TrustRadius for Vendors

The Customer Success team uses this offering to get reviews and ratings from EverString customers.

Voice of the Customer and advocacy is key to us. We use our customers' reviews on TrustRadius to collect product feedback (for Product Management), to show more use cases/inspire existing customers (Customer Marketing) and to accelerate sales cycles (Demand generation).

We are looking to support our sales team. TrustRadius has assisted us in this process via TrustQuotes for Salesforce as well as Buyer's Guides.

TrustRadius helps us get honest and comprehensive feedback on how customers use Marketo today. This feedback is critical and utilized across our organization from product, marketing, sales and support and more. We just initiated a TrustQuotes POC and will be rolling it out to our sales team the next few weeks.

I also really like the premium profile options - especially that we can include customer assets & downloadables. I just wish we weren't limited on how many we can include. Peer review touches a lot of internal teams, some include Marketing, Customer Success & Customer Support.

We currently use TrustRadius to gather reviews from customers for Blackbaud Grantmaking. It is a great way to hear feedback from current clients that we can incorporate into our marketing materials and conversations.

TrustRadius is our organization's most comprehensive library of client reviews. We've leveraged the TrustQuotes Library to catalog by theme and create collateral and presentations to enable our sales teams. Marketing, sales and client support are all aware of and involved with the maintenance of our TrustQuotes. The TrustRadius team has been helpful in recommending creative ways to utilize our Quotes library - including display on our site and addition of requests for reviews in our support team's follow up surveys.

We use the TrustRadius site for a variety of things. The first being for our Sales team to share reviews with prospects who are seeking a customer reference. Sometimes we pair up a review(s) along with the contact info so the prospect has both options. Additionally, we market the reviews to our prospects and customers as a 3rd party validation site. We have links to the TrustRadius site on a number of our AlienVault pages as well as include links in our demand gen outreach. Other groups such as training, professional services, support and product development also use the TrustRadius site to gather info on our customer base. The main benefit to our prospective customers is that by having the reviews on a 3rd party site such as TrustRadius, they are assured these are totally unbiased and credible.

TrustRadius serves as an excellent resource for unbiased review collection and organization of those reviews. The platform is great at being able to take phrases and statements out of reviews for aggregation purposes, ultimately providing a "themed-cut" of all the reviews. Whether that's useability, performance, support experience, or simply comparisons to competitive technologies, TrustRadius answers them all!

This is a great tool to enable real customer reviews/quotes that we in turn leverage for marketing and sales tools and enablement. This provides powerful validation for our products in the real voice of the customer. Additionally, it helps us with identifying and addressing customer issues.

Overall the content we are able to create from these reviews has been tremendously successful in driving and maintaining engagement with our customers and prospects.

Currently, we're still in the first few months of using TrustRadius, so our marketing team is the only one involved right now. Moving forward, we have a plan to include the sales and customer success teams. Other review sites are difficult to navigate, and once you've gathered reviews, you don't have anywhere to put them. TrustQuotes Library gives us a way to utilize all the fantastic quotes and content we've gathered in reviews.

Reviews are the best way to confirm your branding message. Getting what you promote online, confirmed by your clients is the best way to reassure a prospect and increase his attraction to our brand.

Marketing and Product Management use the portal extensively to mine quotes, references, and pipeline (new customer views).

To make our customers write (positive) reviews on TrustRadius.

Understanding customer voice and also bringing in a lot of visibility in terms of acceptance of the product. Reviews also help in the decision process of potential customers.

These solutions address the need to collect user reviews for real-world feedback on our solution. Also helps us distribute reviews effectively. Marketing and Customer Success teams are heavily involved.

We use TrustRadius in a variety of ways. The content itself is useful for SEO and marketing, driving back to our own website and producing leads. But the feedback in the form of reviews is also very useful, and we share that with our product and customer success teams as well, in order to make our offerings even better.

Our marketing department leverages TrustRadius to identify innovative customer use cases and quotes.

We have been able to solicit some great feedback from clients and referenceable quotes through TrustRadius. Our account manager meets with us regularly to give us best practices on how to get the most out of the program.

It provides web visitors a true review of our product that they can see on our product pages. I believe only marketing is involved currently.

TrustRadius improves our brand awareness and visibility within the review site space as well as across the internet. Our corporate communication team is most involved as well as our customer experience and field marketing groups.

TrustRadius is helping solve a few business problems:

• Getting customers to provide "mini case studies" that we can quote in marketing materials
• Monitoring sentiment vs. competitors and using the comparisons for competitive deals
• Discovering interest level of prospects who may be viewing our profile
• Providing the sales team with simple, specific quotes to send to their prospects in the sales process

We have a large customer base and generally positive feedback. Getting testimonials and case studies can be difficult. We also feel confident about our offering vs. competition, and wanted an objective forum for comparison. Finally we are always interested in new lead sources. Although we have not yet used TrustQuotes for Salesforce, we're very interested in ways to mine the review content so that our sales team can leverage it in prospect and customer communications.

This is so helpful for our Sales and Demand Generation department to capture quotes about products and use them to generate more leads.