Terminus ABM Platform Reviews & Ratings 2025

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Overview

What is Terminus ABM Platform?

Supporting B2B strategies, the Terminus platform offers tactical playbooks that help teams meet accounts throughout their entire lifecycle. It is a platform rooted in first-party data that surrounds buyers with engaging digital experiences from account acquisition to expansion and…

Learn from top reviewers

Terminus ABM - Great for Beginners

Rating: 8 out of 10

February 24, 2022

IncentivizedVetted ReviewVerified User

Terminus ABM is being used primarily by clients in conjunction with my teams at an agency to use data available to better target B2B prospects. This is primarily based on sale...

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Joseph Alleruzzo

Director - Marketing

Director

Havas Media

4 years of experience

Turbocharge your ABM

Rating: 10 out of 10

September 22, 2021

Vetted ReviewVerified User

It is being used across the whole business. For us, it is the backbone of our ABM efforts. Firstly it is our ad delivery platform where we run all of our digital advertisement...

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Employee - Sales

Buisness Development Rep

Elevated Third

1 year of experience

Best option if you want quality ABM display ads. Hands down

Rating: 10 out of 10

September 22, 2021

IncentivizedVetted ReviewVerified User

We use Terminus ABM Platform to serve display ads to target accounts. We operate with a very tightly defined list of target accounts as part of our ABM sales and marketing str...

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Director - Marketing

Head Of Marketing

Joyous

1 year of experience

Terminus ABM Platform - If you love insight, you will love this

Rating: 10 out of 10

September 22, 2021

Vetted ReviewVerified User

We leverage Terminus ABM Platform for intent data to use across our advertising & sales campaigns as well as advertising through the platform based on intent signals &...

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Angelica Pappas-Tindell

Strategist - Marketing

Analytics & Digital Strategy Consultant

Elevated Third

1 year of experience

Launch Multi-channel ABM Programs at Scale

Rating: 10 out of 10

September 22, 2021

Vetted ReviewVerified User

Profisee is utilizing the full suite ABM platform with Terminus ABM Platform for multi-channel ABM programs across the entire revenue team consisting of marketing, sales, and ...

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Director - Marketing

Marketing Director

Profisee

3 years of experience

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Pricing

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Terminus ABM Platform

N/A

Unavailable

What is Terminus ABM Platform?

Supporting B2B strategies, the Terminus platform offers tactical playbooks that help teams meet accounts throughout their entire lifecycle. It is a platform rooted in first-party data that surrounds buyers with engaging digital experiences from account acquisition to expansion and renewal. The…

Entry-level set up fee?

Setup fee required

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

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Product Details

About
Integrations
Competitors
Tech Details
Downloadables

What is Terminus ABM Platform?

Supporting B2B strategies, the Terminus platform offers tactical playbooks that help teams meet accounts throughout their entire lifecycle. It is a platform rooted in first-party data that surrounds buyers with engaging digital experiences from account acquisition to expansion and renewal. The Terminus engine is built to drive ROI, minimize fraud, prioritize brand safety, and turn intent into relevant, actionable insight for GTM teams.

Key benefits of Terminus:

- Relevant intent signals from Bombora

- Account and contact discovery for best-fit, non-CRM accounts showing in-market signals

- Account identification and scoring for unknown accounts

- Intelligent account and contact data, with human curation

- First-party CRM and MAP data

- Relationship, behavioral, engagement, and firmographic data

- Proactively identifies and segments target accounts

- Unifies first- and third-party data for fit, intent, and engagement

- Salesforce integration to create dynamic audiences in Terminus based on criteria from a CRM

- Engages the entire buying committee with ABM through digital display ads

- Unlimited synced LinkedIn audiences

- Tracks account-level website engagement and produces actionable insights to be shared with sales

- Impressions, clicks, and media spend by account

- Marketing impact reports on generated pipeline and revenue

- Reporting on how accounts, opportunities, and campaigns progress to closed-won

Terminus ABM Platform Features

Supported: Ad Targeting
Supported: LinkedIn Ads
Supported: Email Signature Marketing
Supported: Web Personalization
Supported: Advanced Attribution Measurement
Supported: Revenue Measurement
Supported: Retargeting
Supported: Sales Activation
Supported: Account Level Engagement Data

Terminus ABM Platform Screenshots

Screenshot of The Tactic Details page shows how efforts are engaging targeted accounts. Users can view clicks, views, spend, etc. to more thoroughly understand advertising efforts.

Screenshot of The Account Hub leverages Terminus' B2B Account Graph to automatically ingest first and third-party account data to deliver a complete picture of target accounts, and use that data to create and manage target account audiences for all account-based marketing and sales programs.

Screenshot of Account-Based Analytics helps measure an account-based marketing program. The ABM Scorecard is used to surface executive-level revenue reporting metrics.

Screenshot of Configurable dashboards track engagement milestones and revenue progress by account segment or business type.

Screenshot of Precision display and LinkedIn advertising, to get in front of the right people in the right companies earlier, and deliver the right message every step of the way.

Screenshot of Account Insights to help sales teams set more qualified meetings with ABM.

Screenshot of A customizable scorecard to hold both marketing and sales accountable for pipeline and revenue. It also presents a way to track, compare, and optimize ABM results across different segments of accounts and prove revenue.

Screenshot of A snapshot ABM performance, where users can track performance metrics, and uncover trends across account segments. The customizable ABM Dashboard keeps team members on top of the numbers and gives executives a way to visualize ABM’s impact on revenue.

Screenshot of ABM Scorecard with Trends helps marketers report on and communicate the pipeline and revenue performance of their programs. The visualized data can deliver key insights to the leadership team. It provides B2B funnel measurement, with trended views designed to give insights. The out of the box ABM Scorecard displays the B2B funnel. Shows anonymous engagement data, campaign performance, and business outcomes.

Terminus ABM Platform Videos

Account-based marketing with Terminus (in 3 minutes)

Account Based Marketing | Success Story | How Phononic Drives Explosive Growth Through Partnership

Account Based Marketing Success Story | Snowflake | Running 1-to-1 Campaigns at Scale

Terminus ABM Platform Integrations

Terminus ABM Platform Competitors

Terminus ABM Platform Technical Details

Deployment Types	Software as a Service (SaaS), Cloud, or Web-Based
Operating Systems	Unspecified
Mobile Application	No
Supported Languages	English

Terminus ABM Platform Downloadables

Terminus ABM Platform Customer Size Distribution

Consumers	0%
Small Businesses (1-50 employees)	25%
Mid-Size Companies (51-500 employees)	50%
Enterprises (more than 500 employees)	25%

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Comparisons

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Reviews From Top Reviewers

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(1-5 of 22)

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Works great for offline tracking, needs more functionality built out

Rating: 5 out of 10

April 04, 2019

SK

Digital Marketing Manager

Blackbaud (Computer Software, 1001-5000 employees)

Vetted Review

Verified User

2 years of experience

Use Cases and Deployment Scope

We used Terminus to build out our multi-touch attribution model as it related to the customer journey. It was used primarily by the Marketing organization. The problems we had that this addresses were being able to tie multiple touchpoints to company revenue to see what was most and least impactful in driving company success.

Pros

Offline campaign tracking
Ease of setup
Reporting

Cons

Online tracking
Customizations
Building out an ideal total customer journey

Likelihood to Recommend

Terminus was great in understanding how all of the offline campaign touchpoints tied back to the sales cycle. Where it was difficult was when trying to map all of the online touchpoints to the sales cycle as it struggled to pull in all relevant information from the web to piece it together with offline.

Great ABM Tool

Rating: 9 out of 10

April 07, 2019

Verified User

Director in Marketing

Computer Software Company, 201-500 employees

Vetted Review

Verified User

2 years of experience

Use Cases and Deployment Scope

We use Terminus to target advertising at our named and targeted accounts. We also use Terminus Hub to measure the success of our campaign attribute marketing to sales activities.

Pros

Targeting ads at ICP companies.
Measuring marketing effectiveness against sales pipeline and revenue.
Seeing target accounts in one hub and analyzing their current status.

Cons

The UI in the ad platform isn't the best, it could be refined.
Updating the hub more than once a day.

Likelihood to Recommend

Terminus is great for companies that have a target account marketing and sales model. It allows you to effectively measure the success of your target account campaigns and attribute them back to marketing. The specific account ad targeting is great for those who don't want to waste money on accounts that aren't well suited to be customers.

Powerful reporting tool

Rating: 8 out of 10

July 23, 2018

Verified User

Employee in Marketing

Computer Software Company, 51-200 employees

Vetted Review

Verified User

1 year of experience

Use Cases and Deployment Scope

We decided to purchase BrightFunnel to help show the impact of marketing initiatives. It is being used solely by marketing and the results are shared with Sales and some exec teams. BrightFunnel takes our data and puts it together into to easy to read dashboards that show up to date info on how certain programs are performing, how the sales cycle is coming along etc.

Pros

Easy to build dashboards that are customizable based on what you need! They are easy to read and can be shared with other members of the team or set to private.
A lot of things are customizable. You can set up your filters based on how you organize your system.
Customer Success team is absolutely stellar. Really invested in helping your company.

Cons

The tool is very powerful and with it able to do so much, it can be hard to use it correctly. This is not a tool for a company with bad data in their system. The software is really dependent on the quality of your own data. If you feel like you are lost or not using the software to the fullest, it is best to consult with your CS manager for guidance.

Likelihood to Recommend

The software is best suited for companies that have good data in their system. BrightFunnel can pull really detailed and important reports, but they will only be as accurate as what kind of data you are feeding into it.

Account-based marketing at scale

Rating: 10 out of 10

May 01, 2015

TM

Director of Marketing

SalesLoft (Information Technology and Services, 51-200 employees)

Vetted Review

Verified User

1 year of experience

Use Cases and Deployment Scope

The SalesLoft marketing team uses Terminus to approach account-based marketing at every stage of the buyer's journey and sales funnel. From customer and lead acquisition to nurturing campaigns, the team is able to scale messaging across a wider audience spectrum, targeted to the specific quarterly priority projects. The platform has also been instrumental in advertising to a targeted audience prior to conferences and seminars.

Pros

Terminus provides account-based marketing at scale - we are able to expand our reach to our targeted audience and trust that we are reaching the right people at the right time.
The customer services and success team are incredibly helpful in sharing reports and metrics on a consistent basis and are readily available for implementation and assistance.
Because the team is agile in its approach, they do a great job of listening to our pain points, where we need more attention, features that need optimizing and have gone out of their way to service our needs.

Cons

I'd like to see more reporting for the sales team to provide them with insight into which accounts are more active. I understand it's closer to implementation than expected!

Likelihood to Recommend

I believe Terminus is a great option for marketing teams looking to scale their messaging to accurate targets and accounts, for events, free trials and to gated content that will generate inbound leads. I would ask how the platform enables marketing qualified leads and also to understand what you want to measure your success on. Is it impressions, clicks, views? Having this outlined and clear expectations will allow the campaigns to thrive.

All-in-one account based marketing solution

Rating: 10 out of 10

September 22, 2021

Verified User

Manager in Marketing

Consumer Goods Company, 51-200 employees

Vetted Review

Verified User

3 years of experience

Use Cases and Deployment Scope

We utilize Terminus ABM Platform to execute our go-to-market strategy and drive revenue-generating activities primarily through our Demand Generation team. Terminus ABM Platform has really allowed us to unlock what accounts we should be focusing on and how to unlock that potential throughout the customer/buying journey.

Pros

[It] has a very simple interface that is very user-friendly for creating and executing digital campaigns.
[The] customer success team is probably the best I've ever worked with - knowledgeable, quick to respond, truly understands your needs, and is there with you every step of the way.
[The] implementation team provided a flawless experience and got us up and running in a couple [of] weeks with a detailed plan.

Cons

The ability for in-house marketing teams to have more control over campaign changes with deeper insight into campaign performance metrics to make those decisions.

Likelihood to Recommend

Terminus ABM Platform is best suited for a wide variety of companies that are really looking to scale their go-to-market efforts. To get the most out of the platform I would really recommend that you bring on a majority if not all of the experiences they offer.

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