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Tracx

Tracx

Overview

What is Tracx?

Tracx is a social media analytics platform that is designed to help enterprises to build their brand, attract new customers, service existing ones and connect with other key audiences in the social-enabled world. According to the vendor, the solution analyzes…

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Recent Reviews

TrustRadius Insights

Tracx has become an essential tool for monitoring social media engagement, allowing users to stay informed about their competitors, …
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Trust Tracx

6 out of 10
November 17, 2015
Incentivized
Tracx is being used by the social media team to gather insight on overall social media sentiment for our brands across Twitter and …
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Pricing

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What is Tracx?

Tracx is a social media analytics platform that is designed to help enterprises to build their brand, attract new customers, service existing ones and connect with other key audiences in the social-enabled world. According to the vendor, the solution analyzes and refines mass amounts of geographic,…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is Tracx?

Tracx is a social media analytics platform that is designed to help enterprises to build their brand, attract new customers, service existing ones and connect with other key audiences in the social-enabled world. According to the vendor, the solution analyzes and refines mass amounts of geographic, demographic and psychographic data from across the social web to deliver deep insights into customers, competitors and influencers. It then makes those insights actionable through its contextually driven Social Recommendation Engine, enabling smarter interactions that deliver meaningful business results.

Tracx Features

  • Supported: Social Media Management
  • Supported: Social Media Monetization
  • Supported: Social Media Intelligence
  • Supported: Social Media Analytics
  • Supported: Customized Dashboards
  • Supported: Social Media Command Centers

Tracx Screenshots

Screenshot of KNOW WHO YOUR INFLUENCERS ARE
Stitch together an individual's social media profiles to understand their true sphere of influence.
KNOW WHY THEY HAVE INFLUENCE
Put the whole profile in perspective with metrics such as volume, reach, and impact to get the most out of each investment.Screenshot of HOTSPOT IDENTIFICATION
Better measure and target your campaigns and initiatives by viewing hotspots of social media activity geographically.
HYPER LOCAL TARGETING
Get granular at the post and street levels for deeper engagement with your target audience.Screenshot of KNOW WHAT TO POST
Enhance marketing management by receiving recommendations for trending content that your unique audience will love.
KEEP THE CONTENT FLOWING
Establish a consistent cadence of engagement with your community by scheduling posts ahead of time and organizing your content so that your teams can collaborate.
CROSS-ORGANIZATIONAL COLLABORATION
Create and implement workflows and approval processes to optimize your team's efficiency. Easily measure your team's compliance to your overarching engagement strategy.Screenshot of Measure your team's performance. Manage internal KPIs by benchmarking individual or team activity by social media campaign or initiative. Keep tabs on the amount of time taken to identify, respond and close social cases.

Tracx Video

Tracx Social Intelligence Platform for the Modern Enterprise

Tracx Integrations

Tracx Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS
Supported LanguagesRussian, Hindi, Polish, Indonesian, Lithuanian, Albanian, English, Spanish, Korean, Bulgarian, Turkish, Latvian, French, Dutch, Greek, Bengali, Ukrainian, Macedonian, German, Finnish, Thai, Czech, Vietnamese, Malayalam, Hebrew, Swedish, Georgian, Danish, Romanian, Norwegian, Italian, Chinese, Armenian, Croatian, Persian, Slovak, Portuguese, Japanese, Arabic, Hungarian, Estonian, Slovene

Tracx Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)0%
Mid-Size Companies (51-500 employees)10%
Enterprises (more than 500 employees)90%
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Comparisons

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Reviews and Ratings

(19)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Tracx has become an essential tool for monitoring social media engagement, allowing users to stay informed about their competitors, trending topics, and the sentiment of their own posts. According to various users and customers, Tracx serves as a one-stop shop for social media listening, publishing, and competitor analysis needs. By delivering automated email reports each morning that highlight brand mentions over the past 24 hours, Tracx enables users to promptly respond and engage with those discussing their brand. Moreover, Tracx's web portal allows direct engagement with posts without the need to navigate to the native platform of the social network. The software also facilitates social media publishing by providing the ability to schedule posts across platforms such as Twitter, Google+, and LinkedIn. Users appreciate the convenience of Tracx's social calendar feature for visualizing scheduled posts and planning content calendars accordingly. For social strategy and analytics departments, Tracx is a go-to option for activation monitoring as it furnishes precise social listening and community management data. While it may have limitations on historical research capabilities compared to other platforms like Crimson Hexagon, Tracx proves invaluable for campaign analysis. It has been utilized by Everywhere Agency to evaluate social media campaigns by tracking influencers and automating data collection. Small organizations benefit from Tracx's unique solution in tracking influencer marketing through specific hashtags or keywords. Additionally, Tracx is gaining recognition as a potential community management tool for future growth. During PR crises or after launching marketing campaigns, social media teams rely on Tracx to obtain insights on overall sentiment across Twitter and Facebook. The software caters to various industries including fast food chains, beverage companies, airlines, among others, offering a range of features from customer service to deep post-level analytics. Users have praised Tracx for its regular updates and modern user interface which distinguish it from other platforms like Radian6.

User-Friendly Platform: Many users have found Tracx to be very user-friendly, with a slight learning curve initially. Once they became familiar with the platform, they discovered numerous opportunities to benefit their brand using Tracx.

Exceptional Customer Service: The exceptional customer service provided by Tracx has been praised by many reviewers. Users appreciate that their account manager promptly responds to any platform-related inquiries and is always available for a call when needed.

Clear and Easy-to-Use Reports: Several users have expressed their appreciation for the ease of reading and digesting the multitude of reports pulled by Tracx. They find Tracx's reports to be very clear and easy to use, allowing them to gather valuable insights for their brands.

Limited Social Platform Publishing: Some users have expressed a desire for Tracx to expand its publishing capabilities beyond the current social platforms available. Specifically, they would like to see support for Pinterest as an additional platform.

Lack of Detailed Audience Insights: Reviewers have requested more in-depth audience insights and demographics in Tracx. They believe that having access to information such as interests and income would greatly enhance their ability to tailor content and marketing strategies effectively.

Confusing User Interface: Users have reported finding Tracx's user interface confusing and not intuitive, especially when compared to other tracking platforms they are familiar with. They feel that it takes time to become proficient in using Tracx due to its overall usability and functionality.

Attribute Ratings

Reviews

(1-9 of 9)
Companies can't remove reviews or game the system. Here's why
February 19, 2016

The World of Tracx

MacKenzie Teskey | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Tracx is very user friendly. There is a bit of a learning curve but once that is established there are many opportunities to use Tracx to your brands benefit.
  • There customer service team is exceptional. If I ever have a question regarding the platform I am able to reach out to our account manager and receive a reply the same day.
  • I would like Tracx to evolve the social platforms they can publish on. Currently we use the platform to schedule our tweets but would like to see that evolve to Pinterest as well.
  • I would like to see the audience demographics have more insights and details. Especially, elaborating on interests, income, etc. to help us understand out audience better so we can tailor our content to our audiences needs.
Score 9 out of 10
Vetted Review
ResellerIncentivized
  • Deep listening skills, pulling data from news sources, blogs, Twitter and Facebook pages.
  • Geomapping. Tracx has deep geotagging capabilities which allows you to actually pinpoint a tweet or user post.
  • Tracx is a little slow to pull in data. It could be a lot better although I understand it's pulling in a lot of metadata which other platforms don't pull.
  • Tracx is not "real time", some of the sources take a little more time to get pulled in although I understand this is probably an API issue on the social network side.
Alexander Liss | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Reporting & Automated Dashboards
  • Mapping & Geo-Analysis
  • Integrating community management with analytics for responsive and actionable reporting
  • Non-intuitive ways of classifying data (posts, interactions, mentions, etc)
  • Different way of using Boolean operators than other platforms
  • Data bandwidth cap - if you hit the limit the platform shuts off which can happen at inopportune times
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Tracking of specific influencers on specific platforms, using a specific keyword
  • Hashtag tracking
  • Community management
  • Engagement tracking
  • User interface - it can be confusing and is not very intuitive. I have worked with other tracking platforms that I picked up very easily without training and wish Tracx was not as confusing with the interface. You have to know where you're going to get the info you want.
  • Limitations of API - obviously there are limitations from social platforms, but it is a weakness that I know Tracx is trying to address. While they don't have access to Pinterest now, they should within the next 6 months. We also can't access personal Facebook data when I know other tracking systems have partnerships with groups that have access to that API access.
February 16, 2016

Tracx is great!

Kelley McLees | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Very clear reports
  • Easy to use
  • Customer service was excellent
  • We were looking for a very specific need within Tracx. We wanted the ability to track the influencers and extract specific data from them. Tracx didn't have this ability yet but says it's in the works.
Lynzee Jablonka | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Pulling Reports: Tracx pulls a multitude of reports - all of which are very easy to read and digest!
  • Customer Service - We were assigned a rep named Dan, and he is amazing. He responds right away and doesn't hesitate to hop on a call when we need him to.
  • Personal Page information - I'm not sure if it's because of Facebook's API, but it would be helpful to be able to pull from personal pages as opposed to just brand pages.
November 17, 2015

Trust Tracx

Score 6 out of 10
Vetted Review
Verified User
Incentivized
  • Track sentiment.
  • Develop queries.
  • Cover a wide net of users.
  • Identifying good vs. bad vs. neutral sentiment.
  • Word clouds are a bit vague.
  • Overall usability and functionality certainly takes awhile to pick up fluently.
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