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Foundry ABM

Foundry ABM
Formerly Triblio ABM/ABX Platform

Overview

What is Foundry ABM?

Foundry ABM is an account based marketing platform that creates campaigns for ads, web personalization, and sales. Foundry’s proprietary database complements an organization’s first party data to provide the best data to reach, engage, and convert more stakeholders in target…

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Recent Reviews

TrustRadius Insights

Triblio is a versatile platform that offers a wide range of use cases for marketing and sales teams. Users have found Triblio to be an …
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TrustRadius Insights
TrustRadius Insights

Great Product

8 out of 10
April 28, 2022
Incentivized
Triblio allows our organization to leverage intent data from Bombora to better target companies we are looking for and gives us more buyer …
Continue reading
Read all reviews

Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 17 features
  • Display advertising (10)
    7.8
    78%
  • Ad campaign creation (10)
    7.5
    75%
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Pricing

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Foundry ABM

Foundry ABM

N/A
Unavailable

What is Foundry ABM?

Foundry ABM is an account based marketing platform that creates campaigns for ads, web personalization, and sales. Foundry’s proprietary database complements an organization’s first party data to provide the best data to reach, engage, and convert more stakeholders in target accounts.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Features

Engagement

Engaging with customers and responding to comments and inquiries via social media channels.

7.5
Avg 8.1

Ad Campaigns

Features related to creating and deploying ad campaigns.

7.4
Avg 7.7

Audience Segmentation & Targeting

A set of tools used for website optimization experiments (e.g. A/B, A/B/n, funnel, split URL, multivariate tests) that can help users segment their audience in to different groups for the purpose of exposing specific audiences to tests or personalization efforts.

7
Avg 7.8

Intent Data

Intent Data refers to buyer data collected on the internet based on browsing behavior. This data provides intent signals with insights into the buyer journey, helping to gauge user interest in a product or service. It is used to identify and prioritize accounts based on where they are in the buyer cycle, helping to drive pipeline and revenue growth.

7.3
Avg 7.7

ABM Integrations

ABM platform integrations with third-party software and internal tools to enable organizational workflows.

8.2
Avg 8.4
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Product Details

What is Foundry ABM?

Foundry ABM (based on Triblio's Account-Based Marketing) solution equips marketers with the platform and expertise to scale multi-channel campaign orchestration. Backed by IDG Communications, its AI-powered account-ID engine drives advertising, web personalization, and sales activation for businesses such as Nasdaq, Insperity, and Booz Allen.

Note: Many reviews are for the Triblio platform, which is now Foundry ABM.

Foundry ABM Features

  • Supported: Account Based Orchestration
  • Supported: Account Based Advertising
  • Supported: Web Personalization

Foundry ABM Integrations

Foundry ABM Competitors

Foundry ABM Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Foundry ABM is an account based marketing platform that creates campaigns for ads, web personalization, and sales. Foundry’s proprietary database complements an organization’s first party data to provide the best data to reach, engage, and convert more stakeholders in target accounts.

6sense and Terminus ABM Platform are common alternatives for Foundry ABM.

Reviewers rate Display advertising highest, with a score of 7.8.

The most common users of Foundry ABM are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(69)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Triblio is a versatile platform that offers a wide range of use cases for marketing and sales teams. Users have found Triblio to be an essential tool for executing account-based marketing strategies. The software enables marketers to implement lead generation strategies and target specific audiences based on industry and interests. With Triblio, sales teams can create targeted outreach based on account activity on the website, allowing them to engage interested individuals more effectively. The platform offers unique orchestration capabilities, allowing the creation of integrated advertising campaigns with multiple engagement elements along the buyer's journey. Triblio also provides insights into engaged account activity and third-party intent data, helping sales teams with prospecting and account-based insights.

Additionally, users have benefited from Triblio's custom account landing pages, finding them effective and easy to use. The software allows for targeted account-based display advertisements, site overlays, web personalization, and daily sales notification emails. Integration with Hubspot enables multi-platform campaigns, ABM, and website visit data integration. Triblio is used to gather intent data and send ads to specific lists of contacts and targets. Users have leveraged Triblio's capabilities to target ideal customers in a narrow market, serving relevant information once they arrive on the website.

Overall, Triblio is considered a critical tool for targeting specific individuals, tracking engagement, incorporating intent data in account-based marketing strategies, and delivering personalized experiences across different channels. It has helped improve brand awareness, accelerate geographic expansion, increase sales velocity, and achieve better ROI.

The most common recommendations from users and reviewers are as follows:

  1. Talk to other companies and friends who use Triblio for their opinions and comparisons to other ABM platforms.

  2. Review testimonials and compare outcomes before making a decision.

  3. Get buy-in from the sales organization to maximize the value of Triblio and review all the available features and consolidate the martech stack.

These recommendations highlight the importance of gathering feedback from others in order to make an informed decision, evaluating the platform's capabilities and benefits, and aligning with internal stakeholders to effectively utilize Triblio for account-based marketing campaigns.

Attribute Ratings

Reviews

(1-25 of 48)
Companies can't remove reviews or game the system. Here's why
December 23, 2022

Triblio ABM a must for growing organizations

Verified User
Vice-President in Marketing
Computer Software Company, 51-200 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Works well for companies looking to start doing ABM without a huge budget. Functionality is easy to use and insights gained useful. Triblio has enabled us to find companies we would never have found on our own by using their intent data and factoring in size, employees, etc. Their team is responsive, and set up was painless.
December 22, 2022

Triblio ABM Platform

AS
Andrew Son
ABM Lead
Aquant (Information Technology & Services, 51-200 employees)
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Triblio has multiple intent sources, which is nice to observe multiple signals, but at the moment of this review, they do not all integrate together to provide alerts into CRM and BDR platforms.

The team is willing to grow with us as partners, but at times, the custom work that was outlined at the start of the contract has taken longer to stand up.

As the experts within ABM, the data provided to us on a weekly basis is nice, but suggestions and insights to do better would be appreciated as compared to getting raw data.
December 21, 2022

Triblio is the best ABM Platform

Verified User
Manager in Marketing
Information Technology & Services Company, 11-50 employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
I have selected Triblio whilst working at 2 different companies. They always come out on top and ahead of competitors based on the features they offer, the fact they are continually improving and adding new features, and the team is awesome to work with. The new orchestration canvas tool is amazing and just makes Triblio even better.
December 18, 2022

Triblio from a SDR Manager.

Verified User
Manager in Sales
Legal Services Company, 51-200 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
I think it's good for companies who have a built out marketing program. I know our marketing team knows the software very well. As someone on the sales side, I struggle to understand some concepts. However they have a great support team and they help with reports that make things very easy to understand.
December 14, 2022

Well-rounded ABM engine to replace multiple platforms

Steven Tsao | TrustRadius Reviewer
Steven Tsao
Demand Generation Leader
Treasure Data (Information Technology and Services, 501-1000 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Triblio is an excellent ABM engine if your organization is account-based focused, and wants to be able to react to the behaviors of the target accounts with appropriate messaging and guiding them through the buyers' journey. If your organization is not quite mature enough to have an account-based strategy, then Triblio is not right for you.
December 09, 2022

ABM Made Easy!

Chris Petersen | TrustRadius Reviewer
Chris Petersen
Sales Operations Manager
FRONTLINE Selling (Outsourcing/Offshoring, 11-50 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
It is a great tool for brand awareness, "air coverage" and intent data. Having third-party data for intent is huge for us to get in front of folks that may be considering our competitors or searching for our services.
December 05, 2022

A complete ABM package!

Verified User
Director in Marketing
Computer Software Company, 201-500 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
I have found that Triblio has bundled in quite a few tools that other ABM platforms charge exorbitant fees for. In many cases, you'd need multiple vendors to cover all the functionality that Triblio has. I think there [are] some places in overall UI polish and application speed that is a bit lacking compared to others. But for the most part, I've been very happy with it.
September 05, 2022

Best ABM platform, be aware of your specific use case.

Verified User
Manager in Marketing
Hospital & Health Care Company, 51-200 employees
Score 6 out of 10
Vetted Review
Verified User
Likelihood to Recommend
Triblio ABM/ABX Platform works better for those organizations that have not yet fully mapped their target audience. It's a very expensive tool, and its advertising capabilities are weaker when just inputting a list of 5 people or 20 people. Triblio ABM/ABX Platform works better when inputting a list of thousands of people. I do highly recommend their LeadSift intent data module.
July 06, 2022

ABM for the Rest of Us.

Parker Pearson | TrustRadius Reviewer
Parker Pearson
Chief Strategy Officer
Donoma Software (Computer Software, 11-50 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Triblio is a relatively new platform for us, and it's our first ABM orchestration platform, so feedback is with those caveats. So far, the platform is well suited to targeting & serving ad messaging far more efficiently than we could ever do on our own. Triblio does NOT provide contact information like some "ABM/X" platforms do. Be aware of that. We understand and are OK with it - but some people confuse what an ABM platform should provide, and if you are expecting to have access to specific contact to enrich your targeting - that's not part of what Triblio does.
July 01, 2022

Triblio is a must have for your ABM strategy

Devyn Cleveland | TrustRadius Reviewer
Devyn Cleveland
Digital Marketing Strategist
Administrate (Education Management, 51-200 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
We have had an overall fantastic experience using Triblio. The Triblio team is both caring and strategic and here to help any team succeed. There is a learning curve to understanding how the platform works, but once you understand it, it's beyond easy to work with. It's easy to create an audience with various criteria attached if you wish. It's even easier to set up a display ad campaign and create a matched audience on Linkedin. The data it provides has also made our entire commercial team more aligned on strategy.
April 26, 2022

Effective tool for defined audiences and broader reach into target accounts

Verified User
Manager in Marketing
Computer Software Company, 51-200 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
The better defined your audience is, the more useful Triblio will be. You can cast a wide net with it, but we've found success with it as a tool to help us market to our fairly niche audience. We see good success rates in targeting, which is not always the case with these types of tools.
April 22, 2022

Great Platform, Great Support

EJ Davis | TrustRadius Reviewer
EJ Davis
Manager, Demand Generation North America
Flexera (Computer Software, 5001-10,000 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Triblio has helped us to reach out to prospects at pre-defined target accounts with the titles we are seeking. Not only does Triblio position our advertisements in front of those individuals, but we also get reports about how they are engaging with our website, which has helped us to provide crucial insights to our sales team.
March 31, 2022

Triblio has been the key to our success with ABM!!!

Alex Hendrickson | TrustRadius Reviewer
Alex Hendrickson
Field Marketing Manager
Viewpoint (Computer Software, 501-1000 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Triblio is just as good if not better at executing ABM Campaigns as any other platform on the market. With a simple interface and simple campaign setup, I was able to launch my first ABM campaign within weeks of our initial setup. If you are a single user for your field marketing department then Triblio is a great program to help you increase the traffic, registration, and engagement with all of the marketing functions that you support. The Customer service is excellent, we meet almost weekly with our reps and they are available anytime I need them. No matter how simple of a question or if you need help presenting to leadership they are there to help you the entire way! My only request is to have more control over the overall budget. Once the money is loaded into the system you can accidentally use all of your budgets on one campaign if you do not have your parameters set correctly. This quickly becomes a problem as you add users to the system. The ability to have multi-step campaigns is taking shape but is a pretty important capability from the start.
January 04, 2022

Triblio: a Trailblazer in Integrated ABM Campaigns Orchestration

Verified User
Manager in Marketing
Computer Software Company, 201-500 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
If you want to just flash ads in front of a list of accounts and call it ABM, you don't necessarily need Triblio - many other ABM platforms can do that. Triblio really shines when a marketer is looking for a comprehensive orchestration engine to create preemptively between various campaign elements across multiple channels (programmatic, paid social, email). It is integrations-rich (LinkedIn, ZoomInfo, various CRMs, Bombora, IDG), so you can get as sophisticated with your campaign logic and logistics as you want. It also offers web customization and smart pages (landing pages built without any coding skills) - icing on the cake. Lastly, they just rolled out their new UI, and it is very clean. On the company philosophy side, Triblio never stops improving. They appear to have a great culture and excellent employee camaraderie and morale which translates into customers feeling like their product feedback is considered and acted on fast. The innovation that is coming out of Triblio on a quarterly basis is phenomenal. I would highly recommend going with Triblio.
December 25, 2021

All-round ABM platform

Verified User
Consultant in Marketing
Information Technology & Services Company, 11-50 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
I feel Triblio is a complete ABM platform. The insights provided by Triblio are detailed and present a complete view. The tool allows us to do personalization to the right target audience without wasting spend our budgets on irrelevant contacts. Hence it is great to hyper-target & personalizes your campaigns to a niche audience. It lacks the simplicity & usability that should be there. It's difficult to get started for non-technical marketers. So ensure that you spend some time during onboarding and get your doubts clear with the success team.
December 24, 2021

Good tool for ABM, Customer Success team is a differentiator

Verified User
Manager in Marketing
Accounting Company, 201-500 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Triblio is a great tool for identifying intent accounts and their customer success team is very knowledgeable on marketing and ABM tactics. If you are just getting started in ABM, Triblio is very hands-on and has helped us identify areas of improvement in our programs. We did not have a ton of success with ads through Triblio though.
November 19, 2021

Triblio, you are great!

Elise Donovan | TrustRadius Reviewer
Elise Donovan
Digital Marketing Manager
One Door (Marketing & Advertising, 51-200 employees)
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
It is well suited for an organization with small bandwidth but a need to amp up ABM efforts. It is much more manageable than competitors like Demandbase, and is a good way to get your feet wet with ABM. The dashboard and UI is easy-to-use, which puts us at ease with our small marketing team of 3.
November 14, 2021

Average ABM Tool

Verified User
Analyst in Marketing
Information Technology & Services Company, 201-500 employees
Score 6 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Triblio is well suited for general awareness campaigns, we have gotten a decent number of engagement with our ads. However, we have been told Triblio is not a conversion tool. While we have gotten average engagement through ads, we have converted below our average using this platform. Triblio has an intent feature, one of the main reasons we invested in the platform, I think is [the] area that needs improvement. Since they use a third party the intent topics are difficult to change, if the topic you need isn't there it can take months to be added. Also, the intent data is not as integrated as it could be and can be hard to explain to your sales reps. One feature in the platform that really works well is their overlays. You can set up overlays, popups, on any page of your site, specific to an audience or visitor behavior.
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