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Triblio is a versatile platform that offers a wide range of use cases for marketing and sales teams. Users have found Triblio to be an …
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What is Foundry ABM?
Foundry ABM is an account based marketing platform that creates campaigns for ads, web personalization, and sales. Foundry’s proprietary database complements an organization’s first party data to provide the best data to reach, engage, and convert more stakeholders in target…
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Popular Features
- Display advertising (10)7.878%
- Ad campaign creation (10)7.575%
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What is Foundry ABM?
Foundry ABM is an account based marketing platform that creates campaigns for ads, web personalization, and sales. Foundry’s proprietary database complements an organization’s first party data to provide the best data to reach, engage, and convert more stakeholders in target accounts.
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- No setup fee
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- Free/Freemium Version
- Premium Consulting/Integration Services
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Folloze in Foster City provides their Personalized B2B Marketing Platform, which they describe as the best way to generate credible pipeline that will convert - from focused ABM to broad-based nurture. An ABM focused solution, the Folloze platform provides personalization and marketing campaign…
What is PFL Direct Mail Platform?
PFL helps businesses deliver authentic moments by creating impactful direct mail that is data-driven, bringing measurement, personalization, and predictability from digital to direct mail. PFL offers direct mail that is...Simplified: PFL simplifies direct mail execution by managing the entire…
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Product Details
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- Competitors
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What is Foundry ABM?
Foundry ABM (based on Triblio's Account-Based Marketing) solution equips marketers with the platform and expertise to scale multi-channel campaign orchestration. Backed by IDG Communications, its AI-powered account-ID engine drives advertising, web personalization, and sales activation for businesses such as Nasdaq, Insperity, and Booz Allen.
Note: Many reviews are for the Triblio platform, which is now Foundry ABM.
Foundry ABM Features
- Supported: Account Based Orchestration
- Supported: Account Based Advertising
- Supported: Web Personalization
Foundry ABM Integrations
Foundry ABM Competitors
Foundry ABM Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Frequently Asked Questions
Foundry ABM is an account based marketing platform that creates campaigns for ads, web personalization, and sales. Foundry’s proprietary database complements an organization’s first party data to provide the best data to reach, engage, and convert more stakeholders in target accounts.
6sense and Terminus ABM Platform are common alternatives for Foundry ABM.
Reviewers rate Display advertising highest, with a score of 7.8.
The most common users of Foundry ABM are from Mid-sized Companies (51-1,000 employees).
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Recommendations
Triblio is a versatile platform that offers a wide range of use cases for marketing and sales teams. Users have found Triblio to be an essential tool for executing account-based marketing strategies. The software enables marketers to implement lead generation strategies and target specific audiences based on industry and interests. With Triblio, sales teams can create targeted outreach based on account activity on the website, allowing them to engage interested individuals more effectively. The platform offers unique orchestration capabilities, allowing the creation of integrated advertising campaigns with multiple engagement elements along the buyer's journey. Triblio also provides insights into engaged account activity and third-party intent data, helping sales teams with prospecting and account-based insights.
Additionally, users have benefited from Triblio's custom account landing pages, finding them effective and easy to use. The software allows for targeted account-based display advertisements, site overlays, web personalization, and daily sales notification emails. Integration with Hubspot enables multi-platform campaigns, ABM, and website visit data integration. Triblio is used to gather intent data and send ads to specific lists of contacts and targets. Users have leveraged Triblio's capabilities to target ideal customers in a narrow market, serving relevant information once they arrive on the website.
Overall, Triblio is considered a critical tool for targeting specific individuals, tracking engagement, incorporating intent data in account-based marketing strategies, and delivering personalized experiences across different channels. It has helped improve brand awareness, accelerate geographic expansion, increase sales velocity, and achieve better ROI.
The most common recommendations from users and reviewers are as follows:
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Talk to other companies and friends who use Triblio for their opinions and comparisons to other ABM platforms.
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Review testimonials and compare outcomes before making a decision.
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Get buy-in from the sales organization to maximize the value of Triblio and review all the available features and consolidate the martech stack.
These recommendations highlight the importance of gathering feedback from others in order to make an informed decision, evaluating the platform's capabilities and benefits, and aligning with internal stakeholders to effectively utilize Triblio for account-based marketing campaigns.
Attribute Ratings
Reviews
(1-25 of 32)Companies can't remove reviews or game the system. Here's why
April 14, 2023
ABM tool at a great price!
We used Triblio for Account prioritisation, Account Sourcing and Account-Based Marketing. This tool helped us in scaling our ABM program and closing accounts and engaging accounts.
- Triblio Smart Score
- Orchestration
- Intent Data
- Platform stability
- APAC reach
- Data Accuracy
December 23, 2022
Triblio ABM a must for growing organizations
The Triblio platform allows us to run multi-platform campaigns and ads to our targeted audience. In addition, we pull ABM and website visit data from Triblio. It is integrated with our Hubspot instance.
- Ads to targeted audiences
- Intent Data
- Lead integration & tracking
- More detailed views of user visits rather than company visits
December 22, 2022
Average ABM Software but Competitive Pricing
Use for personalized marketing. Website and display ads
- Display ads
- Personalized pop ups
- User experience
- Integrations
December 18, 2022
Triblio from a SDR Manager.
We use Triblio to see who is visiting our website. It's used to track what pages people are clicking on and who is clicking on them. Our sales representatives use the websites and other reports to target people who are expressing interest specifically. We use an account-based marketing strategy and this helps save our reps time. They no longer have to hope that they're finding the interested people. Now they can pinpoint the best targets.
- Reporting
- Tracking who visits our website.
- Seeing the most viewed pages.
- Tough to understand for new users.
- Too much going on, would rather have it be simple.
- Can't tell what time people are visiting pages.
December 14, 2022
Well-rounded ABM engine to replace multiple platforms
We use Triblio to track known and unknown web visitor engagements, as well as serve ABM ads to target accounts based on their categorization and their digital behavior to determine the right message. Triblio is also syncing to SFDC in real-time to update engagement and lead score on the account object.
- ABM Ad Serving.
- Account and Contact level based engagement tracking.
- Analytics and reporting of ABM activities.
- Some reporting or analysis need backend support (doesn't come standard).
- Support personnel training to better assist customer needs.
- User friendliness of the platform UI.
December 09, 2022
ABM Made Easy!
Triblio has been a huge factor in us increasing our brand awareness. Additionally, it has allowed us to prioritize and clean up our sales universe and implement a rifle-shot strategy for accounts to target for our BDR team based on engagement levels and their proprietary SMART Scores.
- Brand awareness.
- Account penetration.
- Sales strategy.
- Orchestration (new feature) is a bit confusing.
- Lots of options available for data, it might help consolidating into a single report.
July 06, 2022
ABM for the Rest of Us.
We use Triblio to help us identify meaningful leads by leveraging valuable first and third-party data. Triblio makes it possible for a small SaaS company without a lot of manpower to implement ABM strategies to help compete in a world where the sales motion is now very different - requiring more targeted messaging and education before prospects are willing to engage with a salesperson. We believe that as we continue to spin up our ABM strategies, Triblio is helping us be in the right place and at the right time for the right audience for a reasonable CPC.
- Excellent onboarding & training.
- Easy to use interface.
- Deep insights on intent data & audience behavior.
- Cost effective message testing.
- Support tickets and status - improving and responsive, but was less so at first.
- Logically organized documentation and how-tos.
- Video to demonstrate new features & use case scenarios.
Triblio is used across our marketing organization for a number of audiences and purposes. We use it for demand generation, but also throughout the sales process and customer lifecycle for expansion and cross-sell business. We've found it to be fairly user friendly, in large part due to the excellent support we've received from our customer success manager.
- Segmenting audiences through integrations (Salesforce)
- User interface - both existing and the new version they're rolling out
- Comprehensive look at account activity
- Intent data provision
- While the existing platform is fairly user friendly, it's had some glitches and bugs. Hoping the new updates will fix those.
- Budgeting section can be a little confusing
- Multiple names for campaigns/orchestrations is convoluted
April 22, 2022
Great Platform, Great Support
Triblio has been an essential tool in our ABM execution. When we are presented with any difficulties or questions, our account representative is readily available to give us support. It is the customer service and support that truly separates Triblio from similar platforms. The platform itself is easy to configure and user-friendly. There are more features that could be provided in this tool, but I can see that the team is hard at work to provide even more benefits to their portal.
- Knowledgeable account managers.
- User-friendly platform with online center.
- Ability to map advertisements to HTML5, .jpg, or .png out of the box.
- The autosave feature can make it troublesome to undo errors when editing campaigns or advertisements.
March 31, 2022
Triblio has been the key to our success with ABM!!!
We introduced Triblio at Viewpoint to help us reach a new audience. We were stuck in our old habits of webinars and emails and needed a new lever to pull. With Triblio we were able to measure intent signals, buying indications and target specific customers and prospects. It allowed us to reach individuals who had unsubscribed, deleted, or filtered our traditional marketing practices. With Triblio in place, we were able to improve our registration and attendance rates by 10%. Another additional benefit was the ability to reach individuals at a company that was not yet in our database.
- Great at reaching current and new prospects that were previously unobtainable.
- Easy to use and learn, integrated with our Salesforce and Marketo systems.
- Allows us to customer tailor our messaging and audiences.
- Customer service has been exceptional!
- The ability to separate budgets by dept. currently, you have one pot of money but can set limits based on campaigns. This is fine for a single user but gets messy with multiple users.
- Campaigns with multiple steps, I do hear this is in the works.
- It would be nice if each area did not open a new tab, navigating pages within the same page would be nice.
December 24, 2021
Good tool for ABM, Customer Success team is a differentiator
We use Triblio to find and identify accounts in our ICP that are surging on high-value intent topics. We deliver these to our SDR team for outreach as well as input leads from these surging accounts into nurtures to drive brand awareness.
- Amazing customer success team.
- Willing to work on our specific use case and make recommendations for ABM programs.
- User interface is a bit difficult sometimes.
- We sometimes have to go through our CSM to make changes.
December 23, 2021
Good Product, Great Roadmap, Superior Support
We used Triblio for our account-based marketing solution. It was connected with Bombora, so we used it to surface intent showing accounts. We used intent along with account scoring to indicate to our team which Salesforce accounts were an ICP fit and relevant for timely outreach. We also used it to run programmatic advertising.
- Customer Service
- Custom implementation
- Strategy Assistance
- User Interface
- Quality Ad Placement
November 19, 2021
Triblio, you are great!
Triblio is being used by our small and lean marketing team of 3. I am in the dashboard the most, while my 2 other colleagues use it on occasion to monitor our ABM strategies. It helps us target key accounts, and also gives us the intent data we need to add contacts/accounts to our ABM efforts.
- Easy to use portal.
- Excellent custom service.
- Data and analytics.
- Working through bugs on the dashboard around personalization.
- More templates for personalization, smart pages, etc.
- More training resources.
November 13, 2021
Trials and Lack of Triblioations
Triblio is used for a few reasons where I work. One is Account Based Marketing website personalization. The other reason is for Account Based Marketing ad programs. It allows us to create more refined and relevant messaging for people visiting the website so they care able to get to what they care about quicker.
- Creating audiences
- Ad delivery
- Website personalization
- User interface
- User experience
November 13, 2021
Best all round ABM platform!
Triblio is being used by the sales and marketing departments. Marketing uses the platform itself where sales receive emails and use the integration with HubSpot CRM. We use it for a couple of use cases such as website visitor traffic, to serve display ads to target accounts, and to personalize our website for our target accounts.
- Website personalisation
- Targeted display ads
- Account specific metrics
- Website visitors
- The interface could be modernised but I hear this is coming.
November 13, 2021
Triblio review
Triblio is being used to do ABM advertising at my company. The marketing department uses it to target specific accounts that we want to sell to. We are able to target intents and companies with Triblio which can be very helpful when we know which accounts are important to the sales team.
- targeting job titles
- intent targeting
- targeting specific companies
- could make the user experience more seamless
- less hurdles for changing budgets
September 13, 2021
A new ray of light among account-based marketing (ABM) tools
Triblio is undoubtedly an excellent and renowned Account-Based Marketing (ABM) tool that is specialized greatly. It is my favorite among all the ABM platforms due to the wide variety of functionalities it contains. The product has addressed all of our issues and has conveyed the right information to the right individual, plus helped in reaching out to the accounts that are actively looking for solutions. This platform has been used across our entire organization, and it has facilitated our marketers to a higher level.
- It has paved the way in creating an audience for our respective campaigns that are easy to set and customize.
- This tool has a high configuration aspect which helps and facilitates [the business thoroughly] in their cases.
- It helps you in interacting with any third-party websites or arbitrators for API calls and web solutions.
- Despite all the good, this software is more appropriate for tech-savvy people because it can get slightly complicated for beginners.
- The website does not ensure consistency throughout the working and operating of the application.
- It should avoid mentioning abbreviations and rather write detailed notes so that all users can understand them.
September 05, 2021
Great start for ABM, but hard to scale
Triblio is being used across the whole organization. It enables marketers to run targeted display ads and personalizations, as well as collect intent data to inform account targeting. It solves the business problem of finding accounts that are actively looking for our solutions, thus finding accounts before they reach our pipeline. The sales orchestration reports are particularly helpful in sharing intent data with our sales teams.
- Use-friendly interface that is easy to understand and learn as a new user.
- Comprehensive home dashboard and signals of campaign status.
- Flexible sales activation and orchestration reports and Salesforce integration.
- Uploading audience lists is buggy, causing us to upload lists 2-3 times before they are registered.
- Budget management is not intuitive - cannot be done on a campaign level.
- Reporting could be improved.
September 05, 2021
Triblio The best Option for ABM
Triblio wraps up a number of critically important tools into one platform. This allows us to be very advanced in our approach. Triblio has the flexibility and control while managing handfuls of campaigns monthly. Triblio gives you the power to manage everything at a detailed campaign level. All the different creatives, upload different landing pages, audience lists, budget, when the campaign runs, where. I can say that the company helped to integrate various platforms that were used between the Product and Marketing teams to launch the necessary campaigns for the brand.
- Web personalization.
- Sales activation features.
- Campaigns across multiple channels.
- Lost in the platform when doing tasks.
- Some simpler and more user-friendly interface.
- Integrated into a CRM system.
June 28, 2021
Big fan of Triblio!
Our Marketing department is the primary user of Triblio in our organization. We are heavily utilizing their overlay capabilities and web personalization. We have also been using retargeting ads for specific campaign as needed.
Our sales team would be the secondary team utilizing the data Triblio provides. Our SDR team loves having the intent topic data and website visitor information for prospecting and some of our AEs use the website visitor information as well when trying to break into accounts or find new contacts within an account that would be a warmer reach out.
Our sales team would be the secondary team utilizing the data Triblio provides. Our SDR team loves having the intent topic data and website visitor information for prospecting and some of our AEs use the website visitor information as well when trying to break into accounts or find new contacts within an account that would be a warmer reach out.
- Their Customer Success team has been super helpful! If I have any questions, they are answered quickly!
- Being able to integrate data into Salesforce, this is huge for any organization using Salesforce. It's the only way our sales team will ever see it.
- Creating audiences to target with our campaigns, easy to set up and customize.
- Would love to integrate more data into Salesforce. We can see stuff on an Account level via their Chrome extension, but being able to import all that data directly into Salesforce would be great.
- I haven't seen a lot product updates from them in our time with them.
- When we launched, we had a featured included in the console that wasn't actually available yet. That was a little strange.
March 11, 2021
Increased targeting for strategic accounts
We brought on Triblio to help our marketing team better manage our ABM programs. While we understood that many of our target accounts were visiting our website, we wanted greater granularity and increased targeting for the messaging and content we were putting in front of this list.
- Salesforce integrations
- Landing page personalization
- Audience building
- User Interface/dashboard
- Engagement analytics
- Dynamic budget allocation & optimization
February 23, 2021
Drives Impressions, But Lacking in Lead Conversion
Our marketing and business development teams are using the Triblio platform. We primarily use it for website customization as well as contact based advertising via account based marketing. Additionally, we use the reporting functionality to monitor website visits made by the companies within our target audiences. Since our company has a very targeted prospect list, Triblio allows us to target those brands and companies by vertical in a way we can't with other media platforms.
- Highly targeted and efficient advertising spend.
- Ability to customize website content based on the visitor (company/title) and behavior.
- Provides website metrics that we can't get through other platforms.
- On-going communication and support with a customer support specialist through weekly meetings.
- Customizable reporting sent direct to users inbox.
- Still struggling to connect the ROI dots between our efforts on Triblio and our business.
- While we have great engagement on our advertising, we aren't seeing the conversion to leads.
- Some of the reporting could be more detailed and/or better integrated with our CRM system (Salesforce & Pardot).
February 20, 2021
Focused Spend for Campaigns and Solid Support
Triblio was originally shown to us by another company in our industry with a similar market and comparable service offering. As part of their account-based marketing strategy, it stood out as a critical tool for a.) targeting only the individuals you want to see ads, b.) tracking engagement of those targets, and c.) incorporating intent data. Since implementing Triblio in our marketing department, we've realized those capabilities by absorbing intent data through Triblio's partnership with Bombora intent data and seen higher engagement with a much narrower focus, resulting in more effective ad spend and better follow-up activation with sales.
- Customer support and training.
- Integration with other platforms.
- Effective ad targeting.
- Communication of new features or changes to UI.
- Higher visibility into help tickets or requests to check into unusual results.
- Better communication of technical requirements to launch small campaigns.
February 13, 2021
Support. Support. Support. The best thing about Triblio
Triblio is used by our marketing group to underpin our ABM strategy. We use it to identify what accounts are active in our market and then deploy personalized campaigns to those accounts. We have undertaken extensive integration between Triblio and other products we have, so we are able to quickly respond to market activity and capitalize on interests.
- Programmatic advertising
- Integration with other apps
- Identify active market participants
- Customer support is unparalleled
- User onboarding
- Tools for sales reps to use
September 10, 2020
Triblio - A great ABM platform
Currently, Triblio is being used by the marketing team with plans to expand within the sales team as well. We utilize Triblio for targeted account-based display advertisements, as well as site overlays and web personalization. Triblio allows us to take a targeted approach to advertising, and to offer tailored content to key accounts.
- Integrates with Salesforce - as we take an ABM approach, leveraging the data in Salesforce to target key accounts is key to success.
- Provides many personalization options - Triblio makes it easy to personalize your webpage so that you can offer a tailored experience based upon what you know of key accounts
- ABM Ads - it offers a platform to upload and deploy targeted ads to key accounts and buyers
- Reporting - I think there is still more to be done from a reporting process, but haven't been able to dig in much to uncover more.
- User Experience - while some of the functionality is intuitive, other pieces are harder to navigate. Also, the terminology on the site can sometimes be a bit confusing as to what each button/section does.
- Enablement - ABM is a bit newer, so I think they can be doing a bit more to ensure we get off on the right foot utilizing all the important and cool features they offer.