agency managing several profiles. reusing set-up between profiles is very helpful
  • Consent manager: native consent manager feature helping companies to be compliant regarding GDPR
  • User interface: providing a better user interface could be a plus
  • Better visualization for the linking between libraries and profiles
  • The ability to visualize several screens of the tool simultaneously
Tealium iQ Tag Management System is well suited to collect digital data in compliance with GDPR. We haven't tested Tealium iQ implementation on our mobile applications.
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August 29, 2019
Adam Hatfield | TrustRadius Reviewer
Score 9 out of 10
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We utilize Tealium IQ as our primary digital tag management solution. We were initially introduced to it as part of our purchase of Tealium Audience Stream and it was required to enable our use of this platform. What we have found is that it helps us manage our tags more effectively and also helps improve the performance of our site.
  • Tag management
  • Web performance
  • Easy integration with other systems
  • Onsite optimisation integration
  • Time to implement
  • Initial complexity and upskilling
Tealium IQ is well suited as a tag management solution particularly if you are looking at using other components of the Tealium ecosystem such as audience stream. We have found it to be an extremely capable tag management system and provides us far more advance capability over the Google Tag Manager solution we utilized previously. If your tag management needs are basic and you do not require Audience Stream there may be other alternatives such as Google Tag Manager.
Read Adam Hatfield's full review
January 17, 2020
Anonymous | TrustRadius Reviewer
Score 4 out of 10
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We use Tealium iQ Tag Management to manage all of our eCommerce tags. Ownership of the platform has been a cross-functional effort between Growth Marketing, Analytics, Product Management, and 3rd-party developers. The purpose of the software for our business is centralized management of all tags and tracking scripts, and exposing the data layer to our 3rd-party platforms.
  • Tealium iQ Tag Management is very robust and highly customizable for any eCommerce environment, given the requisite dev resources.
  • Tealium iQ Tag Management enables Growth and Analytics teams to implement tagging and tracking changes outside of the platform dev and release cycle, potentially making these organizations much more agile and efficient.
  • The platform is a bit clunky to navigate and use. For example, data mapping does not expose the syntax being used, so it will map variables, but you can't see the actual output until you save and test in the platform.
  • Tealium iQ Tag Management is very robust and flexible, however the benefits versus less expensive or free alternatives are unclear in many use cases.
Tealium iQ Tag Management is well suited to a robust analytics organization with dedicated TiQ resources. Since the software is highly specialized, most front-end developers will not be able to support it without additional training. TiQ teams also will need to partner closely with Growth Marketing as stakeholders, and with eCommerce support teams who may have strict performance and release requirements.
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May 21, 2019
Anonymous | TrustRadius Reviewer
Score 10 out of 10
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A single department implements it for use across the entire company. It allows teams across the company to quickly and easily inject JavaScript anywhere on our sites. The main purpose is consistent behavior tracking and analytics, that only has to be managed in one tool by one team. We've been long-time users of the product.
  • The utag.data data layer. We utilize this to the fullest.
  • The custom Javascript templates and extensions.
  • Stability.
  • You need to be a JS developer to really utilize the custom work many sites require.
  • There is a bit of a learning curve.
  • Lack of version control support on tag templates.
The large database of pre-built vendor tags is one of Tealium's largest selling points. For me as a tracking engineer, I preferred hard coding the tags via the tag and extension custom templates, but Tealium has a large number of supported vendors and they update them as the vendors make updates.
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February 14, 2019
Anonymous | TrustRadius Reviewer
Score 6 out of 10
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It's being used on our retail site. Most of the UI related integrations and third-party integrations are done using Tealium. Any UI issues are also fixed using Tealium.
  • It does separate the environments like DEV, QA, and PROD well.
  • Versioning is well managed compared to the other tools.
  • The tag pushing changes have been overly complicated. If there is one tag that is being changed, it combines with all other tags and creates one single file. It could be as simple as pushing a single tag in the production.
  • The rollback is also as complicated as production push. It could have been a simple tag rollback/turn off, etc.
It's good for managing the versioning to fix a number of tags. It's not suitable for dynamic tag turn on/off scenarios.
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July 13, 2018
Kelly Saux | TrustRadius Reviewer
Score 9 out of 10
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Tealium allows us to free up our developer's time and quickly add and remove vendors tags to our website. We recently considered it to add tags to our apps as well (this is included in your subscription to Tealium), but have so far not taken that step. The support you receive from Tealium is excellent if you need to customize a tag beyond the standard implementations. This flexibility allows marketers to run vendor tests and even do A/B tests between vendors all within the Tealium dashboard. Our company wouldn't be nearly as agile marketing-wise without Tealium.
  • Allows us to stay nimble and focus on limited developer resources to other more critical development tasks.
  • By have the flexibility to add, but also to remove tags easily, you can ensure your site speed doesn't suffer from forgotten tags still on the site.
  • A lot of tags are almost plug and play, but some complex tags (e.g., Sitecatalyst) do require assistance from Tealium's support team. That being said rarely has this help spilled over into billable support hours. It is usually covered by our standard support agreement, which is offered to all clients. The Tealium support team is very available to support us on a daily basis.
Anyone with an ecommerce site that partakes in paid marketing campaigns will undoubtedly benefit from Tealium iQ Tag Management System. If you care about data, analytics, and tracking, chances are you'll find the tool very valuable.
Read Kelly Saux's full review
April 27, 2016
Jordi Roura i Rabat | TrustRadius Reviewer
Score 10 out of 10
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Tealium is run across all sites in the company and has been an awesome aid to reduce the cost of data consumption as well as solving the problem of data standardisation. The data layer is a great way to normalise and reuse data, thus making product testing and marketing much more agile and powerful. It has also completely separated the work that has to be done by IT from the work of the rest of the departments, making life (and code maintenance) much easier for everyone.
  • Reuse data.
  • Gives marketers and product owners the agility they need to use the data and deploy solutions.
  • Gives IT full control over which data is delivered and how, independently of the tool that will use it.
  • Tool agnostic.
  • Dynamic updates of rules, instead of manual imports of CSV.
  • Better multilingual support.
  • Lookup tables should be able to set values from other variables, not just plain text.
Tealium is an excellent all-round tool. Any online business that is going to make a serious attempt at tracking the performance of their web/app/marketing efforts is going to need a tag manager, and Tealium is an excellent solution. I've been using it for 6 months and never regretted the decision. Solving a lot of problems, from launching marketing campaigns to feeding our proprietary systems with custom data.
Read Jordi Roura i Rabat's full review
November 03, 2015
David Gailey | TrustRadius Reviewer
Score 10 out of 10
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Tealium iQ Tag Management System is being used on our main company website and a replatforming project. The decision was made to move from Google Tag Manager to Tealium iQ Tag Management System based on a group evaluation of several tag management solutions including Google Tag Manager, Tealium, and Adobe Tag Manager. Tealium iQ Tag Management System is used primarily by our marketing team to deploy analytics tags quickly without having to wait on IT capacity and deployment schedules. However, our IT team occasionally uses Tealium to deploy JavaScript that has vendor dependencies, and QA testing tools. For example, we have a Jira tag that is deployed only on our QA environment that allows our QA team to easily create tickets from the website instead of having to switch to another window or tab.
  • The user interface is easier to use and organizationally more helpful than that of other tag management solutions.
  • The versioning system provides a nice diagram to minimize confusion when trying to trace a particular change/version
  • The Tealium support team is by far one of the biggest benefits. The are friendly, helpful, and quick to respond. We've had some bad experiences with vendors that thought they knew GTM but ended up breaking our site several times. With Tealium, it is their product, and they know it best. We haven't had any site problems as a result.
  • The Teamium team is great at onboarding. They do an analysis of current analytics tagging and suggest a tagging strategy for the UDO. The UDO is a universal data object that holds relevant data for any given page. This is the same concept as Googel TagManager's data layer. However, the Tealium team is right there guiding the implementation team through the process. They then end with an audit and training to make sure everything is good to go live. There is no endless Googling about what might be the best way to implement something.
  • Tealium's tag marketplace is where you can find a smorgasbord of vendor tags. We only ran into one vendor tag they didn't have from an obscure vendor. Their solution to this: they were happy to write us a tag and add it to the tag marketplace! Tealium really does pamper their clients and are always willing to help.
  • Really the only thing I can think of is that the js templates for custom containers are hard to find. The casual marketing user would probably never find it unless they researched it. But then again, our marketing department usually isn't changing these. Just one of those things that as a developer, you have to remember how to do or make a note of.
  • This one is minor and based on the perception of certain individuals on our marketing team and didn't apply to me. After the launch of Tealium iQ Tag Management on our site, there was some confusion over a poorly performing third party tag. It was thought (wrongfully) that the Tealium servers were causing the performance problems with data not being sent to said third party. However, this was not the case at all. The Tealium servers were managing and delivering the JavaScript for the tag just fine. It was the final delivery of the data to the third party servers (via a pixel tag) that was causing the issue. So maybe the weakness here was that there was a broader misunderstanding of how Tealium iQ Tag Management actually worked.
The scenarios where a tag management solution is appropriate are:

  • Your marketing team needs to move faster on actionable data than your IT team can deploy tags.
  • You want to give your marketing team the power and responsibility of managing and deploying analytics tags.
  • Vendor tags are interfering with site performance or uptime and you wish to have an easy "off" switch.

One key question to ask is: "Do I need assistance with the technical implementation of the data layer?". And if you do, "how much assistance?". Another question is "does our marketing team need direction on a data layer or tagging strategy?" Tealium excels at these areas because of their excellent support before, during, and after implementation.
Read David Gailey's full review
October 01, 2015
Courtney Craig | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
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RentPath is using Tealium to completely rebuild our tagging system. Our websites are currently tagged through autotagging or WebTrends, which are managed by our devs, and they don't maintain it well. Our team falls under the data department, and we're using Tealium to retag all our sites and make our data cleaner and easy to understand.
  • User interface is simple and easy to understand
  • Our deployment engineer and account manager have been outstanding resources for us
  • Gives us the flexibility to put our data into a readable, understandable format before it gets stored in our data warehouse
  • Puts data in the hands of a data team instead of developers
  • Biggest issue: I wish it were easier to define click events in Tealium without using jQuery. If there were something in the interface that allowed us to pull in the code we need to define these events without relying on our devs.
  • It would be nice if only one person were allowed in a profile at a time. If someone's in there, please lock out other people.
  • Please alphabetize the dropdown list of available variables in the data layer! It's very frustrating to hunt through a list of 100+ variables to find the one I need.
If developers manage tagging and it's going to stay that way, they can just implement tags in the code. That might be easier than learning an interface. Tealium is better for data analysts who don't know or don't have access to code, but want to manage tagging.
Read Courtney Craig's full review
November 11, 2015
Steve Moon | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
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We use Tealium IQ across our numerous eCommerce web sites to deploy and manage tags. It has shortened our deployment cycle and taken away the dependency on IT and web site builds.
  • Quick deployment and rollback of tags.
  • Ease of new tag deployment with canned implementations.
  • Ease of user management.
  • Good debugging tools.
  • Extensions can be difficult for some to get their head around.
  • Sometimes end users don't understand the important difference between adding a tag and adding to the UDO.
For tag management it is simple and comprehensive.
Read Steve Moon's full review
August 19, 2015
David Campanella | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
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Our organization uses Tealium on behalf of our clients to help cut down on development hours and keep tag management in the hands of our analytic's team. In general, the tool is only used by our analytics team. This allows us to leverage our analytics experts knowledge to efficiently tag multiple site elements when and how we would like saving time and money in tag management and deployment.
  • Creates an easy wizard interface to deploy tags that any one can follow.
  • Makes tags easily customizable for your business needs.
  • Provides outstanding support and training on the tool.
  • Web companion has some room for improvement.
  • The labeling system could be improved to help organization of multiple rules and tags.
Tealium is a best in class tag management system that is integrated well across a multitude of vendors and plug ins. Tealium makes tag management simple and easy to use for anyone in your company. However, it is an investment of both time and money to train and understand how to use the tool effectively.
Read David Campanella's full review
August 19, 2015
Mark Jaggers | TrustRadius Reviewer
Score 9 out of 10
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We just rolled Tealium out as a Global solution. Previously one region was using Tealium, another was using Ensighten and another was using Google Tag Manager. Rolling Tealium out allowed us to have a global solution and also made it easier for our regions to manage their own tags since Tealium has a great user interface.
  • A large number of existing vendor templates to make it easy to roll out new tags quickly
  • A robust data layer
  • Excellent user interface
  • Great customer support and large community
  • While the UI is great, it can be a little overwhelming. I am not sure there is much that can be improved. I think it just requires some good training.
Tealium IQ is for more that just adding tags to a site. If you just need to add basic tags to a site, then Tealium may be overkill. Tealium is much more than just a tag management system.
Read Mark Jaggers's full review
April 15, 2015
Jeremy Myers | TrustRadius Reviewer
Score 8 out of 10
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We use Tealium iQ on all of our ecommerce properties for US and Europe and are planning to expand to all remaining markets in the next year. We acquired Tealium to both clean-up our tracking and allow for launching tags without having to go through IT.
  • User-interface. We have found the UI to be very intuitive which has made it easier to get use to and features like the color-coding of changed elements and labels make using the tool very eary.
  • Extensions. These are an incredibly powerful way to enrich and power our data layer.
  • Customer service. Our AM is terrific. He's very responsive and always bends over backwards to help.
  • Mobile interface. I had to make a change recently from my phone and it required pinching and zooming on the desktop site.
I feel a rating of 10 would mean that I would recommend Tealium 100% of the time, but there are scenarios where I would recommend a free solution. For example, if a user doesn't have budget for a paid solution or if he/she is only using Google Analytics. For every other scenario that comes to mind, I WOULD recommend Tealium.
Our AM is the best part of our Tealium relationship. He's well aware of our sites and KPIs, responsive, and always goes the extra mile to help.
Read Jeremy Myers's full review
September 30, 2015
Max Andresen | TrustRadius Reviewer
Score 7 out of 10
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We are using Tealium to manage all of the tracking on our site. It loads in all of the tracking tags to the site and manages them all.
  • Organizes tags
  • Deciding how and when to load those tags
  • Loads tags quickly.
  • I wish it grabbed the data and ran the tracking on their servers instead of the clients device.
I believe Tealium is well suited for a large website with many tracking tags. I don't believe it would be very useful for small sites with little tracking.
Read Max Andresen's full review
August 19, 2015
Adam Schnaare | TrustRadius Reviewer
Score 9 out of 10
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We support our clients that use this software.
  • Correctly categorizes the main functions of the system.
  • Provides the key value of abstraction.
  • I don't see any mobile/tablet support for the iQ. It would be great to see a subset of the features available on other devices.
  • The UI relies a little too heavily on popups.
I don't know the costs of this project, but if the company doesn't have the budget, analytics might need to be introduced into the organization before using this. But then I'm sure this would prove its value very quickly.
Read Adam Schnaare's full review
April 16, 2015
Nathan Normand | TrustRadius Reviewer
Score 10 out of 10
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We are using this to implement tags in a more efficient way and avoiding waiting on our IT releases to push changes to production.
  • Allows for easy tag management
  • Organization of tags so you know where and what to look for
  • Pretty intuitive if the data layer is set up properly
  • I would say a quick and easy way to have jQuery pre written for extended tracking functionality that may be a common request. Users would then just fill in the missing pieces based off of their site design
Read Nathan Normand's full review
April 16, 2015
Vijayraghav Nerella | TrustRadius Reviewer
Score 7 out of 10
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Used by Marketing and Support departments for managing Web Analytics tags. Makes it much easier for business users to directly manage tag configurations. Enables use of growing number of marketing tags on a very large site and leveraging the new innovative marketing technologies that are being built.
  • It is feature rich, you have features for all kinds of uses
  • the granularity of configs that are sometime needed by web analytics tags is possible to do. Many can be done with little programming/JS skills
  • amazing number of partners and reliable partnership with CDNs
  • Single Sign On integration with our corporate website is missing. If we had this, people don't need to create separate accounts on tealium. makes it compliant to corp information security policy
  • too many features and possibility which can be overwhelming for most users (other than power user). Feels like it needs long learning curve.
Best for managing web analytics tags. Not sure about its use for dynamic content delivery like Test and Target
Read Vijayraghav Nerella's full review
April 16, 2015
Paul Dunphy | TrustRadius Reviewer
Score 9 out of 10
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We made the decision to move from a back-end server side analytics to client side based software. To help with the deployment the decision was made to leverage Tealium and create a robust UDO so that we can clean up the code base of hard coded analytics & third party tags. After a year of implementation, we have Tealium deployed sitewide and are close to having strong UDO through out the website. Tealium has been very beneficial as well as quite the learning experience.
  • Code once deploy to myriad of other tags
  • One dashboard to manage all tags
  • Cleans up code on site.
  • Better notifications when the Tealium code is updated. We had system issues because we were unaware of Tealium updates.
Tealium is very strong in the number of pre-existing third party tags. Virtually all of the tags we've needed have been available.
Read Paul Dunphy's full review
April 15, 2015
David Parker | TrustRadius Reviewer
Score 10 out of 10
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It is used to implement lines of code on our website for Adometry, Adobe Test & Target, Floodlight tags, etc. It's simply a tool for us to use versus having to use our dev team to implement. It is currently only used by our marketing department for our website but can and may be expanded to other initiatives.
  • Instant access to the code implemented on our site
  • Allows us to get the data from across multiple channels
  • Removes the dev cycle from getting changes made
  • As an intermediate user, it's complex to understand where to start when something needs to be implemented.
  • Switching between tabs works, but wonder if it could be improved upon when building out your data needs.
  • Some input fields allowed me to input wrong javascript that goes against how it should be built...should have a checker.
While I'm sure Tealium could be useful for any size organization, I'd say it is more useful for a large company with a wealth of customers whereas it may not be as valuable for a smaller company.
Read David Parker's full review
April 15, 2015
Matthew Rogers | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
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Initially Tealium solved our tag management issue. We had pixels all over the place on our web site with no central management system. Updates required a manual search and replace scenario. Tealium easily handled that. Tealium is very stable. No issues with delivery at all. Tealium is also very polished on the front-end of the software. For a very complex system, it is quite intuitive. We have just scratched the surface of the software. From event tracking to building audience personas, Tealium can be a much greater company asset by providing user data to allow us to make better marketing decisions.
  • Tag management.
  • Provide a stable and reliable tag delivery.
  • Multiple tag configuration with rollback ability.
  • A Tealium certification program is needed to realize the full potential of the software. This would be a professional asset as well for marketing careers.
  • More detailed daily delivery reports with as much details as possible regarding tag failures.
Tealium well suited for tag management.

Key question to ask during selection process is to ask who will manage Tealium in-house. True management of tags will require someone with technical ability and who is comfortable with HTML and JavaScript.
Read Matthew Rogers's full review
April 15, 2015
Jer Tippets | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
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Tealium Tag Management is used across our entire company. We use it to implement everything from basic marketing tags, to our in house and third party analytics platforms and even to add content to the site instead of jumping through the hoops with our CMS.

Tealium allows us one place to do everything we need to do. It allows us to do it quickly and efficiently.

  • Tealium has a clean, easy to use interface to help you get the job done right the first time.
  • Tealium makes it easy to make sure the right tag is setup and won't cause problems on the site.
  • The interface can get slow when you start to have a lot of tags setup on a profile. Once you hit 600+ tags in a profile, it takes a long time to do anything.
  • The tag templates are awesome, and allow us do anything we need with a tag. But are COMPLICATED to modify.
Tealium is great for any organization that has a lot of tags to manage. If a site only has a handful of tags to manage (a dozen or less) Tealium Tag Management would be overkill, but if you have multiple sites, and dozens or even hundreds of tags, this is the tool to make your life easier.
Read Jer Tippets's full review
April 14, 2015
Zach Cochran | TrustRadius Reviewer
Score 10 out of 10
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We use Tealium across all business units. We're not completely deployed (we've got a lot of properties), but we're getting close. We still need to get mobile integrated; that's all deployed directly. As for business problems, it's a key part of data standardization.
  • Versioning and rollback features are excellent.
  • Many tags are supported out of the box.
  • The data layer is powerful and easy to populate.
  • Custom tags can be complex; using extensions to populate data layer objects to feed custom tags is tricky.
  • Mobile SDK?
At the enterprise level, I would recommend Tealium above any other. That's not to say it's perfect, but it's ahead of all the other competition. The others either aren't robust enough (BrightTag) or are too developer-focused (Ensighten).
Read Zach Cochran's full review
April 08, 2015
Matthew DiAntonio | TrustRadius Reviewer
Score 10 out of 10
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Tealium is used across the organization. We have centralized our tag management and deployment process through Tealium. In addition, we leveraged the tool for data extraction for additional analysis.
  • Excellent Service
  • Robust control of tags
  • Unified Data Object is a game changer
  • Support portal is gated which can be a little annoying
If you have dozens (or hundreds) of tags that need management - Tealium Tag Management Suite is the tool for you. If you have a smaller selection - this would be overkill.
Read Matthew DiAntonio's full review
February 26, 2015
Areef Ahamad | TrustRadius Reviewer
Score 10 out of 10
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Verified User
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We are using Tealium across all brands and platforms. Currently, we have Tealium on 7 major retail brands. The platforms include desktop, mobile and mobile apps.
  • User friendly i.e. better than programmer freindly
  • Excellent customer support
  • Easy contract terms
  • Tealium is relatively easy to set up. Just like any other software installation, it neads planning and coordination between the Analysts, Programmers, Analytics Implementation Manager and Tealium Manager/Programmer.
  • The documentation can be improved
  • Need more customer training
Overall Tealium is a great tag management solution.
Read Areef Ahamad's full review

Feature Scorecard Summary

Role-based user permissions (9)
Tag library (9)
Tag variable mapping (9)
Ease of writing custom tags (9)
Rules-driven tag execution (9)
Tag performance monitoring (8)
Improved page load times (8)
Mobile app tagging (4)
Library of JavaScript extensions (8)
Event tracking (9)
Mobile event tracking (5)
Data distribution management (6)
Universal data layer (9)
Automated error checking (4)

What is Tealium iQ?

Tealium iQ is a tag management system for enterprise web sites from San Diego company Tealium, an application promised to reduce the complexity of deploying, embedding and managing tags to a sub-technical level for marketing professionals. Tealium iQ is promised to improve and harmonize activities dependent on the data layer for cross-channel marketing, such as increasing page performance and loading speed, improving time to market, achieving standardized data, and freeing up time that might have been spent coding without a tag system. A free 30 day trial is available.
Categories:  Tag Management

Tealium iQ Competitors

Tealium iQ Technical Details

Operating Systems: Unspecified
Mobile Application:No