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Tracx

Tracx

Overview

What is Tracx?

Tracx is a social media analytics platform that is designed to help enterprises to build their brand, attract new customers, service existing ones and connect with other key audiences in the social-enabled world. According to the vendor, the solution analyzes…

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Learn from top reviewers

Tracx - A Social Media Professional's Best Friend

Rating: 10 out of 10
February 26, 2016
IncentivizedVetted ReviewVerified User
My company used Tracx to monitor social media engagement. As a startup company, it was imperative that we knew what our competitors were talking about, trending topics, and us...
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Joelle Chiasson
Former Employee - Social Media
Social Media Intern
Prime Technical Services Inc.
Tracx1 year of experience

Tracx Social Media listening leaves 'Tracx' in the dirt for others to follow...

Rating: 10 out of 10
February 25, 2016
IncentivizedVetted ReviewVerified User
We have been using Tracx at our company since January 2015. Tracx has been a great resource for our company and a one stop shop for our social media listening, publishing and ...
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Bryan Nye
Employee - Social Media
Social Media Analyst
Henry Schein
Tracx1 year of experience

The World of Tracx

Rating: 8 out of 10
February 19, 2016
IncentivizedVetted ReviewVerified User
Tracx is being used in our organization on a daily basis. We currently analyze, listen and respond to our audience using Tracx. We also use some of the reporting features and ...
Continue reading
MacKenzie Teskey
Manager - Social Media
Associate Community Manager
BLITZ
Tracx2 years of experience

Tracx - great for social campaigns, not great for historical listening

Rating: 9 out of 10
February 18, 2016
IncentivizedVetted ReviewVerified User
Tracx is used by the social strategy and analytics departments to do activation monitoring. It's a great tool that gets really precise social listening and community managemen...
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Alexander Liss
Analyst - Research & Development
VP, Director of Analytics
Momentum Worldwide
Tracx1 year of experience

Tracx - The Hero of my reporting saga

Rating: 10 out of 10
February 16, 2016
IncentivizedVetted ReviewVerified User
Everywhere Agency uses Tracx to analyze our social media campaigns. Everyone in the office has their own log in information and creates their own scopes and trackers. It has a...
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Lynzee Jablonka
Account Manager - Marketing
Digital Account Manager
Everywhere Agency
Tracx1 year of experience
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Pricing

View all pricing
Tracx

Tracx

N/A
Unavailable

What is Tracx?

Tracx is a social media analytics platform that is designed to help enterprises to build their brand, attract new customers, service existing ones and connect with other key audiences in the social-enabled world. According to the vendor, the solution analyzes and refines mass amounts of geographic,…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

Alternatives Pricing

Simply Measured (discontinued)

Simply Measured (discontinued)

$89
per month per user
What is Simply Measured (discontinued)?

Simply Measured was a social media analytics and measurement tool for business users that competed with Socialbakers and the Dachis Group Social Business Index. It was acquired by Sprout Social in 2017, and is no longer available. However its features are now contained in the Sprout Social Premium…

Hootsuite

Hootsuite

$149
per month Starts at 1 user, 5 social accounts
What is Hootsuite?

Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid…

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Product Details

What is Tracx?

Tracx is a social media analytics platform that is designed to help enterprises to build their brand, attract new customers, service existing ones and connect with other key audiences in the social-enabled world. According to the vendor, the solution analyzes and refines mass amounts of geographic, demographic and psychographic data from across the social web to deliver deep insights into customers, competitors and influencers. It then makes those insights actionable through its contextually driven Social Recommendation Engine, enabling smarter interactions that deliver meaningful business results.

Tracx Features

  • Supported: Social Media Management
  • Supported: Social Media Monetization
  • Supported: Social Media Intelligence
  • Supported: Social Media Analytics
  • Supported: Customized Dashboards
  • Supported: Social Media Command Centers

Tracx Screenshots

Screenshot of KNOW WHO YOUR INFLUENCERS ARE Stitch together an individual's social media profiles to understand their true sphere of influence. KNOW WHY THEY HAVE INFLUENCE Put the whole profile in perspective with metrics such as volume, reach, and impact to get the most out of each investment.Screenshot of HOTSPOT IDENTIFICATION Better measure and target your campaigns and initiatives by viewing hotspots of social media activity geographically. HYPER LOCAL TARGETING Get granular at the post and street levels for deeper engagement with your target audience.Screenshot of KNOW WHAT TO POST Enhance marketing management by receiving recommendations for trending content that your unique audience will love. KEEP THE CONTENT FLOWING Establish a consistent cadence of engagement with your community by scheduling posts ahead of time and organizing your content so that your teams can collaborate. CROSS-ORGANIZATIONAL COLLABORATION Create and implement workflows and approval processes to optimize your team's efficiency. Easily measure your team's compliance to your overarching engagement strategy.Screenshot of Measure your team's performance. Manage internal KPIs by benchmarking individual or team activity by social media campaign or initiative. Keep tabs on the amount of time taken to identify, respond and close social cases.

Tracx Video

Tracx Social Intelligence Platform for the Modern Enterprise

Tracx Integrations

Tracx Competitors

Tracx Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS
Supported LanguagesRussian, Hindi, Polish, Indonesian, Lithuanian, Albanian, English, Spanish, Korean, Bulgarian, Turkish, Latvian, French, Dutch, Greek, Bengali, Ukrainian, Macedonian, German, Finnish, Thai, Czech, Vietnamese, Malayalam, Hebrew, Swedish, Georgian, Danish, Romanian, Norwegian, Italian, Chinese, Armenian, Croatian, Persian, Slovak, Portuguese, Japanese, Arabic, Hungarian, Estonian, Slovene

Tracx Downloadables

Tracx Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)0%
Mid-Size Companies (51-500 employees)10%
Enterprises (more than 500 employees)90%
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Reviews From Top Reviewers

View all reviews
(1-5 of 7)

Tracx is great!

Rating: 8 out of 10
Incentivized
February 16, 2016
KM
Kelley McLees
Senior Digital Account Manager
Everywhere Agency (Marketing and Advertising, 1-10 employees)
Vetted Review
Verified User
Tracx
1 year of experience
View profile
Use Cases and Deployment Scope
We were using Tracx to help us track influencers for campaigns.
Pros
  • Very clear reports
  • Easy to use
  • Customer service was excellent
Cons
  • We were looking for a very specific need within Tracx. We wanted the ability to track the influencers and extract specific data from them. Tracx didn't have this ability yet but says it's in the works.
Likelihood to Recommend
Tracx didn't meet all our needs, but it was great for other uses.

Tracx - The Hero of my reporting saga

Rating: 10 out of 10
Incentivized
February 16, 2016
LJ
Lynzee Jablonka
Digital Account Manager
Everywhere Agency (Marketing and Advertising, 1-10 employees)
Vetted Review
Verified User
Tracx
1 year of experience
View profile
Use Cases and Deployment Scope
Everywhere Agency uses Tracx to analyze our social media campaigns. Everyone in the office has their own log in information and creates their own scopes and trackers. It has alleviated the hassle of manually pulling all of the data from our influencers.
Pros
  • Pulling Reports: Tracx pulls a multitude of reports - all of which are very easy to read and digest!
  • Customer Service - We were assigned a rep named Dan, and he is amazing. He responds right away and doesn't hesitate to hop on a call when we need him to.
Cons
  • Personal Page information - I'm not sure if it's because of Facebook's API, but it would be helpful to be able to pull from personal pages as opposed to just brand pages.
Likelihood to Recommend
I would definitely recommend it to people who work in social media and are creating social media reports for clients.

Trust Tracx

Rating: 6 out of 10
Incentivized
November 17, 2015
Verified User
Analyst in Social Media
Retail Company, 10,001+ employees
Vetted Review
Verified User
Tracx
1 year of experience
Use Cases and Deployment Scope
Tracx is being used by the social media team to gather insight on overall social media sentiment for our brands across Twitter and Facebook. It's used on a weekly basis, but its use is heightened during times of PR crises or after the release of public facing marketing campaigns, such as new commercials or announcements.
Pros
  • Track sentiment.
  • Develop queries.
  • Cover a wide net of users.
Cons
  • Identifying good vs. bad vs. neutral sentiment.
  • Word clouds are a bit vague.
  • Overall usability and functionality certainly takes awhile to pick up fluently.
Likelihood to Recommend
When we released a new ad during the holiday season, it was imperative to see how consumers and social media users were reacting to our timing. Tracx was key in helping us identify where people were most disappointed, what the overall reception was, and where we could improve our communication in order to assist our social media community moderators in responding to complaints.

The World of Tracx

Rating: 8 out of 10
Incentivized
February 19, 2016
MT
MacKenzie Teskey
Associate Community Manager
BLITZ (Marketing and Advertising, 51-200 employees)
Vetted Review
Verified User
Tracx
2 years of experience
View profile
Use Cases and Deployment Scope
Tracx is being used in our organization on a daily basis. We currently analyze, listen and respond to our audience using Tracx. We also use some of the reporting features and set up keywords and campaigns to help us monitor other conversations around our brands.
Pros
  • Tracx is very user friendly. There is a bit of a learning curve but once that is established there are many opportunities to use Tracx to your brands benefit.
  • There customer service team is exceptional. If I ever have a question regarding the platform I am able to reach out to our account manager and receive a reply the same day.
Cons
  • I would like Tracx to evolve the social platforms they can publish on. Currently we use the platform to schedule our tweets but would like to see that evolve to Pinterest as well.
  • I would like to see the audience demographics have more insights and details. Especially, elaborating on interests, income, etc. to help us understand out audience better so we can tailor our content to our audiences needs.
Likelihood to Recommend
I would say Tracx is well suited for agencies who managed multiple brands. For brands who run a lot of campaigns Tracx is a great tool to help manage communication, conversation and understand how people are perceiving the information that is being presented.

Tracx - The new generation is here

Rating: 9 out of 10
Incentivized
February 19, 2016
Verified User
Analyst in Marketing
Marketing and Advertising Company, 11-50 employees
Vetted Review
Reseller
Tracx
1 year of experience
Use Cases and Deployment Scope
Tracx was deployed numerous times by our company in large organizations, from fast food to large beverage companies to airlines. Every company had different use cases and it was amazing to see what they could do with Tracx. Tracx has everything, from customer service to deep post level analytics. It is constantly updated which differentiates it from Radian6, which has been stuck with the same UI from years ago. Tracx really is the new generation analytics and listening platform.
Pros
  • Deep listening skills, pulling data from news sources, blogs, Twitter and Facebook pages.
  • Geomapping. Tracx has deep geotagging capabilities which allows you to actually pinpoint a tweet or user post.
Cons
  • Tracx is a little slow to pull in data. It could be a lot better although I understand it's pulling in a lot of metadata which other platforms don't pull.
  • Tracx is not "real time", some of the sources take a little more time to get pulled in although I understand this is probably an API issue on the social network side.
Likelihood to Recommend
Tracx is just a great platform for large companies. It gives you the scale and capabilities for either a medium or large business and can unify the digital efforts you're making across the company. Tracx is a must have for any serious organization looking to go from Socialbakers or any cheap platforms to the real deal.
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