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Terminus ABM Platform has been widely used by businesses and marketing teams to execute effective account-based marketing strategies. With …
Overview
What is Terminus ABM Platform?
Supporting B2B strategies, the Terminus platform offers tactical playbooks that help teams meet accounts throughout their entire lifecycle. It is a platform rooted in first-party data that surrounds buyers with engaging digital experiences from account acquisition to expansion and…
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What is Terminus ABM Platform?
Supporting B2B strategies, the Terminus platform offers tactical playbooks that help teams meet accounts throughout their entire lifecycle. It is a platform rooted in first-party data that surrounds buyers with engaging digital experiences from account acquisition to expansion and renewal. The…
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What is Terminus ABM Platform?
Supporting B2B strategies, the Terminus platform offers tactical playbooks that help teams meet accounts throughout their entire lifecycle. It is a platform rooted in first-party data that surrounds buyers with engaging digital experiences from account acquisition to expansion and renewal. The Terminus engine is built to drive ROI, minimize fraud, prioritize brand safety, and turn intent into relevant, actionable insight for GTM teams.
Key benefits of Terminus:
- Relevant intent signals from Bombora
- Account and contact discovery for best-fit, non-CRM accounts showing in-market signals
- Account identification and scoring for unknown accounts
- Intelligent account and contact data, with human curation
- First-party CRM and MAP data
- Relationship, behavioral, engagement, and firmographic data
- Proactively identifies and segments target accounts
- Unifies first- and third-party data for fit, intent, and engagement
- Salesforce integration to create dynamic audiences in Terminus based on criteria from a CRM
- Engages the entire buying committee with ABM through digital display ads
- Unlimited synced LinkedIn audiences
- Tracks account-level website engagement and produces actionable insights to be shared with sales
- Impressions, clicks, and media spend by account
- Marketing impact reports on generated pipeline and revenue
- Reporting on how accounts, opportunities, and campaigns progress to closed-won
Terminus ABM Platform Features
- Supported: Ad Targeting
- Supported: LinkedIn Ads
- Supported: Email Signature Marketing
- Supported: Web Personalization
- Supported: Advanced Attribution Measurement
- Supported: Revenue Measurement
- Supported: Retargeting
- Supported: Sales Activation
- Supported: Account Level Engagement Data
Terminus ABM Platform Screenshots
Terminus ABM Platform Videos
Account-based marketing with Terminus (in 3 minutes)
Account Based Marketing | Success Story | How Phononic Drives Explosive Growth Through Partnership
Account Based Marketing Success Story | Snowflake | Running 1-to-1 Campaigns at Scale
Terminus ABM Platform Integrations
- HubSpot Marketing Hub
- Salesforce Marketing Cloud
- Adobe Marketo Engage
- Salesloft
- Bombora
- G2 for Buyers
- Microsoft Dynamics 365
- Sigstr
- now part of Terminus ABM Platform
- Salesforce
Terminus ABM Platform Competitors
Terminus ABM Platform Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Languages | English |
Terminus ABM Platform Customer Size Distribution
| Consumers | 0% |
|---|---|
| Small Businesses (1-50 employees) | 25% |
| Mid-Size Companies (51-500 employees) | 50% |
| Enterprises (more than 500 employees) | 25% |
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Reviews and Ratings
(78)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Recommendations
Terminus ABM Platform has been widely used by businesses and marketing teams to execute effective account-based marketing strategies. With its powerful targeting capabilities, users have leveraged the platform to run awareness and lead generation campaigns specifically targeting their defined list of accounts. This hyper-targeted approach allows for a personalized experience and has proven valuable in advertising to a targeted audience prior to conferences and seminars.
The Sigstr package within Terminus ABM Platform has allowed users to create differentiated banner content based on user groups, further enhancing the customization and effectiveness of their campaigns. Additionally, Terminus serves as an ad delivery platform with advanced targeting capabilities, making it the backbone of ABM efforts for many businesses. From multi-channel ABM programs across marketing, sales, and client success to targeted advertising and measuring sales progress, Terminus has provided a versatile solution for B2B prospect targeting and activation of multi-channel campaigns.
Many users have found Terminus instrumental in diving into advertising and targeting top-of-the-funnel retargeting campaigns. It has also served as an ABM command center for various advertising channels such as display ads, LinkedIn Ads, retargeting, and geofencing. By delivering targeted advertising to key accounts with specific messaging, Terminus helps businesses drive revenue-generating activities while enabling precise measurement through its reporting and analytics capabilities.
The integration of Terminus with Salesforce has facilitated seamless collaboration between marketing and sales teams by allowing the transfer of account data and metrics. Users have praised the outstanding support from Terminus's customer success managers and customer support team. However, some users have found value in Terminus for marketing attribution data, while others have expressed concerns about a lack of desired detail and potential data manipulation. Overall, Terminus has proven to be a valuable tool for businesses seeking to enhance their ABM strategies and gain visibility into account-based engagement data.
Users highly recommend Sigstr for managing sales email signatures and promoting marketing content. They praise its client support and ease of promoting brand consistency. Users also recommend investing in Terminus for digital display ads and quickly increasing awareness. Terminus ABM is recommended for small marketing teams, with users praising its reporting and customer service. It is also recommended for integrating with CRM systems and gaining actionable insights on each account. Overall, users consider Terminus a great solution for teams new to ABM that provides a significant impact on their business. They particularly appreciate Terminus' support and customer success team, which is responsive to onboarding and troubleshooting.
Attribute Ratings
Reviews
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February 24, 2022
Terminus ABM - Great for Beginners
- Salesforce integration
- Speed to market for launch
- Targeting
September 22, 2021
Turbocharge your ABM
Score 10 out of 10
Vetted Review
Verified User
- Increased target intelligence
- Increased deal size
- Decreased deal cycle
September 22, 2021
Great platform to get started, or mature, through your ABM journey.
- Terminus ABM Platform has helped drive pipeline for us by activating and informing our sales and marketing programs.
- It has helped us personalize and prioritize better.
- It helps us be more timely in our outreach rather than a spray and pray approach.
September 22, 2021
Best option if you want quality ABM display ads. Hands down
- Given us a significant increase in visibility within our target accounts
- Increase organic web traffic from target accounts
- Given use the ability to measure and track those metrics over time (we previously didn't have the ability to track most of the data Terminus ABM Platform gives us, so it's hard to compare before and after, but can see [an] increase since using Terminus ABM Platform)
September 22, 2021
Terminus ABM Platform - If you love insight, you will love this
Score 10 out of 10
Vetted Review
Verified User
- Combining chat, advertising experiences & a very tight contact list - we saw a 684% increase in on-site engagement.
- 900% increase in deal size after using chat with our advertising campaigns
- 50% higher attendance for our events when leveraging our intent data for targeting
September 22, 2021
All-in-one account based marketing solution
- Improved our overall pipeline velocity within strategic accounts
- Decreased the total number of sales touches needed to win
- Increase total awareness, engagement, and revenue within strategic accounts
September 22, 2021
My Terminus ABM Platform experience
Score 9 out of 10
Vetted Review
Verified User
- Very positive at least initially.
- Sales keeps telling us they are getting better quality leads.
September 22, 2021
Scale and level-up your ABM strategy with Terminus ABM Platform
- 6X increase in enterprise pipeline and 4X increase in revenue, along with an additional 58% growth in the number of SMB opportunities
- Allows our company to bridge the [silos] between marketing and sales
- Allowed us to develop a reporting network that would allow teams to measure the impact their ABM programs have on [our] pipeline, win rates and deal velocity with target accounts
September 22, 2021
Launch Multi-channel ABM Programs at Scale
Score 10 out of 10
Vetted Review
Verified User
- Terminus ABM Platform has positively impacted our ability to impact more of an account across multiple mediums at scale.
- Deploying our programs through the Terminus ABM platform has [decreased] the time it takes for our prospects to move through the pipeline and close more of the right fit accounts, faster.
September 16, 2021
Terminus drives business outcomes at the speed of light, with endless opportunities to drive value.
- Terminus drove a 75% win rate in one of our key verticals in its first year.
- Terminus drove a 45% account penetration rate in another of our key verticals.
- Terminus directly influenced pipeline velocity with dramatic improvement in time to generate a Sales Accepted Lead, as well as time to close a deal.
March 25, 2021
Great Solution for Managing Email Signatures
- Helped with brand awareness.
September 17, 2020
Terminus - Just a Mediocre ABM platform
- It's EXTREMELY hard to assess total ROI with display advertising unless you're getting clicks on your ads. Even then you probably want additional tracking metrics such as Google Analytics, form fills, etc.
- Our sales guys like the engagement spike reports, which can be useful for prompting them to reach out to their contacts.
September 12, 2020
Terminus Scales Personalization
- More Leads
- Better Qualified Leads
- Better Lead System
- We are in the early stages of implementing Terminus' engagement metrics into actions and it difficult to evaluate the long term ROI.
- I believe that the ROI will be substantial but hard to qualify as we retarget our marketing investments towards plays that have a better yield.
- It certainly would be hard to return to a pre-Terminus based marketing program, which I think is a good indicator of its utility.
April 09, 2019
Mapped out half of our customer journey
- Little more visibility into offline programs
April 08, 2019
Do your research!
- Ability to determine campaign success
- Ability to see what efforts are creating new business opporunities
- Help with forecasting
April 08, 2019
Great for targeting accounts with specific ads
- Targeted advertising - knowing our ads were being seen by key accounts vs. the broader web
- Web traffic - large increase in web traffic based on Terminus spend, which again felt great because we knew it was from key accounts
- Message refinement - thinking about different groups/buckets helped inform our messaging strategy
- It helps determine ROI on our events - which can help us save money by not spending budget on campaigns or events that have historically performed worse.
April 07, 2019
Great ABM Tool
- Can measure marketing effectiveness compared to revenue.
- Increased ad spend ROI.
- Better forecast marketing campaign pipeline.
April 05, 2019
Visually Appealing Multi-Touch Attribution
Score 7 out of 10
Vetted Review
Verified User
- Has helped marketing leaders justify ROI for activities that are not directly related to revenue.
- Has helped steer the marketing budget towards higher performing tactics.
- Has helped clarify which topics and categories have a bigger impact on the driving pipeline.
April 04, 2019
Terminus is a great product with great service
- Terminus has increased our overall brand awareness in the market.
- Terminus has increased our ability to gain access to our key accounts.
- Terminus has given us a better understanding of our customers' behavior and intent.
- Increased visibility
- Better understanding of the customer journey
- Less silos
March 12, 2019
Solid solution for email signatures and campaigns
- Our sales cycle can be multiple years, so this investment for us was more about creating a better customer experience and driving synergies across the sales team. Our belief is that it will drive business value and more project opportunities.
- Sigstr has increased content engagement.
- Sigstr has increased event sign-ups and attendees.
- Our company has been unable to detect a bottom-line performance from Sigstr which is why we have not upgraded from the base package.
March 08, 2019
Sigstr is best in class for email signature marketing!
- Positive impact