TrustRadius for Vendors

TrustRadius is a great platform to demonstrate and teach new employees about the product offering/industry.

If you are looking to reinforce your website or landing pages with real customer stories, or if you are looking to build case studies and learn about your customers, TrustRadius is a wonderful resource.

TrustRadius is well suited for large companies that are trying to manage and track the reviews that are being written about their products.

It's not as well suited for those that don't have the budget to invest in all the offerings. It may end up not allowing them to hit goals and still be spending money anyways.

TrustRadius is a wonderful resource for high-quality content from our customers. However, enabling our sales team to use it could be smoother/easier in order to use the content to its full potential.

They do a great job accurately reflecting our space and helping us get our profile launched.

TrustRadius is great for gathering and sharing reviews from clients and leveraging them how you see fit. Our customer service rep is always sharing ways that we can leverage our reviews which is extremely helpful.

Great for collecting and publishing real customer reviews and feedback. Provides an easy way to get unbiased reviews on your website via the TrustQuotes for Web widget. Excellent way to influence prospects early in their buying journey. Best for companies with a steady stream of new customers who can leave reviews and who can easily identify/provide contact information for their customers.

We liked to put it on our Free Trial pages. It definitely got a lot of attention because we saw our conversions boost. We also used it on the product pages themselves. It didn't seem to do well on our landing pages for case studies, e-books, whitepapers, etc. But pages with the software details- it helped.

TrustRadius is something that I've had featured on websites in the past because it is a trusted source, and the stars look good at a glance to reinforce the brand. It's great for gaining reviews, but we use a different tool to conduct surveys of customers. TrustRadius is a tool used by multiple marketers on our team and is something I'd definitely recommend to colleagues outside the company.

Well suited for any B2B software company

TrustRadius is really great for gathering true insight into the customer uses cases and overall satisfaction with our platform vs. others. We are not using TrustRadius as a lead generation tool, but rather a tool which helps us move contracts through the sales funnel faster.

Brilliant for detailed product reviews and very good at comparing vendors around specific features/attributes. The quote library is also very powerful independent endorsement. Buyer intent is also very powerful when trying to understand which companies are looking at our product.

Not great on lead generation if you are looking at sourcing prospects. The platform does not offer non-English reviews which for a global company is a drawback. Additionally, the platform is a little light on details of how products used.

TrustRadius is a great platform for any software company looking to expand their customer reviews. The platform is easy to use and update and the team is great to work with. The review campaigns are simple to execute and our customers love to write reviews - and love the gift cards that come with their reviews! We've had great success working with the team and plan to continue expanding our work in the coming quarters.

The more customers you have, the more you'll get out of a partnership with TrustRadius. While our review campaigns usually generate good results, we're fairly limited in the number of campaigns we can run throughout the year because we risk exhausting our customer database. We're always trying to keep customer experience top of mind so there's only so many times we're willing to reach out to our community and ask them to review us. I believe that companies with a very large customer base would be able to do more segmentation and strategic planning around when to run campaigns to certain audiences.

TrustRadius is great for getting insight into a specific vertical of customers. For example, we work with a variety of nonprofits. With TrustRadius reviews, we can dial into specific types of nonprofits, say organizations that help with homelessness. We can then use those reviews to target potential customers that are homelessness organizations and gain their trust by showing positive reviews from similar nonprofits.

We are highly satisfied with the platform. It's well recognized and has good reputation among users, our customers are always eager to share their quality opinion here. As the number of reviews grows, we started to notice that there are more and more visitors on our product page, coming from competitors' pages.

I can't imagine a scenario, where getting good content to leverage might be "less appropriate". Even the policy of TrustRadius to publish EVERY review is great - sometimes we get negative feedback, which is a really valuable source of information on where we can do better, and people who read those reviews can feel that this product is alive and is constantly improving.

TrustRadius has benefited us as a platform for clients to leave reviews/feedback and for our sales and marketing teams. Review sites are becoming more critical to buying decisions, especially in our space. We see our presence on review sites like TrustRadius as something necessary in our space to support our sales cycle.

Well suited - To help manage a quote library for revenue generating teams. The tags make it easy to filter and find the specific use case quotes you're looking for.

Less Appropriate - N/A

Great for gathering feedback from customers, however if your dealing with large volumes of reviews surfacing customer quotes in a meaningful way can take some time.

The product is great for collecting, publishing and managing online reviews and for leveraging content. I wish we had more time and resources to really maximize all that the tool has to offer but at this time. I think I am only touching the surface of its capabilities.

I think it is a great service for software and hardware vendors.

TrustRadius is among the best in the industry at helping to identify and source high-value B2B customer reviews. Our account team is proactive and does everything they can to tailor solutions to our business goals. Before getting started with TrustRadius, I'd recommend documenting your review strategy and how you plan to leverage the content as generating the reviews is only half of the equation.

TrustRadius is particularly useful when a company is competing against 3-4 other companies with similar offerings: Having great reviews that provide details about your product capabilities, as well as customer support and the sales cycle, is important.

It's well-suited when targeting specific customers of certain segments.

If you are looking for ways to dial up your social proof and find ways to easily integrate it into other efforts (e.g. digital marketing campaigns) then it's a great tool. The downside is, that there is quite a bit of cross-functional work needed to truly make the most of this product offering!