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Tealium Customer Data Hub

Tealium Customer Data Hub

Overview

What is Tealium Customer Data Hub?

The Tealium Customer Data Hub powers capabilities across the data supply chain. Tealium universally collects customer data from any source including; websites, mobile applications, devices, kiosks, servers, and files. Data collected is then standardized in the data layer, which drives…

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Recent Reviews

Satisfied Tealium Customer

9 out of 10
June 21, 2023
Tealium allows us to maintain a vendor-agnostic pipeline that tracks visitor behavior prior to and after conversion to a user.
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Review

8 out of 10
June 19, 2023
We currently use their Tealium IQ product for client side tracking implementation, which includes web analytics, marketing tags, and other …
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Data collection powerful tool.

9 out of 10
June 18, 2023
Tealium is solving all the integration with tags needed for the bank: marketing, analytics, CDPs, and GDPR, and also allows us to …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 8 features
  • Rules-driven tag execution (12)
    9.0
    90%
  • Tag library (12)
    9.0
    90%
  • Tag variable mapping (12)
    8.0
    80%
  • Ease of writing custom tags (12)
    8.0
    80%

Reviewer Pros & Cons

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Pricing

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N/A
Unavailable

What is Tealium Customer Data Hub?

The Tealium Customer Data Hub powers capabilities across the data supply chain. Tealium universally collects customer data from any source including; websites, mobile applications, devices, kiosks, servers, and files. Data collected is then standardized in the data layer, which drives usage of data…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Demos

Tealium EventStream API Hub - Quick Overview and Demo

YouTube

Tealium iQ Tag Management - Quick Overview and Demo

YouTube

Get a high level overview of Tealium AudienceStream CDP in this quick 2-minute demo.

YouTube
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Features

Tag Management

Features related to tag management

8.1
Avg 8.7
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Product Details

What is Tealium Customer Data Hub?

The Customer Data Hub (CDH) connects data so that users can connect with customers. It aims to transform data fragmentation across CX technologies into a foundation by constructing rich, cross-channel customer profiles in real time that help to understand and engage customers intelligently. The CDH handles customer data securely, honors customer privacy, and enables the collection, unification, and understanding of the most valuable resource, and, with over 1300 client-side and server-side integrations, to act with speed and clarity.

Tealium Customer Data Hub Features

  • Supported: Data Collection - Ingest data from online and offline sources including web, mobile, IoT, point-of-sale, and call center
  • Supported: Audience Creation and Management - User segmentation and profile stitching for a complete customer view
  • Supported: Integrations Marketplace - Over 1300 turn-key integrations with key adtech, martech and big data providers
  • Supported: Privacy and Security - Privacy-centric data layer compliant with HIPAA, GDPR, ISO2701 and other standards
  • Supported: Tag Management - No-code tag management tools for client-side data collection
  • Supported: Predictive Analytics - Anticipate customer behavior with machine learning-driven insights and automate corresponding actions
  • Supported: DataAccess -Store and analyze Tealium data at rest for additional insights, to monitor operations, or audit data practices
  • Supported: Reporting & Dashboards - Visualize any data for insights. Share reports with stakeholders to support data-driven decision making

Tealium Customer Data Hub Screenshots

Screenshot of Data Supply ChainScreenshot of Data LayerScreenshot of Connector MarketplaceScreenshot of Live Event TrackingScreenshot of AudienceStream Dashboard

Tealium Customer Data Hub Videos

What is the Tealium Customer Data Hub?
Tealium and special guest, TEI Senior Consultant at Forrester, outline the main benefits of Tealium along with the quantifiable (and unquantifiable) value customers have obtained.
How leading travel organisation, Golfbreaks, enabled a 360 view of their customers with real-time call centre insights by leveraging technology and data to provide smarter, simpler, and safer customer experiences.

Tealium Customer Data Hub Competitors

Tealium Customer Data Hub Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

The Tealium Customer Data Hub powers capabilities across the data supply chain. Tealium universally collects customer data from any source including; websites, mobile applications, devices, kiosks, servers, and files. Data collected is then standardized in the data layer, which drives usage of data for customer engagement and analysis.

Twilio Segment are common alternatives for Tealium Customer Data Hub.

Reviewers rate Library of JavaScript extensions highest, with a score of 9.8.

The most common users of Tealium Customer Data Hub are from Enterprises (1,001+ employees).

Tealium Customer Data Hub Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)5%
Mid-Size Companies (51-500 employees)25%
Enterprises (more than 500 employees)70%
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Comparisons

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Reviews and Ratings

(190)

Attribute Ratings

Reviews

(1-3 of 3)
Companies can't remove reviews or game the system. Here's why
Score 10 out of 10
Vetted Review
Verified User
Incentivized
It started for us with data collection and finding a way to bring all of our tagging into a simple, optimized solution that aggregated all of the data that we were trying to collect and it grew from there. At this point, we have now grown in our uses with Tealium and are using the event stream API hub for even more data and information.
  • Simple tag management that is tough to beat. So many solutions that are incredibly simple to setup and gather data for.
  • Security around the data is key and Tealium excels in this area.
  • The speed impact of the tag setup is key to optimizing and allowing our web properties to run more effectively, which is a better experience for the end user.
  • It is expensive when compared to other options, but you are going to get what you pay for.
  • They have made strides in their customer service and support but I would still love just a little more. Overall, still very impressive.
  • Predictive modeling is a little wonky
There is still no other option that comes close to the effectiveness and scope that Tealium can deliver. We have looked into several other companies and options and still feel comfortable that this is the best and most cost effective solution on the market. And while it does cost more than some cheaper options, they just won't provide the value, support, and resources that are in place here to help you succeed. We highly recommend it!
  • Simple tag management, hands down.
  • Easy way to collect and bring all our data into one place
  • Pretty easy to setup and use the tools to analyze and get the most from the data you are collecting.
  • Customer retention has gone up a lot, we really have seen the impact on repeat business.
  • Marketing spend has certainly become more efficient and well managed.
The support has continued to improve each and every year. There are more resources available online to help you get the proper solution in place to handle whatever function you are trying to take care of. We have used other companies and have found their support to be lacking and not nearly as robust. We don't usually run into anything that can't be solved by searching the online forums or dialing into the support team. They do a really good job.
So easy to setup, collect, and manage data from several sources. The initial legwork takes a little time to get the proper setup dialed in to your specs and needs, but once that is done you have everything you need and it is easy to keep scaling and adding more sources. The security measures in place are also key to protecting and keeping that data private, so we have been very thrilled with everything.
In the end, the overall scope of integrations available and the tools on hand were far greater on Tealium and couldn't be matched by any other company. The price is competitive but even though you will pay more, we found that it was worth the added expense. Can't speak to the customer service of those other companies as much, but we get top notch help and support from Tealium
Once you understand how it works and how to implement things, it is a dream and very user friendly. There is the initial learning curve but there are oceans of helpers available to you to help you bridge that initial gap and get going. Take the time to learn it up front and you will never have any problems. And support is great and available to answer questions.
  • Great support that is readily available
  • Integrations of existing companies are simple to setup.
  • None, really.
Yes, but I don't use it
Adam Hatfield | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We utilize Tealium IQ as our primary digital tag management solution. We were initially introduced to it as part of our purchase of Tealium Audience Stream and it was required to enable our use of this platform. What we have found is that it helps us manage our tags more effectively and also helps improve the performance of our site.
  • Tag management
  • Web performance
  • Easy integration with other systems
  • Onsite optimisation integration
  • Time to implement
  • Initial complexity and upskilling
Tealium IQ is well suited as a tag management solution particularly if you are looking at using other components of the Tealium ecosystem such as audience stream. We have found it to be an extremely capable tag management system and provides us far more advance capability over the Google Tag Manager solution we utilized previously. If your tag management needs are basic and you do not require Audience Stream there may be other alternatives such as Google Tag Manager.
Customer Data Management
N/A
N/A
Audience Segmentation & Targeting
N/A
N/A
Tag Management (8)
60%
6.0
Tag library
80%
8.0
Tag variable mapping
80%
8.0
Ease of writing custom tags
70%
7.0
Rules-driven tag execution
80%
8.0
Tag performance monitoring
80%
8.0
Page load times
90%
9.0
Mobile app tagging
N/A
N/A
Library of JavaScript extensions
N/A
N/A
  • SEO due to speed improvements
  • Conversion improvements due to speed improvements.
  • Slightly higher cost to service due to upskilling requirements.
We primarily selected Tealium IQ over Google Tag Manager as we had a requirement to utilize Tealium Audience Stream which required Tealium IQ. Overall, we have seen benefits from using Tealium IQ, such as performance improvement and easier integration of some third-party tags. The downside is that there is an additional cost for Tealium IQ over the free version of Google Tag Manager and there has been some upskilling required due to it being a new technology.
20
Digital, IT, Marketing
1
Technical and analytical skill set. In our case they came from a digital marketing and experimentation background.
  • Audience Creation
  • Orchestration of campaigns
  • Leads Management
  • Improve speed to market for new campaigns
  • Create highly targetted campaigns
  • Link web browsing activity to behavioural analytics
  • Personalisation
We are extremely happy with the product and can see a use for it in the future.
No
  • Product Features
  • Product Usability
We could see how it could unlock a lot of capability and make it easier to orchestrate experiences across multiple owned channels.
Start first with Tealium rathern than try and implement it and a marketing automation solution at the same time.

Oh and do it much earlier.
Took longer than we expected but that was down to us not knowing what we were doing. Tealium though were really helpful and consultative.
  • Implemented in-house
Yes
Initially it was deploying telaium IQ, then it was configuring our various apps to pass data to the data hub. Then it was all the lower priority apps.
Change management was minimal
NA
  • Us not knowing what we were doing
  • Unclear requirements
  • Competing priorities
  • Online Training
Did what we needed to onboard us onto the platform
Highly configurable, has done pretty much everything we needed it to
Take the time to think about what you need. Ensure your internal teams are ready to implement.
No - we have not done any customization to the interface
NA
They are always on hand to answer our questions and they push us at least as hard as we push them. It's a great partnership.
Yes, as we wanted to ensure we had the coverage we needed. It has proven worthwhile.
No
During the implementation our requirements were frequently unclear or changing and they absorbed this uncertainty and helped us focus on what was important.
Very intuitive and easy to find what you are looking for. Doing the training does help though. We have onboarded multiple new users and came across no issues with getting them up to speed. Probably one flaw is that you do need to be aware of what other changes people are making as it's possible to overwrite things occassionally.
  • Audience creation
  • Data ingestion
  • NA
Never had an issue, scales as we use it.
It's been flawless as far as I am concerned.
Really performant
It has made it so easy to integrate a whole range of mar tec products into our stack. This is why we chose it.
  • Eloqua
  • Salesforce Marketing Cloud
  • Optimizely
  • Full Story
Varied, but essentially it was straightforward
  • Salesforce CRM
Yes
  • File import/export
  • Single Signon
  • API (e.g. SOAP or REST)
  • Javascript widgets
  • ETL tools
Think about what you want to achieve first and wesnure the various systems you are integrating with are ready.
They are one of those vendors that feels like a partner. Them making us look good helps them to look good.
They are a true partner of ours
Very easy to work with and relatively cost effective
NA
Like anything it could be cheaper but we still feel we get value from it.
NA
No
  • NA
  • NA
No
No
Jeremy Myers | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use Tealium iQ on all of our ecommerce properties for US and Europe and are planning to expand to all remaining markets in the next year. We acquired Tealium to both clean-up our tracking and allow for launching tags without having to go through IT.
  • User-interface. We have found the UI to be very intuitive which has made it easier to get use to and features like the color-coding of changed elements and labels make using the tool very eary.
  • Extensions. These are an incredibly powerful way to enrich and power our data layer.
  • Customer service. Our AM is terrific. He's very responsive and always bends over backwards to help.
  • Mobile interface. I had to make a change recently from my phone and it required pinching and zooming on the desktop site.
I feel a rating of 10 would mean that I would recommend Tealium 100% of the time, but there are scenarios where I would recommend a free solution. For example, if a user doesn't have budget for a paid solution or if he/she is only using Google Analytics. For every other scenario that comes to mind, I WOULD recommend Tealium.
  • We were able to save a lot of IT hours due to moving over to Tealium. We estimate Tealium paid for itself in about 4 months.
  • Most of our tags are now able to go live in 15 minutes. I used to take us a 2 week sprint.
  • Ensighten,Google Tag Manager,TagMan
We evaluated Google Tag Manager, Ensighten, and Tagman. We found Google's limited tag library to be a non-starter for our needs. Tagman seemed to lack resources to compete with Tealium and Ensighten. We selected Tealium over Ensighten for three reasons:

  1. Better UI
  2. Better customer references
  3. A corporate leadership we had positive previous experience with (some of us had previously worked with Webside Story)
Analytics is our owner of this tool and handles all implementation and management of tags which are requested by marketing. IT uses it when they need to see what tags are firing through Tealium.
1
I handle all support for the product beyond the on-site implementation of the Tealium tag and UDO.
  • Consistent tracking on all sites in all markets. By using a single Tealium container I'm able to ensure all of our sites are tracking exactly the same.
  • Last minute campaign launches. Last holiday I was given a request to implement a Criteo tag one week before Thanksgiving. Without Tealium, I wouldn't have been able to get this live in time.
  • We no longer have any in-page tags so we no longer have tags slowing down our site load or cluttering our page code.
  • Using extensions in Tealium I was able to create "affinity groups" that flagged users based on what product categories or brands they view the most.
  • Unique checkout path. Our sites have ~6 different unique checkout paths which make it difficult to gain insights from standard Google Analytics funnels, but using extensions we are able to set the users specific checkout path.
  • Standardizing user ID across tags
Our relationship with Tealium has been terrific. They are a key partner for our business and haven't let us down yet.
No
  • Price
  • Product Features
  • Product Usability
  • Product Reputation
Company stability was one of our top criteria. We were looking for a key partner that will be around for the foreseeable future and continue to grow and advance their offering. It was critical for us to that our chosen partner had the ambition and funds to remain at the forefront of the industry.
I would have researched tag management in general and the specific companies much more thoroughly before reaching out. This would have saved time during evaluation as we wouldn't have included two vendors and would have had more specific questions in the early evaluation stages.
  • Implemented in-house
No
  • Thinking through every scenario when planning the data layer and whether to use one or multiple profiles.
Implementation had some bumps in the road and it was new for all of us, but for the most part, it was easier than many other implementations we've done with other technologies.
Yes
For the most part we find the standard support hours to be sufficient, but one time we had to purchase a small amount of additional hours to support a project.
Our AM is the best part of our Tealium relationship. He's well aware of our sites and KPIs, responsive, and always goes the extra mile to help.
No
Due to a planning mistake on our part in the initial implementation, we had to redo a piece of the implementation after a month or two. This required far more hours than were covered under our contract, but our AM and the Tealium solutions engineers helped us fix those errors and didn't charge us for the excessive support hours.
  • Color-coding. When I first log into a profile, the "Submit" button is grey. As soon as a change is made it turns orange. This and other color-coding design choices are a great way for me to tell if I've made any changes that I should save before exiting.
  • Labels. We have hundreds of extensions, so being able to filter that list based on the labels we assign to each is a great way of filtering that list to the relevant extensions.
  • The most difficult part of using a TMS system is understanding the full impact of all the tags and extensions. For example, I recently had a variable that wouldn't pass the correct value and I couldn't understand why. It turned out that I had an error in an extension that I didn't realize was impacting this variable.
No
No interface is perfect and the lack of a mobile interface has been an issue on one or two instances.
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