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TrackMaven

TrackMaven

Overview

What is TrackMaven?

According to the vendor, marketers report on their results for two reasons: to prove their value, and to improve their results. Additionally, the vendor says TrackMaven is the only marketing analytics platform that gives marketers the ability to do both…

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Recent Reviews

TrustRadius Insights

TrackMaven is a versatile tool used by various industries for analytics, competitive benchmarking, and tracking performance across …
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Better Content, Indeed

10 out of 10
August 28, 2015
Better content through data-driven insight? Their promise is accurate. We’ve used TrackMaven to identify short and long term opportunities …
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Right on track!

9 out of 10
March 28, 2015
TrackMaven is a great window into how our and our competitors' content marketing efforts perform, with real time results and the ability …
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Social Tracker

5 out of 10
August 15, 2014
Incentivized
At my previous company, I used it to pull engagement metrics against our competitors for Facebook, Instagram and Pinterest. I also used …
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Pricing

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What is TrackMaven?

According to the vendor, marketers report on their results for two reasons: to prove their value, and to improve their results. Additionally, the vendor says TrackMaven is the only marketing analytics platform that gives marketers the ability to do both across all of their digital…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is TrackMaven?

According to the vendor, marketers report on their results for two reasons: to prove their value, and to improve their results. Additionally, the vendor says TrackMaven is the only marketing analytics platform that gives marketers the ability to do both across all of their digital channels.

TrackMaven’s marketing analytics platform integrates with all the tools marketers are already using to measure their performance — including social networks, web analytics providers, and all major advertising, marketing automation, and CRM platforms — so it’s clear to see what works and what doesn’t in one centralized view.

TrackMaven can also show where its customers are winning and losing in their industry by tracking their results against competitors, peers, and influencers. Marketing leaders from hundreds of the world’s best brands use TrackMaven to understand the full impact of their marketing on over 20 digital channels.


TrackMaven Features

  • Supported: Social, Content, and Web Analytics
  • Supported: Competitive Intelligence
  • Supported: Social and Content Attribution
  • Supported: Pipeline Attribution
  • Supported: News Monitoring

TrackMaven Screenshots

Screenshot of With unified reporting across your social media, blog, email, ads, website analytics, automation, CRM, and more, TrackMaven makes it easy to prove the impact of your marketing activities. Understand how all of your top-of-funnel efforts contribute to bottom-of-funnel results such as website traffic, conversions, and sales.

TrackMaven Integrations

TrackMaven Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Windows Phone, Blackberry, Mobile Web

TrackMaven Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)0%
Mid-Size Companies (51-500 employees)60%
Enterprises (more than 500 employees)40%
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Comparisons

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Reviews and Ratings

(23)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

TrackMaven is a versatile tool used by various industries for analytics, competitive benchmarking, and tracking performance across different channels. Users rely on TrackMaven to evaluate their social media efforts and analyze the content strategies of their competitors. The reports generated by TrackMaven are highly regarded for their visually appealing format and are often included in quarterly reports. The platform offers customizable dashboards that can be shared across the organization, catering to different analytics needs.

One of the key benefits of TrackMaven is its ability to track internal metrics, particularly in the marketing department. By leveraging data-driven insights provided by TrackMaven, marketers can identify short and long-term opportunities on various social platforms, leading to better content creation and overall marketing strategy. The software enables users to measure social and earned media performance, monitor trending stories, track competitors' activities, and benchmark successes in content marketing. Additionally, TrackMaven serves as a hub for consolidating metrics from different social media platforms like Facebook, Twitter, Instagram, YouTube, and LinkedIn, saving valuable time for marketers.

In addition to marketing applications, TrackMaven finds utility in other industries as well. For example, in the high school study abroad vertical, TrackMaven provides an analytical overview of social media efforts and competitive intelligence. In the adtech industry, it proves crucial for business development strategies by assisting in brand visibility and social media monitoring. The software also plays a pivotal role in formulating large campaign launches by providing deep insights into competitors' content effectiveness. Overall, TrackMaven proves to be a valuable tool for businesses looking to gain a competitive edge through data-driven analysis and benchmarking against industry competitors.

Easy to Use: Many users have found the platform to be extremely easy to use, with a highly intuitive and user-friendly interface that makes it effortless to filter out unwanted information. The simplicity of the platform has been praised by multiple reviewers, who appreciate how quickly they can navigate through the various features.

Comprehensive Data Collection and Aggregation: Reviewers consistently express their appreciation for TrackMaven's comprehensive data collection and aggregation capabilities. This robust functionality allows users to gather an extensive range of data points from different social media platforms, providing them with a holistic view of their digital presence. Several users have mentioned that this level of data depth sets TrackMaven apart from other similar software packages they have used in the past.

Competitive Benchmarking: One standout feature highlighted by many users is TrackMaven's competitive benchmarking capability. This tool enables them to compare their performance against other brands' social pages in real-time. Users value being able to gain insights into industry trends and stay ahead of competitors. The ability to monitor key metrics across multiple brands provides valuable context for making informed decisions about content strategy and overall brand positioning.

Lacking On-boarding Materials: Some users have expressed their disappointment with the on-boarding materials provided by the software, stating that they are lacking and could be improved.

Desire for Easier-to-use Visualizers: Several reviewers have mentioned a desire for easier-to-use visualizers within the software. They feel that the current options can be difficult to navigate and would like to see improvements in this area.

Need for Integration with Other Software: Users have requested integration with other software platforms, such as Hootsuite, in order to create more comprehensive analytical reports. They believe that this integration would greatly enhance their ability to analyze data and make informed decisions.

  • Users recommend taking the time to explore all the features and benefits of TrackMaven. Fully understanding its capabilities is crucial for making the most of the platform.

  • Asking questions is highly recommended to ensure TrackMaven meets the desired level of detail and analysis. Communicating with the support team or during onboarding can help clarify any uncertainties.

  • Users suggest utilizing TrackMaven's support team and onboarding experience. Taking advantage of their assistance leads to a smoother implementation process and maximizes the benefits of using the platform.

Attribute Ratings

Reviews

(1-14 of 14)
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Score 9 out of 10
Vetted Review
Verified User
Incentivized
TrackMaven is well suited for businesses that analyze their overall footprint by channel against other brands. This is especially helpful if you have a heavy focus on social media as you can track each channel individually at one time and against competing brands.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
If your brand is looking for understanding competitors and normalizing data across disparate follower counts/footprint size, Trackmaven is great. Users need to understand the power of Boolean logic. TrackMaven needs dedicated users and time spent in building reports in order to understand how to use it.
Mandi Lindner | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
TrackMaven is incredibly useful for brands to see an overview of their paid and organic social media efforts in comparison to their closest competitors. I would like to see it implemented across some of our other brand verticals but wonder if the dashboards and reports would become too cumbersome. Where TrackMaven really succeeds is in competitive intelligence and benchmarking, but singular brand analytics could be reported using native sources just as easily.
Kelsey Printz | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
I think for someone using this as a social tracking tool, you will be impressed with the metrics it provides. From a media listening standpoint, I think there is room for improvement. TrackMaven seems to cater more to social performance.
Kevin Esteves | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Do you need to track metrics competitively across a vast number of brands? If yes, that is where you can really leverage the most benefit out of the tool. TrackMaven is optimal for big brands and companies that have a ton of assets across a number of different platforms. It aggregates all of the key metrics in one place.
Score 9 out of 10
Vetted Review
Verified User
Yes, [I] would definitely recommend TrackMaven -- not only is it a great product but it has smart and trustworthy people behind it.

As a manager overseeing the users, before you purchase TrackMaven, I would make sure you have a social media manager in place who can use it daily and get the most out of it. Like everything else it takes daily care -- listening and leveraging the tools and insights provided. Make it really work for you.
Score 10 out of 10
Vetted Review
Verified User
TrackMaven was built for competitor tracking, which it does extremely well. That said, the company where I was working actually had very few competitors - the perks of being a startup. That said, we mostly used the software to track how our target accounts were interacting on social media, in order to efficiently insert ourselves into the conversation. Even this functionality, which is not the quintessential use-case for TrackMaven, was greatly improved by the software. With that in mind, I would recommend TrackMaven to anyone who finds they need to organize and optimize their social media campaigns.
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