Triblio ABM/ABX Platform

Triblio ABM/ABX Platform

Customer Verified
Top Rated
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Score 8.3 out of 100
Top Rated
Triblio ABM/ABX Platform

Overview

Recent Reviews

Great feature set + Exceptional Support

10
May 01, 2022
We utilize Triblio as our main Account-Based Marketing tool. From display ads to web personalization and then the orchestration of alerts …
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Great Product

8
April 28, 2022
Triblio allows our organization to leverage intent data from Bombora to better target companies we are looking for and gives us more buyer …
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Triblio is the best ABM Platform

10
April 23, 2022
We use Triblio to advertise to our target and key accounts. We do this in a number of ways through display ads, web personalization, and …
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Great Platform, Great Support

10
April 22, 2022
Triblio has been an essential tool in our ABM execution. When we are presented with any difficulties or questions, our account …

All-round ABM platform

8
December 25, 2021
Triblio is an all-around ABM platform used by us to target accounts, design & execute multi-channel campaigns, retarget website visitors …
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Triblio, you are great!

8
November 19, 2021
Triblio is being used by our small and lean marketing team of 3. I am in the dashboard the most, while my 2 other colleagues use it on …

Average ABM Tool

6
November 14, 2021
Our organization uses Triblio to identify and engage targets for our ABM program, through the tools ad groups, overlays, and intent …
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Best all round ABM platform!

10
November 13, 2021
Triblio is being used by the sales and marketing departments. Marketing uses the platform itself where sales receive emails and use the …
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Awards

TrustRadius Award Top Rated 2022
TrustRadius Best of Award, Best Of Relationship 2022
TrustRadius Best of Award, Best Of Feature Set 2022

Popular Features

View all 13 features

Ad deployment (6)

9.1
91%

Display advertising (6)

8.6
86%

Ad display and retargeting segmentation (6)

8.6
86%

Ad campaign creation (6)

8.5
85%

Reviewer Pros & Cons

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Video Reviews

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Pricing

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What is Triblio ABM/ABX Platform?

Triblio is an account based marketing platform that creates campaigns for ads, web personalization, and sales. Triblio’s proprietary database complements an organization’s first party data to provide the best data to reach, engage, and convert more stakeholders in target accounts.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Alternatives Pricing

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What is Skai (formerly Kenshoo)?

Kenshoo Infinity Suite is a cross-channel advertising solution for search marketing, social media and online advertising. The product aims to give advertisers and agencies the control and automation needed to make better investment decisions across search marketing and online advertising.

Features Scorecard

Ad Network Integration

8.1
81%

Ad Campaigns

8.1
81%

Ad Reporting & Analytics

8.4
84%

Product Details

What is Triblio ABM/ABX Platform?

Triblio's Account-Based Marketing (ABM) solution equips marketers with the platform and expertise to scale multi-channel campaign orchestration. Backed by IDG Communications, its AI-powered account-ID engine drives advertising, web personalization, and sales activation for businesses such as Nasdaq, Insperity, and Booz Allen.


Triblio ABM/ABX Platform Features

  • Supported: Account Based Orchestration
  • Supported: Account Based Advertising
  • Supported: Web Personalization

Triblio ABM/ABX Platform Video

Triblio partners with marketing practitioners from Dodge Data & Analytics, DLT, N3, and Insperity on their ABM journeys. Triblio customers describe a unique set of needs and expectations. This video shows how Triblio satisfies companys' ABM needs, and how they can exceed expectations.

Triblio ABM/ABX Platform Integrations

Triblio ABM/ABX Platform Competitors

Triblio ABM/ABX Platform Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationNo

Comparisons

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Frequently Asked Questions

What is Triblio ABM/ABX Platform?

Triblio is an account based marketing platform that creates campaigns for ads, web personalization, and sales. Triblio’s proprietary database complements an organization’s first party data to provide the best data to reach, engage, and convert more stakeholders in target accounts.

What are Triblio ABM/ABX Platform's top competitors?

6sense and Terminus ABM Platform are common alternatives for Triblio ABM/ABX Platform.

What is Triblio ABM/ABX Platform's best feature?

Reviewers rate Ad deployment highest, with a score of 9.1.

Who uses Triblio ABM/ABX Platform?

The most common users of Triblio ABM/ABX Platform are from Mid-sized Companies (51-1,000 employees) and the Computer Software industry.

Reviews and Ratings

 (56)

Ratings

Reviews

(1-25 of 41)
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Score 8 out of 10
Vetted Review
Verified User
Review Source
The better defined your audience is, the more useful Triblio will be. You can cast a wide net with it, but we've found success with it as a tool to help us market to our fairly niche audience. We see good success rates in targeting, which is not always the case with these types of tools.
Score 10 out of 10
Vetted Review
Verified User
Review Source
I have selected Triblio whilst working at 2 different companies. They always come out on top and ahead of competitors based on the features they offer, the fact they are continually improving and adding new features, and the team is awesome to work with. The new orchestration canvas tool is amazing and just makes Triblio even better.
EJ Davis | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Triblio has helped us to reach out to prospects at pre-defined target accounts with the titles we are seeking. Not only does Triblio position our advertisements in front of those individuals, but we also get reports about how they are engaging with our website, which has helped us to provide crucial insights to our sales team.
Steven Tsao | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Triblio is an excellent ABM engine if your organization is account-based focused, and wants to be able to react to the behaviors of the target accounts with appropriate messaging and guiding them through the buyers' journey. If your organization is not quite mature enough to have an account-based strategy, then Triblio is not right for you.
Alex Hendrickson | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Triblio is just as good if not better at executing ABM Campaigns as any other platform on the market. With a simple interface and simple campaign setup, I was able to launch my first ABM campaign within weeks of our initial setup. If you are a single user for your field marketing department then Triblio is a great program to help you increase the traffic, registration, and engagement with all of the marketing functions that you support. The Customer service is excellent, we meet almost weekly with our reps and they are available anytime I need them. No matter how simple of a question or if you need help presenting to leadership they are there to help you the entire way! My only request is to have more control over the overall budget. Once the money is loaded into the system you can accidentally use all of your budgets on one campaign if you do not have your parameters set correctly. This quickly becomes a problem as you add users to the system. The ability to have multi-step campaigns is taking shape but is a pretty important capability from the start.
Score 9 out of 10
Vetted Review
Verified User
Review Source
If you want to just flash ads in front of a list of accounts and call it ABM, you don't necessarily need Triblio - many other ABM platforms can do that. Triblio really shines when a marketer is looking for a comprehensive orchestration engine to create preemptively between various campaign elements across multiple channels (programmatic, paid social, email). It is integrations-rich (LinkedIn, ZoomInfo, various CRMs, Bombora, IDG), so you can get as sophisticated with your campaign logic and logistics as you want. It also offers web customization and smart pages (landing pages built without any coding skills) - icing on the cake. Lastly, they just rolled out their new UI, and it is very clean. On the company philosophy side, Triblio never stops improving. They appear to have a great culture and excellent employee camaraderie and morale which translates into customers feeling like their product feedback is considered and acted on fast. The innovation that is coming out of Triblio on a quarterly basis is phenomenal. I would highly recommend going with Triblio.
December 25, 2021

All-round ABM platform

Score 8 out of 10
Vetted Review
Verified User
Review Source
I feel Triblio is a complete ABM platform. The insights provided by Triblio are detailed and present a complete view. The tool allows us to do personalization to the right target audience without wasting spend our budgets on irrelevant contacts. Hence it is great to hyper-target & personalizes your campaigns to a niche audience. It lacks the simplicity & usability that should be there. It's difficult to get started for non-technical marketers. So ensure that you spend some time during onboarding and get your doubts clear with the success team.
Score 8 out of 10
Vetted Review
Verified User
Review Source
Triblio is a great tool for identifying intent accounts and their customer success team is very knowledgeable on marketing and ABM tactics. If you are just getting started in ABM, Triblio is very hands-on and has helped us identify areas of improvement in our programs. We did not have a ton of success with ads through Triblio though.
November 19, 2021

Triblio, you are great!

Elise Donovan | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
It is well suited for an organization with small bandwidth but a need to amp up ABM efforts. It is much more manageable than competitors like Demandbase, and is a good way to get your feet wet with ABM. The dashboard and UI is easy-to-use, which puts us at ease with our small marketing team of 3.
November 14, 2021

Average ABM Tool

Score 6 out of 10
Vetted Review
Verified User
Review Source
Triblio is well suited for general awareness campaigns, we have gotten a decent number of engagement with our ads. However, we have been told Triblio is not a conversion tool. While we have gotten average engagement through ads, we have converted below our average using this platform. Triblio has an intent feature, one of the main reasons we invested in the platform, I think is [the] area that needs improvement. Since they use a third party the intent topics are difficult to change, if the topic you need isn't there it can take months to be added. Also, the intent data is not as integrated as it could be and can be hard to explain to your sales reps. One feature in the platform that really works well is their overlays. You can set up overlays, popups, on any page of your site, specific to an audience or visitor behavior.
November 13, 2021

Triblio review

Score 7 out of 10
Vetted Review
Verified User
Review Source
- it is well suited for companies that want to do ABM marketing and know who they want to target - it also works well with other platforms like Salesforce where you can directly upload lists to be used for targeting - less appropriate for people who want to market on a larger scale as it is more limited on Triblio
Ryan Dury | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
I would recommend Triblio to any business organization looking for the best Account-Based Marketing Tools because this one works like a breeze. It is one of the top and finest solutions out there, and as a user, I am delighted with its performance. This tool is just the right amount of perfection for all the marketers who are willing to inculcate and drive the demand to the right places. Hence, it is a great fit for businesses.
Mabel Long | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Account-based marketing - This is the major reason why we deployed Triblio in the first place. We needed to focus our attention on expanding our sales pipeline, which in turn would lead to an increase in our revenue.
This approach has ensured that we are interacting with our customers at every step they make, towards making a purchase with us. We couldn’t have done this effectively without Triblio.
Score 6 out of 10
Vetted Review
Verified User
Review Source
Triblio is well suited for smaller-scale campaigns and organizations that do not intend to launch more than 10-15 ad groups at one time. Updating ad groups is very time-intensive, and budgeting must be done at an ad group level rather than at a campaign level. It is challenging to manage ad groups and campaigns for different audience groups, target segments, and regions comprehensively.
Victor Ramirez Benitez | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
If you want to be more strategic and intelligent with how we market to accounts. Besides the obvious benefits of ABM advertising, Triblio has also given us the ability to customize our site based on accounts, bring in intent data and give our sales team critical account intelligence. By using Triblio we're able to serve our target accounts with personalized and custom ads. We can see which ads and content our target accounts are interacting with to then personalize the journey even more. Sales can get great insights into their target accounts with all the data from Triblio and best of all they can see all the data. I think it applies to many scenarios within B2P with few limitations in general.
September 05, 2021

A complete ABM package!

Score 9 out of 10
Vetted Review
Verified User
Review Source
I have found that Triblio has bundled in quite a few tools that other ABM platforms charge exorbitant fees for. In many cases, you'd need multiple vendors to cover all the functionality that Triblio has. I think there [are] some places in overall UI polish and application speed that is a bit lacking compared to others. But for the most part, I've been very happy with it.
Score 8 out of 10
Vetted Review
Verified User
Review Source
You can get up and running fairly quickly. We were fully integrated in a couple of weeks and serving ads within 8 weeks. Suitable for smaller teams with their 90-day onboarding package. Overall easy to use. Audience creation, setup, and integrations are all intuitive. Our Sales Team has found the account landing pages (what Triblio calls Smart Pages) to be an effective sales tool. We are not having great success with the conversion rate on the ads themselves. Reporting is lacking and buggy. There have been several bugs we've reported that lead us to believe the product is less mature and not fully productized. They do have a good vision and hopefully, the product eventually lives up to the sales pitch. The lack of product support is an issue. Support is provided through your CSM so no way for you to contact them directly. You're at the mercy of your CSM's office hours to get issues raised. Of the 3 CSMs, we've dealt with only one that really inspires confidence.
August 24, 2021

My Triblio Review

Score 9 out of 10
Vetted Review
Verified User
Review Source
We are solving a handful of our digital marketing problems. Triblio allows us to manage our digital efforts on a hyper-targeted level. If you build an account list of 10-3 or even 100 accounts, you know your message is getting to every one of them.