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Terminus ABM Platform has been widely used by businesses and marketing teams to execute effective account-based marketing strategies. With …
Overview
What is Terminus ABM Platform?
Supporting B2B strategies, the Terminus platform offers tactical playbooks that help teams meet accounts throughout their entire lifecycle. It is a platform rooted in first-party data that surrounds buyers with engaging digital experiences from account acquisition to expansion and…
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What is Terminus ABM Platform?
Supporting B2B strategies, the Terminus platform offers tactical playbooks that help teams meet accounts throughout their entire lifecycle. It is a platform rooted in first-party data that surrounds buyers with engaging digital experiences from account acquisition to expansion and renewal. The…
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- Tech Details
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What is Terminus ABM Platform?
Supporting B2B strategies, the Terminus platform offers tactical playbooks that help teams meet accounts throughout their entire lifecycle. It is a platform rooted in first-party data that surrounds buyers with engaging digital experiences from account acquisition to expansion and renewal. The Terminus engine is built to drive ROI, minimize fraud, prioritize brand safety, and turn intent into relevant, actionable insight for GTM teams.
Key benefits of Terminus:
- Relevant intent signals from Bombora
- Account and contact discovery for best-fit, non-CRM accounts showing in-market signals
- Account identification and scoring for unknown accounts
- Intelligent account and contact data, with human curation
- First-party CRM and MAP data
- Relationship, behavioral, engagement, and firmographic data
- Proactively identifies and segments target accounts
- Unifies first- and third-party data for fit, intent, and engagement
- Salesforce integration to create dynamic audiences in Terminus based on criteria from a CRM
- Engages the entire buying committee with ABM through digital display ads
- Unlimited synced LinkedIn audiences
- Tracks account-level website engagement and produces actionable insights to be shared with sales
- Impressions, clicks, and media spend by account
- Marketing impact reports on generated pipeline and revenue
- Reporting on how accounts, opportunities, and campaigns progress to closed-won
Terminus ABM Platform Features
- Supported: Ad Targeting
- Supported: LinkedIn Ads
- Supported: Email Signature Marketing
- Supported: Web Personalization
- Supported: Advanced Attribution Measurement
- Supported: Revenue Measurement
- Supported: Retargeting
- Supported: Sales Activation
- Supported: Account Level Engagement Data
Terminus ABM Platform Screenshots
Terminus ABM Platform Videos
Account-based marketing with Terminus (in 3 minutes)
Account Based Marketing | Success Story | How Phononic Drives Explosive Growth Through Partnership
Account Based Marketing Success Story | Snowflake | Running 1-to-1 Campaigns at Scale
Terminus ABM Platform Integrations
- HubSpot Marketing Hub
- Salesforce Marketing Cloud
- Adobe Marketo Engage
- Salesloft
- Bombora
- G2 for Buyers
- Microsoft Dynamics 365
- Sigstr
- now part of Terminus ABM Platform
- Salesforce
Terminus ABM Platform Competitors
Terminus ABM Platform Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Languages | English |
Terminus ABM Platform Customer Size Distribution
| Consumers | 0% |
|---|---|
| Small Businesses (1-50 employees) | 25% |
| Mid-Size Companies (51-500 employees) | 50% |
| Enterprises (more than 500 employees) | 25% |
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Reviews and Ratings
(78)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Recommendations
Terminus ABM Platform has been widely used by businesses and marketing teams to execute effective account-based marketing strategies. With its powerful targeting capabilities, users have leveraged the platform to run awareness and lead generation campaigns specifically targeting their defined list of accounts. This hyper-targeted approach allows for a personalized experience and has proven valuable in advertising to a targeted audience prior to conferences and seminars.
The Sigstr package within Terminus ABM Platform has allowed users to create differentiated banner content based on user groups, further enhancing the customization and effectiveness of their campaigns. Additionally, Terminus serves as an ad delivery platform with advanced targeting capabilities, making it the backbone of ABM efforts for many businesses. From multi-channel ABM programs across marketing, sales, and client success to targeted advertising and measuring sales progress, Terminus has provided a versatile solution for B2B prospect targeting and activation of multi-channel campaigns.
Many users have found Terminus instrumental in diving into advertising and targeting top-of-the-funnel retargeting campaigns. It has also served as an ABM command center for various advertising channels such as display ads, LinkedIn Ads, retargeting, and geofencing. By delivering targeted advertising to key accounts with specific messaging, Terminus helps businesses drive revenue-generating activities while enabling precise measurement through its reporting and analytics capabilities.
The integration of Terminus with Salesforce has facilitated seamless collaboration between marketing and sales teams by allowing the transfer of account data and metrics. Users have praised the outstanding support from Terminus's customer success managers and customer support team. However, some users have found value in Terminus for marketing attribution data, while others have expressed concerns about a lack of desired detail and potential data manipulation. Overall, Terminus has proven to be a valuable tool for businesses seeking to enhance their ABM strategies and gain visibility into account-based engagement data.
Users highly recommend Sigstr for managing sales email signatures and promoting marketing content. They praise its client support and ease of promoting brand consistency. Users also recommend investing in Terminus for digital display ads and quickly increasing awareness. Terminus ABM is recommended for small marketing teams, with users praising its reporting and customer service. It is also recommended for integrating with CRM systems and gaining actionable insights on each account. Overall, users consider Terminus a great solution for teams new to ABM that provides a significant impact on their business. They particularly appreciate Terminus' support and customer success team, which is responsive to onboarding and troubleshooting.
Attribute Ratings
Reviews
(1-25 of 25)Companies can't remove reviews or game the system. Here's why
February 24, 2022
Terminus ABM - Great for Beginners
I would say Terminus is easier to use and more cost effective. It is a better solution for beginners to get up and running with ABM marketing with enough runway to advance. Their customer service team is average, but there are learning tools to teach yourself. Lots of opportunity to increase your contact book.
September 22, 2021
Turbocharge your ABM
Score 10 out of 10
Vetted Review
Verified User
I was not involved in the evaluation process, however, I have heard that [the] Terminus ABM Platform is much more robust and the information [source] is much better.
September 22, 2021
Great platform to get started, or mature, through your ABM journey.
- 6sense, Demandbase and Triblio
It's a great all-around platform. With each of these ABM vendors, you have to pay for all the bells and whistles they offer. Terminus ABM Platform "base" packages include everything you need to get started and you can add on bits and pieces like chat, email or personalization as your organization continues to mature through their ABM journey.
September 22, 2021
Best option if you want quality ABM display ads. Hands down
Where Terminus ABM Platform was better than other options we evaluated: Much better quality and reach of [the] display network. More ability to tweak display network preferences and do things like contextual content targeting. Good control over ad budgets and pacing with separation of campaigns and tactics to create multiple levels of control. Good quality intent data with international coverage (via Bomborra).
Where Terminus ABM Platform wasn't as good as other options we evaluated: Heavy reliance on [a] manual setup from support for some functionality. Ad library setup is fairly basic.
Where Terminus ABM Platform wasn't as good as other options we evaluated: Heavy reliance on [a] manual setup from support for some functionality. Ad library setup is fairly basic.
September 22, 2021
Terminus ABM Platform - If you love insight, you will love this
Score 10 out of 10
Vetted Review
Verified User
Intent data & ad experiences were more robust & allowed for more customizations. Also - the interface was much more difficult to navigate to gain reporting insights that are valuable.
September 22, 2021
All-in-one account based marketing solution
September 22, 2021
My Terminus ABM Platform experience
Score 9 out of 10
Vetted Review
Verified User
Price, integration an inclusion of Bombora intent data.
September 22, 2021
Scale and level-up your ABM strategy with Terminus ABM Platform
- 6sense
September 22, 2021
Launch Multi-channel ABM Programs at Scale
Score 10 out of 10
Vetted Review
Verified User
Terminus is competitive from not just a pricing perspective, but [its] ability to push more campaigns, through multiple channels, all through the Terminus platform.
September 16, 2021
Terminus drives business outcomes at the speed of light, with endless opportunities to drive value.
Terminus's professional services and support, along with its command-center approach, deliver a huge value to a ultra-lean fast moving business like Phononic. As a semiconductor startup that is rapidly growing, we need partners that can not only keep up with us, but also push us to continuously improve. Terminus enables us to quickly develop and execute new strategies as we rapidly expand into new verticals and segments.
Alternatively, I have not found other solutions to have the same level of one-stop-shop, and I have not found other companies to be as engaged in customer success as a part of the package (vs paid support).
Alternatively, I have not found other solutions to have the same level of one-stop-shop, and I have not found other companies to be as engaged in customer success as a part of the package (vs paid support).
September 17, 2020
Terminus - Just a Mediocre ABM platform
I ran through a demo with the Triblio rep about a month ago. The platform seems to be very comparative to Terminus when it comes to the primary functionality. You can do display advertising to individuals based on company and other criteria. In talking with the Triblio rep, it sounds like their UI might be a little more user friendly (for example not locking options on a prior screen when using their "wizard"). Triblio also features a "custom landing page" experience option that interested me and I'd consider using. Terminus lacks this.
September 12, 2020
Terminus Scales Personalization
Sendoso and Terminus are alike in that they both work to add "personalization" into Marketing. However, they are not competitors per-say. Sendoso personalizes the physical interactions (direct mail) while Terminus works on the digital landscape. I would say Terminus more competes with SEO or SEM, in which a user of Terminus is experiencing much less wasted dollars than that of SEM or SEO.
I do not have experience with similar products.
April 09, 2019
Mapped out half of our customer journey
April 08, 2019
Do your research!
None at this time. We will be researching others when renewal time comes around.
April 08, 2019
Great for targeting accounts with specific ads
We selected Terminus really before evaluating other vendors because they're local.
Bizible is the only tool that I've done quite a bit of research on and it seems to be more advanced and further along than Terminus. They have an integration with SFDC as well as the ability to connect to a data warehouse.
April 07, 2019
Great ABM Tool
- Demandbase, Triblio and 6sense
We chose Terminus because of the campaign attribution models. Many companies do target account ad targeting, but none did that plus the revenue attribution from marketing.
April 04, 2019
Terminus is a great product with great service
Engagio: their analytics platform is slightly more refined, but Terminus is rapidly catching up. It is worth just using Terminus for the cost and would be another tool to complicate the Martech stack. Triblio: for a basic program, they have too many bells and whistles that are not needed. This makes it too expensive for what we need.
When we first went with Terminus, they had better functionality at the time and offered us a better deal.
March 12, 2019
Solid solution for email signatures and campaigns
Sigstr is a solution for commercial teams. It allows the Customer Experience or Marketing team to manage the environment without getting IT involved. Other solutions we saw were basic IT managed solutions with no integrations or analytics.
- Drift
Drift has banners available in their email tool, furthermore, we are able to mimic a Sigstr banner in HubSpot when we build emails by placing the banner image with a link in the bottom of an email, it's just a more manual process.
I can't recommend any other solution over Sigstr, they own what they do and don't try to reach in their product marketing and I respect their product for that.
I can't recommend any other solution over Sigstr, they own what they do and don't try to reach in their product marketing and I respect their product for that.
December 12, 2018
An ABM tool made for everyone...not just marketing gurus
- MRP Prelytix, 6sense and Mintigo
Terminus is a lot easier to use than other tools we have used or evaluated for our ABM campaigns. Updating what we want to see and working with their team has been a great experience. They listen and seem to understand our specific industry better. They aren't looking to constantly upsell us and rather focus on making sure we are getting what we want out of what we have right now.
July 23, 2018
Powerful reporting tool
BrightFunnel support seemed much more invested and the system looked more robust.
Score 10 out of 10
Vetted Review
Verified User