Terminus ABM Platform Reviews & Ratings 2024

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Overview

What is Terminus ABM Platform?

Supporting B2B strategies, the Terminus platform offers tactical playbooks that help teams meet accounts throughout their entire lifecycle. It is a platform rooted in first-party data that surrounds buyers with engaging digital experiences from account acquisition to expansion and…

Learn from top reviewers

Terminus ABM - Great for Beginners

Rating: 8 out of 10

February 24, 2022

IncentivizedVetted ReviewVerified User

Terminus ABM is being used primarily by clients in conjunction with my teams at an agency to use data available to better target B2B prospects. This is primarily based on sale...

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Joseph Alleruzzo

Director - Marketing

Director

Havas Media

4 years of experience

Turbocharge your ABM

Rating: 10 out of 10

September 22, 2021

Vetted ReviewVerified User

It is being used across the whole business. For us, it is the backbone of our ABM efforts. Firstly it is our ad delivery platform where we run all of our digital advertisement...

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Employee - Sales

Buisness Development Rep

Elevated Third

1 year of experience

Best option if you want quality ABM display ads. Hands down

Rating: 10 out of 10

September 22, 2021

IncentivizedVetted ReviewVerified User

We use Terminus ABM Platform to serve display ads to target accounts. We operate with a very tightly defined list of target accounts as part of our ABM sales and marketing str...

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Director - Marketing

Head Of Marketing

Joyous

1 year of experience

Terminus ABM Platform - If you love insight, you will love this

Rating: 10 out of 10

September 22, 2021

Vetted ReviewVerified User

We leverage Terminus ABM Platform for intent data to use across our advertising & sales campaigns as well as advertising through the platform based on intent signals &...

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Angelica Pappas-Tindell

Strategist - Marketing

Analytics & Digital Strategy Consultant

Elevated Third

1 year of experience

Launch Multi-channel ABM Programs at Scale

Rating: 10 out of 10

September 22, 2021

Vetted ReviewVerified User

Profisee is utilizing the full suite ABM platform with Terminus ABM Platform for multi-channel ABM programs across the entire revenue team consisting of marketing, sales, and ...

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Director - Marketing

Marketing Director

Profisee

3 years of experience

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Pricing

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Terminus ABM Platform

N/A

Unavailable

What is Terminus ABM Platform?

Supporting B2B strategies, the Terminus platform offers tactical playbooks that help teams meet accounts throughout their entire lifecycle. It is a platform rooted in first-party data that surrounds buyers with engaging digital experiences from account acquisition to expansion and renewal. The…

Entry-level set up fee?

Setup fee required

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

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Product Details

About
Integrations
Competitors
Tech Details
Downloadables

What is Terminus ABM Platform?

Supporting B2B strategies, the Terminus platform offers tactical playbooks that help teams meet accounts throughout their entire lifecycle. It is a platform rooted in first-party data that surrounds buyers with engaging digital experiences from account acquisition to expansion and renewal. The Terminus engine is built to drive ROI, minimize fraud, prioritize brand safety, and turn intent into relevant, actionable insight for GTM teams.

Key benefits of Terminus:

- Relevant intent signals from Bombora

- Account and contact discovery for best-fit, non-CRM accounts showing in-market signals

- Account identification and scoring for unknown accounts

- Intelligent account and contact data, with human curation

- First-party CRM and MAP data

- Relationship, behavioral, engagement, and firmographic data

- Proactively identifies and segments target accounts

- Unifies first- and third-party data for fit, intent, and engagement

- Salesforce integration to create dynamic audiences in Terminus based on criteria from a CRM

- Engages the entire buying committee with ABM through digital display ads

- Unlimited synced LinkedIn audiences

- Tracks account-level website engagement and produces actionable insights to be shared with sales

- Impressions, clicks, and media spend by account

- Marketing impact reports on generated pipeline and revenue

- Reporting on how accounts, opportunities, and campaigns progress to closed-won

Terminus ABM Platform Features

Supported: Ad Targeting
Supported: LinkedIn Ads
Supported: Email Signature Marketing
Supported: Web Personalization
Supported: Advanced Attribution Measurement
Supported: Revenue Measurement
Supported: Retargeting
Supported: Sales Activation
Supported: Account Level Engagement Data

Terminus ABM Platform Screenshots

Screenshot of The Tactic Details page shows how efforts are engaging targeted accounts. Users can view clicks, views, spend, etc. to more thoroughly understand advertising efforts.

Screenshot of The Account Hub leverages Terminus' B2B Account Graph to automatically ingest first and third-party account data to deliver a complete picture of target accounts, and use that data to create and manage target account audiences for all account-based marketing and sales programs.

Screenshot of Account-Based Analytics helps measure an account-based marketing program. The ABM Scorecard is used to surface executive-level revenue reporting metrics.

Screenshot of Configurable dashboards track engagement milestones and revenue progress by account segment or business type.

Screenshot of Precision display and LinkedIn advertising, to get in front of the right people in the right companies earlier, and deliver the right message every step of the way.

Screenshot of Account Insights to help sales teams set more qualified meetings with ABM.

Screenshot of A customizable scorecard to hold both marketing and sales accountable for pipeline and revenue. It also presents a way to track, compare, and optimize ABM results across different segments of accounts and prove revenue.

Screenshot of A snapshot ABM performance, where users can track performance metrics, and uncover trends across account segments. The customizable ABM Dashboard keeps team members on top of the numbers and gives executives a way to visualize ABM’s impact on revenue.

Screenshot of ABM Scorecard with Trends helps marketers report on and communicate the pipeline and revenue performance of their programs. The visualized data can deliver key insights to the leadership team. It provides B2B funnel measurement, with trended views designed to give insights. The out of the box ABM Scorecard displays the B2B funnel. Shows anonymous engagement data, campaign performance, and business outcomes.

Terminus ABM Platform Videos

Account-based marketing with Terminus (in 3 minutes)

Account Based Marketing | Success Story | How Phononic Drives Explosive Growth Through Partnership

Account Based Marketing Success Story | Snowflake | Running 1-to-1 Campaigns at Scale

Terminus ABM Platform Integrations

Terminus ABM Platform Competitors

Terminus ABM Platform Technical Details

Deployment Types	Software as a Service (SaaS), Cloud, or Web-Based
Operating Systems	Unspecified
Mobile Application	No
Supported Languages	English

Terminus ABM Platform Downloadables

Terminus ABM Platform Customer Size Distribution

Consumers	0%
Small Businesses (1-50 employees)	25%
Mid-Size Companies (51-500 employees)	50%
Enterprises (more than 500 employees)	25%

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Comparisons

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Reviews From Top Reviewers

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(1-5 of 6)

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Solid solution for email signatures and campaigns

Rating: 8 out of 10

March 12, 2019

ZG

Director, CX Programs & Communities

Belden Inc. (Machinery, 5001-10,000 employees)

Vetted Review

Verified User

3 years of experience

Use Cases and Deployment Scope

Sigstr is being used by our sales and customer service team. This solution has really helped us standardize on a clean and consistent brand template for our email signatures. We are also driving traffic to events and products via campaigns.

Pros

Campaign analytics.
Integrations with HubSpot.
Automation of standardization.

Cons

Admin user interface can be challenging and could be improved.
The onboarding process can be a heavy workload for a team up front.

Likelihood to Recommend

1. Sigstr is a great solution if you have people across your company using a variety of email signature templates, quotes, and contact details. This solution allows you to standardize everyone on one template, making your company look more professional and providing customers a better user experience.

2. Sigstr is also great for companies who have a large sales team that is spread throughout the US or world. The campaign feature allows you to drive consistent messaging to a broad audience.

My Terminus ABM Platform experience

Rating: 9 out of 10

September 22, 2021

JL

Digital Marketing Director

Remke Industries (Electrical & Electronic Manufacturing, 51-200 employees)

Vetted Review

Verified User

1 year of experience

Use Cases and Deployment Scope

Terminus ABM Platform handles our programmatic media buying duties in a self-service platform.

Pros

Serves ads
Displays stats
Helps analyze data

Cons

Data reporting in real time would be an improvement
Adding benchmarks would be helpful

Likelihood to Recommend

If you are looking to serve programmatic campaigns in a very structured manner, Terminus ABM Platform is an excellent choice. It integrates with SF very well and the onboarding was extremely helpful.

Terminus is a great product with great service

Rating: 10 out of 10

April 04, 2019

Verified User

Director in Marketing

Computer Software Company, 201-500 employees

Vetted Review

Verified User

2 years of experience

Use Cases and Deployment Scope

Terminus is used by the marketing team to do broad brand awareness, but also very targeted account-based marketing. It allows us to develop our brand as a small company while specifically targeting key accounts in a highly personalized way. In addition, the visibility of data on what accounts are visiting the site and clicking ads is invaluable to our targeting.

Pros

They have an excellent onboarding and customer success team that is willing to invest the time needed to make your program successful.
Their ability to target specific personas and companies based on field mapping to SFDC make it very easy to implement a campaign that is targeted to the right audience, which helps increase efficiency.
Their reporting capabilities, especially since the purchase of BrightFunnel, is very strong and continues to improve all of the time.

Cons

I only have one concern. With the purchase of bright funnel, all of the development of the tool is now going towards their analytics capabilities. This means that the import of data into Salesforce, where my team does all reporting is somewhat limited. Otherwise, I have no issues with the tool!

Likelihood to Recommend

Terminus is well suited for any company that wants to have a targeted approach to who they want to reach. This would not be applicable to a B2C company, but for B2B companies with specific goals and targets identified, Terminus is an ideal way to implement as apart of a broader marketing strategy.

Turbocharge your ABM

Rating: 10 out of 10

September 22, 2021

JK

Buisness Development Rep

Elevated Third (Marketing & Advertising, 11-50 employees)

Vetted Review

Verified User

1 year of experience

Use Cases and Deployment Scope

It is being used across the whole business. For us, it is the backbone of our ABM efforts. Firstly it is our ad delivery platform where we run all of our digital advertisements through. It affords us powerful targeting based on multiple different variables. We also use the platform to inform all of our marketing and sales messaging. Knowing what our targets are searching for outside of just visiting our site gives us invaluable information to develop relevant and compelling messaging.

Pros

Intent measurement through bombora
Building targeted advertising lists
Managing our ad spend

Cons

Attribution
Detailed source information on site visits
Improved IP tracking of chats on site

Likelihood to Recommend

Terminus ABM Platform is well suited for teams who are bought into an Account-Based model. The insights are super powerful when used across your [organization's] messaging. I think it falls short when you are not using the platform across marketing, sales, and account management. It allows you to tie your efforts together and push the most relevant messaging to the right person and [at] the right time.

How Your Company can Leverage Sigstr to Increase Event, Content, & Product Awareness

Rating: 8 out of 10

March 08, 2019

RG

Marketing Demand Generation Manager

DyKnow (Education Management, 11-50 employees)

Vetted Review

Verified User

2 years of experience

Use Cases and Deployment Scope

Dyknow has the base Sigstr package which allows our team to differentiate Sigstr banner content by the sender-based user group they belong to (ex: sales, marketing, support, etc.). We update our banners frequently to promote fresh new content, events, and announcements. Sigstr allows us to expand our teams' reach in other avenues of the business beyond the copy displayed in the email, without any extra personal effort.

Pros

Event Announcements. We use Sigstr to promote hosted and co-hosted events. Email recipients can click on the Sigstr to register for the event itself. By promoting events through Sigstr we have been able to increase event registration and attendance.
Content Sharing. New blog post, webinar, presentation, infographic... you name it, you can use Sigstr to promote it. Furthermore, you can personalize the content to target different audiences based of the sender group. Example: customer content Sigstr belongs to support, while marketing new business content belongs to sales.
Announcements. Product enhancements, Company news etc. You can use Sigstr to promote general announcements relevant to the audience.

Cons

Example Sigstr templates in the product to download.
Minimal glitches with the green circle that shows which campaign is live.
None- everything else is great!

Likelihood to Recommend

The lower the Sigstr package your company has, the less personalized you can be with your content. For example, since our company has the lowest package for sender-based campaigns, we are unable to do ABM targeting, gather relationship intelligence, and sync with other technology platforms such as HubSpot and Salesforce. With that said, the value you get out of Sigstr depends on how much you put into it (updating your campaigns frequently, testing what resonated with which audience and why).

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