Tealium Customer Data Hub makes tag management a breeze.
As a software engineer, I depend on Tealium Customer Data Hub to successfully control and make use of purchaser information. What I mainly …
Overview
What is Tealium Customer Data Hub?
The Tealium Customer Data Hub powers capabilities across the data supply chain. Tealium universally collects customer data from any source including; websites, mobile applications, devices, kiosks, servers, and files. Data collected is then standardized in the data layer, which drives…
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How Tealium Customer Data Hub Differs From Its Competitors
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Popular Features
- Rules-driven tag execution (12)9.090%
- Tag library (12)9.090%
- Tag variable mapping (12)8.080%
- Ease of writing custom tags (12)8.080%
Reviewer Pros & Cons
Pricing
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What is Tealium Customer Data Hub?
The Tealium Customer Data Hub powers capabilities across the data supply chain. Tealium universally collects customer data from any source including; websites, mobile applications, devices, kiosks, servers, and files. Data collected is then standardized in the data layer, which drives usage of data…
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- No setup fee
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- Free/Freemium Version
- Premium Consulting/Integration Services
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Tealium EventStream API Hub - Quick Overview and Demo
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Tealium iQ Tag Management - Quick Overview and Demo
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Get a high level overview of Tealium AudienceStream CDP in this quick 2-minute demo.
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Features
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Product Details
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- Competitors
- Tech Details
- Downloadables
- FAQs
What is Tealium Customer Data Hub?
The Customer Data Hub (CDH) connects data so that users can connect with customers. It aims to transform data fragmentation across CX technologies into a foundation by constructing rich, cross-channel customer profiles in real time that help to understand and engage customers intelligently. The CDH handles customer data securely, honors customer privacy, and enables the collection, unification, and understanding of the most valuable resource, and, with over 1300 client-side and server-side integrations, to act with speed and clarity.
Tealium Customer Data Hub Features
- Supported: Data Collection - Ingest data from online and offline sources including web, mobile, IoT, point-of-sale, and call center
- Supported: Audience Creation and Management - User segmentation and profile stitching for a complete customer view
- Supported: Integrations Marketplace - Over 1300 turn-key integrations with key adtech, martech and big data providers
- Supported: Privacy and Security - Privacy-centric data layer compliant with HIPAA, GDPR, ISO2701 and other standards
- Supported: Tag Management - No-code tag management tools for client-side data collection
- Supported: Predictive Analytics - Anticipate customer behavior with machine learning-driven insights and automate corresponding actions
- Supported: DataAccess -Store and analyze Tealium data at rest for additional insights, to monitor operations, or audit data practices
- Supported: Reporting & Dashboards - Visualize any data for insights. Share reports with stakeholders to support data-driven decision making
Tealium Customer Data Hub Screenshots
Tealium Customer Data Hub Videos
What is the Tealium Customer Data Hub?
Tealium and special guest, TEI Senior Consultant at Forrester, outline the main benefits of Tealium along with the quantifiable (and unquantifiable) value customers have obtained.
How leading travel organisation, Golfbreaks, enabled a 360 view of their customers with real-time call centre insights by leveraging technology and data to provide smarter, simpler, and safer customer experiences.
Tealium Customer Data Hub Competitors
- Twilio Segment
- Salesforce CDP
- Adobe CDP
Tealium Customer Data Hub Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Tealium Customer Data Hub Downloadables
Frequently Asked Questions
The Tealium Customer Data Hub powers capabilities across the data supply chain. Tealium universally collects customer data from any source including; websites, mobile applications, devices, kiosks, servers, and files. Data collected is then standardized in the data layer, which drives usage of data for customer engagement and analysis.
Twilio Segment are common alternatives for Tealium Customer Data Hub.
Reviewers rate Library of JavaScript extensions highest, with a score of 9.8.
The most common users of Tealium Customer Data Hub are from Enterprises (1,001+ employees).
Tealium Customer Data Hub Customer Size Distribution
| Consumers | 0% |
|---|---|
| Small Businesses (1-50 employees) | 5% |
| Mid-Size Companies (51-500 employees) | 25% |
| Enterprises (more than 500 employees) | 70% |
Comparisons
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Reviews and Ratings
(191)Attribute Ratings
Reviews
(1-4 of 4)Companies can't remove reviews or game the system. Here's why
December 29, 2023
Customize your implementation with Tealium Customer Data Hub
Front-end data collection and marketing tag management
- Customization of your implementation
- Transforming data values before sending to data tools
- Tag marketplace for marketing tags
- Version control for groups with multiple people working in the same profile at the same time
- Version control please
- Seriously.... version control
- Javascript extensions for data manipulation
- Consent integrations
- Marketing tag management
- I do not have a view into this kind of information, however the things that Tealium Customer Data Hub can deploy would surely take many more man-hours to complete without it. We probably would just not be able to do them.
"Flexible" is a great word for Tealium Customer Data Hub and how we use it! We are using it for data collection, cookie consent integration, AND marketing, all in the same place and within the same team. It is hard to imagine doing all these things without Tealium Customer Data Hub - currently, we can deal with all these major web platform functions within one team. If we did not have Tealium Customer Data Hub, no doubt these functions would be spread out across various teams and some of it outsourced to a 3rd party agency. I think Tealium Customer Data Hub is a major player in what allows us to do all these things in-house.
I have experience with Adobe Launch, GTM, and also just the olden days of directly implementing analytics on a page. I even remember when Tealium Customer Data Hub first came on the market. Digital marketers like myself were skeptical back then, but after a few years working with Tealium Customer Data Hub, my skepticism is long gone. The other products I've worked with are fine if you only need to do one thing. But if you need to do a lot of things (which we do), I am not sure anything compares to Tealium Customer Data Hub. My work day would look very different if I had to use a different tag management system for each type of product we implement.
I believe my organization has premium support, yes. We really need it because we use Tealium Customer Data Hub to its utmost - I get the impression that a lot of organizations using Tealium Customer Data Hub may not use it for as many things as we do. When you have an entire team working with Tealium Customer Data Hub to get things done, you need the premium support.
No
There have been multiple times this year where Tealium Customer Data Hub support saved us so much time and headaches. We needed help with various bugs that came up during implementation that we could not figure out how to resolve on our own. I don't think there has been a single time where Tealium Customer Data Hub support could not help us eventually get there, no matter how complex the problem was. On top of that, they taught me personally some extra tips for debugging which have been incredibly useful. I am truly grateful for the support team.
November 26, 2022
Tealium iQ THE Tag Management System
Tealium iQ Tag Management System is a well-designed clientside Tag Management System with hundreds of 3rd party vendor tags. It is in use across many websites and apps. Tealium iQ Tag Management System manages all analytical functions in focus, but it is also used to control the consent layer. The data layer can be adapted for each vendor using extensions. In this way, new tags can be integrated and managed completely independently of release cycles.
- Integration of various vendors regardless of release cycles
- Managing the content layer
- Managing the data layer across all vendor tags
- building specific load rules to manage the vendor tags
- the further development of the tool has stagnated somewhat in the last few years
- Due to predefined extensions, it is easy to learn, but difficult to master due to Tealium-specific rules
- as a leader in the tag management segment, Tealium iQ Tag Management System is not cheap
N/A
N/A
N/A
N/A
81.25%
8.1
- act apart from release cycles
- improvement of page load times
- Data protection activists pay particular attention to Tealium products
- Adobe Dynamic Tag Management (DTM) and Google Tag Manager
Tealium iQ Tag Management System is strictly Vendor independent. Tealium uses a multi-content delivery network and can therefore be reached from anywhere at any time. Tealium's support is focused, the community is very large, and Tealium has been a pioneer in the field of tag management for years.
I have never purchased a Premium support. Tealiums support and the comunity is for free.
No
November 16, 2022
Our experience with Tealium iQ
We utilize Tealium IQ as our primary digital tag management solution. We were initially introduced to it as part of our purchase of Tealium Audience Stream and it was required to enable our use of this platform. What we have found is that it helps us manage our tags more effectively and also helps improve the performance of our site.
- Tag management
- Web performance
- Easy integration with other systems
- Onsite optimisation integration
- Time to implement
- Initial complexity and upskilling
N/A
N/A
N/A
N/A
60%
6.0
- SEO due to speed improvements
- Conversion improvements due to speed improvements.
- Slightly higher cost to service due to upskilling requirements.
We primarily selected Tealium IQ over Google Tag Manager as we had a requirement to utilize Tealium Audience Stream which required Tealium IQ. Overall, we have seen benefits from using Tealium IQ, such as performance improvement and easier integration of some third-party tags. The downside is that there is an additional cost for Tealium IQ over the free version of Google Tag Manager and there has been some upskilling required due to it being a new technology.
20
Digital, IT, Marketing
1
Technical and analytical skill set. In our case they came from a digital marketing and experimentation background.
- Audience Creation
- Orchestration of campaigns
- Leads Management
- Improve speed to market for new campaigns
- Create highly targetted campaigns
- Link web browsing activity to behavioural analytics
- Personalisation
No
- Product Features
- Product Usability
We could see how it could unlock a lot of capability and make it easier to orchestrate experiences across multiple owned channels.
Start first with Tealium rathern than try and implement it and a marketing automation solution at the same time.
Oh and do it much earlier.
Oh and do it much earlier.
- Implemented in-house
Yes
Initially it was deploying telaium IQ, then it was configuring our various apps to pass data to the data hub. Then it was all the lower priority apps.
Change management was minimal
NA
- Us not knowing what we were doing
- Unclear requirements
- Competing priorities
- Online Training
Take the time to think about what you need. Ensure your internal teams are ready to implement.
No - we have not done any customization to the interface
NA
Yes, as we wanted to ensure we had the coverage we needed. It has proven worthwhile.
No
During the implementation our requirements were frequently unclear or changing and they absorbed this uncertainty and helped us focus on what was important.
- Audience creation
- Data ingestion
- NA
- Eloqua
- Salesforce Marketing Cloud
- Optimizely
- Full Story
Varied, but essentially it was straightforward
- Salesforce CRM
Yes
- File import/export
- Single Signon
- API (e.g. SOAP or REST)
- Javascript widgets
- ETL tools
Think about what you want to achieve first and wesnure the various systems you are integrating with are ready.
NA
NA
No
- NA
- NA
No
No
April 15, 2015
Tealium iQ is the best TMS out there.
We use Tealium iQ on all of our ecommerce properties for US and Europe and are planning to expand to all remaining markets in the next year. We acquired Tealium to both clean-up our tracking and allow for launching tags without having to go through IT.
- User-interface. We have found the UI to be very intuitive which has made it easier to get use to and features like the color-coding of changed elements and labels make using the tool very eary.
- Extensions. These are an incredibly powerful way to enrich and power our data layer.
- Customer service. Our AM is terrific. He's very responsive and always bends over backwards to help.
- Mobile interface. I had to make a change recently from my phone and it required pinching and zooming on the desktop site.
- We were able to save a lot of IT hours due to moving over to Tealium. We estimate Tealium paid for itself in about 4 months.
- Most of our tags are now able to go live in 15 minutes. I used to take us a 2 week sprint.
- Ensighten,Google Tag Manager,TagMan
We evaluated Google Tag Manager, Ensighten, and Tagman. We found Google's limited tag library to be a non-starter for our needs. Tagman seemed to lack resources to compete with Tealium and Ensighten. We selected Tealium over Ensighten for three reasons:
- Better UI
- Better customer references
- A corporate leadership we had positive previous experience with (some of us had previously worked with Webside Story)
Analytics is our owner of this tool and handles all implementation and management of tags which are requested by marketing. IT uses it when they need to see what tags are firing through Tealium.
1
I handle all support for the product beyond the on-site implementation of the Tealium tag and UDO.
- Consistent tracking on all sites in all markets. By using a single Tealium container I'm able to ensure all of our sites are tracking exactly the same.
- Last minute campaign launches. Last holiday I was given a request to implement a Criteo tag one week before Thanksgiving. Without Tealium, I wouldn't have been able to get this live in time.
- We no longer have any in-page tags so we no longer have tags slowing down our site load or cluttering our page code.
- Using extensions in Tealium I was able to create "affinity groups" that flagged users based on what product categories or brands they view the most.
- Unique checkout path. Our sites have ~6 different unique checkout paths which make it difficult to gain insights from standard Google Analytics funnels, but using extensions we are able to set the users specific checkout path.
- Standardizing user ID across tags
No
- Price
- Product Features
- Product Usability
- Product Reputation
Company stability was one of our top criteria. We were looking for a key partner that will be around for the foreseeable future and continue to grow and advance their offering. It was critical for us to that our chosen partner had the ambition and funds to remain at the forefront of the industry.
I would have researched tag management in general and the specific companies much more thoroughly before reaching out. This would have saved time during evaluation as we wouldn't have included two vendors and would have had more specific questions in the early evaluation stages.
- Implemented in-house
No
- Thinking through every scenario when planning the data layer and whether to use one or multiple profiles.
Yes
For the most part we find the standard support hours to be sufficient, but one time we had to purchase a small amount of additional hours to support a project.
No
Due to a planning mistake on our part in the initial implementation, we had to redo a piece of the implementation after a month or two. This required far more hours than were covered under our contract, but our AM and the Tealium solutions engineers helped us fix those errors and didn't charge us for the excessive support hours.
- Color-coding. When I first log into a profile, the "Submit" button is grey. As soon as a change is made it turns orange. This and other color-coding design choices are a great way for me to tell if I've made any changes that I should save before exiting.
- Labels. We have hundreds of extensions, so being able to filter that list based on the labels we assign to each is a great way of filtering that list to the relevant extensions.
- The most difficult part of using a TMS system is understanding the full impact of all the tags and extensions. For example, I recently had a variable that wouldn't pass the correct value and I couldn't understand why. It turned out that I had an error in an extension that I didn't realize was impacting this variable.
No