Overview
What is The Trade Desk?
The Trade Desk is the eponymous flagship product from the company headquartered in Ventura California, a demand-side / data management hybrid platform (DSP / DMP).
Recent Reviews
Product Demos
Demo Day 14:The Trade Desk
YouTube
The Trade Desk Showing A Lot Of Reasons To Buy
YouTube
How To Use and Find RainBarrel Audiences within The Trade Desk
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Product Details
- About
- Competitors
- Tech Details
- FAQs
What is The Trade Desk?
The Trade Desk offers a self-service, cloud-based platform that enables ad buyers to create, manage, optimize and measure advertising campaigns across ad formats and devices. Integrations with hundreds of leading global data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform.
The Trade Desk's technology offers advertisers audience scale and reach, evaluating more than 13 million impressions and quadrillions of permutations across the open internet every single second. The platform's goals-based buying allows advertisers to set multiple KPIs, with transparency into performance and the ability to optimize campaigns in-flight. Advertisers on the platform can also leverage a data marketplace to inform and measure their ad campaigns against actual online and offline business results.
The Trade Desk states they excel in Connected TV and Retail Media, as well as emerging programmatic channels like audio, digital-out-of-home, and gaming. To help marketers understand the rapidly evolving and complex world of data-driven advertising, The Trade Desk also offers Edge Academy certification courses.
Founded in 2009 in Ventura, California, The Trade Desk (Nasdaq: TTD) has more than 1,800 employees in 26 offices across 12 countries in North America, Europe, and Asia Pacific. The vendor states their clients include many of the biggest brands and largest advertising agencies in the world, and they boast client retention above 95% for the past seven years, due too their client service and technology.
The Trade Desk Video
We work closely with advertisers to understand what reach really means for them. Because reaching the right people matters.
Learn more: https://bit.ly/3oNEPm6
The Trade Desk Competitors
- Amobee Marketing Platform
- Google DV360
- Amazon DSP
- Yahoo
The Trade Desk Technical Details
Operating Systems | Unspecified |
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Mobile Application | No |
Frequently Asked Questions
The Trade Desk is the eponymous flagship product from the company headquartered in Ventura California, a demand-side / data management hybrid platform (DSP / DMP).
Amobee Marketing Platform are common alternatives for The Trade Desk.
The most common users of The Trade Desk are from Mid-sized Companies (51-1,000 employees).