TrustRadius Insights
TrackMaven is a versatile tool used by various industries for analytics, competitive benchmarking, and tracking performance across …
Overview
What is TrackMaven?
According to the vendor, marketers report on their results for two reasons: to prove their value, and to improve their results. Additionally, the vendor says TrackMaven is the only marketing analytics platform that gives marketers the ability to do both…
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What is TrackMaven?
According to the vendor, marketers report on their results for two reasons: to prove their value, and to improve their results. Additionally, the vendor says TrackMaven is the only marketing analytics platform that gives marketers the ability to do both across all of their digital…
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Product Details
- About
- Integrations
- Competitors
- Tech Details
What is TrackMaven?
According to the vendor, marketers report on their results for two reasons: to prove their value, and to improve their results. Additionally, the vendor says TrackMaven is the only marketing analytics platform that gives marketers the ability to do both across all of their digital channels.
TrackMaven’s marketing analytics platform integrates with all the tools marketers are already using to measure their performance — including social networks, web analytics providers, and all major advertising, marketing automation, and CRM platforms — so it’s clear to see what works and what doesn’t in one centralized view.
TrackMaven can also show where its customers are winning and losing in their industry by tracking their results against competitors, peers, and influencers. Marketing leaders from hundreds of the world’s best brands use TrackMaven to understand the full impact of their marketing on over 20 digital channels.
TrackMaven Features
- Supported: Social, Content, and Web Analytics
- Supported: Competitive Intelligence
- Supported: Social and Content Attribution
- Supported: Pipeline Attribution
- Supported: News Monitoring
TrackMaven Screenshots
TrackMaven Integrations
- Tumblr
- Google Analytics
- Moz Pro
- Alexa Internet (discontinued)
- Adobe Marketo Engage
- HubSpot Marketing Hub
- MixRank
- YouTube
- Google+
- Socialgist
- Salesforce
TrackMaven Competitors
TrackMaven Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android, Windows Phone, Blackberry, Mobile Web |
TrackMaven Customer Size Distribution
| Consumers | 0% |
|---|---|
| Small Businesses (1-50 employees) | 0% |
| Mid-Size Companies (51-500 employees) | 60% |
| Enterprises (more than 500 employees) | 40% |
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(23)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
- Recommendations
TrackMaven is a versatile tool used by various industries for analytics, competitive benchmarking, and tracking performance across different channels. Users rely on TrackMaven to evaluate their social media efforts and analyze the content strategies of their competitors. The reports generated by TrackMaven are highly regarded for their visually appealing format and are often included in quarterly reports. The platform offers customizable dashboards that can be shared across the organization, catering to different analytics needs.
One of the key benefits of TrackMaven is its ability to track internal metrics, particularly in the marketing department. By leveraging data-driven insights provided by TrackMaven, marketers can identify short and long-term opportunities on various social platforms, leading to better content creation and overall marketing strategy. The software enables users to measure social and earned media performance, monitor trending stories, track competitors' activities, and benchmark successes in content marketing. Additionally, TrackMaven serves as a hub for consolidating metrics from different social media platforms like Facebook, Twitter, Instagram, YouTube, and LinkedIn, saving valuable time for marketers.
In addition to marketing applications, TrackMaven finds utility in other industries as well. For example, in the high school study abroad vertical, TrackMaven provides an analytical overview of social media efforts and competitive intelligence. In the adtech industry, it proves crucial for business development strategies by assisting in brand visibility and social media monitoring. The software also plays a pivotal role in formulating large campaign launches by providing deep insights into competitors' content effectiveness. Overall, TrackMaven proves to be a valuable tool for businesses looking to gain a competitive edge through data-driven analysis and benchmarking against industry competitors.
Easy to Use: Many users have found the platform to be extremely easy to use, with a highly intuitive and user-friendly interface that makes it effortless to filter out unwanted information. The simplicity of the platform has been praised by multiple reviewers, who appreciate how quickly they can navigate through the various features.
Comprehensive Data Collection and Aggregation: Reviewers consistently express their appreciation for TrackMaven's comprehensive data collection and aggregation capabilities. This robust functionality allows users to gather an extensive range of data points from different social media platforms, providing them with a holistic view of their digital presence. Several users have mentioned that this level of data depth sets TrackMaven apart from other similar software packages they have used in the past.
Competitive Benchmarking: One standout feature highlighted by many users is TrackMaven's competitive benchmarking capability. This tool enables them to compare their performance against other brands' social pages in real-time. Users value being able to gain insights into industry trends and stay ahead of competitors. The ability to monitor key metrics across multiple brands provides valuable context for making informed decisions about content strategy and overall brand positioning.
Lacking On-boarding Materials: Some users have expressed their disappointment with the on-boarding materials provided by the software, stating that they are lacking and could be improved.
Desire for Easier-to-use Visualizers: Several reviewers have mentioned a desire for easier-to-use visualizers within the software. They feel that the current options can be difficult to navigate and would like to see improvements in this area.
Need for Integration with Other Software: Users have requested integration with other software platforms, such as Hootsuite, in order to create more comprehensive analytical reports. They believe that this integration would greatly enhance their ability to analyze data and make informed decisions.
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Users recommend taking the time to explore all the features and benefits of TrackMaven. Fully understanding its capabilities is crucial for making the most of the platform.
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Asking questions is highly recommended to ensure TrackMaven meets the desired level of detail and analysis. Communicating with the support team or during onboarding can help clarify any uncertainties.
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Users suggest utilizing TrackMaven's support team and onboarding experience. Taking advantage of their assistance leads to a smoother implementation process and maximizes the benefits of using the platform.
Attribute Ratings
Reviews
(1-14 of 14)Companies can't remove reviews or game the system. Here's why
May 10, 2019
TrackMaven: In a nutshell
- Efficient - All social platforms within a single login.
- Dashboards - New dashboards that are easy to navigate & customize.
- Content Feed - Customized feed that can present posts from competitive brands.
- For our current needs, TrackMaven performs well with everything being fairly easy to use. I would suggest that you reach out to their support team to have someone walk you through the product.
February 11, 2019
Great solution for data normalization and impact
- Competitive tracking.
- Normalization of data across brands and platforms.
- Clean API.
- Templated reports.
- Use case examples for deeper adoption and utilization.
April 26, 2017
Competitive Intelligence at the Granular Level
Score 7 out of 10
Vetted Review
Verified User
- Competitive Intelligence - see precisely what your competitors are posting and sort by time and/or impact
- Funnel Analysis (Beta as of April 2017) - track your organic and paid social efforts to see which content creates leads
- Comprehensive Overview of Social Channels - track growth and engagement of all social channels in one screenshot, and in comparison to your closest competitors
- Personalized Analytics - each user can set up their own reports and dashboards and/or they can be shared across the organization, chart your own KPIs with a click of a button
- Top Notch UX & Support - drag and drop features for report building and dashboard creation, responsive support team
- Content Feed - functionality rests with third party integration, would like to see this data updated more often
- ROI Calculations - would love to be able to input metrics for ROI and see it calculated across KPI charts and Funnel Analysis
- Software Integrations - would love to see a TrackMaven app integration with Hootsuite, our SMMS system, in order to create truly comprehensive and granular analytical reports on social media efforts across all verticals
April 01, 2016
TrackMaven rules!
- Reports. Build is easy and they look terrific in presentations.
- Ease. It's REALLY easy for anyone to use.
- Looking at your competitors. Being able to look at our share of voice vs. our competitors is really great.
- Inclusion of paid analysis (which I understand is about to happen).
August 28, 2015
Better Content, Indeed
Score 10 out of 10
Vetted Review
Verified User
- It gives you a macro and micro view of your digital presence.
- Their staff insights add valuable "human" analysis to complement the platform.
- They respond to questions and feedback with a quickness.
- There is still some meat on the bone in terms of connecting its users as a community. They're off to a great start, but this will take some time.
August 26, 2015
Superb Social Metrics and Support
Score 10 out of 10
Vetted Review
Verified User
- Social performance: you can find out just how well each specific post did. I like to use it to find out what was the best performing post on every platform on a weekly basis.
- Metrics: You pull a variety of metrics that you wouldn't be able to do as easily within the social platforms themselves. It's not clunky or cumbersome at all and TrackMaven gives you the option to export it into charts that are easy to share with your management team.
- Competitive benchmarking: Their "average interactions per post normalized across 1000 fans" helps you figure out exactly how well you are doing compared to other brand social pages.
- Press coverage is hard to pull as easily as the social coverage.
- I wish there was a way to determine influencers / who's talking about you.
August 13, 2015
Platform will help you become a social guru
Score 8 out of 10
Vetted Review
Verified User
- Customer service
- Easy to use platform
- Robust platform
- Making visualizers easier to use
- Tracking media articles
- Tracking media results
Score 10 out of 10
Vetted Review
Verified User
- Ease of use - Really easy to understand UI
- Collects all the data. I've used similar tools that only gave you a partial glimpse into my own or my competitor's activities.
- The customer service is top notch!
- The on-boarding materials are a little lackluster. This could be tightened up.
- Sharing graphs between company users is something that needs to happen.
March 28, 2015
Right on track!
Score 9 out of 10
Vetted Review
Verified User
- Tagging and filtering features in the real time activity feed
- Customizable email alerts when our content or the content of others go viral.
- Visualizer provides a bar, line or area graph that can easily be exported as a CSV, JPG, PDF or SVG.
- Overall the count is great, but there are some times that it's off by a small percentage. Brought it up to their support and dev teams and they are on it!
March 23, 2015
TrackMaven gives content marketers a leg up
Score 9 out of 10
Vetted Review
Verified User
- TrackMaven captures a slew of social media metrics and aggregates them in a single place. I still spend some time using native, platform-specific analytics software (e.g., analytics.twitter.com), but much less than I used to. For the most part, TrackMaven collects all the data I need -- every post, every share, every new follower, on every platform -- and feeds it into a single analytics tool.
- TrackMaven makes it easy to turn data into insights. A lot of that happens automatically: rather than just telling you how many times your followers interacted with a particular LinkedIn post, for example, TrackMaven will also tell you that it performed 3.6x better than average. With a few clicks, you can see how it stacked up to everything else you posted in a given time period (on that platform or others), or benchmark it (in absolute or relative terms) against other properties you track. We're especially fond of TrackMaven's visualizer tool, which is an intuitive way to measure metrics over time and tease out correlations between them.
- TrackMaven's team is simply the best. Whether we're having a quarterly review meeting or chatting over Gmail, TrackMaven has always gone the extra mile to make sure we're getting the most out of their software. Always available, helpful, and fun to work with.
- For the foreseeable future. TrackMaven is focused on measuring social sharing. We wish it also captured information about pageviews and monthly unique visitors -- the kind of data that lives inside Google Analytics -- or integrated it through an API. It would be exceptionally helpful not just to have all those metrics in one place, but also to easily measure correlations between them.
March 23, 2015
TrackMaven: Making Sense in the Social Ecosystem
Score 9 out of 10
Vetted Review
Verified User
- Metrics exports: The exports are available in a number of formats and can export data on a daily, weekly, or mothly basis over a large time period, which is critical for us.
- Metrics visualizer tool: The graphs are great for tracking multiple metrics across multiple brands all in one place
- Engagement tracking in a clean newsfeed: Again, the ability to see where our content stands among our competitors in a newsfeed like format is great. After sorting by engagement, we can easily digest the best social content out there in a given time range.
- Because of the sheer amount of data that it pulls - and the constantly changing APIs - there are minor issues from time to time with certain feeds being pulled into the data stream. However, any time I have had an issue, the TrackMaven team has been SUPER helpful, efficient and timely in fixing any issue.
September 05, 2014
Exceptional customer service and trust matters when choosing a product/software/vendor
Score 9 out of 10
Vetted Review
Verified User
- Customer service is excellent. Knowledgeable, willing to take the time and train in person if you are near their offices, and willing to go the extra mile.
- User friendly interface.
- Track Maven stays on top of trends happening in the social media industry and offers this additional insight to clients.
- So far we don't have improvement suggestions yet. WE have a new team and have not been using them too long.
August 18, 2014
Dig into Social Media with TrackMaven
Score 10 out of 10
Vetted Review
Verified User
- Organizes the information and data that you need in a very intuitive way
- Greatly increases the efficiency of your time-spent re: Social Media
- Allows for A/B testing in a unique and novel way - including not only solo posts but also response/reaction posts
- Largest data set that I have seen in a similar software package
- TrackMaven delivers an Impact Score that measures the response to a given post. It would be useful if this Impact Score was scaled to match my interest in a company. For example, a possible client responding to a competitor's tweet is more important than a generic company responding.
August 15, 2014
Social Tracker
- Captures engagements of specific posts.
- The interface is visually friendly and seemed easy to use to filter out things you don't want to see.
- The representatives who helped when there were any errors, were very accommodating and helped right away.
- The graph tool needs improvement to make it easier to visually look at the progression between brands, it just seemed really busy at times when you pulled several brands.
- I had issues with exporting data because of the browser I was using which was sometimes frustrating when I needed to pull certain things on a deadline.