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Terminus ABM Platform

Terminus ABM Platform

Overview

What is Terminus ABM Platform?

Supporting B2B strategies, the Terminus platform offers tactical playbooks that help teams meet accounts throughout their entire lifecycle. It is a platform rooted in first-party data that surrounds buyers with engaging digital experiences from account acquisition to expansion and…

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Learn from top reviewers

Terminus ABM - Great for Beginners

Rating: 8 out of 10
February 24, 2022
IncentivizedVetted ReviewVerified User
Terminus ABM is being used primarily by clients in conjunction with my teams at an agency to use data available to better target B2B prospects. This is primarily based on sale...
Continue reading
Joseph Alleruzzo
Director - Marketing
Director
Havas Media
Terminus ABM Platform4 years of experience

Turbocharge your ABM

Rating: 10 out of 10
September 22, 2021
Vetted ReviewVerified User
It is being used across the whole business. For us, it is the backbone of our ABM efforts. Firstly it is our ad delivery platform where we run all of our digital advertisement...
Continue reading
Jack Knoesel
Employee - Sales
Buisness Development Rep
Elevated Third
Terminus ABM Platform1 year of experience

Great platform to get started, or mature, through your ABM journey.

Rating: 9 out of 10
September 22, 2021
IncentivizedVetted ReviewVerified User
We use Terminus ABM Platform to support our Account-Based Marketing strategies. It is being used by our Sales and Marketing teams currently with plans to deploy to Client Se...
Continue reading
Verified user
Manager
Terminus ABM Platform3 years of experience

Best option if you want quality ABM display ads. Hands down

Rating: 10 out of 10
September 22, 2021
IncentivizedVetted ReviewVerified User
We use Terminus ABM Platform to serve display ads to target accounts. We operate with a very tightly defined list of target accounts as part of our ABM sales and marketing str...
Continue reading
Kai Crow
Director - Marketing
Head Of Marketing
Joyous
Terminus ABM Platform1 year of experience

Terminus ABM Platform - If you love insight, you will love this

Rating: 10 out of 10
September 22, 2021
Vetted ReviewVerified User
We leverage Terminus ABM Platform for intent data to use across our advertising & sales campaigns as well as advertising through the platform based on intent signals &...
Continue reading
Angelica Pappas-Tindell
Strategist - Marketing
Analytics & Digital Strategy Consultant
Elevated Third
Terminus ABM Platform1 year of experience

All-in-one account based marketing solution

Rating: 10 out of 10
September 22, 2021
IncentivizedVetted ReviewVerified User
We utilize Terminus ABM Platform to execute our go-to-market strategy and drive revenue-generating activities primarily through our Demand Generation team. Terminus ABM Platfo...
Continue reading
Verified user
Manager
Terminus ABM Platform3 years of experience

My Terminus ABM Platform experience

Rating: 9 out of 10
September 22, 2021
Vetted ReviewVerified User
Terminus ABM Platform handles our programmatic media buying duties in a self-service platform.
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Jim Lillig
Director - Marketing
Digital Marketing Director
Remke Industries
Terminus ABM Platform1 year of experience

Scale and level-up your ABM strategy with Terminus ABM Platform

Rating: 10 out of 10
September 22, 2021
IncentivizedVetted ReviewVerified User
Marketing: We use it to launch our global digital ABM campaigns at scale, create segmented accounts lists, and power our ABM reporting and analytics. Sales/CS: We use it to...
Continue reading
Verified user
Strategist
Terminus ABM Platform4 years of experience

Launch Multi-channel ABM Programs at Scale

Rating: 10 out of 10
September 22, 2021
Vetted ReviewVerified User
Profisee is utilizing the full suite ABM platform with Terminus ABM Platform for multi-channel ABM programs across the entire revenue team consisting of marketing, sales, and ...
Continue reading
Corrina Owens
Director - Marketing
Marketing Director
Profisee
Terminus ABM Platform3 years of experience

Terminus drives business outcomes at the speed of light, with endless opportunities to drive value.

Rating: 10 out of 10
September 16, 2021
IncentivizedVetted ReviewVerified User
Phononic uses Terminus as its ABM command center. We leverage the platform for ABM display, LinkedIn Ads, Retargeting, and Geofencing. Additionally, we use the platform to man...
Continue reading
Daniel Englebretson
Director - Marketing
Director, Integrated Marketing
Phononic
Terminus ABM Platform2 years of experience

Great Solution for Managing Email Signatures

Rating: 9 out of 10
March 25, 2021
IncentivizedVetted ReviewVerified User
Our entire company uses it to manage our email signatures. It ensures consistency across email signatures for our business and allows us to utilize custom campaign banners tar...
Continue reading
Verified user
Vice-President
Terminus ABM Platform4 years of experience

Terminus - Just a Mediocre ABM platform

Rating: 5 out of 10
September 17, 2020
IncentivizedVetted ReviewVerified User
We use the Terminus ABM platform as a marketing tool to develop potential customer awareness and to try to "stay in front" of prospects we are actively pursuing. The platform ...
Continue reading
Justin Roodman
Professional - Marketing
Digital Marketing Specialist
Sabey Data Centers
Terminus ABM Platform1 year of experience

Terminus Scales Personalization

Rating: 9 out of 10
September 12, 2020
IncentivizedVetted ReviewVerified User
Terminus was used by our organization as the primary means to address and market to our potential customers (total addressable market) in a personalized and systematic approac...
Continue reading
Verified user
Executive
Terminus ABM Platform2 years of experience

Wouldn't want to skip the insights that Terminus gives

Rating: 8 out of 10
June 4, 2019
IncentivizedVetted ReviewVerified User
We use Terminus to track our account-based marketing efforts across channels. We primarily use Terminus to iterate and improve our growth effort's effectiveness on our web pre...
Continue reading
Verified user
Director
Terminus ABM Platform1 year of experience

Mapped out half of our customer journey

Rating: 4 out of 10
April 9, 2019
IncentivizedVetted ReviewVerified User
I have been using BrightFunnel/Terminus for the past year and a half. We have lots of reporting features in Salesforce and Marketo, but we needed the extra level of marketing ...
Continue reading
Verified user
Professional
Terminus ABM Platform1 year of experience
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Terminus ABM Platform

Terminus ABM Platform

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What is Terminus ABM Platform?

Supporting B2B strategies, the Terminus platform offers tactical playbooks that help teams meet accounts throughout their entire lifecycle. It is a platform rooted in first-party data that surrounds buyers with engaging digital experiences from account acquisition to expansion and renewal. The…

Entry-level set up fee?

  • Setup fee required

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  • Premium Consulting/Integration Services

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Product Details

What is Terminus ABM Platform?

Supporting B2B strategies, the Terminus platform offers tactical playbooks that help teams meet accounts throughout their entire lifecycle. It is a platform rooted in first-party data that surrounds buyers with engaging digital experiences from account acquisition to expansion and renewal. The Terminus engine is built to drive ROI, minimize fraud, prioritize brand safety, and turn intent into relevant, actionable insight for GTM teams.

Key benefits of Terminus:

- Relevant intent signals from Bombora

- Account and contact discovery for best-fit, non-CRM accounts showing in-market signals

- Account identification and scoring for unknown accounts

- Intelligent account and contact data, with human curation

- First-party CRM and MAP data

- Relationship, behavioral, engagement, and firmographic data

- Proactively identifies and segments target accounts

- Unifies first- and third-party data for fit, intent, and engagement

- Salesforce integration to create dynamic audiences in Terminus based on criteria from a CRM

- Engages the entire buying committee with ABM through digital display ads

- Unlimited synced LinkedIn audiences

- Tracks account-level website engagement and produces actionable insights to be shared with sales

- Impressions, clicks, and media spend by account

- Marketing impact reports on generated pipeline and revenue

- Reporting on how accounts, opportunities, and campaigns progress to closed-won

Terminus ABM Platform Features

  • Supported: Ad Targeting
  • Supported: LinkedIn Ads
  • Supported: Email Signature Marketing
  • Supported: Web Personalization
  • Supported: Advanced Attribution Measurement
  • Supported: Revenue Measurement
  • Supported: Retargeting
  • Supported: Sales Activation
  • Supported: Account Level Engagement Data

Terminus ABM Platform Screenshots

Screenshot of The Tactic Details page shows how efforts are engaging targeted accounts. Users can view clicks, views, spend, etc. to more thoroughly understand advertising efforts.Screenshot of The Account Hub leverages Terminus' B2B Account Graph to automatically ingest first and third-party account data to deliver a complete picture of target accounts, and use that data to create and manage target account audiences for all account-based marketing and sales programs.Screenshot of Account-Based Analytics helps measure an account-based marketing program. The ABM Scorecard is used to surface executive-level revenue reporting metrics.Screenshot of Configurable dashboards track engagement milestones and revenue progress by account segment or business type.Screenshot of Precision display and LinkedIn advertising, to get in front of the right people in the right companies earlier, and deliver the right message every step of the way.Screenshot of Account Insights to help sales teams set more qualified meetings with ABM.Screenshot of A customizable scorecard to hold both marketing and sales accountable for pipeline and revenue. It also presents a way to track, compare, and optimize ABM results across different segments of accounts and prove revenue.Screenshot of A snapshot ABM performance, where users can track performance metrics, and uncover trends across account segments. The customizable ABM Dashboard keeps team members on top of the numbers and gives executives a way to visualize ABM’s impact on revenue.Screenshot of ABM Scorecard with Trends helps marketers report on and communicate the pipeline and revenue performance of their programs. The visualized data can deliver key insights to the leadership team. It provides B2B funnel measurement, with trended views designed to give insights. The out of the box ABM Scorecard displays the B2B funnel. Shows anonymous engagement data, campaign performance, and business outcomes.

Terminus ABM Platform Videos

Account-based marketing with Terminus (in 3 minutes)
Account Based Marketing | Success Story | How Phononic Drives Explosive Growth Through Partnership
Account Based Marketing Success Story | Snowflake | Running 1-to-1 Campaigns at Scale

Terminus ABM Platform Integrations

Terminus ABM Platform Competitors

Terminus ABM Platform Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported LanguagesEnglish

Terminus ABM Platform Downloadables

Terminus ABM Platform Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)25%
Mid-Size Companies (51-500 employees)50%
Enterprises (more than 500 employees)25%
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Reviews and Ratings

(79)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Terminus ABM Platform has been widely used by businesses and marketing teams to execute effective account-based marketing strategies. With its powerful targeting capabilities, users have leveraged the platform to run awareness and lead generation campaigns specifically targeting their defined list of accounts. This hyper-targeted approach allows for a personalized experience and has proven valuable in advertising to a targeted audience prior to conferences and seminars.

The Sigstr package within Terminus ABM Platform has allowed users to create differentiated banner content based on user groups, further enhancing the customization and effectiveness of their campaigns. Additionally, Terminus serves as an ad delivery platform with advanced targeting capabilities, making it the backbone of ABM efforts for many businesses. From multi-channel ABM programs across marketing, sales, and client success to targeted advertising and measuring sales progress, Terminus has provided a versatile solution for B2B prospect targeting and activation of multi-channel campaigns.

Many users have found Terminus instrumental in diving into advertising and targeting top-of-the-funnel retargeting campaigns. It has also served as an ABM command center for various advertising channels such as display ads, LinkedIn Ads, retargeting, and geofencing. By delivering targeted advertising to key accounts with specific messaging, Terminus helps businesses drive revenue-generating activities while enabling precise measurement through its reporting and analytics capabilities.

The integration of Terminus with Salesforce has facilitated seamless collaboration between marketing and sales teams by allowing the transfer of account data and metrics. Users have praised the outstanding support from Terminus's customer success managers and customer support team. However, some users have found value in Terminus for marketing attribution data, while others have expressed concerns about a lack of desired detail and potential data manipulation. Overall, Terminus has proven to be a valuable tool for businesses seeking to enhance their ABM strategies and gain visibility into account-based engagement data.

Users highly recommend Sigstr for managing sales email signatures and promoting marketing content. They praise its client support and ease of promoting brand consistency. Users also recommend investing in Terminus for digital display ads and quickly increasing awareness. Terminus ABM is recommended for small marketing teams, with users praising its reporting and customer service. It is also recommended for integrating with CRM systems and gaining actionable insights on each account. Overall, users consider Terminus a great solution for teams new to ABM that provides a significant impact on their business. They particularly appreciate Terminus' support and customer success team, which is responsive to onboarding and troubleshooting.

Reviews

(1-22 of 22)
Companies can't remove reviews or game the system. Here's why

Terminus ABM - Great for Beginners

Rating: 8 out of 10
Incentivized
February 24, 2022
JA
Joseph Alleruzzo
Director
Havas Media (Marketing and Advertising, 5001-10,000 employees)
Vetted Review
Verified User
Terminus ABM Platform
4 years of experience
View profile
Use Cases and Deployment Scope
Terminus ABM is being used primarily by clients in conjunction with my teams at an agency to use data available to better target B2B prospects. This is primarily based on sales signals to activate multi-channel campaigns. This also enabled us to get a full view of potential customers along with existing ones. From there, this helps the sales team activate our database to begin conversations to convert.
Pros and Cons
  • Lead nurturing
  • B2B targeting
  • Signal reporting
Likelihood to Recommend
If you have a B2B business where it is hard to target individuals at specific companies, Terminus ABM is the solution. They can take your 1P CRM data and match it to their identity graph along with enriching segments to help grow your customer base. The platform is simple to use and is a leader in the space.

Turbocharge your ABM

Rating: 10 out of 10
September 22, 2021
JK
Jack Knoesel
Buisness Development Rep
Elevated Third (Marketing & Advertising, 11-50 employees)
Vetted Review
Verified User
Terminus ABM Platform
1 year of experience
Use Cases and Deployment Scope
It is being used across the whole business. For us, it is the backbone of our ABM efforts. Firstly it is our ad delivery platform where we run all of our digital advertisements through. It affords us powerful targeting based on multiple different variables. We also use the platform to inform all of our marketing and sales messaging. Knowing what our targets are searching for outside of just visiting our site gives us invaluable information to develop relevant and compelling messaging.
Pros and Cons
  • Intent measurement through bombora
  • Building targeted advertising lists
  • Managing our ad spend
Likelihood to Recommend
Terminus ABM Platform is well suited for teams who are bought into an Account-Based model. The insights are super powerful when used across your [organization's] messaging. I think it falls short when you are not using the platform across marketing, sales, and account management. It allows you to tie your efforts together and push the most relevant messaging to the right person and [at] the right time.

Great platform to get started, or mature, through your ABM journey.

Rating: 9 out of 10
Incentivized
September 22, 2021
Verified User
Vetted Review
Verified User
Terminus ABM Platform
3 years of experience
Use Cases and Deployment Scope
We use Terminus ABM Platform to support our Account-Based Marketing strategies.

It is being used by our Sales and Marketing teams currently with plans to deploy to Client Service.

It allows us to advertise intelligently, activate sales and marketing initiatives at the right time, and understand how our marketing in terms of pipeline and acceleration.
Pros and Cons
  • Advertising to the right accounts
  • Activating sales with intent and engagement information through alerts and dashboards
  • Activating campaigns using intent and engagement information
Likelihood to Recommend
Terminus ABM Platform is well suited for organizations beginning their ABM journey. It is easy to implement and there is a great team to help you do so. Ongoing customer success teams ensure you are taking full advantage of the platform and work to help you develop an ABM strategy that fits your business needs.

Best option if you want quality ABM display ads. Hands down

Rating: 10 out of 10
Incentivized
September 22, 2021
KC
Kai Crow
Head Of Marketing
Joyous (Computer Software, 11-50 employees)
Vetted Review
Verified User
Terminus ABM Platform
1 year of experience
View profile
Use Cases and Deployment Scope
We use Terminus ABM Platform to serve display ads to target accounts. We operate with a very tightly defined list of target accounts as part of our ABM sales and marketing strategy, and Terminus ABM Platform allows us to run awareness and lead gen campaigns specifically targeting just those accounts.

We also use intent data within Terminus ABM Platform to tailor the advertising which we are serving to a particular account. Those target lists are also synced to LinkedIn Ads to give us a similar level of targeting in LinkedIn. This data also helps inform our more [hands-on] sales activity with those accounts all the way through the funnel.
Pros and Cons
  • Serving account targeted ads across a wide range of display ad providers
  • Matching account based browsing data to target lists
  • Identifying need and interest in particular accounts with intent data
  • Identifying anonymous web traffic on our site from target accounts
  • Reporting on ABM activity and metrics
Likelihood to Recommend
Terminus ABM Platform is ideal if you have a strong ABM focus, as the name would suggest. If you're focused on building awareness and providing "air cover" to support sales activity, I think it's great – they have a clear advantage in the quality of display ad networks they can serve content on.

Probably not so useful if you're operating with a more traditional inbound strategy as display ads tend to be better for the above use case than lead generation campaigns. However, that said, it gives much better retargeting capability than other platforms, so that would be useful in supporting inbound campaigns.

Terminus ABM Platform - If you love insight, you will love this

Rating: 10 out of 10
September 22, 2021
AP
Angelica Pappas-Tindell
Analytics & Digital Strategy Consultant
Elevated Third (Marketing & Advertising, 11-50 employees)
Vetted Review
Verified User
Terminus ABM Platform
1 year of experience
View profile
Use Cases and Deployment Scope
We leverage Terminus ABM Platform for intent data to use across our advertising & sales campaigns as well as advertising through the platform based on intent signals & our ICP. We have seen so much success by utilizing it in conjunction with our chat & email marketing to be able to provide a personalized experience to talk to customer needs rather than trying to sell to people who are not in the market for our product. It also allowed us to have a hyper-targeted approach in our campaigns rather than a wide net perspective.
Pros and Cons
  • Real time intent data & segmentation based on intent spikes
  • Ad delivery based on engagement & ideal company profile
  • The chat interface & routing makes it easier to address potential objectives
Likelihood to Recommend
I really love working with the team. If you are looking to get more targeted in your advertising approach, leverage intent data & have your sales team utilize this data for a more personalized experience - that is the best-case scenario. You do need to invest quite a bit into your advertising to be able to gather data & see [the] influence, so if your AOV would be impacted drastically by this cost, I would not recommend using the advertising experiences and chat experiences until you can invest more.

All-in-one account based marketing solution

Rating: 10 out of 10
Incentivized
September 22, 2021
Verified User
Vetted Review
Verified User
Terminus ABM Platform
3 years of experience
Use Cases and Deployment Scope
We utilize Terminus ABM Platform to execute our go-to-market strategy and drive revenue-generating activities primarily through our Demand Generation team. Terminus ABM Platform has really allowed us to unlock what accounts we should be focusing on and how to unlock that potential throughout the customer/buying journey.
Pros and Cons
  • [It] has a very simple interface that is very user-friendly for creating and executing digital campaigns.
  • [The] customer success team is probably the best I've ever worked with - knowledgeable, quick to respond, truly understands your needs, and is there with you every step of the way.
  • [The] implementation team provided a flawless experience and got us up and running in a couple [of] weeks with a detailed plan.
Likelihood to Recommend
Terminus ABM Platform is best suited for a wide variety of companies that are really looking to scale their go-to-market efforts. To get the most out of the platform I would really recommend that you bring on a majority if not all of the experiences they offer.

Scale and level-up your ABM strategy with Terminus ABM Platform

Rating: 10 out of 10
Incentivized
September 22, 2021
Verified User
Vetted Review
Verified User
Terminus ABM Platform
4 years of experience
Use Cases and Deployment Scope
Marketing:
We use it to launch our global digital ABM campaigns at scale, create segmented accounts lists, and power our ABM reporting and analytics.

Sales/CS:
We use it to serve up account intelligence insights to our sales and CS teams, creating alignment across the rev org as it relates to our target/high-fit accounts.
Pros and Cons
  • Targeted digital ABM campaigns at scale
  • Sales intelligence and insights for target accounts
  • ABM reporting and analytics
Likelihood to Recommend
Great for enterprise and mid-market companies looking to start ABM programs or scale existing ones.

Launch Multi-channel ABM Programs at Scale

Rating: 10 out of 10
September 22, 2021
CO
Corrina Owens
Marketing Director
Profisee (Computer Software, 51-200 employees)
Vetted Review
Verified User
Terminus ABM Platform
3 years of experience
Use Cases and Deployment Scope
Profisee is utilizing the full suite ABM platform with Terminus ABM Platform for multi-channel ABM programs across the entire revenue team consisting of marketing, sales, and client success.
Pros and Cons
  • Ability to target key accounts at the right time through multiple mediums such as display advertising, social advertising, email advertising, and chat.
  • Actionable, timely insights with 1st and 3rd party intent signals.
  • Highly customizable, often incorporating user feedback directly into the product.
Likelihood to Recommend
Terminus ABM Platform is well suited for organizations looking to get started with ABM within their organization. Their expertise around account-based marketing as a strategy is well represented across the company and within their multi-channel orchestration templates and examples. The platform is designed to scale when the organization is ready, never forcing you into a "one size fits all" offering.

Terminus drives business outcomes at the speed of light, with endless opportunities to drive value.

Rating: 10 out of 10
Incentivized
September 16, 2021
DE
Daniel Englebretson
Director, Integrated Marketing
Phononic (Electrical/Electronic Manufacturing, 51-200 employees)
Vetted Review
Verified User
Terminus ABM Platform
2 years of experience
View profile
Use Cases and Deployment Scope
Phononic uses Terminus as its ABM command center. We leverage the platform for ABM display, LinkedIn Ads, Retargeting, and Geofencing. Additionally, we use the platform to manage our intent data, as well as our Account-Based dashboarding and campaign analytics. We also partner with Terminus's Professional Services team to assist us in running some of our campaigns.

100% of our marketing campaigns run on the back of Terminus, as the platform has become central to our marketing technology stack. The platform is owned and operated by Marketing, but relies heavily on Sales for input and alignment.
Pros and Cons
  • ABM Display Advertising - Targeting the right accounts and the right roles with the right messaging at scale.
  • ABM Analytics and Reporting - Providing insight into account engagement and progression across the marketing and sales funnels.
  • Support - The Terminus support model is phenomenal. They are dedicated to customer success, and they work closely with their customers to drive real business outcomes.
Likelihood to Recommend
The Terminus platform is well suited when you are targeting businesses that have websites. If you are trying to target individuals (B2C) or very small companies that do not have websites, then you will not realize the full potential of Terminus.

However, if you are targeting multiple departments at lots of accounts, then Terminus is your answer. You can dial up and down by role or by account, and you can further transition from shotgun marketing to rifle shot marketing.

Great Solution for Managing Email Signatures

Rating: 9 out of 10
Incentivized
March 25, 2021
Verified User
Vetted Review
Verified User
Terminus ABM Platform
4 years of experience
Use Cases and Deployment Scope
Our entire company uses it to manage our email signatures. It ensures consistency across email signatures for our business and allows us to utilize custom campaign banners targeted at specific customers.
Pros and Cons
  • Easy to create and launch a new campaign.
  • Simple integration with Gmail.
Likelihood to Recommend
I would highly recommend Terminus for any company that is looking to manage their email signatures and add campaign banners to these signatures. It makes this possible and extremely simple to manage.

Terminus - Just a Mediocre ABM platform

Rating: 5 out of 10
Incentivized
September 17, 2020
JR
Justin Roodman
Digital Marketing Specialist
Sabey Data Centers (Information Technology & Services, 51-200 employees)
Vetted Review
Verified User
Terminus ABM Platform
1 year of experience
View profile
Use Cases and Deployment Scope
We use the Terminus ABM platform as a marketing tool to develop potential customer awareness and to try to "stay in front" of prospects we are actively pursuing. The platform is primarily used for display advertising, using banner ads of assorted common sizes, which can be delivered based on prospect company, position within the company, and intent topics.
Pros and Cons
  • They offer banner design services, and their pricing is pretty fair.
  • The learning curve is simple with their platform.
  • They produce a lot of educational content that can be useful for marketing ideas.
Likelihood to Recommend
If you're looking for a display advertising option, then Terminus is one of the major players - for better or worse. They source intent data from a third party (Bombora, I believe) so you have some targeting options available to you beyond company and position within. Advertising costs are in addition to the base contract price for their service so that's something to keep in mind if you're trying to work within a smaller budget. Since this is display advertising, the billing method is CPM (cost per thousand impressions). Their ad network does include the option to do Sponsored Posts with LinkedIn (although you can do that on your own honestly).

Terminus Scales Personalization

Rating: 9 out of 10
Incentivized
September 12, 2020
Verified User
Vetted Review
Verified User
Terminus ABM Platform
2 years of experience
Use Cases and Deployment Scope
Terminus was used by our organization as the primary means to address and market to our potential customers (total addressable market) in a personalized and systematic approach. Sales reps were able to select a targeted list of top prospects and enter them into the Terminus solution in order to market towards those companies in hopes of securing a meeting.
Pros and Cons
  • Personalized Outreach
  • Funneling Prospects
  • Lead Conversion
Likelihood to Recommend
Terminus is well suited for sophisticated Marketing teams to be able to systematically approach converting Marketing Qualified Leads into Sales Qualified Leads. It cuts through the teemingly thousands of other forms of outreach that prospects are receiving, and gives them a full-view, personalized marketing playbook to convert.

It would be less appropriate for companies who receive the majority of their leads through general run-rate inbound leads.

Wouldn't want to skip the insights that Terminus gives

Rating: 8 out of 10
Incentivized
June 04, 2019
Verified User
Vetted Review
Verified User
Terminus ABM Platform
1 year of experience
Use Cases and Deployment Scope
We use Terminus to track our account-based marketing efforts across channels. We primarily use Terminus to iterate and improve our growth effort's effectiveness on our web presence and to assess to effectiveness of our efforts against our target market. Terminus has allowed us improved insight on account based engagement and opened up new avenues to quantitative assess the value of our programs. We are just based early stage in our implementation and adoption of Terminus. From a SalesOps perspective, it allows us to understand the engagement at key target accounts.
Pros and Cons
  • Terminus provides great insight into the effectiveness of account-based marketing efforts.
  • Terminus has unlocked a higher level of our growth funnel to assess the behavior of prospects before they leave us their information.
  • Terminus' insights allow us to optimize our efforts and marketing efforts.
Likelihood to Recommend
This is very helpful in enterprise settings to develop actionable insight of marketing efforts against key targets. I think the bigger the potential customers are, the more value Terminus would have. In our model, we target relatively few very large companies and it is very useful. I don't know how Terminus would perform against a larger, shallower target market, but I bet it is still effective.

Great for targeting accounts with specific ads

Rating: 7 out of 10
Incentivized
April 08, 2019
WD
Will Devlin
VP, Marketing
MessageGears (Computer Software, 11-50 employees)
Vetted Review
Verified User
Terminus ABM Platform
2 years of experience
View profile
Use Cases and Deployment Scope
We used Terminus to deliver targeted advertising to key accounts within our database. Meant to be as air coverage for other sales/marketing efforts. This allowed us to get specific messaging in front of key accounts and measure progress of our sales for those accounts. We did not utilize more advanced Brightfunnel capabilities.
Pros and Cons
  • Targeted advertising
  • ABM reporting metrics
  • Customer support
Likelihood to Recommend
Terminus is well-suited for broad account-based ad targeting. Their product enhancements looked really great, but their pricing started going up accordingly and we didn't engage with them beyond the basic account-based advertising. They're great to work with and are passionate about ABM, and it's been encouraging to watch them grow and help businesses grow. If you have money to spend and are thinking about diving into ABM, definitely look at Terminus.

Great ABM Tool

Rating: 9 out of 10
Incentivized
April 07, 2019
Verified User
Vetted Review
Verified User
Terminus ABM Platform
2 years of experience
Use Cases and Deployment Scope
We use Terminus to target advertising at our named and targeted accounts. We also use Terminus Hub to measure the success of our campaign attribute marketing to sales activities.
Pros and Cons
  • Targeting ads at ICP companies.
  • Measuring marketing effectiveness against sales pipeline and revenue.
  • Seeing target accounts in one hub and analyzing their current status.
Likelihood to Recommend
Terminus is great for companies that have a target account marketing and sales model. It allows you to effectively measure the success of your target account campaigns and attribute them back to marketing. The specific account ad targeting is great for those who don't want to waste money on accounts that aren't well suited to be customers.

Visually Appealing Multi-Touch Attribution

Rating: 7 out of 10
April 05, 2019
Verified User
Vetted Review
Verified User
Terminus ABM Platform
2 years of experience
Use Cases and Deployment Scope
We use Brightfunnel for the multi-touch attribution to attribute pipeline and revenue from opportunities. It helps display them in dollar values. The effectiveness of individual campaigns and tactics without having to rely on a first touch or last touch view is great. The other advantage it being able to see campaign interaction at the account level rather than relying on only the contacts attached to an opportunity.
Pros and Cons
  • Evenly weighted multi-touch attribution.l
  • Other attribution models such as 40-20-40.
  • Visualizing campaign performance in different models side by side.
  • Visualizing campaign performance by channel side by side.
Likelihood to Recommend
Terminus is well suited to provide a high-level correlation between marketing campaigns and pipe or revenue dollars. It makes it very easy to communicate ROI and relative performance of tactics and channels at a high level, or very granular events, webinars, assets, and collateral. A lot of this relies on how the tool is set up and the structure of the sales cycle. This may be more useful in longer cycle deals where there are many marketing touches that occur before a win.

Terminus is a great product with great service

Rating: 10 out of 10
Incentivized
April 04, 2019
Verified User
Vetted Review
Verified User
Terminus ABM Platform
2 years of experience
Use Cases and Deployment Scope
Terminus is used by the marketing team to do broad brand awareness, but also very targeted account-based marketing. It allows us to develop our brand as a small company while specifically targeting key accounts in a highly personalized way. In addition, the visibility of data on what accounts are visiting the site and clicking ads is invaluable to our targeting.
Pros and Cons
  • They have an excellent onboarding and customer success team that is willing to invest the time needed to make your program successful.
  • Their ability to target specific personas and companies based on field mapping to SFDC make it very easy to implement a campaign that is targeted to the right audience, which helps increase efficiency.
  • Their reporting capabilities, especially since the purchase of BrightFunnel, is very strong and continues to improve all of the time.
Likelihood to Recommend
Terminus is well suited for any company that wants to have a targeted approach to who they want to reach. This would not be applicable to a B2C company, but for B2B companies with specific goals and targets identified, Terminus is an ideal way to implement as apart of a broader marketing strategy.

How Your Company can Leverage Sigstr to Increase Event, Content, & Product Awareness

Rating: 8 out of 10
Incentivized
March 08, 2019
RG
Rachel Green
Marketing Demand Generation Manager
DyKnow (Education Management, 11-50 employees)
Vetted Review
Verified User
Terminus ABM Platform
2 years of experience
View profile
Use Cases and Deployment Scope
Dyknow has the base Sigstr package which allows our team to differentiate Sigstr banner content by the sender-based user group they belong to (ex: sales, marketing, support, etc.). We update our banners frequently to promote fresh new content, events, and announcements. Sigstr allows us to expand our teams' reach in other avenues of the business beyond the copy displayed in the email, without any extra personal effort.
Pros and Cons
  • Event Announcements. We use Sigstr to promote hosted and co-hosted events. Email recipients can click on the Sigstr to register for the event itself. By promoting events through Sigstr we have been able to increase event registration and attendance.
  • Content Sharing. New blog post, webinar, presentation, infographic... you name it, you can use Sigstr to promote it. Furthermore, you can personalize the content to target different audiences based of the sender group. Example: customer content Sigstr belongs to support, while marketing new business content belongs to sales.
  • Announcements. Product enhancements, Company news etc. You can use Sigstr to promote general announcements relevant to the audience.
Likelihood to Recommend
The lower the Sigstr package your company has, the less personalized you can be with your content. For example, since our company has the lowest package for sender-based campaigns, we are unable to do ABM targeting, gather relationship intelligence, and sync with other technology platforms such as HubSpot and Salesforce. With that said, the value you get out of Sigstr depends on how much you put into it (updating your campaigns frequently, testing what resonated with which audience and why).

An ABM tool made for everyone...not just marketing gurus

Rating: 9 out of 10
Incentivized
December 12, 2018
Verified User
Vetted Review
Verified User
Terminus ABM Platform
1 year of experience
Use Cases and Deployment Scope
We are using Terminus to support the launch of our ABM program. The information we are currently gathering with the platform focuses on impressions, clicks, and activity on our website. It's been very interesting to dive into this data and we are gradually bringing new parties into the fold with the solution but I was one of the test users. It's been used in just the marketing and sales team up to this point.
Pros and Cons
  • Terminus does a good job of tracking the activity around the ads we put into the marketplace and it helps us learn what works and what doesn't for our audience.
  • The site visit functionality is great. From here I can search for a prospect by name and see what pages they are looking at and the last time they were on there.
  • Getting a spike report for prospects that are enrolled in ABM campaigns each week allows me to set up my week focusing on those prospects that raised their hand.
Likelihood to Recommend
I think Terminus is best suited for companies that have a well defined understanding of their prospect and customer base. It's imperative that before you invest in a solution like this and the money that goes along with putting ads out there that you don't waste time and money on companies that aren't a fit.

Terminus - Promises to Take ABM by Storm

Rating: 8 out of 10
Incentivized
August 23, 2018
Verified User
Vetted Review
Verified User
Use Cases and Deployment Scope
The Marketing department uses Terminus to market to accounts using display ads. We are currently targeting new and existing prospect accounts in our TAM to build awareness, drive demand and generate pipeline. We have the integration with Salesforce set up so we're able to pull account into campaigns/tactics in Terminus based on SFDC fields/values. We're pushing Terminus metrics (surge data) back to Salesforce and starting to work with our sales team on how to best leverage the intent data. I've found the CSMs we've worked with and their customer support team to be outstanding.
Pros and Cons
  • The integration with Salesforce allows us to use data in Salesforce to set our campaign/tactic account audiences in Terminus.
  • Dedicated CSM supports the on-boarding process and is available for regular check ins to offer advice and tips to optimize ad tactic performance.
  • Their support team has been responsive and attentive to our all our questions.
  • Terminus is taking the ABM solution vendors by storm. We've been running ad display campaigns/tactics for 7 months and they just announced a huge product update: a comprehensive ABM platform that should give us new ways to target accounts and measure account engagement. Looking forward to the new features and insights!
Likelihood to Recommend
Terminus is all about Account Based Marketing and has just announced their new platform that promises to give us a more comprehensive tool to support our ABM strategy. Since we first started using Terminus to show display ads to our targeted accounts lists, we've seen success with getting in front of accounts we may not have been able to reach via other marketing channels. Because we set up the Salesforce integration in Terminus we're able to use account data to create our target lists in Terminus. We're currently running tactics to new/existing prospect accounts but could create tactics to market to accounts further down the funnel and/or existing customer account base.

Account-based marketing at scale

Rating: 10 out of 10
May 01, 2015
TM
Tami McQueen
Director of Marketing
SalesLoft (Information Technology and Services, 51-200 employees)
Vetted Review
Verified User
Terminus ABM Platform
1 year of experience
Use Cases and Deployment Scope
The SalesLoft marketing team uses Terminus to approach account-based marketing at every stage of the buyer's journey and sales funnel. From customer and lead acquisition to nurturing campaigns, the team is able to scale messaging across a wider audience spectrum, targeted to the specific quarterly priority projects. The platform has also been instrumental in advertising to a targeted audience prior to conferences and seminars.
Pros and Cons
  • Terminus provides account-based marketing at scale - we are able to expand our reach to our targeted audience and trust that we are reaching the right people at the right time.
  • The customer services and success team are incredibly helpful in sharing reports and metrics on a consistent basis and are readily available for implementation and assistance.
  • Because the team is agile in its approach, they do a great job of listening to our pain points, where we need more attention, features that need optimizing and have gone out of their way to service our needs.
Likelihood to Recommend
I believe Terminus is a great option for marketing teams looking to scale their messaging to accurate targets and accounts, for events, free trials and to gated content that will generate inbound leads. I would ask how the platform enables marketing qualified leads and also to understand what you want to measure your success on. Is it impressions, clicks, views? Having this outlined and clear expectations will allow the campaigns to thrive.

Advertising Automation that Drives Revenue and Pipeline Velocity

Rating: 10 out of 10
April 30, 2015
GM
Gina Mueller
Director of Marketing
Insightpool (Marketing and Advertising, 51-200 employees)
Vetted Review
Verified User
Terminus ABM Platform
1 year of experience
Use Cases and Deployment Scope
We have a marketing team of five people and Terminus has been a great solution to help us dive into advertising. We previously dabbled in social advertising and Google Adwords - but turned to Terminus when we were looking to take our advertising strategy to the next level. They have helped us target top of the funnel retargeting campaigns and reactivate leads that are currently in the funnel - so a true full funnel advertising strategy that helps us to accelerate their pipeline velocity. Plus their team is extremely nice and helpful!
Pros and Cons
  • Easy to use platform
  • Multi channel advertising
  • Retargeting with contacts in Salesforce
Likelihood to Recommend
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