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Totango

Totango

Overview

What is Totango?

Totango customer success software, now with Catalyst, helps enterprise businesses and cross-functional teams accelerate customer outcomes in productivity, retention, and expansion. Totango and Catalyst will become a unified product, following the merger in February 2024.

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Recent Reviews

All in one CS

8 out of 10
June 09, 2023
Incentivized
Totango runs our onboarding process, customer journey, and renewal cycle. We also use the system to track KPIs, account and user activity.
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Buyer Beware

1 out of 10
May 22, 2023
We attempted to use Totango for client success/customer success. We had hoped, we could use Totango for setting up customer satisfaction …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 17 features
  • Customer segmentation (243)
    8.3
    83%
  • Customer profiles (251)
    7.8
    78%
  • Product usage (243)
    7.8
    78%
  • Customer health scoring (253)
    7.6
    76%

Reviewer Pros & Cons

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Video Reviews

1 video

Totango Review: Stands Out Because Of Its User Friendly Interface
02:00
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Pricing

View all pricing

Starter

$2,988

Cloud
per year

Enterprise

$18,000

Cloud
per year

Premier

Custom

Cloud

Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visithttps://www.totango.com/packages

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $2,988 per year
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Product Demos

Totango Customer Success Walkthrough

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Features

Security

This component helps a company minimize the security risks by controlling access to the software and its data, and encouraging best practices among users.

8.5
Avg 8.7

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

7.9
Avg 8.6

Customer Data Extraction / Integration

Customer data extraction / integration

7.6
Avg 8.7

Customer Success Management

Customer Success Management

7.6
Avg 8.3

CSM Reporting & Analytics

Reporting & Analytics specific to customer success management

7.5
Avg 8.2
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Product Details

What is Totango?

Totango customer success software, now with Catalyst, helps enterprise businesses and cross-functional teams accelerate customer outcomes in productivity, retention, and expansion. Totango and Catalyst will become a unified product, following the merger in February 2024.

Totango provides a set of integrations and SuccessBLOCs—the company's proprietary pre-built customer success programs that are embedded with best practices and contain relevant workflows, reports, automation, customer segments, campaign content, and more to help users achieve critical business outcomes. With Totango, businesses can integrate data to get a 360° view of customer health, collaborate to manage their customer portfolio, engage with customers when and where it matters, monitor and improve the metrics that matter, and scale CS faster with people + AI. Totango is designed to scale limitlessly and deliver time to value due to its composable platform architecture and schemaless data model.

Totango Features

Customer Data Extraction / Integration Features

  • Supported: Product usage
  • Supported: Help desk / support tickets
  • Supported: Online customer community
  • Supported: Billing
  • Supported: Marketing emails

Customer Success Management Features

  • Supported: NPS surveys
  • Supported: Customer profiles
  • Supported: Automated workflow
  • Supported: Internal collaboration
  • Supported: Customer health scoring
  • Supported: Customer segmentation

CSM Reporting & Analytics Features

  • Supported: Customer health trends
  • Supported: Engagement analytics
  • Supported: Revenue forecasting
  • Supported: Dashboards
  • Supported: Customer lifetime value
  • Supported: Churn rate

Security Features

  • Supported: Role-based user permissions

Platform & Infrastructure Features

  • Supported: API
  • Supported: Integration with Salesforce.com
  • Supported: Integration with Marketo

Totango Screenshots

Screenshot of Collaboration tools to manage a customer portfolioScreenshot of a 360° view of customer healthScreenshot of the dashboard to monitor customer metricsScreenshot of an engaging in-app experiences and email campaigns to improve customer retentionScreenshot of integrated data in the Customer Data Hub

Totango Video

New year, new evolution of CS, new Totango

Totango Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS

Frequently Asked Questions

Totango customer success software, now with Catalyst, helps enterprise businesses and cross-functional teams accelerate customer outcomes in productivity, retention, and expansion. Totango and Catalyst will become a unified product, following the merger in February 2024.

Totango starts at $2988.

Gainsight CS, ChurnZero, and Planhat are common alternatives for Totango.

Reviewers rate Integration with Marketo highest, with a score of 8.9.

The most common users of Totango are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(406)

Attribute Ratings

Reviews

(176-200 of 260)
Companies can't remove reviews or game the system. Here's why
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Proactive adoption metric capture w/in the Customer Success Department
  • Product usage with the Product Department
  • Problem Resolution: provides us with necessary insights which help guide both Product and Customer Success-related decision making
  • It provides MoM metric capture which we, in turn, share with our customer base during Executive Business Reviews, cadence calls, etc.
  • It provides insights into which elements of CLZN are used most often.
  • It enables Customer Success Managers to identify problematic areas early on and take necessary action.
  • Invest in creating customizable Quarterly Business Review / Executive Business Review slide decks (would be a huge time saver eliminating the need to extract Excel files and uploading to Excel, Power BI, etc.)
  • In the Select Columns section, the ability to apply "In the last 3, 7, 14, 30, 90, or 180 days" across all columns rather than having to select each one individually (would result in a considerable time savings)
  • Zoe's UI is not as straight forward as it could be (may discourage users from learning).
Totango eliminates account guesswork and replaces it with clearly defined metrics. Those metrics allow CSMs to engage customers to proactively collaborate over account health. These interaction not only lead to both increased trust and rapport-building, but also secure the changes for ongoing account health.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We're currently using Totango to track customer health, customer usage of our product, and identify upsell opportunities. Currently mainly being used by our Customer Success team, I'm the only sales user at our company currently. So far it's been extremely helpful with my managing of our renewals and to identify customers that might be approaching a poor health score.
  • Excellent at managing and tracking customer health
  • Very useful for identifying upsell opportunities based on customer usage
  • Helpful for grouping accounts based on tier to strategize different outreach ideas.
  • A more structured training outline on the help center would be nice for acclimating new users.
Totango is great for any SaaS company that's looking for a CRM designed around the needs of customer success. I think it has some good sales applications as well, but it is pretty clearly designed around a CS utilization. I don't really feel like I'm in a position to state where it's less appropriate to use, as I'm sure it has a lot of functionality outside of what I've explored so far.
Score 4 out of 10
Vetted Review
Verified User
Incentivized
Totango is used at my company by the customer success team. The goal of its use is to both track and manage contacts, as well as gauge customer health. Mass communications are also managed through the tool.
  • Displays information around renewal date and contract type reasonably well
  • The ability to create segments is very helpful at times
  • Being able to see module utilization by user is helpful
  • The platform feels clunky and slow most of the time
  • Very poor touchpoint management. The timeline is messy and tasks/touchpoints don't display well together
  • Frequent issues with bugs that require tickets to address and fix
It gets the job done in terms of a 'lite' customer tracker and engagement tracker. Otherwise, I would much prefer my company to switch to a different customer success platform.
November 20, 2020

It takes two to Totango

Score 7 out of 10
Vetted Review
Verified User
Incentivized
Totango is used by our CS department for managing client portfolios for optimizing onboarding experience, strategic nurturing, CS campaigns, task management and churn forecasting. The biggest business pain it solves is enabling to touch the right customers at right times and scale communication when suitable.
  • Campaign management
  • Account segmentation
  • Health profiling
  • Integration to salesforce lacking greatly for instance no integration of tasks, account notes, touchpoints, documents etc...
  • Requires a lot of internal training and support resources
  • Expensive and heavy to implement
Suitable for large CS departments that have good resources for supporting and implementing it. I’d say it is optimal for managing a mixed portfolio of customers using complex software.
November 20, 2020

Totango User Feedback

Score 5 out of 10
Vetted Review
Verified User
Incentivized
Totango is used for account management and customer success development. We mainly utilize it to grasp customer usage. The platform is mainly used for current customers vs potential for new sales. It gives insight on what users are spending time on and how many users have logged in in a given timeframe.
  • Visual
  • Module Insights
  • Main POCs
  • Cannot see which users are using specific modules.
  • Health scores tend to not make much sense overall.
  • Emails responded to do not get logged. *HUGE*
It's not as intuitive as it should be. Lack of integration. There is too much manual work in recording pieces (like emails) and needing to track down which user did what (in specific modules). It would also be nice to be able to simply the export usage and send to customers.
Sarah Ager | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Totango has been a major part of our CS team's success because we are able to create automated success flows, tasks, reports and stay proactive on our account load. Being able to filter by Renewal date, EBR outreach, Upsells, Cancellations and customer health have made it easy to prioritize what to work on first and better plan out the week. Totango's Tech Support has been very helpful in troubleshooting any issues our team comes across and this CRM tool is what I use every day. It's a bit of a learning curve at first getting ramped up but the usability is easy and the ROI is obvious.
  • Creating your own automated success flows or manual tasks individually
  • Able to prioritize tasks by customer health
  • Easy to use and great way to sort by upsells, cancellations, renewals, etc.
  • When you complete a task it now makes you enter a Title and Body in order to complete which isn't necessary.
  • When filtering in the Agenda tab it would be nice to customize the date range by all overdue to today.
  • Success blocs can be a bit confusing to navigate.
I would recommend Totango especially for teams who have an inhouse CRM. This is a much better alternative and a huge time saver.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Totango is used by our client success team, not across the whole organization. It allows us to be able to track client health, understand client activity, keep track of client contact, send campaigns to specific clients and overall make sure we aren't missing red flags when it comes to client churn.
  • Ability to create client segments in reporting - breakdown exactly what you want to see
  • Easy, automated tracking of client touchpoints
  • Ability to send email campaigns
  • Better integration with salesforce and other apps (hubspot, etc)
  • Save reminder if you click back button on browser when creating a segment - so you don't lose a report
  • Better tagging system, ability to better ID clients to remove or add to campaigns
Well Suited: Managing client health and activity, sending email campaigns based on segments and time, reporting and segmenting out clients based on status, type, size, etc. Great for day to day tracking of clients

Less Appropriate - not ideal for sales functions
November 20, 2020

Say Yes to Totango!

Score 10 out of 10
Vetted Review
Verified User
Incentivized
Totango helps my organization manage our large book of business. We are able to track the ways in which accounts are using our product, track the communication between each account manager and the customer, track certain KPI metrics for both the customer and the account manager, and also help set reminders on what tasks are coming up. Currently the Onboarding and CS team uses Totango.
  • Track health of accounts
  • Track communication with account
  • Helps everyone stay organized
  • More flexibility for users to create success plays
  • Send email notifications when updates will be pushed
For any organization that is looking for a management tool for post sale, Totango is a great tool. Totango helps track all aspects of a customer life cycle and is very customizable in terms of the information it can provide to a team. It is dynamic and easy to use.
November 20, 2020

Totango is great!

Score 9 out of 10
Vetted Review
Verified User
Incentivized
Totango is being used in conjunction with our CRM to help our Customer Success Managers focus their time on the most important clients. It is being used only by our Customer Success Department. Our CRM is fantastic but it was really difficult to figure out who we should focus our time on. Totango helps us by letting us know which customers are struggling or not using certain features.
  • It automates some of the time consuming aspects of my job
  • It can bring in lots of data points
  • It is easy to log touch points.
  • It can be a bit clunky to use
  • It is very time consuming to begin using
It's great if your CRM is not bringing in the data you need. It is not great if it is just another system you're adding to your arsenal.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We are Customer Success Managers and Totango is our Main CRM. It primarily gives us the ease to communicate efficiently with our clients and track short term and long term plan with them.
  • Managing account portfolio.
  • Easily set up appointments and tasks.
  • Not fully customizable by users.
  • Not enough filters to create certain client portfolios.
Totango will surely address all Customer Success or Account Manager issues like easy navigation and automated campaigns for better client engagement.
Christtian Pinto | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We are currently using Totango across our Customer Succes organization to manage our book of business across the globe. It allows us to see the customer's lifecycle from onboarding all the way through to quarterly business reviews, upsells and CHURN prevention, allowing us to maximize our time and ensure customer happiness.
  • Success flows.
  • Account segmentation.
  • Health scores.
  • Software reliability - Ensuring or doing the very best for no down-time.
  • Email notifications if a certain trigger is activated.
  • Beta access for us to try ToTo before a new release is GA.
  • It allows me to easily manage my full book of business.
  • It gives me a holistic view of my account summary and respective health.
  • It integrates with our email and CRM.
  • Campaigns are a great way for us to target our customers based on tags as well as geolocation.
  • Creating customized segments if I want to monitor a specific group of accounts who share the same tags.
March 24, 2020

Totango is Great!

Score 9 out of 10
Vetted Review
Verified User
Incentivized
Totango is being used by a couple of different departments. We mainly use it as a task manager and to check the health score with our clients. We use it as a resource to track our customers and exactly what they need.
  • Task Management- Being able to see when the last touch point was and what new tasks you need
  • Health Score- the ability to pull reports just on health score so you are able to identify who to reach out to
  • Integration with Zendesk and Salesforce
  • Ability to add contacts directly through Totango and emails getting synced
It is great for building and creating reports so I know which accounts to touch base with. Totango has great organization and helps see the status of those accounts that are in poor health.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Totango is being used across the organization for all the CSMs involved. It helps us manage our communication with the customers and get a scalable overview of who is using our platform and how.
  • Segmentation is very detailed
  • Viewing all customers with ease
  • Campaign function is simple and effective
  • Health score doesn't add a lot
  • Getting to contact details of a person is a hassle
  • It's expensive if you have a lot of users.
I think Totango helps us to prevent customers from falling between the cracks. I think it helps us do our work easier in less time.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Totango is primarily being used by the Customer Success and Relationship Management teams. There are a few people outside of those team in higher-level management that use Totango more for reporting/creating segments. In my case on the success team, we were using it to keep track of our clients. We wanted to use it to track what features of Buildout they are utilizing, who is logging in, and so on. We were experimenting quite a bit building healthy profiles for our clients, but it's still a work in progress.
  • Tasks
  • UI
  • How feature requests are presented and then voted on by other users
  • Email campaigns are easy to send out
  • Creating segments per teams/users is nice but then you have to create a whole new segment when sending out email campaigns. It's double the work.
  • Creating reports is nice for like 3 things, but if you want to create reports, in general, it's just not going to show our team what we're looking for. These could use some work for sure.
  • The help center was never that helpful for questions I had about segments and such. That being said, maybe our use case was different.
Totango was helpful in my daily work as I would have tasks to accomplish and then I would knock them out one by one. It was a lot of work upfront to get to this point, however. I'm not sure what would need to happen to make the task generation easier when you're getting started with the work, but that was a big hurdle for me. We rolled out a new product at our company and it caused SO MANY issues in Totango. This is partly because we have a Salesforce integration to handle on our end, however, the way that the accounts and products worked was very hard to navigate and it would have been super helpful to have more insight into how building on products and such when we implemented Totango in the first place so we could have planned for this better.
William Scupham | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We're using Totango as our main customer success tool on the Success team itself. Unfortunately, while we'd love to have the entire org use it, we haven't gotten the buy-in for it (and that would be totally out of budget considering its price point).We use it for insights on current customers, track our relationships and touchpoints there, and build automated reporting/campaigns to better serve our clients. That said, getting Totango to work with our various systems has always been a chore, so it requires many other teams to work on data/integrations to get it to work.
  • Client profiles.
  • Campaigns.
  • Touchpoint tracking.
  • Segments.
  • Sometimes segment options/tools are really opaque. There have been times where a certain data point or filter should work, but isn't and no one can tell us why.
  • I have no idea how Toatngo's default data values are calculated or why they're calculated the way they are.
  • SuccessBlocs are hard to understand.
  • We constantly get bad/junk accounts automatically imported into our system via our Salesforce integration. This is another one of those things that were hard to troubleshoot (both for us and Totango), but really slows down our ability to use the tool.
It's well suited if you have a manageable number of accounts and relatively concise data. We've run into the problem where we almost have too much data and too many accounts assigned to one person, which can be paralyzing. This is definitely an "us" problem, but it also speaks to just how wildly customizable Totango can be. I just think we might have customized our Totango a bit too much!

Totango isn't necessarily appropriate if the entire team isn't on board and being consistent. It needs to be wildly adopted and used similarly across all users.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
It is being used mainly by the customer success team. We use it to track customer use of our tool, look for successful customers, and identify customers we can help. We also use it to track our touchpoints with customers to better understand the influence we are having on their success.
  • Monitoring customer success metrics.
  • Viewing customer metrics over time for any particular customer to identify trends.
  • Automatic health analysis.
  • Automatic touchpoint registration.
  • Reporting trends for a cohort of customers.
Though the comparative reporting is not great, the one on one customer analysis is great in Totango. Determining how a customer is using our tool still required some interpretation but the real metric Totango provides is invaluable.
Score 6 out of 10
Vetted Review
Verified User
Incentivized
My company uses Totango every day. We use it as a resource when we need information about brands because Totango pulls information from our platform in. We create tasks that we have to complete and also rely on Totango for many SuccessPlays where they are created automatically for us. It helps us keep track of every brand who uses our platform.
  • Automated Tasks
  • Organization
  • Customization
  • There are often glitches
  • Can be difficult to set up segments correctly
  • Load times
Totango is very good at keeping track of tasks you need to complete and keep an eye on so that is extremely useful. It is also a useful tool to use when trying to get information about a brand. Having everything listed in one place saves a lot of time.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Totango is currently being used across our entire customer support organization. It helps manage all of our day-to-day tasks related to our accounts and helps highlight customer engagement with our platform.
  • Aggregates data out of Salesforce extremely well
  • Helps our different teams communicate effectively
  • Highlights account health
  • Hourly syncs between Salesforce and Totango would be nice.
  • An easier segment setup interface
Totango is excellent for a scaling customer service department.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Totango is currently being used by our Customer Success Team as well as our Account Management Team to ensure we can stay aligned while working with customers. It has also allowed us to find high-risk customers based on usage, prioritize our workflow, and address customers who are outside their subscription limits.
  • Segments
  • SuccessBlocs
  • Reporting
  • Task types
  • Accounts with multiple internal contacts
  • Refining filtering
Totango is great for understanding the health of your customers as well as identifying customers that might need more attention or are over their subscription thresholds.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Totango is used across the whole organization. It gives all the necessary data and the right focus of attention on the topics we need to address with our clients to create optimal customer success.
  • Focus on topics that need attention
  • All necessary data available in one place
  • Adjustable, with segments to show what we need to focus on and personal needs
  • More room to drill down on customer feedback tool
  • Access to sales tool for more detail on opportunities
  • Metrics can not always be measured black/white, but color codes do not have room for the story behind the figures.
Totango is well suited for a team effort to have the same data-driven focus on the client-success journey and being able to measure progress in reaching these goals.
March 13, 2020

Gets the job done.

Score 7 out of 10
Vetted Review
Verified User
Incentivized
Account Management and Customer Success use the service in tandem. I am in Customer Success. We use Totango to track customers' usage of our product, our conversations with customers, and other things to contribute to the "health" or risk of the customer.
  • Usage graphs
  • Integrating with email
  • Automated tasks
  • Reading through past conversations/history isn't intuitive (the timeline feature).
Totango is well suited for usage graphs, segments, and automating with email.

I don't like the timeline feature--not very easy to read through.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
It is being used as a CRM to keep track of customer touchpoints.
  • Being able to create tasks
  • Be able to work with your tasks
  • Segments help divide customers
  • Touchpoints and Tasks take a very small space on the main page of the company, it could be bigger
  • Sometimes it feels a bit convoluted with a lot of features, it would be nice to hide everything the company is not using
It is well suited in managing touchpoints and tasks with customers but it does fall short in doing a full CRM system like Salesforce.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Totango is used in the customer success department to keep track of customer's activity and use of our platform.
  • Has the space to include all the information necessary in regards to a brand's activity.
  • The ability to create valid and accurate segments.
  • Notifications make it easy to keep track of tabs.
  • Sometimes can be very slow and the website does not open.
  • Sometimes the "stages" of accounts do not record if they are changed too soon.
It is extremely well-suited when handling a large amount of accounts. It makes it very easy to keep track of the engagement and allows for a great deal of insight.
Score 2 out of 10
Vetted Review
Verified User
Incentivized
Totango is our primary CRM tool and is getting data from our in-house built CRM. This tool is primarily used by our Customer Success and Account Management teams internally. Totango helps us be proactive with customer outreaches and is a source of information as it relates to our customer interactions.
  • Logging Detailed outreaches
  • Customer usage insights
  • Segmentation of accounts
  • Reliability
Totango has the potential to be a great CRM, but not until the frequent outages and slow load speeds are addressed. It has been very critical for our business and our CS org, and when we do experience these outages, it derails productivity and hinders our ability to engage with our customers.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
The tool is implemented by our Customer Success Team in EMEA and NA for VIP and Mid Market Accounts. This tool focuses on task management and evaluating the health general health score of my clients individually and globally. It identifies changes in activity on my accounts so I can be proactive rather than reactive.
  • You can create segments easily
  • As it is a very robust tool, I don't know what features are available to me, I think I use it at the most basic level
  • Despite our onboarding manager being very good, I was learning about it before using it so it was difficult to project
When there are annual renewals, you are notified 2 months in advance so you can reach with a prepared pitch.
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