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Totango

Totango

Overview

What is Totango?

Totango customer success software, now with Catalyst, helps enterprise businesses and cross-functional teams accelerate customer outcomes in productivity, retention, and expansion. Totango and Catalyst will become a unified product, following the merger in February 2024.

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Recent Reviews

All in one CS

8 out of 10
June 09, 2023
Incentivized
Totango runs our onboarding process, customer journey, and renewal cycle. We also use the system to track KPIs, account and user activity.
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Buyer Beware

1 out of 10
May 22, 2023
We attempted to use Totango for client success/customer success. We had hoped, we could use Totango for setting up customer satisfaction …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 17 features
  • Customer segmentation (243)
    8.3
    83%
  • Customer profiles (251)
    7.8
    78%
  • Product usage (243)
    7.8
    78%
  • Customer health scoring (253)
    7.6
    76%

Reviewer Pros & Cons

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Video Reviews

1 video

Totango Review: Stands Out Because Of Its User Friendly Interface
02:00
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Pricing

View all pricing

Starter

$2,988

Cloud
per year

Enterprise

$18,000

Cloud
per year

Premier

Custom

Cloud

Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visithttps://www.totango.com/packages

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $2,988 per year
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Product Demos

Totango Customer Success Walkthrough

Navattic
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Features

Security

This component helps a company minimize the security risks by controlling access to the software and its data, and encouraging best practices among users.

8.5
Avg 8.7

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

7.9
Avg 8.6

Customer Data Extraction / Integration

Customer data extraction / integration

7.6
Avg 8.7

Customer Success Management

Customer Success Management

7.6
Avg 8.3

CSM Reporting & Analytics

Reporting & Analytics specific to customer success management

7.5
Avg 8.2
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Product Details

What is Totango?

Totango customer success software, now with Catalyst, helps enterprise businesses and cross-functional teams accelerate customer outcomes in productivity, retention, and expansion. Totango and Catalyst will become a unified product, following the merger in February 2024.

Totango provides a set of integrations and SuccessBLOCs—the company's proprietary pre-built customer success programs that are embedded with best practices and contain relevant workflows, reports, automation, customer segments, campaign content, and more to help users achieve critical business outcomes. With Totango, businesses can integrate data to get a 360° view of customer health, collaborate to manage their customer portfolio, engage with customers when and where it matters, monitor and improve the metrics that matter, and scale CS faster with people + AI. Totango is designed to scale limitlessly and deliver time to value due to its composable platform architecture and schemaless data model.

Totango Features

Customer Data Extraction / Integration Features

  • Supported: Product usage
  • Supported: Help desk / support tickets
  • Supported: Online customer community
  • Supported: Billing
  • Supported: Marketing emails

Customer Success Management Features

  • Supported: NPS surveys
  • Supported: Customer profiles
  • Supported: Automated workflow
  • Supported: Internal collaboration
  • Supported: Customer health scoring
  • Supported: Customer segmentation

CSM Reporting & Analytics Features

  • Supported: Customer health trends
  • Supported: Engagement analytics
  • Supported: Revenue forecasting
  • Supported: Dashboards
  • Supported: Customer lifetime value
  • Supported: Churn rate

Security Features

  • Supported: Role-based user permissions

Platform & Infrastructure Features

  • Supported: API
  • Supported: Integration with Salesforce.com
  • Supported: Integration with Marketo

Totango Screenshots

Screenshot of Collaboration tools to manage a customer portfolioScreenshot of a 360° view of customer healthScreenshot of the dashboard to monitor customer metricsScreenshot of an engaging in-app experiences and email campaigns to improve customer retentionScreenshot of integrated data in the Customer Data Hub

Totango Video

New year, new evolution of CS, new Totango

Totango Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS

Frequently Asked Questions

Totango customer success software, now with Catalyst, helps enterprise businesses and cross-functional teams accelerate customer outcomes in productivity, retention, and expansion. Totango and Catalyst will become a unified product, following the merger in February 2024.

Totango starts at $2988.

Gainsight CS, ChurnZero, and Planhat are common alternatives for Totango.

Reviewers rate Integration with Marketo highest, with a score of 8.9.

The most common users of Totango are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(406)

Attribute Ratings

Reviews

(26-50 of 260)
Companies can't remove reviews or game the system. Here's why
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use Totango as our primary tool to identify customer health, log interactions with customers, create automated processes to reach out for business reviews and renewal discussions, etc. This is primarily being used by our Customer Success and Retention teams, however the sales team does have limited access to Totango as well.
  • Creating SuccessPlays that allow you to automate a sequence of events or reminders (Business Reviews, renewal reminder reach outs, etc.).
  • Identifying criteria for customer health scores to easily identify customers that may be at risk.
  • Summarizing a listed view of upcoming tasks that need to be completed, either by date or by customer.
  • Some data that cannot be imported by the system that we would find useful to have available (for example, we have two different user times - internal and external - and Totango has trouble with reporting on both types).
  • Seems like there are some frequent issues with either ingesting data or with some downtime.
Totango is great for overall visibility into a customer's health. However, there are some things that I think we would like to use to make a customer's health more complex and that would rely on quite a few variables. For example the way our accounts are structured, it would be valuable for us to be able to put different weights to the overall account to allow different domains underneath to impact the overall account's health by a heavier amount.
David Vanslette | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Our goal was to organize all customer interactions, health, and process in one system to reduce customer churn and make our customers successful. We looked at other support systems which were only ticket-based and not as comprehensive as Totango. We wanted to automate certain customer interactions and reduce the number of customer success agents we needed to appropriately support our customer base.
  • All customer information and interactions centrally located
  • You can segment customers in how you view your business, products, services, etc.
  • Automatically engage customers through campaigns based on certain criteria
  • A very comprehensive tool that can require a steep learning curve (luckily Totango uses their own tool to help you get up to speed on their product)
  • Configuration of attributes is easier if you understand logical data modeling
Well suited for everything customer-related except for customer ticket creation which we use the integration to Zendesk for.
Score 6 out of 10
Vetted Review
Verified User
Incentivized
We use it to keep track of direct Customer Success interactions and touchpoints with the customer, in the hope that the health scoring gives us an accurate indication.
  • Integrates with key systems
  • certain automations
  • Provides an idea of how a customer may be leaning with regards to the product and/or company
  • use some AI or some kind of intelligence to add to health scoring
  • keep track of all my emails with customers (this was never setup)
  • As a sales-oriented CSM, I find that I cannot "live in Totango" entirely, I need to share my time equally with SFDC. So, at the end of the day, is it improving my work/life? Still on the fence...
I would say that Totango is a great customer success tool that will allow you to monitor the health of your customers, as long as you have the time to keep it updated manually. I do sales as part of my CSM role, and that means at least half of my time is spent on SFDC. I know TT isn't a replacement for a CRM, but at the moment, I find that the week after a meeting I update TT because I realize I forgot. It just hasn't become a regular part of the CSM flow because it's manual and there's so much to keep track of. On the flip side, when I do remember to open a TouchPoint as I start a call, I find that it makes my life so much easier because the recap email is mostly done since I will keep better notes and action items directly in the TP.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
On my team, we use Totango to have a quick overview of the customer's domain. I use it as a tool to decide if I should reach out to the client when it comes to upgrading them to the newer platform we offer.
  • Shows client's domain in a quick and organized fashion.
  • Everything is laid out where you need it.
  • There are small charts that are easy to see and use.
  • Making reports on Totango is a little confusing.
  • Not having the admin for the domain listed could be added.
Totango gave us all the clients that are close to being over on storage, giving us a reason to reach out to them before this happens. This prevents angry customers while also boosting our upsells!
Matt Portner | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Totango is primarily being used by Enterprise and SMB CSMs and managers. We have a number of account execs also using Zoe licenses for visibility. The primary goal is to get a 360 view of the client experience along the journey and proscribe key engagements based on lifecycle and current status.
  • Weighted 360 Health Score Customization
  • Campaigns and tracking
  • Filtering for segments and reporting
  • Reporting and Automation
  • Outlook Integration
  • Survey follow-up questions and closed feedback loop for tracking
Totango is best suited for SMB and mid-market-sized clients with automated tech touch and triggered campaigns. It is less suitable for larger more complex clients, projects, and cross-functional engagement. Totango is also great for managing overall health, but less impactful for our organization for upselling and renewals.
Shona Fenner | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Totango allows us to scale our Customer Success strategy and customer communications. We're able to build automations both for customer communication campaigns, but also for our CSMs to execute on risk playbooks and ad hoc projects. Health scoring has been a new way for us to judge "top performers" through quantifiable and trackable ways.
  • Customer email campaigns
  • Pool CSM model
  • Health scores
  • Risk identification and management
  • Time zone specific email sends
  • Direct integration with Pendo
  • More analytics and insights for CSM pool performance
Great if you have a pooled CSM model as SuccessPlays can assign tasks round-robin or based on availability. This is amazing!! Some limitations when transitioning customer email marketing efforts from HubSpot (ex. conditional elements in emails, uploading a list without adding contacts, etc.)
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Totango is one of our primary products for our CSM team. We use it to track customer health and issues as well as the main storage location for CS activities. We use it to track how each of our customers is doing through various stages of our interactions. Totango helps visually see the health and well-being of all our accounts in a KPI way.
  • Health Scoring
  • Customer Journey Tracking
  • Integrations with other Sales Products
  • Basic Level account usage for team members who need to view but not access
  • Expansion of auto tools for customer reach out
Totango is great for getting down quickly to a customer-level view and has the capability of seeing multiple instances of a customer well into the account. It does lack some features though when you get large organizations and rolling up data to the parent level can be cumbersome.
Score 6 out of 10
Vetted Review
Verified User
Incentivized
We use Totango to manage customer success. Totango integrates fairly well with our platform and pulls usage data at a user level (ofcourse needs a fair bit of work from the tech team at the time of set up and a fair amount of ongoing work as well). We use Totango to view usage information in different dashboards, capture all user interaction history in one place, plan actions, playbooks, automate playbooks based on user actions. Multiple dashboards can be set up for specific visualisations. It is possible to customise Totango to a fairly high degree - which allows for meeting of business needs. However, it does have its limitations - the set up took a very long time and as you dig deeper, you start realising the limitations that Totango has with respect to task management, integrations, documentation, dashboards, etc.
  • Visualisations of usage
  • Integration with your platform
  • Technical Support
  • There are a lot of limitations on the types of reports that you can set up
  • Task management is really weak and we use ClickUp instead
  • Initial setup is fairly complex and can take upto 6-8 months to get things going
Well suited:
  • For companies with a high on touch customer success model
  • For companies with a fairly well defined post sales customer journey and looking to structure and document it better
  • For companies with necessary development bandwidth
  • For companies looking to proactively support customers
Not-well suited
  • Early stage startups still looking to get to product market fit or with a small customer success set up
  • For companies where the key focus is reactive support. If ticketing is what you need, then look elsewhere.


Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Totango for client health scores, churn prevention, success planning, business growth and expansion.
  • Health Scores
  • Success plans
  • Customer outreach
  • Reporting
  • NPS & CSAT integrations directly into our system
When it comes to customer account management, it's perfect. C-suite reporting, not as much.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We were in need of a tool that could help us get our Cisco CX advanced certification. We knew what we needed and what we wanted and investigated different tools. Totango's came through due to their strength to provide standardised building blocks which we altered to our CX practise and specific needs. This combination of speed and customization enabled us to be on top of our game sooner than anticipated.
  • Helping our CSM's with setting out a clear overview of tasks ahead.
  • Monitor different data sources and report on thresholds that are important to your business.
  • Their support is awesome. Both from their CSM's and support desk.
  • More integrations out of the box would be awesome.
  • There is a small learning curve if you want to set the system more to your hands.
If you need a tool which gets the job done, this is the one for you. The use of standardized success blocks which we altered to our practise helped us out a lot! Besides the tool I'm quite surprised by the amount of attention we get from Totango. We don't have a big contract but are surprised how we are sugarcoated with the attention they provide us. We have don't only have access to their forum and support desk but we also have direct access to their C-level and are taken care of by a Totango CSM whom we talk to every other week. All with great fun!
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Totango is being utilized to provide us with a more flexible CRM that offers better tracking and reporting for the different roles that make up Enterprise CS. We manage workflow for specific client outcomes, engagement/touches clients receive and have found great success with Totango campaigns. We specifically like that campaigns are driving client engagement with new products and features and saving our CS team time where they don't need to introduce the feature to the client but instead focus on how it can help with the strategic roadmap. We have found that what we initially thought we would do with Totango has broadened to include more than just CS in our org and are looking at ways in which our Sales team can utilize it as well.
  • Campaigns
  • Tracking Enagements
  • Creating Workflows
  • Reporting
  • It would be nice to overlay different metrics/values together to see how they are running with each other.
  • Better support documentation would be nice on how to build additional insights or even pop-ups inside the application to explain different items to users who are new to it.
  • Automated reporting that can be enabled to present specific reports and insights together
Totango is well suited for tracking Customer Success activities on a day-to-day basis and also for guiding them through the client life cycle. It is very helpful for highlighting engagements and client satisfaction related to different trackable values, health, and metrics. It might be less appropriate for teams that don't log their engagements and touchpoints with their clients or with teams that don't have metrics that they can easily track.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Totango to monitor client health and automate key comms to our clients.
  • Triggering automated campaigns
  • Internal notifications
  • Client health scoring
  • N/A
  • N/A
  • N/A
Well suited for reminders about client renewal dates. Well suited for a mass email to clients about site maintenance or new products
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Totango is an integral part of our organization. Before Totango, we used a mix of Google Sheets and Zapier to fill out documents to track the progress and health of our users but that wasn't manageable nor scalable. Once we implemented Totango, it changed completely how our Customer Success Operates, how we measure the performance of our agents and how good or bad are we at proving value for our customers. A year after we started using Totango, we have now implemented it across our Onboarding, Adoption, and Nurturing phases and we love it. In the near future, we'll be adding new types of customers so they can benefit from being in Totango.
  • Tracking customer's health.
  • Visualizing progress between customer journey stages.
  • Being a hub of information for different sources.
  • Having a more robust reporting platform.
  • A more robust orchestration of communication campaigns. Being able to connect them more easily.
  • In-app messaging.
  • Improving Zoe licenses features.
  • Being able to translate Totango's user interface to Spanish.
Totango is a must for any company with a SaaS model. Our day-to-day basis has been flipped over and changed since we started using Totango and even though, we are just starting to implement more Customer Journey Stages, we're now starting to see how that impacts the revenue coming from upsells and proactive retention with the help of the NPS SucessBloc.
Phil Guthrie | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use Totango to onboard new accounts, view usage, and login history, and automate our processes. The data is displayed clearly, as a solution it is clear and easy to use and the time-saving aspects it allows are immeasurable.
  • Automating tasks
  • Displaying data
  • Saving time
  • Some data is difficult to track but beyond that, there are no major areas for improvement
Well suited to viewing customer spend and activity
Shivika Awal, PMP | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use Totango as our customer success portal. It has been helpful for us in recognizing processes that we can automate. It also allows us to track CSM and client services on clients. We could also automate our renewals process which is great for our Sales ops team as they can initiate and manage renewals automatically. We are not working on a process to get AMs into the tool to work on their accounts and take action as necessary. We have [learned] and grown with the tool. The CS team from Totango is very helpful and jumps in to support or answer us on things as necessary
  • CSM Success Plays
  • Client Communication Trancker
  • Client Health Tracker
  • Automating process
  • Checking that client services is working on client accounts
  • Moving things across multiple hierarchy levels
  • Changing the name of the product group can only be done if we reach out to support. If the admin users are provided this access then we will have less back and forth with support
  • Making the onboarding process a bit more technically sound and aligning roles and responsibilities on client-side
Great CS Team (Susan Rabano is Awesome!!) Better access to post-sales activities Renewals management White space analysis Better accountability to make the Customer experience successful
Eileen Herbert | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Totango has completely revolutionized how we approach customer onboarding and adoption of our product. Where we once had to guess at how well customers were adopting us, we're now able to get a bird's-eye view regarding usage, which in turn allows us to automate our processes regarding account health. It helps us stay organized, prioritize, and focus on what's really important, which is profoundly useful for my team of 11 working with over 2,600 clients.
  • Tracking usage metrics
  • Generating reports of various customer segments
  • Automating processes
  • Allowing for tasks to be prioritized in an easily visible way
Totango is well-suited for software that can track individual user actions (i.e. individual users have their own credentials) Totango is well-suited to track metrics for clients of various sizes.
December 06, 2021

So far, so good!

Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use Totango as a Client Success tool/ dashboard. It helps our company see the health score of our client and general NPS in a single platform. It is also automating a lot of our processes that used to be very manual.
  • Automate processes
  • Visibility on client health scores
  • Single source of truth
  • We get too many emails from Totango
  • I wish it were more intuitive to understand why a health score lowers, what specific metric is causing that to happen.
We have been using Totango for less than a semester, so we are still finding out scenarios where it is less appropriate. So far, it's fulfilled our expectations.
November 24, 2021

Best CS CRM

Jordan Silverman | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Totango as our CRM. It is one of the most important applications in our company. All 11 people on our customer success team use it on a daily basis to track customers and maintain tasks.

In addition we use Totango for usage, campaigns, segmenting our clients, and more!
  • Task management
  • Client segmentation
  • CRM roles
  • Customer service
  • Framing usage data
  • Tracking time
Totango is awesome as an application. The main thing we currently are missing is the ability to track time our CSMs are spending on tasks and with clients.

The account management could be better also. But overall it is the best CRM I have used.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
My customer success team mages customers using Totango. With Totango, we have view and control of the customer journey. Our processes can be automatized and actions are documented.
  • Task management
  • Customer journey tracking
  • NPS campaign and management
  • Reporting
  • Account and User mixed KPI
Totango is very well suited to manage daily customer activities and implement consistent playbooks across the customer base. Management of NPS and in general the Voice of the Customer bloc is very helpful Health monitoring is another important advantage of Totango, although the health configuration can be tricky.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
The Customer Experience area uses Totango to track the adoption process of the subscription-based software products sold by IKUSI to our customers by monitoring the customer journey.
  • Easy to set up and use
  • Customer journey mapping
  • Executive dashboard and customer health
  • Succesplays
  • Touchpoints
  • I would like to have a schema or diagram that shows, at a high level, how Totango components (Succesblocks, Segments, Succesplays, Canvas) are related or nested.
  • I would like it if it could allow client deletion without requiring technical support intervention.
I believe that the scenarios in which Totango is most appropriate are for clients with business results related to profitability, and the scenarios in which it is least appropriate are for clients with business results related to governance objectives.
Jay Belangia | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
I used Totango at work. It is a very good customer retention tool, allowing me and my fellow reps to target the specific accounts that are most in need of our attention. With so many accounts, it can be hard to focus on the accounts in need and the ones that are most important to the business. Totango eliminates that problem.
  • Focuses your attention
  • Identifies the accounts that need your attention
  • Makes you more profitable
  • Can be overwhelming
  • Can be a lot
  • Requires constant attention
It is the perfect customer retention model. Really helps keep sales reps focused on task and keeps accounts from "falling through the cracks". This tool really helps keep all of the sales staff on the same productivity level.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We have always been good at measuring dollars as we handle new sales and renewals, but Totango finally enabled us to better track the intangibles that often lead to churn. Totango allows my CS team to better track, react and help their clients while helping themselves with a low churn rate.
  • Allows for dynamic health tracking
  • Helps us create time and health-based tasks for renewals
  • Helps us with the client journey from signature to renewal and beyond
  • Certain quality of life elements can be improved in some views and features.
  • It's a long shot but more features for prospecting new clients would be welcomed by my team.
  • There's room to improve some of the reporting features for my Senior Leadership Team.
Totango is perfectly suited for viewing and tracking upcoming renewals based on time until renewal, health factors, included products, and more. Everything a CSR might need for monitoring accounts, being effective on monthly calls, and not being surprised by cancellation is there. It is not perfect for managing upsells/cross-sells. There are a few small updates that I've recommended in Totango's user forum that will go a long way.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use Totango within our Customer Experience department to help provide our team with proactive insights on potential client issues or opportunities as well as to better plan around a client's upcoming contract renewal or stage in their lifecycle with us.
  • It identifies customer opportunities/challenges via automated platform usage reporting.
  • It stores playbooks for addressing a variety of day-to-day workflows for our team with regard to customer interaction.
  • It allows for unique reporting views of a wide variety of customer data and intelligence to help make better decisions.
  • I would appreciate more enduser-friendly/more obvious workflows via its layout UX.
  • I would appreciate it if it could ensure the views of specific users in the system can remain "sticky" throughout several views within the platform if desired (provide the option).
Totango is a great platform if you're ready to level up your CS efforts and helps to professionalize your team over time. Getting their heads wrapped around the right workflows and approaches in this platform may be the only challenge because there is so much there.
Celeste Peeler | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We utilize Totango as a Customer Success software that aids with account management. Totango allows our Customer Success Representatives to easily document emails, analyze clients' usage of our products, manage renewals, manage projects and run success plays to prepare/create plans for accounts.
  • It traces easily providing documentation of emails and manual notes.
  • It integrates with our pre-existing CRM system to enable us to see renewals and pull reports.
  • It can easily sort account information.
  • It provides tasks to help with account management.
  • It enables communication between teams to collaborate on accounts.
  • In my opinion, Totango reports take a long time to load.
  • You can't link to saved reports. You have to manually enter the user's name each time.
  • If there are multiple tabs open of Totango at once, it runs slower.
It is great for notes, traces, account overviews, renewal tracking, and tasks. It needs to be able to have a spot to pull data from otherwise you may find yourself doing more manual work.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
[Totango is used for] tracking the status of who owns the account, when the account expires, customer ACV, [and] customer [communications].
  • It provides easy to access customer information.
  • Keeping track of customer [communications] is a little messy.
[Totango is well suited for] finding quick bits of information like ACV or customer contact, without taking time to dig around.
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