TrustRadius for Vendors

They help fuel our social proof and integrate nicely with our Influitive community platform. We've brought in product marketing/sales/demand gen to utilize the TR tools.

Marketing and Sales can leverage content that is on-point with our brand messaging via the quotes library.

TrustRadius solves the demand from our prospects (and internal sales team) for delivering customer reviews.

We play in an incredibly competitive market. It gives us a lot of ammunition to provide to customers and prospects against our competitors. It saves us a ton of time, as opposed to relying on a couple internal employees. It also helps us uncover reviews we never even knew existed.

It's always a challenge getting customers to do things such as case studies and other advocacy projects due to long approval cycles across multiple stakeholders within the customer organization. TrustRadius cuts through the red tape and allows customers to submit ratings and write reviews simply via their LinkedIn account. We've used these reviews as a way of building a solid pipeline for other customer advocacy work. It's amazing how many customers check the box that indicates their willingness to do more. So many of these customers were previously outside of marketing's awareness and "under the radar" of other types of reference activity. I love reading every single review. Of course there are always things that I, as a marketer, might wish the customer had worded differently, but the value of completely transparent and honest reviews is priceless. It makes each review so much more credible from the perspective of others who may be researching the solutions we provide.

I've been a CMO for twenty years. Over that time I've learned the value that honest, detailed, specific product reviews provide to prospective customers. We've used TrustRadius as a means to engage with prospects and to highlight on our own website the great experiences our customers are having with our products. TrustRadius provides definite value to companies who are evaluating products in our space. If you have a great product, TrustRadius user reviews can help showcase it in ways that your own marketing materials can't.

They address conversion optimization needs. Marketing utilizes TrustQuotes for web to help our lead generation efforts with conversion lifts.

The TrustRadius suite of products helped bring customer voice and a customer's validation to the sales cycle. We predominantly use customer reviews in new business sales, renewals, and marketing promotions.

We utilize the TrustQuotes library to extract quotes for public collateral for sales, marketing and client experience information. The material can be used internally and/or externally. It's great to be able to leverage this content in real time! There are many functional units involved in the process as we try to incorporate different points of views and objectives.

Business buyers today look to objective resources online such as TrustRadius to do their vendor research. It's critical to make sure you have a presence on TrustRadius if you want your prospective customers to see what others think of you. In our case, we have a great relationship with our customers and we are very proud to have our customers rate us a a leader in the CPM space. TrustRadius helps build credibility and increase awareness - two components of any successful marketing strategy.

The program allowed us to quickly and easily aggregate reviews from our customer base. I believe the largest problem these offerings solved was bandwidth...being able to offload these campaigns and programs was very helpful and our team was able to continue working on corporate initiatives.

We have struggled to have our customers share all the great work that we do for them due to legal and time constraints but TrustRadius made it possible and easy. With customers looking to peer reviews to make purchasing decisions, using TrustRadius as a third-party unbiased vendor was a great solution for us! I head up marketing and work closely with the sales team; therefore this program is managed by me, but sales and management were involved in helping drive reviews.

The premium TrustProfile supports our ability to manage our brand reputation on external sites. Prospects trust the objective reviews of our customers, so maintaining a profile and investing in managing our profile on TrustRadius helps us to take control of our brand and to connect with potential customers. The ability to have CTAs pointing back to our site, as well as additional opportunities to upload screenshots and other materials, helps to fill out our profile to provide prospects with more information on our company and our product. We really appreciate having the ability to support our prospects during their research process. TrustQuotes helps us to leverage the detailed reviews of our customers on our own site, to add credibility and an outside perspective to what we are promoting about ourselves.

Our Marketing department has implemented TrustQuotes for Web on the main website as well as on individual SEM landing pages. We use this to efficiently manage and display customer quotes to establish trust with prospects and increase conversion rates on lead forms.

Our TrustRadius program allows us to establish stronger relationships with customers by helping us reach out and understand how our customers use our platform, why they use our platform, and what problems they solve with our platform. This information is strategically valuable to our marketing organization when we decide on audience targeting and messaging strategy.

We utilize TrustRadius for marketing and sales to provide potential clients with review quotes.

Our marketing teams often struggle to identify the right practitioner contacts for our offerings. If you have a decent list, TrustRadius can put marketing teams on the fast track to identify your most passionate users. TrustRadius provides credible customer testimonials across a diverse set of offerings in a very short period of time.

We are always looking for ways to expand our positive online reputation. While we can get this through many online review websites, TrustRadius's approach generates more authentic and impartial reviews that our sales team loves, while taking that task off my marketing team's plate. We know that many of our won deals checked out our reviews on TrustRadius before purchasing, and we've even been able to generate new leads through TrustRadius's Visitor Insights Dashboard.

We started using TrustRadius last year mainly to get quality reviews for our products. We later got to know more about the in-depth value TrustRadius has to offer other than just getting the quality reviews for your product. Today, we are syndicating review widgets on multiple site and marketing pages, and so far it has helped our bottom line.

We use TrustRadius to drive reviews for 2 of our main solutions. It is used by our customer marketing department to determine leads for customer stories, references, and candidates for other marketing activities. It has been a very advantageous partnership and we have gained a lot of insight into our customers' pain points to address as well as the features that they find valuable within our solutions.

We use TrustRadius to secure reviews for our software product. Buyers want to understand our strengths and weaknesses and how we compare to competition. TrustRadius gives us the ability to provide this information to them in an unbiased way.

Departments involved: Marketing (campaigns, product marketing, customer marketing), Product Management, Sales

We use TrustRadius to build Episerver's online visibility to reach prospects during the software consideration stage. This is a supplement to our own customer case studies and also adds credibility since TrustRadius is an unbiased third party. Currently we use TrustQuotes for marketing purposes on our high conversion web pages. Our goal is to use reviews for sales enablement and in email marketing.

TrustRadius has allowed us to gather reviews to be front and center when individuals are searching for Workfront. TrustRadius plays into our overall review strategy by helping our brand gain exposure. We've also been able to implement reviews into our website and use reviews to find new customer advocates.