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Triblio is a versatile platform that offers a wide range of use cases for marketing and sales teams. Users have found Triblio to be an …
Overview
What is Foundry ABM?
Foundry ABM is an account based marketing platform that creates campaigns for ads, web personalization, and sales. Foundry’s proprietary database complements an organization’s first party data to provide the best data to reach, engage, and convert more stakeholders in target…
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Popular Features
- Display advertising (10)7.878%
- Ad campaign creation (10)7.575%
Pricing
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What is Foundry ABM?
Foundry ABM is an account based marketing platform that creates campaigns for ads, web personalization, and sales. Foundry’s proprietary database complements an organization’s first party data to provide the best data to reach, engage, and convert more stakeholders in target accounts.
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- No setup fee
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- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Folloze in Foster City provides their Personalized B2B Marketing Platform, which they describe as the best way to generate credible pipeline that will convert - from focused ABM to broad-based nurture. An ABM focused solution, the Folloze platform provides personalization and marketing campaign…
What is PFL Direct Mail Platform?
PFL helps businesses deliver authentic moments by creating impactful direct mail that is data-driven, bringing measurement, personalization, and predictability from digital to direct mail. PFL offers direct mail that is...Simplified: PFL simplifies direct mail execution by managing the entire…
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Product Details
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- Integrations
- Competitors
- Tech Details
- FAQs
What is Foundry ABM?
Foundry ABM (based on Triblio's Account-Based Marketing) solution equips marketers with the platform and expertise to scale multi-channel campaign orchestration. Backed by IDG Communications, its AI-powered account-ID engine drives advertising, web personalization, and sales activation for businesses such as Nasdaq, Insperity, and Booz Allen.
Note: Many reviews are for the Triblio platform, which is now Foundry ABM.
Foundry ABM Features
- Supported: Account Based Orchestration
- Supported: Account Based Advertising
- Supported: Web Personalization
Foundry ABM Integrations
Foundry ABM Competitors
Foundry ABM Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Frequently Asked Questions
Foundry ABM is an account based marketing platform that creates campaigns for ads, web personalization, and sales. Foundry’s proprietary database complements an organization’s first party data to provide the best data to reach, engage, and convert more stakeholders in target accounts.
6sense and Terminus ABM Platform are common alternatives for Foundry ABM.
Reviewers rate Display advertising highest, with a score of 7.8.
The most common users of Foundry ABM are from Mid-sized Companies (51-1,000 employees).
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Reviews and Ratings
(69)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Recommendations
Triblio is a versatile platform that offers a wide range of use cases for marketing and sales teams. Users have found Triblio to be an essential tool for executing account-based marketing strategies. The software enables marketers to implement lead generation strategies and target specific audiences based on industry and interests. With Triblio, sales teams can create targeted outreach based on account activity on the website, allowing them to engage interested individuals more effectively. The platform offers unique orchestration capabilities, allowing the creation of integrated advertising campaigns with multiple engagement elements along the buyer's journey. Triblio also provides insights into engaged account activity and third-party intent data, helping sales teams with prospecting and account-based insights.
Additionally, users have benefited from Triblio's custom account landing pages, finding them effective and easy to use. The software allows for targeted account-based display advertisements, site overlays, web personalization, and daily sales notification emails. Integration with Hubspot enables multi-platform campaigns, ABM, and website visit data integration. Triblio is used to gather intent data and send ads to specific lists of contacts and targets. Users have leveraged Triblio's capabilities to target ideal customers in a narrow market, serving relevant information once they arrive on the website.
Overall, Triblio is considered a critical tool for targeting specific individuals, tracking engagement, incorporating intent data in account-based marketing strategies, and delivering personalized experiences across different channels. It has helped improve brand awareness, accelerate geographic expansion, increase sales velocity, and achieve better ROI.
The most common recommendations from users and reviewers are as follows:
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Talk to other companies and friends who use Triblio for their opinions and comparisons to other ABM platforms.
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Review testimonials and compare outcomes before making a decision.
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Get buy-in from the sales organization to maximize the value of Triblio and review all the available features and consolidate the martech stack.
These recommendations highlight the importance of gathering feedback from others in order to make an informed decision, evaluating the platform's capabilities and benefits, and aligning with internal stakeholders to effectively utilize Triblio for account-based marketing campaigns.
Attribute Ratings
Reviews
(1-25 of 48)Companies can't remove reviews or game the system. Here's why
April 14, 2023
ABM tool at a great price!
We used Triblio for Account prioritisation, Account Sourcing and Account-Based Marketing. This tool helped us in scaling our ABM program and closing accounts and engaging accounts.
December 23, 2022
Triblio ABM a must for growing organizations
The Triblio platform allows us to run multi-platform campaigns and ads to our targeted audience. In addition, we pull ABM and website visit data from Triblio. It is integrated with our Hubspot instance.
December 22, 2022
Average ABM Software but Competitive Pricing
Use for personalized marketing. Website and display ads
December 22, 2022
Triblio ABM Platform
Triblio is our ABM platform that helps orchestrate the different tactics (digital ads, automated emails) and provide intent to help ID net new accounts and enrich existing accounts in CRM. Triblio is also working to build a scoring model to capture the variety of engagement within an account to determine how ready they may be ready for purchase or how we should message.
Social ads and BDR emails are executed in their own respective platforms.
Social ads and BDR emails are executed in their own respective platforms.
December 21, 2022
Triblio is the best ABM Platform
We use Triblio to advertise to our target and key accounts. We do this in a number of ways through display ads, web personalization, and overlays on our website. We also have a daily sales notification email set up so we can see companies visiting the key pages on our website. This along with intent data provides sales with invaluable information to reach out to known and unknown contacts at these accounts.
December 18, 2022
Triblio from a SDR Manager.
We use Triblio to see who is visiting our website. It's used to track what pages people are clicking on and who is clicking on them. Our sales representatives use the websites and other reports to target people who are expressing interest specifically. We use an account-based marketing strategy and this helps save our reps time. They no longer have to hope that they're finding the interested people. Now they can pinpoint the best targets.
December 14, 2022
Well-rounded ABM engine to replace multiple platforms
We use Triblio to track known and unknown web visitor engagements, as well as serve ABM ads to target accounts based on their categorization and their digital behavior to determine the right message. Triblio is also syncing to SFDC in real-time to update engagement and lead score on the account object.
December 09, 2022
ABM Made Easy!
Triblio has been a huge factor in us increasing our brand awareness. Additionally, it has allowed us to prioritize and clean up our sales universe and implement a rifle-shot strategy for accounts to target for our BDR team based on engagement levels and their proprietary SMART Scores.
December 05, 2022
A complete ABM package!
Triblio is a SaaS product we brought on to help us with our ABM program. Marketing is the ones who are operating in the platform on a day-to-day basis, but the sales team is also a huge beneficiary. We use it for ABM-based advertising, site customizations, account intent data, account activity notification to the sales team, account intelligence pulled into Salesforce.
September 05, 2022
Best ABM platform, be aware of your specific use case.
Score 6 out of 10
Vetted Review
Verified User
Triblio ABM/ABX Platform is intended for mainly 2 things: (1) Gathering intent data (2) sending ads to a specific list of contacts and targets. We understand that our TAM is limited, and we have invested our efforts in mapping out the market to know exactly who our buyers would be. Triblio ABM/ABX Platform allows us to input this information and obtain intent data as well as target this audience.
July 06, 2022
ABM for the Rest of Us.
We use Triblio to help us identify meaningful leads by leveraging valuable first and third-party data. Triblio makes it possible for a small SaaS company without a lot of manpower to implement ABM strategies to help compete in a world where the sales motion is now very different - requiring more targeted messaging and education before prospects are willing to engage with a salesperson. We believe that as we continue to spin up our ABM strategies, Triblio is helping us be in the right place and at the right time for the right audience for a reasonable CPC.
July 01, 2022
Triblio is a must have for your ABM strategy
The Triblio ABM/ABX Platform is one of the main pillars of our ABM strategy. It's a great platform that can help with our objectives, whether that's nurturing qualified leads or being a lead generation channel. Utilizing the smooth use of audience building as well as using their intent data helps us know which accounts we should engage with and better provide a valuable journey for the end-user. It's easy to set up various display ad campaigns simultaneously and easy to revise audiences. We are able to reach the right person at the right time across channels and have seen incredible ROI since we started using Triblio.
May 01, 2022
Great feature set + Exceptional Support
We utilize Triblio as our main Account-Based Marketing tool. From display ads to web personalization and then the orchestration of alerts to the sales and the BDR teams. The main problem we were trying to solve with Triblio was to target our ideal customers which is a fairly narrow, specific market. Triblio helps us get in front of potential buyers and serve up relevant information once they've arrived on our website.
April 28, 2022
Great Product
Triblio allows our organization to leverage intent data from Bombora to better target companies we are looking for and gives us more buyer insight into those companies that may be interested in our product. I love the way it maps the different types of visits a company can make. It gives us more insight into the path they took to get create an actionable action by our sales team.
Triblio is used across our marketing organization for a number of audiences and purposes. We use it for demand generation, but also throughout the sales process and customer lifecycle for expansion and cross-sell business. We've found it to be fairly user friendly, in large part due to the excellent support we've received from our customer success manager.
April 22, 2022
Great Platform, Great Support
Triblio has been an essential tool in our ABM execution. When we are presented with any difficulties or questions, our account representative is readily available to give us support. It is the customer service and support that truly separates Triblio from similar platforms. The platform itself is easy to configure and user-friendly. There are more features that could be provided in this tool, but I can see that the team is hard at work to provide even more benefits to their portal.
March 31, 2022
Triblio has been the key to our success with ABM!!!
We introduced Triblio at Viewpoint to help us reach a new audience. We were stuck in our old habits of webinars and emails and needed a new lever to pull. With Triblio we were able to measure intent signals, buying indications and target specific customers and prospects. It allowed us to reach individuals who had unsubscribed, deleted, or filtered our traditional marketing practices. With Triblio in place, we were able to improve our registration and attendance rates by 10%. Another additional benefit was the ability to reach individuals at a company that was not yet in our database.
January 04, 2022
Triblio: a Trailblazer in Integrated ABM Campaigns Orchestration
We switched to Triblio from Terminus, another ABM solution. The main reason we went with Triblio is its unique orchestration capabilities that allow building-integrated advertising campaigns with multiple engagement elements along the buyer's journey. So, I have multiple IF_THEN functionalities within each campaign: if an account saw an ad X times, then show him the next ad; if the account engaged with the next ad Z number of times, push them into a LinkedIn segment. Then I can continue targeting these people on LinkedIn and drive the traffic to a custom Smart Page (a Triblio product) that is built specifically for each campaign. Or, I can do a product webpage customization for campaign-specific messaging. No other AMB product allows this breadth of functionality to break marketing channel silos.
December 25, 2021
All-round ABM platform
Triblio is an all-around ABM platform used by us to target accounts, design & execute multi-channel campaigns, retarget website visitors with personalized ads, find new look-alike accounts, get intent data and empower our sales team on indispensable account intelligence.
December 24, 2021
Good tool for ABM, Customer Success team is a differentiator
We use Triblio to find and identify accounts in our ICP that are surging on high-value intent topics. We deliver these to our SDR team for outreach as well as input leads from these surging accounts into nurtures to drive brand awareness.
December 23, 2021
Good Product, Great Roadmap, Superior Support
We used Triblio for our account-based marketing solution. It was connected with Bombora, so we used it to surface intent showing accounts. We used intent along with account scoring to indicate to our team which Salesforce accounts were an ICP fit and relevant for timely outreach. We also used it to run programmatic advertising.
November 19, 2021
Triblio, you are great!
Triblio is being used by our small and lean marketing team of 3. I am in the dashboard the most, while my 2 other colleagues use it on occasion to monitor our ABM strategies. It helps us target key accounts, and also gives us the intent data we need to add contacts/accounts to our ABM efforts.
November 14, 2021
Average ABM Tool
Our organization uses Triblio to identify and engage targets for our ABM program, through the tools ad groups, overlays, and intent features.
November 13, 2021
Trials and Lack of Triblioations
Triblio is used for a few reasons where I work. One is Account Based Marketing website personalization. The other reason is for Account Based Marketing ad programs. It allows us to create more refined and relevant messaging for people visiting the website so they care able to get to what they care about quicker.
November 13, 2021
Best all round ABM platform!
Triblio is being used by the sales and marketing departments. Marketing uses the platform itself where sales receive emails and use the integration with HubSpot CRM. We use it for a couple of use cases such as website visitor traffic, to serve display ads to target accounts, and to personalize our website for our target accounts.