The Weather Company

The Weather Company provides weather data and forecasts globally with personalized and actionable insights to millions of consumers and thousands of businesses. The product provides weather intelligence and insight on any device.

Use cases, or industries served, include Military and Defense, Aviation, Advertising, Media, and some Consumer use cases.

Example data products include:

• The Weatherverse Planner platform, which continuously monitors the forecast to help military personnel better assess the impact of weather logistics on operations, mission planning, and critical strategic processes anywhere in the world. It’s high-resolution, highly accurate, global forecast data.
• For Aviation, Total Turbulence Alerting provides timely, precise, and actionable turbulence alerts/guidance through ACARS. And Pilotbrief helps to improve communication between dispatch and the flight deck through common weather situational awareness.
• The Weather Channel is the company's flagship consumer brand, that helps people stay safe and prepared on weather.com and The Weather Channel app. For advertising and audience targeting, its digital properties feature privacy-forward audience targeting, segmentation, and insights. And through Sponsorships, consumer brands can drive positive brand affinity with integrated tools and experiences.
• For Media users, a direct integration with the National Weather Service enables the Max Alert Live product to air first during severe weather by automatically breaking down watch and warning data with county-by-county radar images and detailed information.