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TrackMaven is a versatile tool used by various industries for analytics, competitive benchmarking, and tracking performance across …
Overview
What is TrackMaven?
According to the vendor, marketers report on their results for two reasons: to prove their value, and to improve their results. Additionally, the vendor says TrackMaven is the only marketing analytics platform that gives marketers the ability to do both…
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What is TrackMaven?
According to the vendor, marketers report on their results for two reasons: to prove their value, and to improve their results. Additionally, the vendor says TrackMaven is the only marketing analytics platform that gives marketers the ability to do both across all of their digital…
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Product Details
- About
- Integrations
- Competitors
- Tech Details
What is TrackMaven?
According to the vendor, marketers report on their results for two reasons: to prove their value, and to improve their results. Additionally, the vendor says TrackMaven is the only marketing analytics platform that gives marketers the ability to do both across all of their digital channels.
TrackMaven’s marketing analytics platform integrates with all the tools marketers are already using to measure their performance — including social networks, web analytics providers, and all major advertising, marketing automation, and CRM platforms — so it’s clear to see what works and what doesn’t in one centralized view.
TrackMaven can also show where its customers are winning and losing in their industry by tracking their results against competitors, peers, and influencers. Marketing leaders from hundreds of the world’s best brands use TrackMaven to understand the full impact of their marketing on over 20 digital channels.
TrackMaven Features
- Supported: Social, Content, and Web Analytics
- Supported: Competitive Intelligence
- Supported: Social and Content Attribution
- Supported: Pipeline Attribution
- Supported: News Monitoring
TrackMaven Screenshots
TrackMaven Integrations
- Tumblr
- Google Analytics
- Moz Pro
- Alexa Internet (discontinued)
- Adobe Marketo Engage
- HubSpot Marketing Hub
- MixRank
- YouTube
- Google+
- Socialgist
- Salesforce
TrackMaven Competitors
TrackMaven Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android, Windows Phone, Blackberry, Mobile Web |
TrackMaven Customer Size Distribution
| Consumers | 0% |
|---|---|
| Small Businesses (1-50 employees) | 0% |
| Mid-Size Companies (51-500 employees) | 60% |
| Enterprises (more than 500 employees) | 40% |
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Reviews and Ratings
(23)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
- Recommendations
TrackMaven is a versatile tool used by various industries for analytics, competitive benchmarking, and tracking performance across different channels. Users rely on TrackMaven to evaluate their social media efforts and analyze the content strategies of their competitors. The reports generated by TrackMaven are highly regarded for their visually appealing format and are often included in quarterly reports. The platform offers customizable dashboards that can be shared across the organization, catering to different analytics needs.
One of the key benefits of TrackMaven is its ability to track internal metrics, particularly in the marketing department. By leveraging data-driven insights provided by TrackMaven, marketers can identify short and long-term opportunities on various social platforms, leading to better content creation and overall marketing strategy. The software enables users to measure social and earned media performance, monitor trending stories, track competitors' activities, and benchmark successes in content marketing. Additionally, TrackMaven serves as a hub for consolidating metrics from different social media platforms like Facebook, Twitter, Instagram, YouTube, and LinkedIn, saving valuable time for marketers.
In addition to marketing applications, TrackMaven finds utility in other industries as well. For example, in the high school study abroad vertical, TrackMaven provides an analytical overview of social media efforts and competitive intelligence. In the adtech industry, it proves crucial for business development strategies by assisting in brand visibility and social media monitoring. The software also plays a pivotal role in formulating large campaign launches by providing deep insights into competitors' content effectiveness. Overall, TrackMaven proves to be a valuable tool for businesses looking to gain a competitive edge through data-driven analysis and benchmarking against industry competitors.
Easy to Use: Many users have found the platform to be extremely easy to use, with a highly intuitive and user-friendly interface that makes it effortless to filter out unwanted information. The simplicity of the platform has been praised by multiple reviewers, who appreciate how quickly they can navigate through the various features.
Comprehensive Data Collection and Aggregation: Reviewers consistently express their appreciation for TrackMaven's comprehensive data collection and aggregation capabilities. This robust functionality allows users to gather an extensive range of data points from different social media platforms, providing them with a holistic view of their digital presence. Several users have mentioned that this level of data depth sets TrackMaven apart from other similar software packages they have used in the past.
Competitive Benchmarking: One standout feature highlighted by many users is TrackMaven's competitive benchmarking capability. This tool enables them to compare their performance against other brands' social pages in real-time. Users value being able to gain insights into industry trends and stay ahead of competitors. The ability to monitor key metrics across multiple brands provides valuable context for making informed decisions about content strategy and overall brand positioning.
Lacking On-boarding Materials: Some users have expressed their disappointment with the on-boarding materials provided by the software, stating that they are lacking and could be improved.
Desire for Easier-to-use Visualizers: Several reviewers have mentioned a desire for easier-to-use visualizers within the software. They feel that the current options can be difficult to navigate and would like to see improvements in this area.
Need for Integration with Other Software: Users have requested integration with other software platforms, such as Hootsuite, in order to create more comprehensive analytical reports. They believe that this integration would greatly enhance their ability to analyze data and make informed decisions.
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Users recommend taking the time to explore all the features and benefits of TrackMaven. Fully understanding its capabilities is crucial for making the most of the platform.
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Asking questions is highly recommended to ensure TrackMaven meets the desired level of detail and analysis. Communicating with the support team or during onboarding can help clarify any uncertainties.
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Users suggest utilizing TrackMaven's support team and onboarding experience. Taking advantage of their assistance leads to a smoother implementation process and maximizes the benefits of using the platform.
Attribute Ratings
Reviews
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September 05, 2014
Exceptional customer service and trust matters when choosing a product/software/vendor
Score 9 out of 10
Vetted Review
Verified User
We're using Track Maven to gain insight into content that our competitor's are using, how they are using it, and what works vs. what does not. We leverage that intelligence to formulate the best strategy for our social media marketing channels.
- Customer service is excellent. Knowledgeable, willing to take the time and train in person if you are near their offices, and willing to go the extra mile.
- User friendly interface.
- Track Maven stays on top of trends happening in the social media industry and offers this additional insight to clients.
- So far we don't have improvement suggestions yet. WE have a new team and have not been using them too long.
- While we are just getting started, we've found that these insights are really helping to inform our content marketing strategy. Not just growth, but also diversifying our audience and helping us bring more targeted content to new people.
August 18, 2014
Dig into Social Media with TrackMaven
Score 10 out of 10
Vetted Review
Verified User
TrackMaven was a crucial piece of the overall business development strategy at the small adtech software startup where I used to work. Adtech is a very vocal and equally transient industry, especially with the recent acceleration of interview ad dollars - as opposed to more traditional TV, print, etc. As a small company in such a large landscape, we greatly utilized social media in order to insert our name and brand into the overall discussion. TrackMaven was essential for this very necessary first step. As a BD associate at a small firm, I did not have the time to constantly monitor all the different veins of social media. The TrackMaven activity feed solved this initial problem perfectly by not only aggregating all of my different social media feeds, but by the data that was included in the feed- especially Impact Score. Knowing how well a single post was resonating through the companies in which I was interested helped me to efficiently spend my social media focused time. Finally, the data returned on my social media posts was equally important. TrackMaven allows you to analyze your own impacts allowing for very robust A/B testing.
- Organizes the information and data that you need in a very intuitive way
- Greatly increases the efficiency of your time-spent re: Social Media
- Allows for A/B testing in a unique and novel way - including not only solo posts but also response/reaction posts
- Largest data set that I have seen in a similar software package
- TrackMaven delivers an Impact Score that measures the response to a given post. It would be useful if this Impact Score was scaled to match my interest in a company. For example, a possible client responding to a competitor's tweet is more important than a generic company responding.
- Increased efficiency in social media time-spent
- Greater insight into the interactions between possible clients and between possible clients and competitors
- Better efficiency of social media postings through tracking
- Increased visibility within the industry through more targeted and responsive posts
I have personally used Hootsuite and have interacted with many alternatives. There is no comparison. Hootsuite and similar products simply aggregate your social media feeds into one platform and allows for scheduled-postings. TrackMaven takes data above and beyond to deliver you the data you need to increase your visibility with your target audience, monitor your competition and the impact of their posts, and keep track of your own success across social media.
August 15, 2014
Social Tracker
At my previous company, I used it to pull engagement metrics against our competitors for Facebook, Instagram and Pinterest. I also used TrackMaven to pull specific posts for our social media accounts to find out which specific posts performed well with certain time periods or overall.
- Captures engagements of specific posts.
- The interface is visually friendly and seemed easy to use to filter out things you don't want to see.
- The representatives who helped when there were any errors, were very accommodating and helped right away.
- The graph tool needs improvement to make it easier to visually look at the progression between brands, it just seemed really busy at times when you pulled several brands.
- I had issues with exporting data because of the browser I was using which was sometimes frustrating when I needed to pull certain things on a deadline.
- Showing advertisers that our site had increased in actions within our social media accounts , by quickly pulling a report on whether number of followers or posts was a positive impact
Only used TrackMaven at the time