Triblio ABM/ABX Platform

We utilize Triblio as our main Account-Based Marketing tool. From display ads to web personalization and then the orchestration of alerts to the sales and the BDR teams. The main problem we were trying to solve with Triblio was to target our ideal customers which is a fairly narrow, specific market. Triblio helps us get in front of potential buyers and serve up relevant information once they've arrived on our website.

Triblio allows our organization to leverage intent data from Bombora to better target companies we are looking for and gives us more buyer insight into those companies that may be interested in our product. I love the way it maps the different types of visits a company can make. It gives us more insight into the path they took to get create an actionable action by our sales team.

Triblio is used across our marketing organization for a number of audiences and purposes. We use it for demand generation, but also throughout the sales process and customer lifecycle for expansion and cross-sell business. We've found it to be fairly user friendly, in large part due to the excellent support we've received from our customer success manager.

We use Triblio to advertise to our target and key accounts. We do this in a number of ways through display ads, web personalization, and overlays on our website. We also have a daily sales notification email set up so we can see companies visiting the key pages on our website. This along with intent data provides sales with invaluable information to reach out to known and unknown contacts at these accounts.

Triblio has been an essential tool in our ABM execution. When we are presented with any difficulties or questions, our account representative is readily available to give us support. It is the customer service and support that truly separates Triblio from similar platforms. The platform itself is easy to configure and user-friendly. There are more features that could be provided in this tool, but I can see that the team is hard at work to provide even more benefits to their portal.

We use Triblio to track known and unknown web visitor engagements, as well as serve ABM ads to target accounts based on their categorization and their digital behavior to determine the right message. Triblio is also syncing to SFDC in real-time to update engagement and lead score on the account object.

We introduced Triblio at Viewpoint to help us reach a new audience. We were stuck in our old habits of webinars and emails and needed a new lever to pull. With Triblio we were able to measure intent signals, buying indications and target specific customers and prospects. It allowed us to reach individuals who had unsubscribed, deleted, or filtered our traditional marketing practices. With Triblio in place, we were able to improve our registration and attendance rates by 10%. Another additional benefit was the ability to reach individuals at a company that was not yet in our database.

We switched to Triblio from Terminus, another ABM solution. The main reason we went with Triblio is its unique orchestration capabilities that allow building-integrated advertising campaigns with multiple engagement elements along the buyer's journey. So, I have multiple IF_THEN functionalities within each campaign: if an account saw an ad X times, then show him the next ad; if the account engaged with the next ad Z number of times, push them into a LinkedIn segment. Then I can continue targeting these people on LinkedIn and drive the traffic to a custom Smart Page (a Triblio product) that is built specifically for each campaign. Or, I can do a product webpage customization for campaign-specific messaging. No other AMB product allows this breadth of functionality to break marketing channel silos.

Triblio is an all-around ABM platform used by us to target accounts, design & execute multi-channel campaigns, retarget website visitors with personalized ads, find new look-alike accounts, get intent data and empower our sales team on indispensable account intelligence.

We use Triblio to find and identify accounts in our ICP that are surging on high-value intent topics. We deliver these to our SDR team for outreach as well as input leads from these surging accounts into nurtures to drive brand awareness.

We used Triblio for our account-based marketing solution. It was connected with Bombora, so we used it to surface intent showing accounts. We used intent along with account scoring to indicate to our team which Salesforce accounts were an ICP fit and relevant for timely outreach. We also used it to run programmatic advertising.

Triblio is being used by our small and lean marketing team of 3. I am in the dashboard the most, while my 2 other colleagues use it on occasion to monitor our ABM strategies. It helps us target key accounts, and also gives us the intent data we need to add contacts/accounts to our ABM efforts.

Our organization uses Triblio to identify and engage targets for our ABM program, through the tools ad groups, overlays, and intent features.

Triblio is used for a few reasons where I work. One is Account Based Marketing website personalization. The other reason is for Account Based Marketing ad programs. It allows us to create more refined and relevant messaging for people visiting the website so they care able to get to what they care about quicker.

Triblio is being used by the sales and marketing departments. Marketing uses the platform itself where sales receive emails and use the integration with HubSpot CRM. We use it for a couple of use cases such as website visitor traffic, to serve display ads to target accounts, and to personalize our website for our target accounts.

Triblio is being used to do ABM advertising at my company. The marketing department uses it to target specific accounts that we want to sell to. We are able to target intents and companies with Triblio which can be very helpful when we know which accounts are important to the sales team.

Triblio is undoubtedly an excellent and renowned Account-Based Marketing (ABM) tool that is specialized greatly. It is my favorite among all the ABM platforms due to the wide variety of functionalities it contains. The product has addressed all of our issues and has conveyed the right information to the right individual, plus helped in reaching out to the accounts that are actively looking for solutions. This platform has been used across our entire organization, and it has facilitated our marketers to a higher level.

Triblio is used primarily within the marketing department in my organization. It provides us with innovative ways to generate leads for our sales pipeline. It is easy to use in terms of its intuitiveness and provides dynamic customization options which enable us [to] focus our marketing attention on specific accounts segments.

Triblio is being used across the whole organization. It enables marketers to run targeted display ads and personalizations, as well as collect intent data to inform account targeting. It solves the business problem of finding accounts that are actively looking for our solutions, thus finding accounts before they reach our pipeline. The sales orchestration reports are particularly helpful in sharing intent data with our sales teams.

Triblio wraps up a number of critically important tools into one platform. This allows us to be very advanced in our approach. Triblio has the flexibility and control while managing handfuls of campaigns monthly. Triblio gives you the power to manage everything at a detailed campaign level. All the different creatives, upload different landing pages, audience lists, budget, when the campaign runs, where. I can say that the company helped to integrate various platforms that were used between the Product and Marketing teams to launch the necessary campaigns for the brand.

Triblio is a SaaS product we brought on to help us with our ABM program. Marketing is the ones who are operating in the platform on a day-to-day basis, but the sales team is also a huge beneficiary. We use it for ABM-based advertising, site customizations, account intent data, account activity notification to the sales team, account intelligence pulled into Salesforce.

We use Triblio for account-based insights, intent data, advertising, and prospecting. It's used by inside and field sales, marketing ops, and demand generation. Triblio gives us insight into engaged account activity and third-party intent data. The Sales Teams have found the custom account landing pages (smart pages) very effective and easy to use. Audience creation is simple as is the campaign creation.

Triblio is used to manage the digital surround and personalized landing page creation for our ABM program. Contacts from our Salesforce ABM campaign are automatically passed to Triblio to both begin advertising and quickly create the landing page. Insights are also used by the Sales team via the Salesforce integration.

By using Triblio we are able to serve our target accounts with personalized and custom ads. We can see which ads and content our target accounts are interacting with to then personalize the journey even more.

Our Marketing department is the primary user of Triblio in our organization. We are heavily utilizing their overlay capabilities and web personalization. We have also been using retargeting ads for specific campaign as needed.
Our sales team would be the secondary team utilizing the data Triblio provides. Our SDR team loves having the intent topic data and website visitor information for prospecting and some of our AEs use the website visitor information as well when trying to break into accounts or find new contacts within an account that would be a warmer reach out.