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Foundry ABM

Foundry ABM
Formerly Triblio ABM/ABX Platform

Overview

What is Foundry ABM?

Foundry ABM is an account based marketing platform that creates campaigns for ads, web personalization, and sales. Foundry’s proprietary database complements an organization’s first party data to provide the best data to reach, engage, and convert more stakeholders in target…

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Recent Reviews

TrustRadius Insights

Triblio is a versatile platform that offers a wide range of use cases for marketing and sales teams. Users have found Triblio to be an …
Continue reading
TrustRadius Insights
TrustRadius Insights

Great Product

8 out of 10
April 28, 2022
Incentivized
Triblio allows our organization to leverage intent data from Bombora to better target companies we are looking for and gives us more buyer …
Continue reading
Read all reviews

Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 17 features
  • Display advertising (10)
    7.8
    78%
  • Ad campaign creation (10)
    7.5
    75%
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Pricing

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Foundry ABM

Foundry ABM

N/A
Unavailable

What is Foundry ABM?

Foundry ABM is an account based marketing platform that creates campaigns for ads, web personalization, and sales. Foundry’s proprietary database complements an organization’s first party data to provide the best data to reach, engage, and convert more stakeholders in target accounts.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

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Features

Engagement

Engaging with customers and responding to comments and inquiries via social media channels.

7.5
Avg 8.1

Ad Campaigns

Features related to creating and deploying ad campaigns.

7.5
Avg 7.7

Audience Segmentation & Targeting

A set of tools used for website optimization experiments (e.g. A/B, A/B/n, funnel, split URL, multivariate tests) that can help users segment their audience in to different groups for the purpose of exposing specific audiences to tests or personalization efforts.

7
Avg 7.8

Intent Data

Intent Data refers to buyer data collected on the internet based on browsing behavior. This data provides intent signals with insights into the buyer journey, helping to gauge user interest in a product or service. It is used to identify and prioritize accounts based on where they are in the buyer cycle, helping to drive pipeline and revenue growth.

7.3
Avg 7.7

ABM Integrations

ABM platform integrations with third-party software and internal tools to enable organizational workflows.

8.2
Avg 8.4
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Product Details

What is Foundry ABM?

Foundry ABM (based on Triblio's Account-Based Marketing) solution equips marketers with the platform and expertise to scale multi-channel campaign orchestration. Backed by IDG Communications, its AI-powered account-ID engine drives advertising, web personalization, and sales activation for businesses such as Nasdaq, Insperity, and Booz Allen.

Note: Many reviews are for the Triblio platform, which is now Foundry ABM.

Foundry ABM Features

  • Supported: Account Based Orchestration
  • Supported: Account Based Advertising
  • Supported: Web Personalization

Foundry ABM Integrations

Foundry ABM Competitors

Foundry ABM Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Foundry ABM is an account based marketing platform that creates campaigns for ads, web personalization, and sales. Foundry’s proprietary database complements an organization’s first party data to provide the best data to reach, engage, and convert more stakeholders in target accounts.

6sense and Terminus ABM Platform are common alternatives for Foundry ABM.

Reviewers rate Display advertising highest, with a score of 7.8.

The most common users of Foundry ABM are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(69)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Triblio is a versatile platform that offers a wide range of use cases for marketing and sales teams. Users have found Triblio to be an essential tool for executing account-based marketing strategies. The software enables marketers to implement lead generation strategies and target specific audiences based on industry and interests. With Triblio, sales teams can create targeted outreach based on account activity on the website, allowing them to engage interested individuals more effectively. The platform offers unique orchestration capabilities, allowing the creation of integrated advertising campaigns with multiple engagement elements along the buyer's journey. Triblio also provides insights into engaged account activity and third-party intent data, helping sales teams with prospecting and account-based insights.

Additionally, users have benefited from Triblio's custom account landing pages, finding them effective and easy to use. The software allows for targeted account-based display advertisements, site overlays, web personalization, and daily sales notification emails. Integration with Hubspot enables multi-platform campaigns, ABM, and website visit data integration. Triblio is used to gather intent data and send ads to specific lists of contacts and targets. Users have leveraged Triblio's capabilities to target ideal customers in a narrow market, serving relevant information once they arrive on the website.

Overall, Triblio is considered a critical tool for targeting specific individuals, tracking engagement, incorporating intent data in account-based marketing strategies, and delivering personalized experiences across different channels. It has helped improve brand awareness, accelerate geographic expansion, increase sales velocity, and achieve better ROI.

The most common recommendations from users and reviewers are as follows:

  1. Talk to other companies and friends who use Triblio for their opinions and comparisons to other ABM platforms.

  2. Review testimonials and compare outcomes before making a decision.

  3. Get buy-in from the sales organization to maximize the value of Triblio and review all the available features and consolidate the martech stack.

These recommendations highlight the importance of gathering feedback from others in order to make an informed decision, evaluating the platform's capabilities and benefits, and aligning with internal stakeholders to effectively utilize Triblio for account-based marketing campaigns.

Attribute Ratings

Reviews

(1-25 of 40)
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December 21, 2022

Triblio is the best ABM Platform

Verified User
Manager in Marketing
Information Technology & Services Company, 11-50 employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Support Rating
10
The customer success team at Triblio is awesome. Big shout out to Molly who is super helpful. We have weekly calls and she is super helpful and walks me through anything I don't understand or need help with. She was a big part of the reason I went with Triblio when I moved companies.
December 14, 2022

Well-rounded ABM engine to replace multiple platforms

Steven Tsao | TrustRadius Reviewer
Steven Tsao
Demand Generation Leader
Treasure Data (Information Technology and Services, 501-1000 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Support Rating
6
The support team can be better trained to provide the best support possible. Of course, there are differences in personnel and some may be more experienced than others, but the level of support for my organization can be improved. This includes areas in the technical knowledge, to the next best action recommendations, as well as reporting and analytics.
December 05, 2022

A complete ABM package!

Verified User
Director in Marketing
Computer Software Company, 201-500 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Support Rating
9
Overall our account support representative is very attentive and tuned in to what we are trying to accomplish. They are always willing to pop into our account and double-check any campaigns we have running, look into any problems we are having and get to the bottom of any issues we may be experiencing.
July 06, 2022

ABM for the Rest of Us.

Parker Pearson | TrustRadius Reviewer
Parker Pearson
Chief Strategy Officer
Donoma Software (Computer Software, 11-50 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Support Rating
9
Triblio makes it possible for a small SaaS company without a lot of manpower to implement ABM strategies to help compete in a world where the sales motion is now very different - requiring more targeted messaging and education before prospects are willing to engage with a salesperson. We believe that as we continue to spin up our ABM strategies, Triblio is helping us be in the right place and at the right time for the right audience for a reasonable CPC.
July 01, 2022

Triblio is a must have for your ABM strategy

Devyn Cleveland | TrustRadius Reviewer
Devyn Cleveland
Digital Marketing Strategist
Administrate (Education Management, 51-200 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Support Rating
10
If there's one thing Triblio excels at it's their support. We have an account manager that meets with us regularly to discuss any questions or even potential strategies. If we have questions that dive deeper into the software we've had an engineer get on the line with us. They are quick to notify us if bugs occur, and when they're fixed. They are quick to respond to emails as well. We are very supported by their team.
April 28, 2022

Great Product

Verified User
Strategist in Marketing
Information Technology & Services Company, 51-200 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Support Rating
9
This tool as a whole is great. It provides insights into different prospects and allows us to serve relevant ads to them. It's easy to put together audiences and upload creatives to campaigns. I think the portion it lacks is reporting. It can be a little cumbersome to pull metrics for monthly reporting.
April 22, 2022

Great Platform, Great Support

EJ Davis | TrustRadius Reviewer
EJ Davis
Manager, Demand Generation North America
Flexera (Computer Software, 5001-10,000 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Support Rating
10
The Triblio support team is miles ahead of any ABM partners I have used in the past. All questions and concerns are answered expeditiously. We also have a weekly meeting where our rep gives us suggestions on how we can improve our ads and even walks us through them in real-time. I have not experienced anything quite this "white glove" in an ABM partner before.
March 31, 2022

Triblio has been the key to our success with ABM!!!

Alex Hendrickson | TrustRadius Reviewer
Alex Hendrickson
Field Marketing Manager
Viewpoint (Computer Software, 501-1000 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Support Rating
10
The customer support is excellent. We meet weekly with our rep and they respond almost instantly to any emails. They not only answer our simple questions and provide on-the-spot demos of how to set things up but they helped with all of our custom integrations to Salesforce. The reps are very knowledgeable and it's rare that we have a question that they are unable to answer. It has been extremely helpful as we have had personnel changes on the team.
January 04, 2022

Triblio: a Trailblazer in Integrated ABM Campaigns Orchestration

Verified User
Manager in Marketing
Computer Software Company, 201-500 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Support Rating
9
Excellent support, very engaged implementation engineers who are interested in seeing their product improve with customer suggestions. Also, the company hosts quarterly Zoom calls with all customers where you can get your questions answered and learn about the upcoming roadmap. I have never seen this much transparency from a software vendor.
December 25, 2021

All-round ABM platform

Verified User
Consultant in Marketing
Information Technology & Services Company, 11-50 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Support Rating
9
Our CSM has been super helpful who is always ready to get on a call to show us the ways to do things. We real.ly need that as we were not that technical or experienced with ABM platforms.
November 19, 2021

Triblio, you are great!

Elise Donovan | TrustRadius Reviewer
Elise Donovan
Digital Marketing Manager
One Door (Marketing & Advertising, 51-200 employees)
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Support Rating
10
Our rep is very helpful, and the customer service is unmatched. You certainly wouldn't get similar customer service at a larger ABM platform. Everyone I have spoken to has been helpful and friendly. I like that they do monthly webinars and trainings for their users as well.
November 14, 2021

Average ABM Tool

Verified User
Analyst in Marketing
Information Technology & Services Company, 201-500 employees
Score 6 out of 10
Vetted Review
Verified User
Incentivized
Support Rating
8
Our account manager tries very hard to answer our questions and gets back to us in a timely manner. I do think there is a lack of understanding of ABM or marketing strategy on average, they know how to use the features but not always how the features would be used in a campaign.
November 13, 2021

Best all round ABM platform!

Verified User
Director in Marketing
Computer Software Company, 11-50 employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Support Rating
10
Our CSM Molly is truly outside. No question is too much for Molly. We meet weekly and she’s always there for the support over email as well. We discuss and she advises on campaign plans, where we can make improvements, and how to understand to metrics we are seeing.
November 13, 2021

Triblio review

Verified User
Strategist in Marketing
Marketing & Advertising Company, 201-500 employees
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Support Rating
7
- Triblio success managers are responsive and willing to help with any issues - they are also willing to help implement campaigns if support is needed - nice people to work with and willing to do the troubleshooting for your account issues
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