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Terminus ABM Platform

Terminus ABM Platform

Overview

What is Terminus ABM Platform?

Supporting B2B strategies, the Terminus platform offers tactical playbooks that help teams meet accounts throughout their entire lifecycle. It is a platform rooted in first-party data that surrounds buyers with engaging digital experiences from account acquisition to expansion and…

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Recent Reviews

TrustRadius Insights

Terminus ABM Platform has been widely used by businesses and marketing teams to execute effective account-based marketing strategies. With …
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Turbocharge your ABM

10 out of 10
September 22, 2021
It is being used across the whole business. For us, it is the backbone of our ABM efforts. Firstly it is our ad delivery platform where we …
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Pricing

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What is Terminus ABM Platform?

Supporting B2B strategies, the Terminus platform offers tactical playbooks that help teams meet accounts throughout their entire lifecycle. It is a platform rooted in first-party data that surrounds buyers with engaging digital experiences from account acquisition to expansion and renewal. The…

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Product Details

What is Terminus ABM Platform?

Supporting B2B strategies, the Terminus platform offers tactical playbooks that help teams meet accounts throughout their entire lifecycle. It is a platform rooted in first-party data that surrounds buyers with engaging digital experiences from account acquisition to expansion and renewal. The Terminus engine is built to drive ROI, minimize fraud, prioritize brand safety, and turn intent into relevant, actionable insight for GTM teams.

Key benefits of Terminus:

- Relevant intent signals from Bombora

- Account and contact discovery for best-fit, non-CRM accounts showing in-market signals

- Account identification and scoring for unknown accounts

- Intelligent account and contact data, with human curation

- First-party CRM and MAP data

- Relationship, behavioral, engagement, and firmographic data

- Proactively identifies and segments target accounts

- Unifies first- and third-party data for fit, intent, and engagement

- Salesforce integration to create dynamic audiences in Terminus based on criteria from a CRM

- Engages the entire buying committee with ABM through digital display ads

- Unlimited synced LinkedIn audiences

- Tracks account-level website engagement and produces actionable insights to be shared with sales

- Impressions, clicks, and media spend by account

- Marketing impact reports on generated pipeline and revenue

- Reporting on how accounts, opportunities, and campaigns progress to closed-won

Terminus ABM Platform Features

  • Supported: Ad Targeting
  • Supported: LinkedIn Ads
  • Supported: Email Signature Marketing
  • Supported: Web Personalization
  • Supported: Advanced Attribution Measurement
  • Supported: Revenue Measurement
  • Supported: Retargeting
  • Supported: Sales Activation
  • Supported: Account Level Engagement Data

Terminus ABM Platform Screenshots

Screenshot of The Tactic Details page shows how efforts are engaging targeted accounts. Users can view clicks, views, spend, etc. to more thoroughly understand advertising efforts.Screenshot of The Account Hub leverages Terminus' B2B Account Graph to automatically ingest first and third-party account data to deliver a complete picture of target accounts, and use that data to create and manage target account audiences for all account-based marketing and sales programs.Screenshot of Account-Based Analytics helps measure an account-based marketing program. The ABM Scorecard is used to surface executive-level revenue reporting metrics.Screenshot of Configurable dashboards track engagement milestones and revenue progress by account segment or business type.Screenshot of Precision display and LinkedIn advertising, to get in front of the right people in the right companies earlier, and deliver the right message every step of the way.Screenshot of Account Insights to help sales teams set more qualified meetings with ABM.Screenshot of A customizable scorecard to hold both marketing and sales accountable for pipeline and revenue. It also presents a way to track, compare, and optimize ABM results across different segments of accounts and prove revenue.Screenshot of A snapshot ABM performance, where users can track performance metrics, and uncover trends across account segments. The customizable ABM Dashboard keeps team members on top of the numbers and gives executives a way to visualize ABM’s impact on revenue.Screenshot of ABM Scorecard with Trends helps marketers report on and communicate the pipeline and revenue performance of their programs. The visualized data can deliver key insights to the leadership team. It provides B2B funnel measurement, with trended views designed to give insights. The out of the box ABM Scorecard displays the B2B funnel. Shows anonymous engagement data, campaign performance, and business outcomes.

Terminus ABM Platform Videos

Account-based marketing with Terminus (in 3 minutes)
Account Based Marketing | Success Story | How Phononic Drives Explosive Growth Through Partnership
Account Based Marketing Success Story | Snowflake | Running 1-to-1 Campaigns at Scale

Terminus ABM Platform Integrations

Terminus ABM Platform Competitors

Terminus ABM Platform Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported LanguagesEnglish

Terminus ABM Platform Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)25%
Mid-Size Companies (51-500 employees)50%
Enterprises (more than 500 employees)25%
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Comparisons

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Reviews and Ratings

(78)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Terminus ABM Platform has been widely used by businesses and marketing teams to execute effective account-based marketing strategies. With its powerful targeting capabilities, users have leveraged the platform to run awareness and lead generation campaigns specifically targeting their defined list of accounts. This hyper-targeted approach allows for a personalized experience and has proven valuable in advertising to a targeted audience prior to conferences and seminars.

The Sigstr package within Terminus ABM Platform has allowed users to create differentiated banner content based on user groups, further enhancing the customization and effectiveness of their campaigns. Additionally, Terminus serves as an ad delivery platform with advanced targeting capabilities, making it the backbone of ABM efforts for many businesses. From multi-channel ABM programs across marketing, sales, and client success to targeted advertising and measuring sales progress, Terminus has provided a versatile solution for B2B prospect targeting and activation of multi-channel campaigns.

Many users have found Terminus instrumental in diving into advertising and targeting top-of-the-funnel retargeting campaigns. It has also served as an ABM command center for various advertising channels such as display ads, LinkedIn Ads, retargeting, and geofencing. By delivering targeted advertising to key accounts with specific messaging, Terminus helps businesses drive revenue-generating activities while enabling precise measurement through its reporting and analytics capabilities.

The integration of Terminus with Salesforce has facilitated seamless collaboration between marketing and sales teams by allowing the transfer of account data and metrics. Users have praised the outstanding support from Terminus's customer success managers and customer support team. However, some users have found value in Terminus for marketing attribution data, while others have expressed concerns about a lack of desired detail and potential data manipulation. Overall, Terminus has proven to be a valuable tool for businesses seeking to enhance their ABM strategies and gain visibility into account-based engagement data.

Users highly recommend Sigstr for managing sales email signatures and promoting marketing content. They praise its client support and ease of promoting brand consistency. Users also recommend investing in Terminus for digital display ads and quickly increasing awareness. Terminus ABM is recommended for small marketing teams, with users praising its reporting and customer service. It is also recommended for integrating with CRM systems and gaining actionable insights on each account. Overall, users consider Terminus a great solution for teams new to ABM that provides a significant impact on their business. They particularly appreciate Terminus' support and customer success team, which is responsive to onboarding and troubleshooting.

Attribute Ratings

Reviews

(1-23 of 23)
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Joseph Alleruzzo | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Terminus ABM is being used primarily by clients in conjunction with my teams at an agency to use data available to better target B2B prospects. This is primarily based on sales signals to activate multi-channel campaigns. This also enabled us to get a full view of potential customers along with existing ones. From there, this helps the sales team activate our database to begin conversations to convert.
  • Lead nurturing
  • B2B targeting
  • Signal reporting
  • Proving ROI
  • Slow UX
  • Banner updates
If you have a B2B business where it is hard to target individuals at specific companies, Terminus ABM is the solution. They can take your 1P CRM data and match it to their identity graph along with enriching segments to help grow your customer base. The platform is simple to use and is a leader in the space.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use Terminus ABM Platform to support our Account-Based Marketing strategies.

It is being used by our Sales and Marketing teams currently with plans to deploy to Client Service.

It allows us to advertise intelligently, activate sales and marketing initiatives at the right time, and understand how our marketing in terms of pipeline and acceleration.
  • Advertising to the right accounts
  • Activating sales with intent and engagement information through alerts and dashboards
  • Activating campaigns using intent and engagement information
  • Artificial Intelligence for sales readiness predictions
  • Self-service alert system
  • More advertising channels (outside of display and LinkedIn) would be nice
Terminus ABM Platform is well suited for organizations beginning their ABM journey. It is easy to implement and there is a great team to help you do so. Ongoing customer success teams ensure you are taking full advantage of the platform and work to help you develop an ABM strategy that fits your business needs.
Angelica Pappas-Tindell | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We leverage Terminus ABM Platform for intent data to use across our advertising & sales campaigns as well as advertising through the platform based on intent signals & our ICP. We have seen so much success by utilizing it in conjunction with our chat & email marketing to be able to provide a personalized experience to talk to customer needs rather than trying to sell to people who are not in the market for our product. It also allowed us to have a hyper-targeted approach in our campaigns rather than a wide net perspective.
  • Real time intent data & segmentation based on intent spikes
  • Ad delivery based on engagement & ideal company profile
  • The chat interface & routing makes it easier to address potential objectives
  • The ad experiences platform does not have enough levers that digital marketers can pull to optimize campaign performance
  • IP detection has been a little less than accurate
  • Reporting could be more robust for better insights
I really love working with the team. If you are looking to get more targeted in your advertising approach, leverage intent data & have your sales team utilize this data for a more personalized experience - that is the best-case scenario. You do need to invest quite a bit into your advertising to be able to gather data & see [the] influence, so if your AOV would be impacted drastically by this cost, I would not recommend using the advertising experiences and chat experiences until you can invest more.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We utilize Terminus ABM Platform to execute our go-to-market strategy and drive revenue-generating activities primarily through our Demand Generation team. Terminus ABM Platform has really allowed us to unlock what accounts we should be focusing on and how to unlock that potential throughout the customer/buying journey.
  • [It] has a very simple interface that is very user-friendly for creating and executing digital campaigns.
  • [The] customer success team is probably the best I've ever worked with - knowledgeable, quick to respond, truly understands your needs, and is there with you every step of the way.
  • [The] implementation team provided a flawless experience and got us up and running in a couple [of] weeks with a detailed plan.
  • The ability for in-house marketing teams to have more control over campaign changes with deeper insight into campaign performance metrics to make those decisions.
Terminus ABM Platform is best suited for a wide variety of companies that are really looking to scale their go-to-market efforts. To get the most out of the platform I would really recommend that you bring on a majority if not all of the experiences they offer.
Score 10 out of 10
Vetted Review
Verified User
Profisee is utilizing the full suite ABM platform with Terminus ABM Platform for multi-channel ABM programs across the entire revenue team consisting of marketing, sales, and client success.
  • Ability to target key accounts at the right time through multiple mediums such as display advertising, social advertising, email advertising, and chat.
  • Actionable, timely insights with 1st and 3rd party intent signals.
  • Highly customizable, often incorporating user feedback directly into the product.
  • Terminus ABM Platform can improve upon its ease of use for reporting, with multiple product lines incorporated via acquisition, it can be challenging to customize and consolidate your engagement metrics.
Terminus ABM Platform is well suited for organizations looking to get started with ABM within their organization. Their expertise around account-based marketing as a strategy is well represented across the company and within their multi-channel orchestration templates and examples. The platform is designed to scale when the organization is ready, never forcing you into a "one size fits all" offering.
Daniel Englebretson | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Phononic uses Terminus as its ABM command center. We leverage the platform for ABM display, LinkedIn Ads, Retargeting, and Geofencing. Additionally, we use the platform to manage our intent data, as well as our Account-Based dashboarding and campaign analytics. We also partner with Terminus's Professional Services team to assist us in running some of our campaigns.

100% of our marketing campaigns run on the back of Terminus, as the platform has become central to our marketing technology stack. The platform is owned and operated by Marketing, but relies heavily on Sales for input and alignment.
  • ABM Display Advertising - Targeting the right accounts and the right roles with the right messaging at scale.
  • ABM Analytics and Reporting - Providing insight into account engagement and progression across the marketing and sales funnels.
  • Support - The Terminus support model is phenomenal. They are dedicated to customer success, and they work closely with their customers to drive real business outcomes.
  • The Terminus platform is constantly evolving and improving. Over the past couple of years they have made major changes to the platform and its core features. This can be hard to keep up with, but is always welcome.
  • Getting all of your metrics, across all of your efforts, across all of your accounts/contacts/leads is very challenging. The Terminus product team has made major strides, but there is still work to be done.
The Terminus platform is well suited when you are targeting businesses that have websites. If you are trying to target individuals (B2C) or very small companies that do not have websites, then you will not realize the full potential of Terminus.

However, if you are targeting multiple departments at lots of accounts, then Terminus is your answer. You can dial up and down by role or by account, and you can further transition from shotgun marketing to rifle shot marketing.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Our entire company uses it to manage our email signatures. It ensures consistency across email signatures for our business and allows us to utilize custom campaign banners targeted at specific customers.
  • Easy to create and launch a new campaign.
  • Simple integration with Gmail.
  • More streamlined employee profiles with fewer fields.
I would highly recommend Terminus for any company that is looking to manage their email signatures and add campaign banners to these signatures. It makes this possible and extremely simple to manage.
Justin Roodman | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
Incentivized
We use the Terminus ABM platform as a marketing tool to develop potential customer awareness and to try to "stay in front" of prospects we are actively pursuing. The platform is primarily used for display advertising, using banner ads of assorted common sizes, which can be delivered based on prospect company, position within the company, and intent topics.
  • They offer banner design services, and their pricing is pretty fair.
  • The learning curve is simple with their platform.
  • They produce a lot of educational content that can be useful for marketing ideas.
  • Support times are iffy. We've had slower replies and resolutions to issues since they acquired Sigstr and now support both products.
  • Display advertising generally has low ROI, in part due to "banner blindness". If you're not continuously developing engaging creatives, you're going to see very little return with this platform.
  • Their UI needs serious work. Some options are locked after you move to the next screen in their campaign wizard (nothing should ever be locked in draft) and unless they've recently changed it, you can't delete dead draft campaigns - just archive them.
  • There are a few serious discrepancies in the analytics when it comes to identifying which end companies have people who have viewed your ads (i.e. Microsoft has huge numbers because Azure is their product).
If you're looking for a display advertising option, then Terminus is one of the major players - for better or worse. They source intent data from a third party (Bombora, I believe) so you have some targeting options available to you beyond company and position within. Advertising costs are in addition to the base contract price for their service so that's something to keep in mind if you're trying to work within a smaller budget. Since this is display advertising, the billing method is CPM (cost per thousand impressions). Their ad network does include the option to do Sponsored Posts with LinkedIn (although you can do that on your own honestly).
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Terminus was used by our organization as the primary means to address and market to our potential customers (total addressable market) in a personalized and systematic approach. Sales reps were able to select a targeted list of top prospects and enter them into the Terminus solution in order to market towards those companies in hopes of securing a meeting.
  • Personalized Outreach
  • Funneling Prospects
  • Lead Conversion
  • Sales-specific tools
  • Permission-based functionality
Terminus is well suited for sophisticated Marketing teams to be able to systematically approach converting Marketing Qualified Leads into Sales Qualified Leads. It cuts through the teemingly thousands of other forms of outreach that prospects are receiving, and gives them a full-view, personalized marketing playbook to convert.

It would be less appropriate for companies who receive the majority of their leads through general run-rate inbound leads.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use Terminus to track our account-based marketing efforts across channels. We primarily use Terminus to iterate and improve our growth effort's effectiveness on our web presence and to assess to effectiveness of our efforts against our target market. Terminus has allowed us improved insight on account based engagement and opened up new avenues to quantitative assess the value of our programs. We are just based early stage in our implementation and adoption of Terminus. From a SalesOps perspective, it allows us to understand the engagement at key target accounts.
  • Terminus provides great insight into the effectiveness of account-based marketing efforts.
  • Terminus has unlocked a higher level of our growth funnel to assess the behavior of prospects before they leave us their information.
  • Terminus' insights allow us to optimize our efforts and marketing efforts.
  • Terminus has useful insight but it doesn't translate into actionable intelligence for all users.
  • Terminus could improve through proactive suggestions delivered at the point of consumption, which for most sellers is the CRM. Standalone data in a field is only useful if the user thinks to look for it.
  • Terminus might deliver some of the features above in their UI, but most users don't want to go a separate UI. It should all be in CRMs (for sellers and SDRs).
This is very helpful in enterprise settings to develop actionable insight of marketing efforts against key targets. I think the bigger the potential customers are, the more value Terminus would have. In our model, we target relatively few very large companies and it is very useful. I don't know how Terminus would perform against a larger, shallower target market, but I bet it is still effective.
Score 4 out of 10
Vetted Review
Verified User
Incentivized
I have been using BrightFunnel/Terminus for the past year and a half. We have lots of reporting features in Salesforce and Marketo, but we needed the extra level of marketing attribution data, which BrightFunnel was supposed to provide. We actually decided to move away from BrightFunnel starting in 2019, since it was not showing the level of detail that we wanted. Also, the data we pulled from BrightFunnel didn't have any validity with our stakeholders, since it was so easy to manipulate.
  • Great at understanding our offline campaign touchpoints
  • Couldn't build out the whole multi-attribution model
  • Hard to customize
It was very difficult to track back all of our digital marketing investments in BrightFunnel.
April 08, 2019

Do your research!

Score 6 out of 10
Vetted Review
Verified User
Incentivized
We use Terminus (aka BrightFunnel) to report on marketing attribution and campaign performance and ROI. It is primarily used by the Marketing department and it helps us determine which campaigns are helping us create new leads, pipeline and revenue on new and existing business.
  • It has the potential to be a powerful tool.
  • Vast amount of salesforce fields available to be mapped
  • Mostly accurate data
  • Bugs - lots of buggy issues
  • More flexibility in what you can pull into columns
  • User experience
Terminus/BF has the structure for good reporting for attribution. Often times the data doesn't match up though. Little things here and there are frustrating like when you set specific filters to a view then filters disappear and you have to reset them. We do use the tool pretty frequently but during intense use, we often come away complaining about the tool.
Will Devlin | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
We used Terminus to deliver targeted advertising to key accounts within our database. Meant to be as air coverage for other sales/marketing efforts. This allowed us to get specific messaging in front of key accounts and measure progress of our sales for those accounts. We did not utilize more advanced Brightfunnel capabilities.
  • Targeted advertising
  • ABM reporting metrics
  • Customer support
  • Reporting. They seem to want to take credit for any opportunity/sales movement or web traffic, regardless of whether ads drove it.
  • Speed. Everything goes through them, meaning that when we want to launch new ads, we'd have to wait several days for it to go through their own review process. Felt a little like there's less magic and more hamster wheel happening behind the scenes.
  • Persona targeting. If you're targeting large accounts, even drilling down to specific departments yields a high number of users/devices. It'd be nice to target specific users if we have those identified.
Terminus is well-suited for broad account-based ad targeting. Their product enhancements looked really great, but their pricing started going up accordingly and we didn't engage with them beyond the basic account-based advertising. They're great to work with and are passionate about ABM, and it's been encouraging to watch them grow and help businesses grow. If you have money to spend and are thinking about diving into ABM, definitely look at Terminus.
April 07, 2019

Great ABM Tool

Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use Terminus to target advertising at our named and targeted accounts. We also use Terminus Hub to measure the success of our campaign attribute marketing to sales activities.
  • Targeting ads at ICP companies.
  • Measuring marketing effectiveness against sales pipeline and revenue.
  • Seeing target accounts in one hub and analyzing their current status.
  • The UI in the ad platform isn't the best, it could be refined.
  • Updating the hub more than once a day.
Terminus is great for companies that have a target account marketing and sales model. It allows you to effectively measure the success of your target account campaigns and attribute them back to marketing. The specific account ad targeting is great for those who don't want to waste money on accounts that aren't well suited to be customers.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Terminus is used by the marketing team to do broad brand awareness, but also very targeted account-based marketing. It allows us to develop our brand as a small company while specifically targeting key accounts in a highly personalized way. In addition, the visibility of data on what accounts are visiting the site and clicking ads is invaluable to our targeting.
  • They have an excellent onboarding and customer success team that is willing to invest the time needed to make your program successful.
  • Their ability to target specific personas and companies based on field mapping to SFDC make it very easy to implement a campaign that is targeted to the right audience, which helps increase efficiency.
  • Their reporting capabilities, especially since the purchase of BrightFunnel, is very strong and continues to improve all of the time.
  • I only have one concern. With the purchase of bright funnel, all of the development of the tool is now going towards their analytics capabilities. This means that the import of data into Salesforce, where my team does all reporting is somewhat limited. Otherwise, I have no issues with the tool!
Terminus is well suited for any company that wants to have a targeted approach to who they want to reach. This would not be applicable to a B2C company, but for B2B companies with specific goals and targets identified, Terminus is an ideal way to implement as apart of a broader marketing strategy.
Sam Kuehnle | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
Incentivized
We used Terminus to build out our multi-touch attribution model as it related to the customer journey. It was used primarily by the Marketing organization. The problems we had that this addresses were being able to tie multiple touchpoints to company revenue to see what was most and least impactful in driving company success.
  • Offline campaign tracking
  • Ease of setup
  • Reporting
  • Online tracking
  • Customizations
  • Building out an ideal total customer journey
Terminus was great in understanding how all of the offline campaign touchpoints tied back to the sales cycle. Where it was difficult was when trying to map all of the online touchpoints to the sales cycle as it struggled to pull in all relevant information from the web to piece it together with offline.
Zach Garrett | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Sigstr is being used by our sales and customer service team. This solution has really helped us standardize on a clean and consistent brand template for our email signatures. We are also driving traffic to events and products via campaigns.
  • Campaign analytics.
  • Integrations with HubSpot.
  • Automation of standardization.
  • Admin user interface can be challenging and could be improved.
  • The onboarding process can be a heavy workload for a team up front.
1. Sigstr is a great solution if you have people across your company using a variety of email signature templates, quotes, and contact details. This solution allows you to standardize everyone on one template, making your company look more professional and providing customers a better user experience.

2. Sigstr is also great for companies who have a large sales team that is spread throughout the US or world. The campaign feature allows you to drive consistent messaging to a broad audience.
Rachel Green | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Dyknow has the base Sigstr package which allows our team to differentiate Sigstr banner content by the sender-based user group they belong to (ex: sales, marketing, support, etc.). We update our banners frequently to promote fresh new content, events, and announcements. Sigstr allows us to expand our teams' reach in other avenues of the business beyond the copy displayed in the email, without any extra personal effort.
  • Event Announcements. We use Sigstr to promote hosted and co-hosted events. Email recipients can click on the Sigstr to register for the event itself. By promoting events through Sigstr we have been able to increase event registration and attendance.
  • Content Sharing. New blog post, webinar, presentation, infographic... you name it, you can use Sigstr to promote it. Furthermore, you can personalize the content to target different audiences based of the sender group. Example: customer content Sigstr belongs to support, while marketing new business content belongs to sales.
  • Announcements. Product enhancements, Company news etc. You can use Sigstr to promote general announcements relevant to the audience.
  • Example Sigstr templates in the product to download.
  • Minimal glitches with the green circle that shows which campaign is live.
  • None- everything else is great!
The lower the Sigstr package your company has, the less personalized you can be with your content. For example, since our company has the lowest package for sender-based campaigns, we are unable to do ABM targeting, gather relationship intelligence, and sync with other technology platforms such as HubSpot and Salesforce. With that said, the value you get out of Sigstr depends on how much you put into it (updating your campaigns frequently, testing what resonated with which audience and why).
Jesse Miller | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
It is being used by our SDR and marketing team. It gives another path for entry into our funnel via email signature banners that click over to our website. Based on where a user is in our funnel, we will serve a different banner that sends a user to an appropriate piece of content.
  • Flexible customer success team
  • Integrations to many other systems
  • Robust reporting
  • UX can be a little wonky
  • Not a ton of clicks generating from some campaigns
  • Turning off campaigns is annoying
  • Well suited for ABM strategies and complementing other programs
  • Not as appropriate if you don't have a plan around delivering relevant content to users
  • Suited for B2B marketing teams
  • Not as much so for B2C brands or companies
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We are using Terminus to support the launch of our ABM program. The information we are currently gathering with the platform focuses on impressions, clicks, and activity on our website. It's been very interesting to dive into this data and we are gradually bringing new parties into the fold with the solution but I was one of the test users. It's been used in just the marketing and sales team up to this point.
  • Terminus does a good job of tracking the activity around the ads we put into the marketplace and it helps us learn what works and what doesn't for our audience.
  • The site visit functionality is great. From here I can search for a prospect by name and see what pages they are looking at and the last time they were on there.
  • Getting a spike report for prospects that are enrolled in ABM campaigns each week allows me to set up my week focusing on those prospects that raised their hand.
  • They recently purchased some new solutions that are being integrated into the platform so once that is completed it will be a much more robust solution.
  • I think updating what is considered high value vs brand awareness on the spike report could be a little more seamless.
  • For Salesforce integration, Terminus information unfortunately doesn't pull in historically, it just shows what has happened since the integration started. I think it's unfortunate because that historical data tells us a lot.
I think Terminus is best suited for companies that have a well defined understanding of their prospect and customer base. It's imperative that before you invest in a solution like this and the money that goes along with putting ads out there that you don't waste time and money on companies that aren't a fit.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
The Marketing department uses Terminus to market to accounts using display ads. We are currently targeting new and existing prospect accounts in our TAM to build awareness, drive demand and generate pipeline. We have the integration with Salesforce set up so we're able to pull account into campaigns/tactics in Terminus based on SFDC fields/values. We're pushing Terminus metrics (surge data) back to Salesforce and starting to work with our sales team on how to best leverage the intent data. I've found the CSMs we've worked with and their customer support team to be outstanding.
  • The integration with Salesforce allows us to use data in Salesforce to set our campaign/tactic account audiences in Terminus.
  • Dedicated CSM supports the on-boarding process and is available for regular check ins to offer advice and tips to optimize ad tactic performance.
  • Their support team has been responsive and attentive to our all our questions.
  • Terminus is taking the ABM solution vendors by storm. We've been running ad display campaigns/tactics for 7 months and they just announced a huge product update: a comprehensive ABM platform that should give us new ways to target accounts and measure account engagement. Looking forward to the new features and insights!
  • Reporting capabilities is minimal at this time. Looking forward to the new ways we can report and measure with the features in their new platform.
  • Limited to 500 accounts in each tactic makes it challenging to segment audiences when your criteria exceeds 500 accounts. We have to get creative with existing fields in SFDC and have had to add new fields in SFDC to get to the right counts.
  • Would like to see bulk editor capabilities for reviewing and editing ad landing page URLs.
Terminus is all about Account Based Marketing and has just announced their new platform that promises to give us a more comprehensive tool to support our ABM strategy. Since we first started using Terminus to show display ads to our targeted accounts lists, we've seen success with getting in front of accounts we may not have been able to reach via other marketing channels. Because we set up the Salesforce integration in Terminus we're able to use account data to create our target lists in Terminus. We're currently running tactics to new/existing prospect accounts but could create tactics to market to accounts further down the funnel and/or existing customer account base.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We decided to purchase BrightFunnel to help show the impact of marketing initiatives. It is being used solely by marketing and the results are shared with Sales and some exec teams. BrightFunnel takes our data and puts it together into to easy to read dashboards that show up to date info on how certain programs are performing, how the sales cycle is coming along etc.
  • Easy to build dashboards that are customizable based on what you need! They are easy to read and can be shared with other members of the team or set to private.
  • A lot of things are customizable. You can set up your filters based on how you organize your system.
  • Customer Success team is absolutely stellar. Really invested in helping your company.
  • The tool is very powerful and with it able to do so much, it can be hard to use it correctly. This is not a tool for a company with bad data in their system. The software is really dependent on the quality of your own data. If you feel like you are lost or not using the software to the fullest, it is best to consult with your CS manager for guidance.
The software is best suited for companies that have good data in their system. BrightFunnel can pull really detailed and important reports, but they will only be as accurate as what kind of data you are feeding into it.
Tami McQueen | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
The SalesLoft marketing team uses Terminus to approach account-based marketing at every stage of the buyer's journey and sales funnel. From customer and lead acquisition to nurturing campaigns, the team is able to scale messaging across a wider audience spectrum, targeted to the specific quarterly priority projects. The platform has also been instrumental in advertising to a targeted audience prior to conferences and seminars.
  • Terminus provides account-based marketing at scale - we are able to expand our reach to our targeted audience and trust that we are reaching the right people at the right time.
  • The customer services and success team are incredibly helpful in sharing reports and metrics on a consistent basis and are readily available for implementation and assistance.
  • Because the team is agile in its approach, they do a great job of listening to our pain points, where we need more attention, features that need optimizing and have gone out of their way to service our needs.
  • I'd like to see more reporting for the sales team to provide them with insight into which accounts are more active. I understand it's closer to implementation than expected!
I believe Terminus is a great option for marketing teams looking to scale their messaging to accurate targets and accounts, for events, free trials and to gated content that will generate inbound leads. I would ask how the platform enables marketing qualified leads and also to understand what you want to measure your success on. Is it impressions, clicks, views? Having this outlined and clear expectations will allow the campaigns to thrive.
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