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Treasure Data

Treasure Data

Overview

What is Treasure Data?

Treasure Data is an enterprise customer data platform (CDP) that powers the entire business to reclaim customer-centricity in the age of the digital customer. It does this by connecting all data and uniting teams and systems into one customer data…

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Recent Reviews

TrustRadius Insights

Treasure Data has proven to be a versatile and powerful tool for a wide range of use cases. Customers have found that Treasure Data …
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Treasure Data for Seniors

9 out of 10
March 23, 2021
Treasure Data is being used by the Marketing Department for the purpose of connecting contacts from all channels. This helps with …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

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Pricing

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What is Treasure Data?

Treasure Data is an enterprise customer data platform (CDP) that powers the entire business to reclaim customer-centricity in the age of the digital customer. It does this by connecting all data and uniting teams and systems into one customer data platform to power purposeful engagements that…

Entry-level set up fee?

  • Setup fee optional
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For the latest information on pricing, visithttps://www.treasuredata.com/pricinghtt…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is Treasure Data?

Treasure Data is an enterprise customer data platform (CDP) that powers the entire business to reclaim customer-centricity in the age of the digital customer. It does this by connecting all data and uniting teams and systems into one customer data platform to power purposeful engagements that drive value and protect privacy for every customer, every time.

According to the vendor, Treasure Data serves customers globally across a broad base of industries that utilize it for personalization at scale:
• 170+ Pre-built connectors to collect data and activate profiles
• 2M+ Events collected every second
• 10B+M Profiles activated every month
• 130T Records managed
• 1M Presto queries run daily
• 30T+ Rows of data processed daily
• 99.99% Uptime

Treasure Data Screenshots

Screenshot of Out of the box integrations across advertising, CRM, databases, eCommerce, machine learning and more.Screenshot of Powerful query toolsScreenshot of Fast and easy audience builder

Treasure Data Videos

Treasure Data Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo
Supported Countriesglobal
Supported LanguagesEnglish, Japanese

Frequently Asked Questions

Twilio Segment, BlueConic, and Lytics are common alternatives for Treasure Data.

Reviewers rate Support Rating highest, with a score of 8.2.

The most common users of Treasure Data are from Mid-sized Companies (51-1,000 employees).

Treasure Data Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)10%
Mid-Size Companies (51-500 employees)50%
Enterprises (more than 500 employees)40%
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Comparisons

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Reviews and Ratings

(149)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Treasure Data has proven to be a versatile and powerful tool for a wide range of use cases. Customers have found that Treasure Data addresses the business problem of scattered data sources by providing a single platform for data collection and analysis. It serves as an ETL platform, analytical database, and data warehouse, supporting various business units across organizations. Users rely on Treasure Data as their primary storage and processing facility for large volumes of event data, eliminating the need to worry about storage and processing infrastructure.

Marketing teams utilize Treasure Data to enable a constant flow of data between databases and platforms like Salesforce, supporting email campaigns and providing refreshed data. The software helps clients understand customer behaviors, digitize the consumer base, and gain insights for business decisions, leading to increased revenue. It also serves as a central source of truth for customer data, solving the problem of fragmented information across digital and offline properties. Furthermore, Treasure Data is used for web tracking and analytics, supporting marketing teams in tracking website usage and campaign performance, ultimately improving the user experience. Overall, Treasure Data has helped companies store and secure their data while generating valuable insights to support data-driven decision-making.

Flexibility in Data Management: Many users have highly appreciated the flexibility of Treasure Data in ingesting different data sets and creating a data lake. This feature has been praised by numerous reviewers, allowing them to easily manage their data and streamline the data management process.

Extensive Native Integrations: The extensive native integrations provided by Treasure Data have received high praise from users. They have mentioned that these integrations cover the majority of systems they use, saving them time and effort in connecting different systems. Several reviewers have expressed their satisfaction with this feature.

Reliability and Uptime: Users consistently mention that Treasure Data is highly reliable, boasting a 99.99% uptime rate. This level of reliability has given them confidence in the platform and allowed them to trust that their data and jobs will always be accessible. Numerous reviewers have highlighted this aspect as one of the strengths of Treasure Data.

Cons:

  1. Frequent Request Failed Errors: Many users have experienced frequent "Request failed with status code 429" errors while using Treasure Data. These errors can be frustrating and disrupt the workflow, leading to delays in completing tasks.

  2. Lack of Error Resolution Guidance: Some reviewers have mentioned that they faced difficulties in resolving the "Request failed with status code 429" errors. They felt that there was a lack of clear guidance or documentation on how to troubleshoot and fix these issues, which made it challenging for them to resolve the errors independently.

  3. Impact on Productivity: The recurring "Request failed with status code 429" errors negatively impact productivity for some customers. Users expressed frustration at having to constantly deal with these errors, as it interrupts their work and requires them to spend additional time trying to resolve the issue or contacting support for assistance.

Users commonly recommend several actions for optimal use of Treasure Data. First, they suggest thoroughly testing the software before making a purchase decision. This allows customers to assess if the platform meets their specific needs and requirements. Second, users recommend having a skilled technical team in place to make the most of Treasure Data's capabilities. This ensures proper configuration and utilization of the platform's features. Lastly, users suggest engaging key personnel within the organization to maximize the benefits of using Treasure Data. This collaboration helps leverage the platform's flexibility and robustness for effective data management and analysis.

Additionally, users highly recommend Treasure Data for its comprehensive toolset, data connectors, analytical database, and excellent support. They emphasize that it is well-suited for managing massive amounts of data and allows analysts to work independently without relying heavily on engineers. With its powerful big data and business intelligence capabilities, Treasure Data can serve as an efficient ETL pipeline and facilitate seamless exporting of results to a warehousing database for scheduled queries. It is advised to ensure a comprehensive list of data sources and validate aggregation levels for accurate analysis. Reading through documentation and relying on customer success representatives are also recommended for efficient support.

Overall, users find Treasure Data to be a flexible and robust Customer Data Platform (CDP) with a powerful set of features and excellent support, making it a valuable asset for businesses dealing with large datasets.

Attribute Ratings

Reviews

(1-25 of 90)
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Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Customer Service/Partnership - willingness to have calls, meetings, etc.
  • Works with our email platform vendor and our IT partners on our behalf.
  • Treasure Data Academy is really detailed.
  • Journey orchestration is finally here but still in it's infancy, a bit behind the curve.
  • Treasure Data needs to be more service oriented, not just in sales.
poonam divecha | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • The adequate data connectors (above 170) makes the tool proficient.
  • The speedy recording of events and other activities in a second makes Treasure Data suitable.
  • Ability to process raw data, and offering a confined report in form of information.
  • Treasure Data has problems with operations debugging, which requires extra focus.
  • The customer reporting is quite challenging, and requires proper enhancement.
  • Finally, Treasure Data has challenges with on-boarding.
Mark Chiles | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Treasure Data is very flexible for ingesting different data sets.
  • The native integrations that they have built are among the majority of the systems that we have, therefore creating a data lake was relatively simple.
  • The product team at Treasure Data was able to build a new connector, as a partner to us as a client, for managing our event attendees and revenue impact.
  • One of the issues that we faced, when onboarding, was the lack of understanding around what we were trying to accomplish as a company, and not being made aware of some of the functionality in Treasure Data.
  • The documentation doesn't always have all of the steps, from a layman's perspective, to be able to set up more intricate custom connections.
  • We had an issue, specific to our needs, where the Doubleclick For Publishers (DFP) API connection wouldn't use a dynamic date range for data ingestion, therefore we have to change the date query each month, on the last day of the month, to pull in the latest digital advertiser information.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • ID Unification.
  • Flexible integrations with all sorts of platforms.
  • Ability to define custom programming for those special use cases.
  • Constant product improvements and new features.
  • Customer support that goes above and beyond.
  • Ability to update segments or activations in bulk.
  • For saved queries, ability to organize them better, in folders or categorizations.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Catalog of existing integrations.
  • End-user friendly segment definitions and queries.
  • Predictive and cluster models.
  • High up-time and operations response times.
  • Unified customer reporting view.
  • Log details and operations debugging.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Unify disparate data sets and sources.
  • Analysis and understanding of data and reporting.
  • Safeguarding data privacy and improving activating into channels (Social, Media and Email).
  • Improvements in the user interface.
  • Simplification of segmentation for business (non-technical) users.
Anderson Pelegrini | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • It helps a lot on data capture and availability.
  • Helps on data visualization for all the marketers in the world.
  • It is pretty fast working with big data.
  • I think maybe the structure, like its not possible to create tables with specific fields.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Data storage
  • Data processing flexibility
  • Customer service
  • The workflow interface is great, but more options to handle automatic retrying might be nice.
  • Treasure Data has documentation on custom Presto and Hive functions they've implemented, though it's gotten harder to find over the years.
나영 김 | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • CDP provides a unified view of data from all touchpoints in the customer journey until a single customer uses the service. This feature is very helpful in making service decisions and direction.
  • It provides a variety of extensions to bring your data together in one place and helps you do this easily.
  • Kits provided by Treasure Box provide basic but helpful methods for further development of services.
  • Since Treasure Data is used throughout the company, a dictionary was needed to know for what purpose it was created in order to manage the details created such as database, table, workflow, and master segment.
  • For this, I personally created and used it manually in Excel. I would like to have a dashboard that is automatically extracted or accessible only with admin privileges to manage it separately.
  • If there is a page where you can check the ERD, or if there is a function to create a relationship between tables by linking the ERD with the table link of Treasure Data, it is more efficient from an Ed Hook perspective if non-developers can check the relationship of the entire table.
  • The official document is good, but if there is a document translated into Korean, it will be easier to access Treasure Data for those who are new to it. Because of the entry barrier of English, it seems that it is difficult for some employees to learn, so I translated the document into Korean and spread it.
Score 5 out of 10
Vetted Review
Verified User
Incentivized
  • Workflow editor - especially split function
  • Out of the box connectors
  • Audience studio - easy of use for non technical people
  • Nice UI
  • Integration with advanced features - python, spark
  • Documentation accessibility and documentation quality
  • Testing of new features rollout
  • Develops integration
  • Enable a setup for multi location and larger developer team
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