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Tracx

Tracx

Overview

What is Tracx?

Tracx is a social media analytics platform that is designed to help enterprises to build their brand, attract new customers, service existing ones and connect with other key audiences in the social-enabled world. According to the vendor, the solution analyzes…

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Learn from top reviewers

Tracx - A Social Media Professional's Best Friend

Rating: 10 out of 10
February 26, 2016
IncentivizedVetted ReviewVerified User
My company used Tracx to monitor social media engagement. As a startup company, it was imperative that we knew what our competitors were talking about, trending topics, and us...
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Joelle Chiasson
Former Employee - Social Media
Social Media Intern
Prime Technical Services Inc.
Tracx1 year of experience

Tracx Social Media listening leaves 'Tracx' in the dirt for others to follow...

Rating: 10 out of 10
February 25, 2016
IncentivizedVetted ReviewVerified User
We have been using Tracx at our company since January 2015. Tracx has been a great resource for our company and a one stop shop for our social media listening, publishing and ...
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Bryan Nye
Employee - Social Media
Social Media Analyst
Henry Schein
Tracx1 year of experience

The World of Tracx

Rating: 8 out of 10
February 19, 2016
IncentivizedVetted ReviewVerified User
Tracx is being used in our organization on a daily basis. We currently analyze, listen and respond to our audience using Tracx. We also use some of the reporting features and ...
Continue reading
MacKenzie Teskey
Manager - Social Media
Associate Community Manager
BLITZ
Tracx2 years of experience

Tracx - great for social campaigns, not great for historical listening

Rating: 9 out of 10
February 18, 2016
IncentivizedVetted ReviewVerified User
Tracx is used by the social strategy and analytics departments to do activation monitoring. It's a great tool that gets really precise social listening and community managemen...
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Alexander Liss
Analyst - Research & Development
VP, Director of Analytics
Momentum Worldwide
Tracx1 year of experience

Tracx - The Hero of my reporting saga

Rating: 10 out of 10
February 16, 2016
IncentivizedVetted ReviewVerified User
Everywhere Agency uses Tracx to analyze our social media campaigns. Everyone in the office has their own log in information and creates their own scopes and trackers. It has a...
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Lynzee Jablonka
Account Manager - Marketing
Digital Account Manager
Everywhere Agency
Tracx1 year of experience
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Pricing

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Tracx

Tracx

N/A
Unavailable

What is Tracx?

Tracx is a social media analytics platform that is designed to help enterprises to build their brand, attract new customers, service existing ones and connect with other key audiences in the social-enabled world. According to the vendor, the solution analyzes and refines mass amounts of geographic,…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

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Product Details

What is Tracx?

Tracx is a social media analytics platform that is designed to help enterprises to build their brand, attract new customers, service existing ones and connect with other key audiences in the social-enabled world. According to the vendor, the solution analyzes and refines mass amounts of geographic, demographic and psychographic data from across the social web to deliver deep insights into customers, competitors and influencers. It then makes those insights actionable through its contextually driven Social Recommendation Engine, enabling smarter interactions that deliver meaningful business results.

Tracx Features

  • Supported: Social Media Management
  • Supported: Social Media Monetization
  • Supported: Social Media Intelligence
  • Supported: Social Media Analytics
  • Supported: Customized Dashboards
  • Supported: Social Media Command Centers

Tracx Screenshots

Screenshot of KNOW WHO YOUR INFLUENCERS ARE Stitch together an individual's social media profiles to understand their true sphere of influence. KNOW WHY THEY HAVE INFLUENCE Put the whole profile in perspective with metrics such as volume, reach, and impact to get the most out of each investment.Screenshot of HOTSPOT IDENTIFICATION Better measure and target your campaigns and initiatives by viewing hotspots of social media activity geographically. HYPER LOCAL TARGETING Get granular at the post and street levels for deeper engagement with your target audience.Screenshot of KNOW WHAT TO POST Enhance marketing management by receiving recommendations for trending content that your unique audience will love. KEEP THE CONTENT FLOWING Establish a consistent cadence of engagement with your community by scheduling posts ahead of time and organizing your content so that your teams can collaborate. CROSS-ORGANIZATIONAL COLLABORATION Create and implement workflows and approval processes to optimize your team's efficiency. Easily measure your team's compliance to your overarching engagement strategy.Screenshot of Measure your team's performance. Manage internal KPIs by benchmarking individual or team activity by social media campaign or initiative. Keep tabs on the amount of time taken to identify, respond and close social cases.

Tracx Video

Tracx Social Intelligence Platform for the Modern Enterprise

Tracx Integrations

Tracx Competitors

Tracx Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS
Supported LanguagesRussian, Hindi, Polish, Indonesian, Lithuanian, Albanian, English, Spanish, Korean, Bulgarian, Turkish, Latvian, French, Dutch, Greek, Bengali, Ukrainian, Macedonian, German, Finnish, Thai, Czech, Vietnamese, Malayalam, Hebrew, Swedish, Georgian, Danish, Romanian, Norwegian, Italian, Chinese, Armenian, Croatian, Persian, Slovak, Portuguese, Japanese, Arabic, Hungarian, Estonian, Slovene

Tracx Downloadables

Tracx Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)0%
Mid-Size Companies (51-500 employees)10%
Enterprises (more than 500 employees)90%
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Comparisons

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Reviews From Top Reviewers

View all reviews
(1-5 of 5)

Tracx - A Social Media Professional's Best Friend

Rating: 10 out of 10
Incentivized
February 26, 2016
JC
Joelle Chiasson
Social Media Intern
Prime Technical Services Inc. (Public Relations and Communications, 1-10 employees)
Vetted Review
Verified User
Tracx
1 year of experience
View profile
Use Cases and Deployment Scope
My company used Tracx to monitor social media engagement. As a startup company, it was imperative that we knew what our competitors were talking about, trending topics, and user engagement with our posts. I was able to tailor posts to fit the needs and wants of our audience by learning what they are interested in and responding to. I was the sole user of the program and first social media/PR rep for the company.
Pros
  • Monitor competitors
  • Have specific numbers on engagement for metrics
  • Easy to use, user friendly
Cons
  • The iPhone app wasn't as informative/user-friendly as the website
Likelihood to Recommend
I used Tracx to live-post for the Super Bowl. It made my life MUCH easier being able to post on Facebook and Twitter in one browser and watch the engagement live.
Users and Roles
I was the sole user of Tracx in my organization. I used it to post and monitor social media engagements.
Alternatives Considered
  • None
Tracx is the only product of this nature that I have been exposed to.
Other Software Used
Return on Investment
  • Increased awareness in the social media space
  • Helped tailor posts to audience

Trust Tracx

Rating: 6 out of 10
Incentivized
November 17, 2015
Verified User
Analyst in Social Media
Retail Company, 10,001+ employees
Vetted Review
Verified User
Tracx
1 year of experience
Use Cases and Deployment Scope
Tracx is being used by the social media team to gather insight on overall social media sentiment for our brands across Twitter and Facebook. It's used on a weekly basis, but its use is heightened during times of PR crises or after the release of public facing marketing campaigns, such as new commercials or announcements.
Pros
  • Track sentiment.
  • Develop queries.
  • Cover a wide net of users.
Cons
  • Identifying good vs. bad vs. neutral sentiment.
  • Word clouds are a bit vague.
  • Overall usability and functionality certainly takes awhile to pick up fluently.
Likelihood to Recommend
When we released a new ad during the holiday season, it was imperative to see how consumers and social media users were reacting to our timing. Tracx was key in helping us identify where people were most disappointed, what the overall reception was, and where we could improve our communication in order to assist our social media community moderators in responding to complaints.
Users and Roles
2
Social media analysts and senior e-commerce analysts in the Online Business Unit.
Return on Investment
  • Better social customer service.
  • Preparedness in the wake of PR crises.
  • Identifying overall critical reception of major marketing pushes.
Alternatives Considered
Tracx is better as a listening tool, where as the ones I mentioned above served our team in a community management function.
Other Software Used
Likelihood to Renew
8
Tracx is a solid software for identifying customer sentiment that would otherwise go unheard and undocumented by our company. We're able to report to our CEO the good and the bad with actual data and do so on an attractive interface. It is also essential in helping us prepare queries well in advance.

Great for Influencer Marketing Tracking, Could Have Better UI

Rating: 9 out of 10
Incentivized
February 17, 2016
Verified User
Account Manager in Social Media
Marketing and Advertising Company, 1-10 employees
Vetted Review
Verified User
Tracx
1 year of experience
Use Cases and Deployment Scope
It is used across our entire organization (we are small). We use it to specifically track influencer marketing. Tracx provided us a solution that we couldn't find in any other software. They allow us to track posts of specific people using a specific hashtag or keyword. Other solutions allowed us to track every post from the influencer or every mention of the hashtag, not the intersection of the two. This allows tracking of our specific efforts in regards to a campaign. Very helpful for influencer marketing!

We may even begin using Tracx as a community management tool, should that side of our business grow.
Pros
  • Tracking of specific influencers on specific platforms, using a specific keyword
  • Hashtag tracking
  • Community management
  • Engagement tracking
Cons
  • User interface - it can be confusing and is not very intuitive. I have worked with other tracking platforms that I picked up very easily without training and wish Tracx was not as confusing with the interface. You have to know where you're going to get the info you want.
  • Limitations of API - obviously there are limitations from social platforms, but it is a weakness that I know Tracx is trying to address. While they don't have access to Pinterest now, they should within the next 6 months. We also can't access personal Facebook data when I know other tracking systems have partnerships with groups that have access to that API access.
Likelihood to Recommend
Tracx is best for influencer marketing tracking, where you need to track specific mentions of a keyword from specific people. Not sure it's the 100% solution for other social media aspects, but I have not explored many of those aspects, so I cannot be the end-all-be-all person to say when it isn't well suited.
Users and Roles
4-5 people in our organization use Tracx at any given time, nearly the entire company. They are account managers who run influencer marketing programs or need to track a particular hashtag. They are using the information gathered to create client-facing reports on the progress of the campaign.
Alternatives Considered
Tracx covers multiple platforms, including Facebook, which Keyhole removed from its offerings. While we loved NUVI and its interface (very easy to use and sleek), it could not track specific mentions of certain influencers. This was the major deciding factor. Additionally, they weren't overly salesy and didn't do the whole sales song and dance. We told them we had interviewed about 10 softwares (truth) and had heard it all. We were looking for something very specific. They gave us a demo and then a trial. They also allowed us to build into our contract that if the software did not do as we were promised, we could get out of the contract. Their customer service has been excellent.
Other Software Used
Likelihood to Renew
9
Unless another group comes out with a software that is more easy to use, we will renew. While Tracx captures all the data we want, we still have to view the spreadsheets and do some math to get some of the numbers we want (potential impressions - not offered- versus actual reach - offered). If another solution offers both of those with an easy to use interface, we wouldn't be opposed to switching, especially if it was cheaper. Because we are only using Tracx for this influencer tracking that no one else does and they gave us a great deal since that is our main point of use, I do not foresee us switching!

Tracx - The new generation is here

Rating: 9 out of 10
Incentivized
February 19, 2016
Verified User
Analyst in Marketing
Marketing and Advertising Company, 11-50 employees
Vetted Review
Reseller
Tracx
1 year of experience
Use Cases and Deployment Scope
Tracx was deployed numerous times by our company in large organizations, from fast food to large beverage companies to airlines. Every company had different use cases and it was amazing to see what they could do with Tracx. Tracx has everything, from customer service to deep post level analytics. It is constantly updated which differentiates it from Radian6, which has been stuck with the same UI from years ago. Tracx really is the new generation analytics and listening platform.
Pros
  • Deep listening skills, pulling data from news sources, blogs, Twitter and Facebook pages.
  • Geomapping. Tracx has deep geotagging capabilities which allows you to actually pinpoint a tweet or user post.
Cons
  • Tracx is a little slow to pull in data. It could be a lot better although I understand it's pulling in a lot of metadata which other platforms don't pull.
  • Tracx is not "real time", some of the sources take a little more time to get pulled in although I understand this is probably an API issue on the social network side.
Likelihood to Recommend
Tracx is just a great platform for large companies. It gives you the scale and capabilities for either a medium or large business and can unify the digital efforts you're making across the company. Tracx is a must have for any serious organization looking to go from Socialbakers or any cheap platforms to the real deal.
Alternatives Considered
Tracx is just the new generation of listening platforms. It's updated all the time with new improvements that make it even easier to use. Sysomos is good for some simple queries but it's just not enough for more complex needs. Radian6 is stuck in the past, it was a leader before but it's just being destroyed by Tracx now. It also doesn't work in some Latin countries while Tracx is fully customisable for sentiment and languages.
Return on Investment
  • We've seen great return on the organizations in which we implemented Tracx. Most of them did not have a listening software and some of them had low scale listening and were pleasantly surprised that they could pay the same for Tracx and get much more.

The World of Tracx

Rating: 8 out of 10
Incentivized
February 19, 2016
MT
MacKenzie Teskey
Associate Community Manager
BLITZ (Marketing and Advertising, 51-200 employees)
Vetted Review
Verified User
Tracx
2 years of experience
View profile
Use Cases and Deployment Scope
Tracx is being used in our organization on a daily basis. We currently analyze, listen and respond to our audience using Tracx. We also use some of the reporting features and set up keywords and campaigns to help us monitor other conversations around our brands.
Pros
  • Tracx is very user friendly. There is a bit of a learning curve but once that is established there are many opportunities to use Tracx to your brands benefit.
  • There customer service team is exceptional. If I ever have a question regarding the platform I am able to reach out to our account manager and receive a reply the same day.
Cons
  • I would like Tracx to evolve the social platforms they can publish on. Currently we use the platform to schedule our tweets but would like to see that evolve to Pinterest as well.
  • I would like to see the audience demographics have more insights and details. Especially, elaborating on interests, income, etc. to help us understand out audience better so we can tailor our content to our audiences needs.
Likelihood to Recommend
I would say Tracx is well suited for agencies who managed multiple brands. For brands who run a lot of campaigns Tracx is a great tool to help manage communication, conversation and understand how people are perceiving the information that is being presented.
Users and Roles
5
They are mainly involved with client communications and on our social media team.
Alternatives Considered
  • Buffer
Because our client has over 300+ schools that we develop content for, Tracx is an awesome toolset and it allows us to add in each school's Facebook URL to monitor conversations at the local level. The ability to observe conversation at the local level is a great feature. Because of the breadth of our client the large business that it is, that is why we chose Tracx.
Other Software Used
Return on Investment
  • Tracx has had a positive impact on our business objectives. We are able to determine what our audiences needs are and better optimize our content.
  • It allows us to schedule our social posts ahead of time which in turn saves us time from having to post them natively on each platform.
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