Tealium Customer Data Hub makes tag management a breeze.
As a software engineer, I depend on Tealium Customer Data Hub to successfully control and make use of purchaser information. What I mainly …
Overview
What is Tealium Customer Data Hub?
The Tealium Customer Data Hub powers capabilities across the data supply chain. Tealium universally collects customer data from any source including; websites, mobile applications, devices, kiosks, servers, and files. Data collected is then standardized in the data layer, which drives…
Recent Reviews
How Tealium Customer Data Hub Differs From Its Competitors
Awards
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Popular Features
- Rules-driven tag execution (12)9.090%
- Tag library (12)9.090%
- Tag variable mapping (12)8.080%
- Ease of writing custom tags (12)8.080%
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Pricing
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What is Tealium Customer Data Hub?
The Tealium Customer Data Hub powers capabilities across the data supply chain. Tealium universally collects customer data from any source including; websites, mobile applications, devices, kiosks, servers, and files. Data collected is then standardized in the data layer, which drives usage of data…
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- No setup fee
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- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Demos
Tealium EventStream API Hub - Quick Overview and Demo
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Tealium iQ Tag Management - Quick Overview and Demo
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Get a high level overview of Tealium AudienceStream CDP in this quick 2-minute demo.
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Features
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Product Details
- About
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Tealium Customer Data Hub?
The Customer Data Hub (CDH) connects data so that users can connect with customers. It aims to transform data fragmentation across CX technologies into a foundation by constructing rich, cross-channel customer profiles in real time that help to understand and engage customers intelligently. The CDH handles customer data securely, honors customer privacy, and enables the collection, unification, and understanding of the most valuable resource, and, with over 1300 client-side and server-side integrations, to act with speed and clarity.
Tealium Customer Data Hub Features
- Supported: Data Collection - Ingest data from online and offline sources including web, mobile, IoT, point-of-sale, and call center
- Supported: Audience Creation and Management - User segmentation and profile stitching for a complete customer view
- Supported: Integrations Marketplace - Over 1300 turn-key integrations with key adtech, martech and big data providers
- Supported: Privacy and Security - Privacy-centric data layer compliant with HIPAA, GDPR, ISO2701 and other standards
- Supported: Tag Management - No-code tag management tools for client-side data collection
- Supported: Predictive Analytics - Anticipate customer behavior with machine learning-driven insights and automate corresponding actions
- Supported: DataAccess -Store and analyze Tealium data at rest for additional insights, to monitor operations, or audit data practices
- Supported: Reporting & Dashboards - Visualize any data for insights. Share reports with stakeholders to support data-driven decision making
Tealium Customer Data Hub Screenshots
Tealium Customer Data Hub Videos
What is the Tealium Customer Data Hub?
Tealium and special guest, TEI Senior Consultant at Forrester, outline the main benefits of Tealium along with the quantifiable (and unquantifiable) value customers have obtained.
How leading travel organisation, Golfbreaks, enabled a 360 view of their customers with real-time call centre insights by leveraging technology and data to provide smarter, simpler, and safer customer experiences.
Tealium Customer Data Hub Competitors
- Twilio Segment
- Salesforce CDP
- Adobe CDP
Tealium Customer Data Hub Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Tealium Customer Data Hub Downloadables
Frequently Asked Questions
The Tealium Customer Data Hub powers capabilities across the data supply chain. Tealium universally collects customer data from any source including; websites, mobile applications, devices, kiosks, servers, and files. Data collected is then standardized in the data layer, which drives usage of data for customer engagement and analysis.
Twilio Segment are common alternatives for Tealium Customer Data Hub.
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The most common users of Tealium Customer Data Hub are from Enterprises (1,001+ employees).
Tealium Customer Data Hub Customer Size Distribution
| Consumers | 0% |
|---|---|
| Small Businesses (1-50 employees) | 5% |
| Mid-Size Companies (51-500 employees) | 25% |
| Enterprises (more than 500 employees) | 70% |
Comparisons
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Reviews and Ratings
(191)Attribute Ratings
Reviews
(1-25 of 84)Companies can't remove reviews or game the system. Here's why
February 19, 2024
Tealium Customer Data Hub makes tag management a breeze.
- We now have a better grasp of our client's preferences thanks to Tealium Customer Data Hub's data management capabilities. By giving us a consolidated and cohesive view of our client data, the platform reduces the possibility of errors and does away with the necessity for manual data aggregation.
- Additionally, we have been able to reduce costs by streamlining our tech stack and getting rid of unnecessary products thanks to Tealium Customer Data Hub's interfaces with several marketing solutions.
- For our company, the Tealium Customer Data Hub implementation has yielded a very favorable return on investment.
January 03, 2024
Tealium Customer Data Hub in Commerical Banking
- Improved digital media and advertising return on Advertising investment using Tealium Customer Data Hub's OOTB (out-of-the-box) ad-platform CAPI integrations
- Reach larger audiences & improve average value of new customers by modeling lookalike audiences on high value contacts (B2C & B2B)
- Move to managing a single integration & dramatically reduce ongoing maintenance & strain on data systems
- Store anonymous & marketing data in a centralized tool outside of Horizon’s enterprise database
January 03, 2024
Best enterprise tag management software!
- Cost optimization around marketing teams since we were able to identiy ONE customer
December 29, 2023
Customize your implementation with Tealium Customer Data Hub
- I do not have a view into this kind of information, however the things that Tealium Customer Data Hub can deploy would surely take many more man-hours to complete without it. We probably would just not be able to do them.
December 12, 2023
Useful Data Hub for Enterprise Solutions
- Speeding up conversion implementation for time efficiency
- Building and maintaining accuracy of retargeting and customer audiences to narrow focus and reduce wasted spend
- Helping scale GA4 buildout
November 17, 2023
Tealium Customer Data Hub an amazing Customer Data Hub (CDP)
- Effectiveness depends on the availability and compatibility of integration with third party systems.
- Tags are almost plug and play which is good.
- Not an easy tool to use, requires Tealium Customer Data Hub support.
July 08, 2023
Tealium Customer Data Hub.
- It improved advertising efficiency.
- Significantly improved retention.
- It improved the conversion rate.
July 06, 2023
Excellent value, ease of operations, fantastic support. What else do you want from a CDP??
- Customer retention has gone up a lot, we really have seen the impact on repeat business.
- Marketing spend has certainly become more efficient and well managed.
- Cost optimization by having more specific audiences.
- Increase customer retention.
June 21, 2023
Satisfied Tealium Customer
Score 9 out of 10
Vetted Review
Verified User
- customer retention
- operational efficiency
- cost optimization
Score 10 out of 10
Vetted Review
Verified User
- Not available.
June 19, 2023
Review
Score 8 out of 10
Vetted Review
Verified User
- Has helped with operational efficency
Score 8 out of 10
Vetted Review
Verified User
- We were able to bring an additional 20% more sales conversion using the insights we generated from Tealium data.
June 18, 2023
Data collection powerful tool.
Score 9 out of 10
Vetted Review
Verified User
- Reduces Time to market.
June 12, 2023
My review on TiQ and EventStream
- Robust analytics tracking
- Robust online marketing tracking
- Robust integration with inhouse data warehouses
June 12, 2023
The best tool to know about your audience
- Customer retention
- Paid media kwowledge about the users
- Improve leads
June 05, 2023
Easy to use for data collection and transfer
- Cost optimization in lesser development work
June 05, 2023
Tealium delivers
- Centralized tool for tagging makes management easier
June 01, 2023
One Powerful Tool
- Customer Retention - helps use provide added services that our competition doesn't while staying on top of the latest tech.
April 21, 2023
Great Tagging Management Tool
- One of the best tag management tool
- Versatile and orgsnized
March 14, 2023
A great end-to-end solution built in-house by one provider, and supported by them too.
Score 10 out of 10
Vetted Review
Verified User
- Reduced time to implement media partner tags
- Improved attribution of media
- Facilitated compliance with GDPR and CCPA
Score 9 out of 10
Vetted Review
Verified User
- Savings on paid media
- Conversions in web properties
- definitely cost optimization related to paid media
Score 10 out of 10
Vetted Review
Verified User
- We are still putting the numbers together, but the badging from EventStream has greatly optimized our paid media spend because we can now focus more on prospective customers and less on employees & current customers
March 02, 2023
Tealium is a powerful tool for your arsenal
- Increased ability to manage digital identity
- Increased ability to suppress individuals within marketing environments
- Increased ability to ingest transactional data related to on-site activities for use in analytics