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Users have found this product to be incredibly versatile, with a range of use cases that cater to their specific needs. Customers have …
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What is Cision Communications Cloud?
CIsion Communications Cloud is used for identifying key media and influencers, connecting with audiences, monitoring traditional and social media, and analyzing outcomes.
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What is Cision Communications Cloud?
CIsion Communications Cloud is used for identifying key media and influencers, connecting with audiences, monitoring traditional and social media, and analyzing outcomes.
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What is Cision Communications Cloud?
Cision Communications Cloud® empowers communicators with tools that help them reach the right audiences, deliver impactful results across traditional, digital and social media, and track a brand in one integrated solution. Automated analysis helps users report and translate campaigns into insights.
Cision Communications Cloud Features
- Supported: Media Monitoring and Analytics
- Supported: Media Relationship Management
- Supported: Social Listening
Cision Communications Cloud Screenshots
Cision Communications Cloud Videos
Media Relationship Management
Cision Social Listening
Cision Communications Cloud Competitors
Cision Communications Cloud Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Frequently Asked Questions
CIsion Communications Cloud is used for identifying key media and influencers, connecting with audiences, monitoring traditional and social media, and analyzing outcomes.
Agility PR Solutions, Meltwater, and Muck Rack are common alternatives for Cision Communications Cloud.
Reviewers rate Implementation Rating highest, with a score of 10.
The most common users of Cision Communications Cloud are from Mid-sized Companies (51-1,000 employees).
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TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
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Users have found this product to be incredibly versatile, with a range of use cases that cater to their specific needs. Customers have praised its ability to streamline communication within teams, making it easier for members to collaborate and share information. Reviewers have also noted its effectiveness in project management, with the product providing a centralized platform for planning, tracking progress, and assigning tasks. Additionally, users have found value in its functionality for customer relationship management, allowing them to keep track of interactions and effectively manage their customer base. Overall, the product has proven to be a valuable tool for enhancing productivity and improving efficiency across various industries and professional environments.
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Easy-to-use and Intuitive User Interface: Users have found the user interface of Cision PR Software to be easy-to-use, intuitive, and not overwhelming. They appreciate the well-designed and user-friendly interface of Cision Communications Cloud.
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Exceptional Reporting Capabilities: Users highly praise the exceptional reporting capabilities of Cision Communications Cloud. They find the platform's reporting features to be interactive, detailed, and customizable. Many users value how these reports help them quantify the impact of media on their business and gain insights into trends. Additionally, users appreciate the media tracking capability of Cision as it aids in measuring PR results.
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Effective Search Functionality: Users find the search function in Cision to be helpful and excellent for quickly obtaining high-level information or metrics about a publication. The detailed database of contacts in Cision is also highly valued by users who find it useful for identifying reporters and influencers. Moreover, they highlight that the new edition of the media building interface is easy to use.
User Interface: Many users have found the user interface to be confusing, clunky, and not intuitive, making tasks difficult and cumbersome to navigate. These issues have been mentioned by multiple reviewers.
Search Tools: Some users have experienced issues with the search tools, which sometimes fail to pick up all the coverage or include irrelevant content, requiring additional clean-up work. This has been a common frustration among users.
Customer Service: Users have expressed frustration with the customer service/account team, stating that it takes repeated requests to get an answer from them. Multiple users have mentioned difficulties in getting timely responses from customer service representatives.
Users recommend entering into a trial or limited agreement first to test the software's suitability for the company. They suggest leveraging the support team for training and assistance with any questions. Users highly recommend Cision for its usefulness in public relations and media relations, as it is considered the most comprehensive media list monitoring software available, providing accurate and up-to-date contact information. Overall, Cision is recommended for organizations that require up-to-date media contact information and extensive news coverage, and it can benefit organizations in various capacities. Users advise contacting a representative to receive a thorough explanation of the features and functionalities of Cision. They find Cision very useful for PR purposes and suggest setting aside time to onboard oneself with all the features and functionalities of the platform. Users also suggest comparing Cision against other similar platforms and considering the level of support needed. In summary, users believe Cision is the industry standard and a reliable software option.
Attribute Ratings
Reviews
(126-150 of 279)Companies can't remove reviews or game the system. Here's why
We currently use Cision Communications Cloud (TrendKite)* in the creation of our newsletter. It's used both internally and externally with our donors and other prospects. I'm currently the only user at our organization but we hope to use it more widely within our marketing and communications department in the future in studying trends related to other foundations and non-profits.
*This review was written near the time Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
*This review was written near the time Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
- Cision Communications Cloud is good at identifying articles related to my organization, including issues we address and people related to those issues.
- Cision Communications Cloud groups articles into categories which allow me to easily compose our Newsletter and group related articles together for the people who read it.
- I had a conference call with Cision (TrendKite) staff and they created dashboards for me to query on the different articles I want to include in my newsletter. It makes the process a lot easier easier.
- I would like for my dashboards to include articles by specific publications that I included in my newsletter before I started using Cision Communications Cloud (TrendKite)*.
- I would like to be able to somehow exclude articles I've used in past newsletters. I don't always remember them and need to go back to past newsletters to make sure I don't include past articles.
- I would like to exclude articles from the last newsletter I sent without manually removing all the tags.
February 27, 2019
Great team service & fantastic platform
We are using Cision Communications Cloud (TrendKite)* in the marketing department to track our PR activity. It gives us a central place to view all our activity and give us a global picture of results over time.
*This review was written near the time Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
*This review was written near the time Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
- The dashboards functionality are really visual and useful to use
- The onboarding customer experience and account management from Cision (TrendKite)* was super friendly and efficient
- The ability to quickly create custom reports is fantastic
- I'd like to easily drill down into one athlete or social influencers impact on PR and social media over time
- Our product has very specific search terms and it took some time to get our search queries working perfectly and removing the irrelevant mentions
- I'd like to be able to monitor community user comments and feedback to view in one place and see if there are comments we need to respond to in a proactive way
- I'd like to be able to harvest contacts when people speak positively about our brand or products on PR or social media to reach out to them proactively to enter our sales funnel
Cision Communications Cloud (TrendKite)* helped us to discover our main traffic generators, initiated by PR content. I am using this software to create a bridge between PR and MarCom. We were able to show the value of PR to our MarCom colleagues.
*[This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.]
*[This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.]
- The customer care and help functions inside the Cision Communications Cloud dashboard works really well. We normally receive answers within minutes.
- Requests for new dashboards and updates are entered a few days after asking.
- Sidelink content was the main issue we faced when creating useful dashboards.
- The PR attribution part is not 99% accurate.
February 27, 2019
Cutting-edge analytics for data-driven PR professionals
Cision Communications Cloud (TrendKite)* helps us to understand what the world is saying about our brands. With a portfolio of several well-known travel brands in over 40 countries, it used to be a challenge to keep track of all PR coverage and at the same time not miss out on what are the hot topics the travel industry is talking about.
*This review was written near the time Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
*This review was written near the time Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
- Cision quantifies our PR impact and helps the team to optimize the PR strategy.
- Cision analytics are the data basis to strategically shape our SEO-friendly PR approach.
- Cision allows us to easily get an overview of what other travel brands are doing.
- Cision is very strong in detecting coverage for our brands that operate in the English-speaking market, but it struggles with other languages e.g. Spanish.
- Cision also does not always get the international media right. So sometimes coverage is missing or top media is categorized as a blog (which we filter out by default).
February 27, 2019
Cision Communications Cloud is a valuable tool for PR efforts
Cision Communications Cloud (TrendKite)* is being used by the communications department only. Cision helps us to track all of our media coverage during a specific time each year. We use it to capture op-eds that we've placed, as well as earned media coverage. We share this information with our stakeholders using the widgets that Cision Communications Cloud provides.
*[This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.]
*[This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.]
- Providing snapshots of social media influence and what is trending.
- Comparing coverage month to month and year over year.
- Capturing data in several different ways.
- Cision is not comprehensive in capturing results.
- It is cumbersome to enter articles that Cision misses.
- Sometimes there is too much data when you're only looking for something specific.
February 26, 2019
Up up and away: flying in the right direction
We use Cision Communications Cloud (TrendKite)* to monitor press coverage, measure results, and compile relevant reporting within the Global Communications department. It saves significant time and labor costs, bringing forth KPIs and allowing us to better quantify efforts that are otherwise difficult to measure.
*This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
*This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
- Daily updates; minor but super helpful as it brings same-day press to my attention I may otherwise miss, all without logging into the platform.
- Customer support is super quick and attentive to all inquiries.
- Quick tools. It's super difficult to navigate the platform in search of very simple information that I expect is readily available, just for some reason does not appear readily accessible. If I want to look for a specific article's or outlet's impressions etc (as the team often does), there should be a search bar I can easily input the title of the article or website and find the article along with its writer, impressions, etc. - all within 10 seconds.
- Organization of the platform. Same as above. I feel my dashboards could be better organized; by year, month, category, and so forth. At this time, I number the months to keep them in order and it's overwhelming. There's no real organization. YoY, MoM, brand vs brand, I would love everything to be better categorized from an organizational standpoint. Again, Cision Communications Cloud is just honestly pretty stressful to navigate, from my perspective, and it deters me from using it unless necessary.
- Filtering articles. Still, articles on "Bumble" (the app) are filtered in despite inputting specific criteria.
February 26, 2019
Cision Communications Cloud for a Global Software Company
Cision Communications Cloud (Trendkite)* is being used on a daily basis for Alerts on when our company appears in the news, as well as for internal reporting, since Cision is connected to our website and website traffic. Next step should be to 'link' it up to our social Media platforms, so that our reporting is even more complete.
*[This review was written near the time Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.]
*[This review was written near the time Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.]
- Best thing is not actually the platform or Cision, but the people behind it. They are available it seems ALL THE TIME, so if you forget how to quickly retrieve something it is very easy to get in contact with any of the customer service people and they all seem to have the same high level of experience and knowledge with the platform.
- Interface usability - has the essentials and doesn't really let you get lost. There's room for improvement, of course, but all in all it's very straight forward.
- Being able to see the geographical scale of the news, by importance and geographical areas. That notion and vision is very important for ANY business that sells beyond borders.
- Limitless reports, to fit your every stake and shareholder needs - that can be replicated just by changing the dates - so you don't have to do a new one each time.
- Specific Stake and Shareholder summary reporting examples: Cision has a lot of data and many times the question is more 'how to present' the data than the data itself. For that, it would be great (especially for professionals with fewer years of experience) to have some guidelines. For instance, if by answering 3-5 questions, like what is the main point you want to make of this report, who is your audience, etc, a report example would be suggested :-)
- USER INTERFACE: has room for improvement, graphically and also when it comes to getting quick queries answered 'in your palm', through a mobile app, for instance, instead of always having to login through your computer.
February 26, 2019
Great for earned media monitoring and insights!
We use Cision Communications Cloud (TrendKite)* to monitor earned media for our clients or to gather intelligence to serve as the foundation for strategic recommendations for clients and prospective clients. We are a communications agency of about 20-25 practitioners, about 60% of which use Cision regularly.
*This review was written near the time Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
*This review was written near the time Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
- Provides us insight into the reporters and/or media outlets that have the most impact.
- Gives us a great sense of the geographical spread our clients are seeing with earned media coverage.
- Allows us to pull out key messages from earned media coverage to ensure that our spokespersons are effectively delivering said key messages via media interviews and other communications.
- Social media tracking
- Pulling in all coverage/not missing key articles
February 26, 2019
Cision Communications Cloud - Expensive for what it is...
It was being used by only the Marketing Communications Department. We used it to monitor what was going on in the media, as it pertained to our organization and industry, as well as our competitors. It helped us see who/what publications were talking about us and publishing news related to us, including our press releases.
*[This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.]
*[This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.]
- Monitors news articles and mentions of our organization.
- Provides us with a daily email summary of the articles we were mentioned in.
- Provides us with a list of media/press and their contact information.
- The cost was way too high for what it was. Other similar software was less than half the cost.
- Could include social media monitoring (without additional cost).
- Sometimes unrelated, non-relevant articles were included. Other times, relevant ones were missed.
February 14, 2019
A great tool fitted for any size of organisation
We use Cision Communications Cloud (TrendKite)* to monitor our clients' press coverage in South-East Asia. It has proved a very user-friendly tool, with good ergonomics that also allows us to extract information in a convenient and elegant way. It facilitates sharing this information with our clients. We're very happy with the tool and learn more about it everyday. It's being used by our account servicing and project management departments in SEA only for the moment.
*This review was written near the time Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
*This review was written near the time Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
- Centralise PR data in an efficient, consistent and user-friendly way
- Export this data in an easy, visually appealing, and professional manner into reports that can very quickly be integrated into agency decks
- Inform our clients in real time of their press coverage in an EDM form with the relevant metrics
- Increase coverage of regional social platforms such as Line, WeChat, Weibo, etc.
- Easier to collect and treat data in foreign language
- Potentially - but not a priority - a more user-friendly way to write the code required to set-up a search
January 30, 2019
Staying on Top With Cision Communications Cloud
Cision Communications Cloud (TrendKite)* is used by the entire organization to monitor traditional and online media to maintain ensure public information is accurately disseminated and that brand is properly represented.
*This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
*This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
- Tracking and alerting media output that might reflect on brand
- Flexible output for reports to leadership
- Easy to use tracking and reporting
- Easy to customize output for my own use
- Easy to share reports, searches and other information with communicators across the country
- The campaign feature helps me organize media hits and that allows me to provide more accurate targeting.
- For some reason the Newsletter feature is hidden under the Alert category but, knowing that I use it weekly to inform leadership about our media interactions
- The search feature required a significant amount of effort to learn. Developing a plain language search method or employing AI might make it easier to use.
January 28, 2019
Great Media Monitoring Platform
It is being used by part of my ad agency. We use it to monitor our client and their competitors. We build newsletters using the tag feature and update the client on a weekly and monthly basis regarding their share of voice against competitors.
*This review was written before Cision completed its acquisition of TrendKite. TrendKite is now part of Cision Communications Cloud.
*This review was written before Cision completed its acquisition of TrendKite. TrendKite is now part of Cision Communications Cloud.
- Adding articles not found in Cision Communication Cloud's initial search is very easy.
- Newsletters are very easy to build.
- The Cision (TrendKite)* team is very responsive to emails, calls, and questions that we might have.
- Always be improving the algorithm. Some articles not relating to client always make it through that need to be cleaned out manually. I know it is the nature of the algorithm, but it is always something to improve.
- Newsletters do not summarize total view for the date range. It would be very useful if every tag totaled the metrics for the specified date range on newsletters.
- I have to log on twice for some reason. My computer remembers my passwords, I log in to Cision Communications Cloud, it says there was an error, then when I log into Cision again it works. Not sure if you can fix that but it would be appreciated.
January 25, 2019
Boosts Media ROI for PR Agencies
We use TrendKite to help report on our client's ROI for public relations efforts. A key service of ours is media relations, so TrendKite helps us track all media mentions, estimated media impressions, estimated media value and more. One of its most powerful tools is the Share of Voice, which is a great option for our larger clients who want to understand their position against key competitors and other industry leaders.
- Tracking real-time media mentions in its dashboard
- Creating clean reports pulling data from each dashboard
- Aggregating all details into one, clean dashboard
- Media impressions are often significantly lower than they should be, as we use other tools to pull comparative #s and notice how drastically low TK's are.
- Similarly, ad values can be skewed, so we've developed a formula that we use when we feel #s aren't accurate.
- Could benefit from even more customizable reports.
December 22, 2018
Pleased with the Platform and Customer Service
Our company uses Cision Communications Cloud (Trendkite)* to gather data from our PR efforts for multiple home service brands. We use it to analyze message pull through, impressions, comparison to competitors, and more.
*This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
*This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
- Customer service
- Training
- Understanding of needs and requests
- Comprehensive site filled with a database chock full of valuable data at our fingertips
- Need to clean up some of the reports to remove unnecessary data
- Ability to create widgets more easily on our own would be nice but they are great at creating them for us
December 17, 2018
Massive Media Distribution Channel - If That Is Your Goal
We were longtime customers of Vocus. When they were acquired by Cision we stayed with them. I lead with great content, then the best distribution channel for the specific audience I am looking to serve. Post acquisition Vocus’s media database became extremely expansive. We serve a hyper fragmented market, so we stayed laser focused despite how much greater their media database had become. But it is great to have the option, for those times when we seek broader coverage.
- Easy to use! Simplicity wins adoption every time.
- Access to media advisories we could not reach elsewhere.
- Tracking metrics and reporting intelligence is extremely important in every campaign. Timely and accurate!
- Expensive! We suggest lowering the price, and layering value-added features from there. We just don’t need full capabilities every time.
Cision Communications Cloud (TrendKite)* is used by our team in order to evaluate and analyze online coverage in order to showcase PR ROI and performance.
*This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
*This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
- Digestible format for viewing online coverage
- User support
- Providing key metrics for coverage analysis
- Eliminating "noise" or non-relevant coverage from dashboards
- Less manual process for analysis and totaling EMV
I monitor when Rutgers Business School (RBS) faculty are quoted in news articles, write pieces, and when RBS is mentioned. I report monthly on the significant sources, thereby showing the currency, relevancy, and expertise of our faculty. In years past, on different platforms, I used to total the number of mentions and compare to the previous period. However with the increase to approximately 85% of sources adopting a subscription model in the past five years, I can no longer see most of the instances. I now report on the quality of the source rather than the quantity. This works fine. Reporting quotes and articles in fewer "tier 1" sources is more meaningful than reporting hundreds more repeats of the same mention in sources of which we've never heard.
*[This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.]
*[This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.]
- Daily email reports provide quick and easy skimming and posting media mentions on the RBS "In the News" webpage
- Unlimited customizable dashboards and saved searches allow me to tailor reports
- The support is outstanding. OK, it took many tries and actually a different tech support to understand and correct my search string that looked for "faculty name" AND "Rutgers Business School" and missed every instance when the article only said the faculty member works at Rutgers. But now I'm happy.
- The interactive reports (for example) show a line graph of monthly total mentions, and when I hover my cursor over the point, the number of mentions shows. It would really be helpful if I could have all the labels show at the same time.
November 12, 2018
Blown Away with Cision Communications Cloud!
Our agency uses Cision Communications Cloud (TrendKite)* across the entire organization to provide a snapshot into the competitive share of voice and media landscape presence for our clients. This helps identify areas of opportunity for clients, as well as measure how effective their media communications strategies are in an executive-ready format that is easy to understand.
*This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
*This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
- Easy-to-read graphs that show media performance over time
- Clients love the amount of data Cision Communications Cloud produces, and how easily it can be tailored to individual needs
- Cision Communications Cloud is great at producing measurable, insightful data, with the ability to hone in on a particular date and see all the coverage earned
- Setting up dashboards could be easier from a boolean search perspective
- I wish you could edit a report's data after you've already created it, instead of needing to start over
November 08, 2018
Cision Communications Cloud for the Win
Cision Communications Cloud (TrendKite)* is being used across the whole organization for tracking and reporting news coverage regarding our clients.
*This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
*This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
- Easy to use graphs and charts
- Clean coverage reports
- Unlimited search terms
- If you delete one clip from the dashboard it should be deleted across all dashboard for that client
- When asking customer service having them complete the tasks in a timely manner
- after 30 days customer service disappears and I have had several account managers
November 08, 2018
Cision Communication Cloud is helpful, but not perfect
Cision Communications Cloud (TrendKite)* is being used by the PR department, and the some of the data from Cision Communications Cloud is also viewed by our C-suite. Regarding PR, we use it to see which media outlets write about us the most, what topics are most popular, how many people visit Bulletproof.com and the Bulletproof blog after reading a article about us, and much more. After the PR department analyzes this data, we then draft insights about what the PR department is doing right/wrong depending on how the data fluctuates from month-to-month. We also use this data to determine what topics we will pitch out to media depending on which ones Cision Communications Cloud shows as most popular.
We show some Cision data to our C-suite so they know how effective the PR department is with its efforts.
*[This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.]
*[This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.]
- Cision Communications Cloud does a great job of presenting the data in a digestible format. I enjoy evaluating the bar graphics and other table formats.
- Cision Communications Cloud does a great job of providing all the information one would need to evaluate the efficacy of an organizations PR efforts.
- Cision's (TrendKite's)* customer service help is AMAZING. They are so helpful and will go above and beyond to solve a problem.
- Unfortunately, Cision Communications Cloud is very slow at times, sometimes hard to navigate and buggy. This is extremely frustrating and compromises user experience.
- I feel like Cision's search option is hard to use and makes it more difficult than it should be to find an article that you want to locate. Also, a lot of the time an article that I want to locate won't even pop up in Cision. I have to ask the customer service representatives to manually add it. It would be okay if this was a rare occurrence, but it happens on a weekly basis.
- Cision provides great data, but I find that it changes occasionally. For example, sometimes social shares for a month will change even when that month has passed! I could view June social shares on two different dates during the month of July, and the June social shares could be slightly different each time I view it. I don't understand how that can happen I'm viewing total shares during the month of July and the month of June has already passed.
November 02, 2018
Good for Small/Quick Analytics
Cision Communications Cloud (TrendKite)* is used by the Corporate Communications department. We use it to measure the earned media reach of the company on specific initiatives and campaigns, as well as monthly reporting.
*This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
*This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
- Comparative analysis between similar topics
- Setting up dashboards quickly
- Good user interface
- Often pulls in some irrelevant content due to the crawlers searching everything on the page, not just the content of the actual article
- Can be slow to load when dashboards get bigger
- Sometimes hard to toggle back and forth between widgets and overall dashboard
- Would like for the Reports section to have better presentation. I actually prefer showing leaders the dashboard graphs themselves
November 02, 2018
A good media monitoring platform which is resonable easy to use but with plenty of room for improvements
Cision Communications Cloud (TrendKite)* is used by all business units in the organization for regular media monitoring and Share of Voice vs. competitors on key topics. It’s also used in crisis situations or when we temporarily have to track specific hot topics.
*This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
*This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
- Very good chat functionality; you can always get quick help when needed.
- The interactive reports that can be easily shared with non-users is a good feature.
- Easy to quickly set up a dashboard in a crisis situation or whenever time is an important factor.
- Export functionality could be improved; ideally it should be possible to schedule automatic exports and should have more possibilities on how the output .csv file is formatted. Would be great if it was possible to export directly to .xls format to not have to deal with importing and formatting .csv files.
- Social shares data is very unreliable and not really anything that can be used since it’s not updated automatically. It requires that you hover over each individual article to trigger an update—not feasible when you have hundreds of articles to update.
- The Knowledge Center should be improved. A doc containing all operators that can be used in Boolean queries and how to use them would be very helpful.
November 02, 2018
Cision Communications Cloud met our needs to drop our PR firm and bring PR in-house without missing a beat.
Cision Communications Cloud (TrendKite)* is being used within the marketing organization. We're a relatively small company (40ish people) and very small marketing team (2 people). We started using Cision to replace a PR firm and bring PR activities in-house. It helps us track and quantify our PR coverage and impact in a meaningful way.
*[This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.]
*[This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.]
- Tracking and providing alerts on media coverage in a flexible, comprehensive way.
- Helps quantify the impact media is having on our business and provide insights on trends in that impact.
- Helps us find the right media and influencers who are covering our space.
- The improvements to the media lists, particularly in sharing media lists with colleagues, has been valuable, but it would be great to allow multiple people to update those shared lists, not just the person who created the list.
- Streamline the trending reporting. Right now you have to create multiple widgets in a dashboard with different timeframes in order to see changes over time. You should be able to look at and update different timeframes for metrics in the same widget.
- The Coverage report should allow you to adjust how many articles you see at a time. Right now it defaults to 12 and so you have to click on the next page to see another batch of 12 results.
November 02, 2018
Cision Communications Cloud for the newbie
Cision Communications Cloud (TrendKite)* is being used by a company I consult with for their marketing and PR purposes. It helps pinpoint our PR outreach and track that outreach along with adding to business development.
*This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
*This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
- Tracking coverage
- Completely providing all pertinent articles related to our targeted research
- Providing the information on influencers that may help our goals
- Clearly drawing a picture of our niche market within the industry
- The platform is so comprehensive it is overwhelming to decipher use
- Simple offers of help to pop up while at various portions of the platform
- Breaking the platform down to the simplest of applications and then demonstrating the back flips and forward flips
October 29, 2018
Cision Communications Cloud is flexible, intuitive, easy to use and its customer support is second to none
Cision Communications Cloud (TrendKite)* is being used by some product groups within Nokia.
*[This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.]
*[This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.]
- Boolean searches for topics. Most of the tools are intuitive and effective
- Preparing quarter end share of voice reports
- Measure the media coverage success of specific campaigns
- The ability to go back and do historical searches is a huge bonus
- Being able to easily create multiple searches.
- We sometimes pull results that are not relevant to our search. Somehow they fall through the filters.
- Some of the tools are not intuitive.