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TrustRadius
TrustRadius for Vendors

TrustRadius for Vendors

Overview

What is TrustRadius for Vendors?

Virtually 100% of B2B tech professionals want to self-serve and control their buying journey. Influence, engage, and win them on TrustRadius. The only decisioning platform built for modern buyers.

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Recent Reviews

Highly recommend!

10 out of 10
September 15, 2023
Incentivized
We use Trustradius for our brand awareness and review collection. It helps us to increase our prospect reach, as they can compare …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

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Video Reviews

1 video

User Review: TrustRadius For Vendors Allows Business To Relay Quality Info To Prospective Buyers
03:28
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Pricing

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Customer Voice

Starting at $30,000 (multi-year discount available)

Cloud
per year per product

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $30,000 per year
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Product Demos

Getting Started with TrustRadius

story.screenspace.io

WTF is a Decisioning Platform?

app.screenspace.io

TrustRadius Vendor Portal Demo

Storylane
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Product Details

What is TrustRadius for Vendors?

TrustRadius mends the trust gap between technology buyers and providers. Delivering the most credible buyer decisioning platform for software across industries, TrustRadius helps decision-makers confidently choose technology with vetted, peer-based guidance. Providers are empowered to tell their unique story, engage high-intent buyers, improve conversion, and gain customer insights. More than 12 million annual visitors generate and use high-quality content like verified reviews, data, and ratings on TrustRadius.com.

TrustRadius offers a set of vendor solutions aimed to help technology companies harness the authentic voice of their customers, use that content in their own channels, and activate downstream intent to find and convert in-market buyers.

The Ultimate+ package helps vendors drive demand by leveraging category-level intent data, which allows vendors to target visitors to their own product pages as well as competitors’ pages in their category. The Ultimate package offers product-level intent data to deal intelligence on buyers looking at their products, including leveraging our LinkedIn Matched Audiences integration. The Customer Voice package helps product marketers, customer marketers, and analyst relations professionals use TrustRadius content in marketing and sales channels to increase conversion, accelerate sales cycles, and enable sales teams.

TrustRadius for Vendors Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Security

Frequently Asked Questions

Virtually 100% of B2B tech professionals want to self-serve and control their buying journey. Influence, engage, and win them on TrustRadius. The only decisioning platform built for modern buyers.

TrustRadius for Vendors starts at $30000.

TechValidate, Gartner Peer Insights, and Peerspot are common alternatives for TrustRadius for Vendors.

Reviewers rate Support Rating highest, with a score of 9.6.

The most common users of TrustRadius for Vendors are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(356)

Attribute Ratings

Reviews

(76-100 of 257)
Companies can't remove reviews or game the system. Here's why
Nathan Huet (he/him/his) | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
TrustRadius for Vendors has the most customer-centric features of any review site I've worked with. TrustRadius for Vendors has helped us improve landing page conversion rates and organic traffic through the syndication of TrustQuotes. Additionally, the Chrome Extension is an amazing tool for our sales and marketing teams to easily implement real customer feedback into our promotional copy. TrustRadius' intent data, while dependent on the category which you purchase it for, is a solid source of supplemental intent data for Enterprise ABM campaigns. Last, but not least, their customer review generation teams are awesome and have helped us drive nearly 100 authoritative reviews in just 9 months. Overall, these offerings have helped round out our digital presence, especially when it comes to driving consideration with in-market buyers.
  • TrustRadius for Vendors has helped us improve landing page conversion rates and organic traffic through the syndication of TrustQuotes.
  • Customer review generation teams are awesome and have helped us drive nearly 100 authoritative reviews in just 9 months.
  • The Chrome Extension is an amazing tool for our sales and marketing teams to easily implement real customer feedback into our promotional copy.
  • Lead Generation - I would love to be able to capture leads in real-time through a robust lead generation platform like we can through Capterra PPC and Software Advice.
  • SEO - Anything you can do to help customers continue to optimize organic search results, even if that just means more focus/emphasis on implementation!
TrustRadius for Vendors is an awesome platform for building consideration with in-market buyers, especially if you are targeting mid-market or enterprise organizations. TrustRadius for Vendors is well suited for helping companies build their digital presence. TrustRadius helps to round out a company's digital presence while building authority and trust with in-market buyers. TrustRadius for Vendors is a strategic investment - one that pays dividends over time vs. creating immediate ROI. TrustRadius for Vendors is less appropriate for organizations looking for something that's a pure PPC/PPL platform. Smaller organizations that require immediate ROI will find that this vendor's offerings don't align with their budgeting and planning style.
Darina Prokhorova | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I have user experience with around 30 review platforms similar to TrustRradius. TrustRadius for Vendors is obviously doing their homework very well. The customer feedback we are getting with the help of TrustRadius always has tons of curious material and helpful insights for our developers. What we are getting from TrustRadius for Vendors is then used by both development/product teams as well as in marketing.
  • Super obvious interface
  • Communication style with customers
  • Leads insights
  • Additional emails are a bit spammy.
  • Vendor appeal on weird reviews seems to be missing as a separate procedure.
  • Some customers are not happy with the length of the review process.
If you are working in Marketing, Sales, and or Reputation Management, and you are already familiar with such sites as G2, Gartner, Capterra, Trustpilot (the list goes on) -- TrustRadius for Vendors is surely something to consider! It is a solid alternative with very little audience overlap. The pricing policy is quite reasonable. TrustRadius for Vendors is a useful tool for ANY rapidly developing product, in any market segment.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use TrustRadius for Vendors to get feedback from our customers. We wanted to provide customers with a way to honestly review the product and give constructive feedback. We also wanted a way for future customers to see how other customers use our product. TrustRadius has succeeded in helping us achieve both goals.
  • TrustQuotes are a great way to easily utilize snippets of the longer surveys.
  • We can get ratings and reviews.
  • Sometimes, TrustRadius for Vendors sends out solicitations for reviews of your product, but you have no way to verify these reviewers are/were actually your customers. We've had a few, who we can't trace to having been customers, so it's been a little puzzling.
  • The vendor portal can be tricky to navigate.
TrustRadius for Vendors is a great way for our company to get important feedback from customers. Using a third-party helps to obtain true, unbiased feedback. We use this feedback to learn, grow, and showcase success. It's a great way for future customers to understand how our product will help them, based on the real experiences of other customers.
Score 9 out of 10
Vetted Review
Verified User
We use TrustRadius for Vendors to source reviews for our different software products. We then use the reviews to help sell our product to others, show our market presence, track competitors and use the feedback to improve our sales, support, and success teams. Marketing uses some of the quotes/widgets on our website, and we also are able to better identify future references and happy clients to work with further.
  • Reviews are easy to track.
  • Collecting reviews on multiple products is easy.
  • Ranking/comparing competitors is available.
  • I would like to see more comprehensive product listing pages.
  • Some additional reporting/tracking features would be nice.
TrustRadius for Vendors is a good platform for B2B and B2C businesses who can benefit from the social proof of reviews. The platform is easy to use and doesn't require more than a couple of quick meetings to get rolling. This is a valuable tool for several different organizational teams (marketing, support, success, etc.) and is a good way for clients to communicate and share their thoughts with us.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use TrustRadius for Vendors to drive testimonials and insights about our products. It helps us generate various types of independent validation from our users, including testimonials, ratings, and awards. The business intent data we gather from the platform is also helpful.
  • They provide fantastic customer support.
  • TrustRadius proactively works to ensure we are getting value out of all areas of the service from review generating to the use of business intent data.
  • TrustRadius genuinely listens to customer feedback and is always working to innovate and improve the platform.
  • Improved product scorecards: There needs to be a common set of review criteria to allow products to be more easily compared.
  • Improved self-service: For example, the ability to see the remaining incentive budget and track campaign performance directly in the portal.
  • I would like the ability to have asset libraries and list management directly integrated within the vendor portal. I feel like there are currently too many places to look for key assets and information.
TrustRadius for Vendors is great for helping small teams kick start their review generation process and ensure relevant stakeholders are engaged from marketing, through to sales and customer success.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We utilize the TrustRadius for Vendors platform to drive customer reviews, look at buyer intent data, references data to invite people into our advocate programs, and utilize quotes for marketing and retargeting ads. Having the platform and portal of resources has driven more organization across the reviews landscape, and created a more programmatic approach to sourcing, utilizing, and acknowledging reviews.
  • The rating scorecard keeps us on track toward our TopRated status goal.
  • TrustQuotes is helpful in maintaining our customer quote library.
  • Reference candidates allows me to see who's raising their hand to be an advocate.
  • Reports enable me to determine which reviews come in through which sources.
  • TrustRadius-led campaigns enable a trusted, third-party request of reviews for our customers.
  • Tagging - You can only do one item at a time vs. a multi-select list.
  • Review qualification lengthy - I believe you should be able to see 'pending' reviews in the qualification queue.
  • I feel like there are too many mandatory questions.
For an IT enterprise organization, TrustRadius for Vendors has enabled us to drive SEO, brand awareness, and buyer intent for the monitoring and AIOps categories.
Lou Bajuk | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use TrustRadius for Vendors to source and share quotes from our professional users about RStudio products. These quotes are used on our website, social media, and other marketing materials to provide social proof for our products. Using TrustRadius for Vendors has helped us drive more customer reviews and provide third-party validation for key initiatives, such as our support for Python-based data science.
  • Detailed reviews provide more credibility with viewers.
  • TrustRadius widgets make it easy to syndicate quotes to our website.
  • Custom questions are useful for prompting feedback relevant to key areas of investment.
  • I'd love the ability to provide a specific series of custom questions, which vary based on what features/modules a reviewer is using (instead of the same questions for all reviewers).
TrustRadius for Vendors is a great platform for sourcing and promoting customer reviews, especially when you have a large customer base (as RStudio does). If your customer base is small, it might be difficult to source an adequate number of reviews.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We are using TrustRadius to solicit reviews of our various products. We work with the customer success team to design appropriate questions, acquire reviews from users, tag and categorize responses and get those reviews published on TrustRadius and in other areas (such as our own website). We will be helping to support our SEO strategy and allow prospects to make educated buying decisions.
  • Extremely responsive and supported team to guide you through the journey.
  • Ability for the TrustRadius to help accumulate new reviews.
  • Suggestions from the team on ways to best leverage the service.
  • So far, I cannot think of any suggestions for improvement.
Any technology vendor of size or scale who wants to have real feedback from real users so that prospects can make well-informed decisions.

If you are a smaller firm with a small customer base or have a lot of large competitors, it will be more challenging for you. But if you've got a great product and raving fan customers, TrustRadius can benefit your organization.
Ginger Gatling | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We use TrustRadius for Vendors to help us with product reviews for specific SAP solutions. This is used to augment our customer reference program. With TrustRadius for Vendors you get reviews from customers and partners with whom you might not otherwise be engaged. We use the reviews for direct input for our product management team, as well as to demonstrate our strengths on our corporate website as well as with our global sales team. The reviews give us unique insight from individuals at companies. Many times when doing formal customer reviews we don't always connect directly with those using the software on a day-to-day basis. With TrustRadius for Vendors you have access to the direct users of our software. Working with the colleagues at TrustRadius for Vendors is very easy and they are a pleasure to work with.
  • Receive input from companies you might not otherwise hear from
  • Leverage for both outbound marketing and inbound product management
  • Easy to use
  • Easy to collaborate with TrustRadius team
  • Dont' really have anything, but this field is required
Good to use:
  • For specific product reviews, especially when the product is growing and you don't have many formal references
  • When you want to provide partners a place to provide reviews
  • When you want to discover new customers and partners and how they are using your software
  • Broaden your awareness of how customers are actually using your software (sometimes you might be surprised)
Score 10 out of 10
Vetted Review
Verified User
We use the TrustRadius for Vendors platform to secure additional and independent customer proof points, quotes, use cases and stories. It gives us that extra credibility beyond our company's customer reference platform.
  • We leverage customer quotes in marketing assets / content
  • We are able to generate independent customer stories
  • We are able to contact hand-raisers to serve as customer references
  • We would like the ability to respond to customer feedback either privately or publicly (especially in the case they are misinformed or lacking information)
TrustRadius for Vendors is well suited to provide an independent view into your company's products and services. Due to a large amount of anonymous feedback, it may be less appropriate if you require specific company logos and contacts as references.
Chet Hoynes, PMP CSM | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Star Rating Widget: Our business requirements were to have a better presence when customers were searching for solutions utilizing the Google Search Engine. As we already had optimized SEO, we wanted a way to make our product stand out in comparison to our competitors. TrustRadius provide us with the ability to pull our star rating via API; allowing us to present our rating in search results. This drove more organic traffic to our products and raised brand awareness. Customer Reviews: Throughout our site, we've leveraged the TrustRadius API to pull customer reviews on our pages to provide customers with up-to-date and recent reviews. This also reduced manual updates that our DEV team were performing on a monthly cadence; allowing them to focus on more important initiatives.
  • Insight and suggestions for successful implementation
  • Knowledgeable staff that has your goals as their main focus
  • Ease of use
  • None that I can honestly think of
TrustRadius is well suited in gaining customer feedback and providing you insight to your customer base. They help give you an edge over the competition as well as see how you're comparing from a customer stance.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We partner with TrustRadius to generate online reviews to get feedback from our users that we rely on for product improvement planning. We also leverage our TrustRadius ratings, awards, and online reviews in marketing (including website, email campaigns, social media, etc etc). Lastly, we use TrustRadius intent data in retargeting.
  • Great content - the reviews are rich with useful feedback from our users.
  • Responsive and friendly consultants - they answer my questions quickly or quickly let me know they are working to find answers for me.
  • They are constantly improving and listen to our feedback.
  • SEO - TrustRadius reviews do not appear on Google searches like other review platforms do.
  • Vendor portal usability wish there was a way to search across all reviews by key word. Wish there was a way to more efficiently copy and paste portions of reviews into our marketing materials that would include user information and star rating.
TrustRadius is well suited for obtaining and responding to customer/client reviews.
Benjamin Liu | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We're using TrustRadius to actively drive reviews and increase awareness of one of our eCommerce/Enterprise products. It's been a fantastic experience working with the TrustRadius team, and the reviews and customer feedback we've been receiving have made a positive impact to our marketing and sales, as well as providing valuable insight to our product management team.

Although we can't directly attribute revenue to TrustRadius, since there are no direct links from trustradius.com to our site or landing pages, our rapid pace up the review search results and growth in pageview share (from near zero to nearly 50% in about 6 months) has coincided with growth in our unattributed product revenue.
  • Detailed product reviews, most are 300 words or more.
  • Custom questions for prospects and us to learn more about how customers use the product and how it's benefitted them.
  • Cons and insights from customers are excellent feedback for the product team on how to evolve the product.
  • Easy to manage, tag, and filter reviews into usable quotes in the web widgets, as well as for us to use in our email marketing.
  • Insights into large accounts researching our products and our competitors.
  • Sometimes it's unclear what's part of our package vs. the next level of offering - instead of sending us to "talk to sales", a page or even popup that shows what's the next level would be nice to see without having to spend time on a sales call.
  • There's a lot to learn during onboarding - tagging was very high level, a cheat sheet with tips would've been very helpful. I didn't realize until after tagging dozens of reviews that there was a better way for tagging for sorting and filtering, and I don't have time to go back and undo everything.
  • There have been a few occasions where our web widgets would go blank and show no data, even though no changes were made to the code or to the widget filters.
I've recommended TrustRadius to other marketing colleagues who focus on other products. Their concerns are if enterprise prospects use TrustRadius more, or if they prefer G2, Capterra/Gartner, etc. I don't know the answer to that question, but I'd assume the TrustRadius sales team would have the data to show the demographics of their users.

Our struggle is this product serves millions of consumers and SMB's, while the Enterprise version serves a much smaller number of customers. To collect reviews, we send out thousands of email requests to get a relatively small number of reviews, even with incentives. It's not as easy to do so with Enterprise customers, especially since our sales team does not have direct relationships with end users of the product.
Score 6 out of 10
Vetted Review
Verified User
Incentivized
In addition to simply driving reviews and awareness of our products and services, we use TrustRadius to identify customers who would be interested in participating in marketing and sales initiatives.
  • Detailed reviews from customers.
  • Easy to use analytics.
  • The option for customers to raise their hands if they're interested in doing more with us.
  • Lack of/delayed communication from TrustRadius account managers.
The platform is intuitive and easy to navigate, making it convenient for us to manage and review metrics and customer reviews. TrustRadius also allows us to easily identify customers who are interested in doing more. The only negative has been our experience with the account managers - getting in touch with them in a timely manner can be very difficult.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
My team uses TrustRadius to source and track online reviews, collect client quotes, and utilize buyer intent data. Using the platform has helped us source more reviews and given us insight into who is looking at our profile.
  • The platform is extremely user friendly and easy to navigate.
  • I love everyone I've worked with at TrustRadius, from my implementation specialist to my current customer success rep.
  • The email review campaigns really do help source new reviews.
  • Running email campaigns to source reviews has been great, but it would be awesome if my customer success rep gave me more suggestions of ways to source reviews. They do advise that we source reviews through our marketing newsletter and other client portals, but it'd be a huge plus if they helped us think of more creative ways to source reviews.
If your company is looking to source more reviews and increase your overall rating on TrustRadius, I highly recommend investing in its vendor offerings. It has definitely paid off for my team!
Jon Hill | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We have used TrustRadius to increase brand recognition to highly interested cohorts of buyers. The ability to showcase our client's success outside of our traditional channels has been a large help. Also, intent signals and retargeting have been instrumental in our remarketing campaigns.
  • Great Retargeting Audiences
  • Company Intent Data
  • Review generation and curation tools
  • High Price Points
  • Low Volumes of Organic Traffic
I would recommend TrustRadius to any company looking to generate reviews while piggybacking off of TrustRadius' online presence. This is a core piece of technology that enables us to execute ABM campaigns.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
The TrustRadius platform allows us to reach out to our customers and get their authentic, true feedback on just about every aspect of our products. In many ways, the high quality customer feedback we receive through Trustradius allows us to perform a SWOT analysis and thoroughly assess our position. Additionally, the intent data provided on the TrustRadius platform has helped us go after accounts showing intent towards us and/or our competitors. We've been able to generate more pipeline and make necessary improvements in customer experience through quality customer reviews.
  • High quality reviews
  • Ability to customize questions
  • Intent data
  • Feature ratings
  • Comparison reports could be better
TrustRadius is excellent for software that has long buying cycles.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Customer reviews are important for any business. TrustRadius helps us get very detailed customer reviews and quality feedback on our product. It has helped our engineering team to develop a clear strategy for our product and define a roadmap for the future based on the feedback from our customers. It has made meeting customer requirements easier and quick.
  • Good customer support
  • Very detailed questionaire
  • Very easy and straightforward process
  • None
The quality of the reviews obtained in TrustRadius is great compared to many other review sites. It can be used for other marketing purposes too. The only drawback is that reviewers might find the extensive questionnaire time-consuming.
Hunter Montgomery | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Customer reviews are critical for any SaaS business, not only in getting continuous feedback on how customers are using your platform but also to validate to prospects the value of your product.
  • Their customer success team knows our business and is very proactive.
  • They are continuously adding to their offerings.
  • We appreciate the level of detail we are able to see from the customer questions.
  • Really, no cons.
Having a 3rd party resource for people to compare your product against others and see where you stack up is important and a great tool for sales and marketing teams.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We primarily use TrustRadius to boost our brand awareness through reviews hosted on their website.
  • Easy to update product profile pages.
  • Very responsive and helpful support team.
  • They don't give as much reach as some other review platforms.
TrustRadius' ability to use custom questions in product reviews has gotten us some of the best user generated quotes. By being able to ask about specific functionalities we want to promote, we were able to build a library of quotes for our sales team to use.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use TrustRadius to gather reviews from our customers and partners. Reviews have been valuable user-generated data that we use on our website and inbound marketing. Reviews have become essential to know the requirements and expectations of our customers and how we can make our product better and up-to-date with the market trends.
  • Review Process is quite simple
  • Easy to use UI
  • Custom questions
  • Could help us use the detailed reviews as case studies
  • Limited reuse of content
TrustRadius is a great platform to gain detailed reviews from customers and their representatives are helpful with any doubts you may have in the process. I manage it alone and haven't found it difficult to do so.
Mauricio Barberi | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use the TrustRadius platform to efficiently gather in-depth customer reviews and ratings. These reviews are objective, comprehensive, balanced and complementary to those we gather through our own surveys. The TrustRadius reviews give the prospective buyers of our construction software another perspective on our capabilities and on what it's like to do business with CMiC. In addition to having the reviews available on the TrustRadius portal, we have started syndicating them through our website and will soon proactively share them through our inside and outside sales teams. Comprehensive, 3rd party reviews, ratings and references are an essential component of how our enterprise and Cloud software buyers evaluate vendors and choose a solution that is aligned with their requirements and expectations.
  • Reviews and ratings are based on comprehensive questionnaires.
  • Reviewers are encouraged to include both pros and cons.
  • The TrustRadius team was able to accommodate the depth and breadth of the capabilities across our technology platform.
  • Syndicating the reviews through our website was a relatively straightforward process.
  • The embedded analytics in the TrustRadius portal allow for meaningful analysis of the information captured.
  • Our Customer Success Manager, Merrell Ligons, represents what every CSM should be. He listens well; he's taken the time to understand our business and our priorities; he's proactive and always follows up; he understands the value of the TR platform and how it can help our business; he's a strong communicator; and he's one of the most approachable, genuine and likable professionals I have ever worked with in a CS role.
  • Within an industry (e.g., construction software), better standardization across product categories (and product nomenclature) so that different vendors can be more easily compared.
  • A more streamlined process to define the different tags that get deployed as part of each vendor profile.
  • More visibility around the way customer reviews are solicited: target sub-groups, email waves, response rates, follow-ups, opportunities for message tuning, etc.
  • Better visibility into 'WIP/incomplete' review follow-up to drive higher completion rates.
TrustRadius is well suited for vendors in well-established industries with several active competitors. The deeper the pool of competitors, the more credible the reviews will be and the greater the opportunities for buyers to compare options. Similarly, vendors that have passed the startup stage, with at least several dozen customers (ideally 100s), have a better opportunity to collect enough customer reviews that represent a richer canvassing of a vendor's capabilities and qualifications.
Zac Elbel | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
TrustRadius has helped us secure more honest feedback from our users. We are able to provide Sales Enablement materials through trusted reviews and bring back feedback to our product team that aids in discovery and development.
  • Partnership through onboarding and beyond
  • Integrations
  • Assistance running review procurement campaigns
  • None
It provides an extra layer of insight for several internal teams. We're able to support our sales team with trusted user reviews and intent data as well as our product team with honest critiques that help guide development.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
TrustRadius is used by our marketing and analyst relations teams to enable sales by leveraging client references, utilise lead generation, and further enhance our marketing efforts with various content. The ability to pull comparative reports on intention, product and ratings, partnered with the function of tagging specific quotes in reviews, not only helps feed valuable information to our product marketing team, but also contributes greatly to equipping our sales team.
  • Ability to utilise review quotes and generate widgets across our platforms and materials.
  • Highly responsive and dedicated Customer Success Manager.
  • Usability of the TrustRadius website platform.
  • Various value offerings to vendors around sourcing and utilising information and insights.
  • Room for additional development around navigation of vendor portal, or, brief descriptions on each portal page, or, direct links to how-to resources placed at the top of relevant portal pages.
  • Ability to generate and manage different 'Acquire reviews' links in a campaign manager style section.
TrustRadius is well suited to sharing feedback, insights, and general information to our product marketing team. It is also well suited for lead generation as we are able to generate widgets for landing pages which enhances the conversion process as a 'raw case study' or a case study 'without the marketing'.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We've been using TrustRadius for about two years. I've personally used TrustRadius for less than that time but it has been helpful when used by our marketing and sales teams. We utilize our reviews on TrustRadius by turning them into case studies and embedding them on our product pages. We have also started using their Chrome extension so our sales team has easy access to reviews so they can embed them in prospect/customer correspondence, presentations, and other materials.
  • Sourcing reviews about our products that are honest and in-depth.
  • Google Chrome extension to access reviews quickly and efficiently.
  • Easy to tag reviews to group them for certain use-cases.
  • Reporting can be improved.
  • Some offerings are a little expensive for the value they provide.
It's great at providing trustworthy, in-depth reviews for our broad suite of products. It also helps us understand who is looking at our products and what customers consider important when searching for their next solution. The reporting on the TrustRadius efforts could be improved. Currently, a lot of our reports are manually updated.
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