TrustRadius Insights
BrightTag, also known as Signal Tag Management, is a versatile tool that serves various use cases for eCommerce sites and marketing teams. …
Overview
What is TransUnion TruAudience?
TruAudience (formerly Signal Tag Management) from TransUnion (acquired August 2020) is a solution that aims to help marketers, web analysts and agencies establish autonomy from IT development cycles, accelerate the launch of new data-driven initiatives and campaigns while significantly improving…
Recent Reviews
Pricing
N/A
Unavailable
What is TransUnion TruAudience?
TruAudience (formerly Signal Tag Management) from TransUnion (acquired August 2020) is a solution that aims to help marketers, web analysts and agencies establish autonomy from IT development cycles, accelerate the launch of new data-driven initiatives and campaigns while significantly improving…
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Would you like us to let the vendor know that you want pricing?
5 people also want pricing
Alternatives Pricing
What is ObservePoint?
ObservePoint’s Web Governance platform automates website scans, from the highest traffic pages and user paths to the dark corners of a company’s web presence. The software provides the ability to see what’s performing below acceptable standards, trace it back to the source, and quickly see a path…
Product Details
- About
- Competitors
- Tech Details
- FAQs
What is TransUnion TruAudience?
TransUnion TruAudience Competitors
TransUnion TruAudience Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Frequently Asked Questions
TruAudience (formerly Signal Tag Management) from TransUnion (acquired August 2020) is a solution that aims to help marketers, web analysts and agencies establish autonomy from IT development cycles, accelerate the launch of new data-driven initiatives and campaigns while significantly improving website performance.
Adobe Dynamic Tag Management (discontinued), Ensighten Manage, and Google Tag Manager are common alternatives for TransUnion TruAudience.
The most common users of TransUnion TruAudience are from Mid-sized Companies (51-1,000 employees).
Comparisons
Compare with
Reviews and Ratings
(13)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
BrightTag, also known as Signal Tag Management, is a versatile tool that serves various use cases for eCommerce sites and marketing teams. Users from different departments, including direct users, the entire team, and third-party vendors, rely on BrightTag for efficient data collection and management across multiple brands. With its simplified tagging structure, BrightTag allows for fewer tags on a page while still gathering necessary data.
One of the key use cases of BrightTag is its utilization by the marketing team through the TruAudience Intelligence Platform. This platform enables marketers to understand the market better by providing valuable insights through database reports. The user-friendly interface of TruAudience makes it accessible to anyone in the marketing team after just one day of training.
BrightTag's Signal Tag Management feature is also utilized by the Development and Analytics/Data Strategy departments. It helps create a consistent analytics tracking structure and manage new content additions seamlessly. Additionally, Signal allows for on-the-fly changes to fix tag issues during site deployments or when temporary value overwriting is needed.
For paid advertising vendors, BrightTag simplifies the process of managing tracking implementation by enabling them to handle their own tags. Moreover, in political campaigns, BrightTag serves purposes related to security and record-keeping to meet legal requirements and facilitate smoother group conversations.
Automakers benefit from using BrightTag as it provides an easy way to implement and adjust tags from different ad tech partners. Across organizations, BrightTag is used for various accounts primarily to add vendor tags for payment and optimization purposes.
Furthermore, BrightTag facilitates the configuration of Adobe products and promotes the use of user IDs as links across different systems. This streamlines workflows and enhances cross-system integration within organizations.
Overall, BrightTag offers a range of use cases across diverse industries and departments within companies. Its user-friendly interface, simplified tagging structure, and ability to accommodate various data management needs make it a valuable tool for efficient data collection and analysis.
Attribute Ratings
Reviews
(1-4 of 4)Companies can't remove reviews or game the system. Here's why
BrightTag is our Tag Management System for all of our eCommerce sites across all brands. Though I am the sole direct user of the tool, my entire team, most of my department, several other departments within the company, and several 3rd party vendors rely on quality data collection from this system. BrightTag enables us to quickly and efficiently create and manage data collection on our eCommerce platforms. In addition to supporting our in-house data collection (SiteCatalyst), we manage all of the tracking pixels required for Digital Marketing Campaigns through BrightTag and have even found it useful for creating ad-hoc Personalized content and, occasionally, have used it to alter the website to fix issues that the typical DEV life cycle would take too long to correct.
- Flexibility - we are able to strike a good balance between writing one robust data-collection function that works across multiple page-types or create separate data-collection functions for each page type, based on our needs and expectations.
- Real Time - no need to write code and wait 2 hours before being able to test it. If I see an issue, I can fix it immediately and see results immediately.
- Adaptability - BrightTag continues to add new features to the product that simplify our lives (e.g., recently added "Preview Mode" which allows only select individuals, such as third party vendors, to see the changes you have made)
- Support - the support team continues to be responsive, timely, and with excellent product knowledge and recommendations.
- Placing quotes around variable names in the Tag Attributes, but not in the Event Handlers has caused me to mess up more than once.
- Being able to search the account for all instances of certain text would be very helpful (e.g., search for s.eVar30 to find all places where I set that SiteCatalyst variable).
- Being able to add/remove 3rd party vendors in mere minutes has allowed our Digital Marketing Team to quickly and easily swap low performing vendors with higher value or trial vendors. This has enabled last-minute ramp-up on unexpected opportunities.
- Tag Management had an estimated ROI of over 10,000% of cost for the department in 2013.
- Being able to quickly and easily modify User Interaction bindings has allowed us to create many ad-hoc measurements for UX consideration. Being able to quickly turn these on/off is an efficient way to provide data to settle arguments such as "people love this feature vs. no one uses this feature"
- Working outside of the traditional SDLC allows us to implement cost savings immediately (e.g., identifying a high-volume s.tl() that eats up a lot of SiteCatalyst requests towards our annual quota - I can easily disable it immediately)
- Working outside of the traditional SDLC allows us to remove unneeded 3rd party calls immediately. When a vendor in our ad network has performance issues (slow DNS lookups, etc.), it affects our customers. Once identified, we immediately shut down that vendor, improving our customer experience, until the vendor has addressed the issues.
We are so pleased with BrightTag that we have not evaluated any other vendors recently.
1
- Implemented in-house
February 12, 2014
A great product for the insanity of the Ad Tech space
Score 8 out of 10
Vetted Review
Verified User
We are using to track onsite activities for an Automaker. The fragmentation in this industry and poor understanding of the ecosystem by account planners forces us to worth with dozens of different ad tech partners. Each of those partners needs its on tags on the Automaker's sites, and brightTag provides an easy way to implement and adjust each one.
- Tag management - its very easy to place and configure 3rd party tags
- Its easy to adjust firing rules, so your tag loads once per user or once a day.
- BT slows down when an advertiser has more than 1000 tags
- The permissioning isn't clear to the user. One day I put a tag into the system, the next I wasn't able to see the tag I put in there because there was some funky permissioning on my account.
- BT has calmed the client down, we are no longer at fault for misbehaving tags. Not much on the ROI front.
Most of the tag solutions I've worked with were not nearly as robust. Most systems will let you load another tag not directly placed on the site, but none provide all the different firing levers that BT does.
February 04, 2014
BrightTag Review
Score 9 out of 10
Vetted Review
Verified User
BrightTag is our current tag management system which is being used by our whole organization but it is a GM mandate that each DSP that we use is integrated with BrightTag. BrightTag simplifies our tagging structure and allows us to place less tags on a given page while still gathering the necessary data.
- BrightTag's UI is very user friendly.
- Creating, editing and setting up tags is pretty easy.
- Tag performance (fires and unique users) information is easy to attain in the UI.
- The UI is pretty slow.
- Users do not have the ability to go back to a previous page without losing whatever information was previously input.
- The search feature could be improved.
- BrightTag has increased employee efficiency.
- BrightTag has enabled us to cut down the number of times that specific pages are tagged. Tagging a site numerous times slows a page down thus decreasing the user experience.
- Brighttag has allowed us to easy collect and house tag information, therefore increasing our customer service.
BrightTag is the only tag management system that I have used.
January 30, 2014
BrightTag after 1 year of Tag Management Experience
Score 8 out of 10
Vetted Review
Verified User
It is used across the organization on various different accounts. I am part of one of those accounts and use it for a couple of different reasons. Primarily to add easily add vendor tags to different pages of our clients website. These tags are primarily used for payment or optimization purposes. We also have a tag to configure an adobe product. The user ID is also used as a link across various systems for proprietary systems.
- User Interface
- Support
- scope of use
- multi tag upload and modification
- reporting
- More inclusiving visitor data
- faster/better media optimization with combination of other systems
- Google Tag Manager,TagMan,Ensighten
Bright tag is already in use within our company so there was some bias there.
TagMan was a bit expensive but from what I saw, potentially worth it, especially if reporting is important. I believe they had a great global presence.
Ensighten was in the running but lacked in a few areas. I believe they are poised to move mountains though.
Google Tag Manager was right for the price (Free), but didn't have nearly enough functionability.
TagMan was a bit expensive but from what I saw, potentially worth it, especially if reporting is important. I believe they had a great global presence.
Ensighten was in the running but lacked in a few areas. I believe they are poised to move mountains though.
Google Tag Manager was right for the price (Free), but didn't have nearly enough functionability.