Overview
What is Totango?
Totango customer success software, now with Catalyst, helps enterprise businesses and cross-functional teams accelerate customer outcomes in productivity, retention, and expansion. Totango and Catalyst will become a unified product, following the merger in February 2024.
Totango is to-tally great software
Totango is a game changer for CS teams.
I like totango
Would 10/10 recommend Totango for your CSM team!
The bomb in customer success software!
Totango is the ultimate tool for Customers Success Managers, all in one single pane
¡totango has become an ally for everyone's success!
All in one CS
Buyer Beware
Totango can help businesses to improve efficiency, drive customer satisfaction, and ultimately grow their business.
Totango for the win...
Great CX value and straightforward software for the price
Totango - a must have for every fast growing company
Couldn't be happier
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Customer segmentation (243)8.383%
- Customer profiles (251)7.878%
- Product usage (243)7.878%
- Customer health scoring (253)7.676%
Reviewer Pros & Cons
Video Reviews
1 video
Pricing
Starter
$2,988
Enterprise
$18,000
Premier
Custom
Entry-level set up fee?
- Setup fee optional
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $2,988 per year
Product Demos
Totango Customer Success Walkthrough
Features
Security
This component helps a company minimize the security risks by controlling access to the software and its data, and encouraging best practices among users.
- 8.5Role-based user permissions(182) Ratings
Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.
Platform & Infrastructure
Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.
- 6.8API(149) Ratings
An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.
- 8Integration with Salesforce.com(173) Ratings
The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 8.9Integration with Marketo(35) Ratings
The software can integrate with Marketo bi-directionally, allowing for data syncs, activity alerts, campaign triggers, and enhanced reporting.
Customer Data Extraction / Integration
Customer data extraction / integration
- 7.8Product usage(243) Ratings
The software integrates with your application to track how customers are using your product.
- 7.3Help desk / support tickets(160) Ratings
The software integrates with your support desk and call center systems to track each customer’s support needs and activities.
Customer Success Management
Customer Success Management
- 8NPS surveys(124) Ratings
The software facilitates the creation and execution of NPS (net promoter score) surveys, and integrates the results within each customer’s profile.
- 6.1Sponsor tracking(6) Ratings
The software alerts you when a sponsor or admin user changes roles or leaves the company. The software may track this through LinkedIn integration or changes in the user record in your product.
- 7.8Customer profiles(251) Ratings
The software unifies and presents all customer data in one place, so customer success managers can track the health of each of their customers.
- 8.4Automated workflow(240) Ratings
The software allows you to set up automated actions, alerts or tasks to be triggered by particular changes in customer data.
- 7.1Internal collaboration(226) Ratings
The software allows members of your team to communicate and leave notes about any customer issues.
- 7.6Customer health scoring(253) Ratings
The software allows you to build rules for scoring customer health based on customer data and actions, much like lead scoring for marketing.
- 8.3Customer segmentation(243) Ratings
The software allows you to segment customers by particular attributes, e.g., onboarding customers vs. legacy customers.
CSM Reporting & Analytics
Reporting & Analytics specific to customer success management
- 7.7Customer health trends(243) Ratings
The software allows executives to view customer health trends over time.
- 7.7Engagement analytics(229) Ratings
The software allows you to track and report on how your customer base overall is using your product to surface insights such as how feature adoption correlates with customer retention.
- 7Revenue forecasting(175) Ratings
Based on customer health trends, churn rates, etc., the software can predict revenue.
- 7.8Dashboards(237) Ratings
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Totango?
Totango provides a set of integrations and SuccessBLOCs—the company's proprietary pre-built customer success programs that are embedded with best practices and contain relevant workflows, reports, automation, customer segments, campaign content, and more to help users achieve critical business outcomes. With Totango, businesses can integrate data to get a 360° view of customer health, collaborate to manage their customer portfolio, engage with customers when and where it matters, monitor and improve the metrics that matter, and scale CS faster with people + AI. Totango is designed to scale limitlessly and deliver time to value due to its composable platform architecture and schemaless data model.
Totango Features
Customer Data Extraction / Integration Features
- Supported: Product usage
- Supported: Help desk / support tickets
- Supported: Online customer community
- Supported: Billing
- Supported: Marketing emails
Customer Success Management Features
- Supported: NPS surveys
- Supported: Customer profiles
- Supported: Automated workflow
- Supported: Internal collaboration
- Supported: Customer health scoring
- Supported: Customer segmentation
CSM Reporting & Analytics Features
- Supported: Customer health trends
- Supported: Engagement analytics
- Supported: Revenue forecasting
- Supported: Dashboards
- Supported: Customer lifetime value
- Supported: Churn rate
Security Features
- Supported: Role-based user permissions
Platform & Infrastructure Features
- Supported: API
- Supported: Integration with Salesforce.com
- Supported: Integration with Marketo
Totango Screenshots
Totango Video
Totango Integrations
Totango Competitors
Totango Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | Apple iOS |
Frequently Asked Questions
Comparisons
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Reviews and Ratings
(408)Attribute Ratings
- 7.4Likelihood to Renew8 ratings
- 9.9Availability3 ratings
- 8.8Performance2 ratings
- 8.6Usability95 ratings
- 8.1Support Rating93 ratings
- 7Online Training1 rating
- 10Implementation Rating12 ratings
- 8.2Configurability4 ratings
- 9.8Product Scalability3 ratings
- 8Ease of integration8 ratings
- 8Vendor pre-sale1 rating
- 8Vendor post-sale1 rating
- 8.4Totango Secure Platform105 ratings
Reviews
(1-25 of 104)Great tool for scaling Customer Success
- Data & Analytics
- Process Creation & Mapping
- Customer Campaign Targeting & Creation
- More Integrations
- Advanced Reporting
Totango is to-tally great software
I log customer touchpoints including emails, meeting notes, and other internal notes. I use the reminders and agenda features to keep track of to-dos. My org also has automated SuccessPlays for things like the renewal process.
- Account portfolio tracking
- Customer touchpoint timeline
- SuccessPlay automation
- More intuitive UI for some of the analytics features
- Streamline the Notifications and Agenda page (I don't think they need to be separate)
- Integration with Google Slides/Docs/Sheets for viewing customer files
All in one CS
- Easy, configurable journey mapping
- Customer segmentation
- Activity tracking
- Reporting
- Aggregating user metrics
- Survey flexibility
Buyer Beware
- I don't think Totango does anything well.
- Integrations -- in my experience, they constantly break and disconnect.
- Implementation -- I feel it was a HUGE challenge to set-up our environment. It took over 200 hours and it didn't work.
- Communication -- during implementation/onboarding, in my opinion, we were mislead on how to create some of our custom data objects and it ended up being a big waste of time since the approach we were instructed to use ended up being incorrect.
The software was described as a "blank canvas" during implementation however calling it unintuitive is putting it lightly. In my experience, it take weeks to learn and even after grasping the core functions it was still a huge challenge to create meaningful dashboards and health scores out of the data. I've learned programming languages in less time. With the amount of time it takes, it would probably make more sense to create something yourself with Caspio, Airtable or knack. Those saas products are truly a blank canvas that will allow you to stand up your own environment if you're looking to build something from scratch.
The data syncing was a huge challenge. I was in charge of implementing and standing up our initial environment. The data integrations required constant maintenance and updating from the source (i.e. remapping columns, errors matching IDs). In my experience, after the initial set-up, data maintenance/syncing still took hours every month.
- Automate engagement using campaigns.
- Generate tasks based on activity, date, or other criteria.
- Carefully track NPS and customer satisfaction.
- Editing templates can be slow and confusing.
- Building items across teams can be a challenge.
- Reports and segments seem to be the same thing and it's a challenge telling people to build a segment when they are looking to build a report.
Totango for the win...
- Customer health profiles are able be configured to accurately assess health for the different types of customers that we work with. Customers don't have to fit into the same box.
- Onboarding was very comprehensive and really helped make sure I was set up and ready to go live with my team on day 1. They proactively worked through any issues/ questions that came up.
- Totango made it really easy to support a multi-tiered customer hierarchy and have all their scores and data roll up into parent accounts. This was essential as we work with different business units that subscribe to our various products.
- Jira integration could stand to improve a little. I was easily able to get my list of tickets to pull into Totango but was told Totango wouldn't be able to summarize that data so I can see the overall number of tickets for a customer. Instead, I was required to create a manual process to create this data and upload it each week.
Outstanding Experience.
- Totango easily integrates with other tools to pull information in one place.
- Totango is extremely easy to configure how you want, including adding new attributes that are important to you, creating segments relevant to your business, and automating processes through SuccessPlays and Campaigns.
- Totango Support is amazing! Very knowledgeable and prompt!
- Totango provides so many resources for users, including tutorials, a knowledge base, and the new creator campus. It's awesome.
- I'd like to see more calculation possibilities for collections data. For example, if I'm pulling in current support cases, being able to count how many within Totango would be helpful.
Totango has amazing features and capabilities
- Notes
- Health Score
- Client Risks
- Lots of features can feel overwhelming
- It takes time to learn the product
- Ensure teams use the same templates
- Emails to customers based on filters - whenever a customer hits a criteria.
- Integrations are superb and we are able to see a multidimensional view of the customers.
- Canvas for defining the playbook.
- Bugs in Successplay automation - not resolved since more than 1.5 months.
- Product usage aggregation also results in the creation of blank accounts visible on the front end.
- Touchpoints are a bit difficult to log. It could have been much easier.
In the right path with Totango
- Create campaigns
- Monitor performance
- Optimize the process
- Mobile app
- PDF integration embedded in emails (PDF forms)
- Undo option
Less appropriate scenario, personalize emails to single clients.
Great tool for visibility into customer behavior
- Creating SuccessPlays that allow you to automate a sequence of events or reminders (Business Reviews, renewal reminder reach outs, etc.).
- Identifying criteria for customer health scores to easily identify customers that may be at risk.
- Summarizing a listed view of upcoming tasks that need to be completed, either by date or by customer.
- Some data that cannot be imported by the system that we would find useful to have available (for example, we have two different user times - internal and external - and Totango has trouble with reporting on both types).
- Seems like there are some frequent issues with either ingesting data or with some downtime.
- All customer information and interactions centrally located
- You can segment customers in how you view your business, products, services, etc.
- Automatically engage customers through campaigns based on certain criteria
- A very comprehensive tool that can require a steep learning curve (luckily Totango uses their own tool to help you get up to speed on their product)
- Configuration of attributes is easier if you understand logical data modeling
Happily using Totango for our 3200 customer locations
- Customer email campaigns
- Pool CSM model
- Health scores
- Risk identification and management
- Time zone specific email sends
- Direct integration with Pendo
- More analytics and insights for CSM pool performance
Great tool due their customizable standardization.
- Helping our CSM's with setting out a clear overview of tasks ahead.
- Monitor different data sources and report on thresholds that are important to your business.
- Their support is awesome. Both from their CSM's and support desk.
- More integrations out of the box would be awesome.
- There is a small learning curve if you want to set the system more to your hands.
Totango is a must have for SaaS Businesses
- Tracking customer's health.
- Visualizing progress between customer journey stages.
- Being a hub of information for different sources.
- Having a more robust reporting platform.
- A more robust orchestration of communication campaigns. Being able to connect them more easily.
- In-app messaging.
- Improving Zoe licenses features.
- Being able to translate Totango's user interface to Spanish.
A fantastic tool to simplify your Customer Success
- Automating tasks
- Displaying data
- Saving time
- Some data is difficult to track but beyond that, there are no major areas for improvement
Totango great product to manage CS!!
- CSM Success Plays
- Client Communication Trancker
- Client Health Tracker
- Automating process
- Checking that client services is working on client accounts
- Moving things across multiple hierarchy levels
- Changing the name of the product group can only be done if we reach out to support. If the admin users are provided this access then we will have less back and forth with support
- Making the onboarding process a bit more technically sound and aligning roles and responsibilities on client-side
Totango has revolutionized our client engagement!
- Tracking usage metrics
- Generating reports of various customer segments
- Automating processes
- Allowing for tasks to be prioritized in an easily visible way
So far, so good!
- Automate processes
- Visibility on client health scores
- Single source of truth
- We get too many emails from Totango
- I wish it were more intuitive to understand why a health score lowers, what specific metric is causing that to happen.
- Task management
- Customer journey tracking
- NPS campaign and management
- Reporting
- Account and User mixed KPI
Totango Builds Customer Loyalty
- Easy to set up and use
- Customer journey mapping
- Executive dashboard and customer health
- Succesplays
- Touchpoints
- I would like to have a schema or diagram that shows, at a high level, how Totango components (Succesblocks, Segments, Succesplays, Canvas) are related or nested.
- I would like it if it could allow client deletion without requiring technical support intervention.
Totango is helpful, but has a few flaws
- Keeping track of touchpoints
- Building processes and workflows
- I do not find it easy to use Totango to keep track of metrics or contracts
- The organization of Totango is difficult to comprehend and keep straight
- Not very intuitive or easy to use at a glance
Full Oversight Over Customer Portfolio
- Oversight over customer accounts
- Track usage
- Review risk
- Easier automation on tasks by users instead of management
Keep Track of Your Portfolio with Totango!
- It makes a list of tasks on your account portfolio, so you can set up your own rules to have regular conversations with your customers.
- It provides great reports with a lot of data to identify the next campaign you want to do.
- It provides integration with our other tools, and we can see Totango as our main tool, even if other teams in our organization are not using it, as the important data will be pushed to the other tools.
- Possibility to separate the timeline (completed tasks not in the same timeline as emails, phone calls, etc.)
- Update some data directly from the reports (our example NPS dashboard)
- Possibility to group the tasks into different categories (some are more important than others)
A Great Tool for Segmentation
- Totango provides us with data unavailable on other platforms. You can easily create and save relevant segments of data that allow users to get a holistic view of their portfolios.
- I particularly like the email campaign feature. You can easily organize campaigns based on previously created segments.
- Task creation and task management allow our team to cycle through our portfolio and be aware of changes across 300+ client portfolios.
- Totango doesn't integrate with the tools we use. It would be great to have more integrations.
- Totango has many, many clicks. I think the UX could be improved. For example, when closing a task you have to wait until a bottom bar that says "Task completed" disappears before you can move on to the next task. I feel like I have to click a lot of little things to get my job done.