Triblio ABM/ABX Platform

Triblio is a much more robust platform in my opinion and also features a more robust ability to enable the sales team and get the data into their hands.

Triblio has the best HubSpot integration and their overall features and platform were best suited to us.

Triblio stacked up very well against their competitors. The pricing is in the ballpark as other solutions, but their ability to cross platforms and expand beyond just one area of specialty is why we chose them. Other solutions may excel in one area, but Triblio performs well all across the spectrum.

Honestly, Triblio has the same capabilities as all of the other platforms that I have explored. With their addition of Orchestration that is rolling out, they actually will be pulling ahead of the competition allowing for multi-step automated campaigns. With the ease of use, price, and capability, I am very happy with our selection of Triblio.

Terminus appears to be the cheapest on the surface but with the least amount of capabilities, clunky (lots of manual stuff they have to do on the back end to launch your campaign), very low CTR due to the DSP they use (TradeDesk) which also carries a media upcharge. Terminus also cannot figure out their analytics - they are out of whack across various screens in the tool. 6sense is expensive and very limiting (you get X of this, and Y of that - nothing is unlimited, feels like being nickeled and dimed). A very pushy sales team, you are under pressure to book the next meeting or to provide a date when you will sign. The tool appears to have nice capabilities but it is the people, at the end of the day, you will be working with - and I got concerns with that experience. Metadata - nice sales team, low/no pressure to buy. The demo of their platform also looks like it has interesting capabilities. The team appears to be very small, the communications from the salesperson were random and I had to take the lead asking for the next call to see more. This is concerning when it comes to supporting - will they have enough people to support their customer base if they drag their feet in the sales process? None of these tools had ANYTHING EVEN CLOSE to Triblio's orchestration capabilities, so none of them were strong competitors.

We chose Triblio because they allowed for the greatest customization and optimization of ads and because it was clear that they would deliver the best quality of control, guidance, and support for our ABM program.

Triblio is less clunky, it's self serve, perfect as an intro to ABM.

We choose Triblio for [its] overall combination of tools and pricing. Prelytix has very good intent features, it is very easy to add and monitor keywords, and website activity. However, they have a lack of orchestration capabilities and integrations. The reporting is difficult to standardize. Demandbase was a higher price point than we were comfortable with.

Lots of similarity between the two products. The deciding factor was price.

Triblio was the better all-around platform and option for us. This was based on support, features, and price.

Moving to Triblio has been the best decision I ever made for the betterment of my company. I won’t deny the fact that Triblio also has some flaws but trust me they are so minor that can be easily fixed. I have had the experience of using other competitors or alternatives of Triblio and I did not end up having a good experience with them due to them lacking in so many basic aspects.

We selected Triblio because of the cost effectiveness and functionalities of the platform.

Better performance, greater integration with other systems. Better technical support and less complex programming for our digital equipment.

Demandbase for just the base product was way more than I ended up paying for Triblio. If I were to level up Demandbase with all of the various add ons to bring it up to the functionality that Triblio provides it would cost a fortune.

We actually used Terminus and moved away from it. It was an ok platform. It had a lot of shortcomings internationally.

We chose Triblio over other tools like Terminus, Demandbase, and Kwanzoo because of Triblio's focus on prospect engagement and delivering data to sales and the ability to orchestrate multi-channel campaigns. We felt that others tools were still more focused on the advertising component. Triblio still has a ways to go in product development to deliver on their vision and promises but if they do they beat the competition.

Triblio is better than google (for advertising) and unbounce/HubSpot (for landing pages) because of how easily it automated the targeting and personalization process. Page automation happens automatically when contacts are enrolled in specific campaigns. Ad targeting also begins automatically.

We extensively demoed each of these tools against each other but ultimately Triblio won out due to its ease of use, simple interface, and access to support.

Terminus: Sales process was way easier, was not a fan of the AE we worked with at Terminus. Also, their platform itself didn't see as user friendly and intuitive. Since I was going to be the one primarily utilizing the platform, I needed something I knew I could easily learn.

6Sense: Simply came down to cost. They may offer more than Triblio, but they were out of our price range so couldn't do a full comparison.

Triblio is undefeated in comparison to HubSpot Marketing Hub

I'd rate both platforms equally in terms of their effectiveness and use case. Both have their strengths and drawbacks - Triblio's seamless integration with Salesforce makes it a strong contender in terms of its ability to integrate into your existing tech stack. Terminus takes the lead in terms of usability and platform UX.

I think there are very similar technical capabilities, but firsthand recommendation from another user and direct integration with Bombora and HubSpot were key decision points for us. Cost was another decision point. Firsthand recommendation and the in-depth level of demonstration from both sales staff and current users was very helpful.

We evaluated everyone on the Gartner Magic Quadrant for consecutive years. Once before we made the purchase and then again afterward to make sure we had made the right decision. The process was exhaustive, but we affirmed our decision that Triblio was the only one to be able to meet all of our goals and ABM requirements.

Triblio is better than Google Ads Manager and Google Ads because you're able to reach specific accounts, and see which accounts are surging in the intent data. We have a plan that includes Bombora data. It would have been more expensive to have both a Bombora and Triblio account.

We felt that Triblio had greater support and overall functionality between web personalization, site overlays, and serviced advertisements.