TrustRadius for Vendors

TrustRadius has assisted us with customer outreach, creating new testimonials, and building out our reference network. We've been able to strengthen our case study and testimonial pages by displaying TrustRadius quotes on different pages of our website. It's also been easy to find and send specific quotes/reviewers to our sales team when they have need of it. Our Marketing and Customer Advocates departments are primary users, but Sales also benefits.

TrustRadius helps our business transparency in so many ways. The customer always comes first and by integrating TrustRadius in our marketing activities, we can really hear what our customers have to say and either leverage the positive reviews or take action when we need to make improvements.

TrustRadius helped us inform our buyer persona program, and gave us insight into who our users were and great content on how they were using the product. Marketing used TrustRadius a lot but it was starting to be used by the sales team as well. We also used it on our landing pages, which gave us high conversion rates due to social proof.

TrustRadius has given us a fantastic look into how our customers utilize our product. It gives us the great, the ok and sometimes the ugly of what is going on with each customer who takes the time to give their review of our product. It has given us the ability to provide feedback to all areas of the company which allows us to really focus on what matters most for us and that is our customers.

TrustRadius products address the need to persuade prospects in the evaluation stage of the buyer's journey. Our Premium Profile serves as a hub for prospects to view a wide variety of Lifesize product reviews from a wide variety of roles and industries. You would be surprised how many of our website visitors visit our TrustRadius profile pre- and post-conversion. Furthermore, TrustQuotes allows our sales and sales development teams to identify timely and appropriate quotes to send along to their accounts during the sales process.

Marketing manages the review tagging and enables the sales teams with content, as well as populates our landing pages and website with quotes to help demand generation.

We use the TrustRadius reviews to showcase how current customers are using our product, as well as gather feedback in order to make product and service updates. Our pre-sales team shares the reviews with potential customers and our product marketing team brings the feedback back to our engineering team. It's a great way to engage with our customers more closely and understand how they articulate their usage of the product.

We are using the review widgets on our web properties and seeing increased engagement and clicks on BUY where reviews are placed

Prospective customers are looking online before they ever engage with us to request information. To ensure we have compelling information on the web we looked to TrustRadius to build a wealth of customer reviews. Primarily our customer advocacy and marketing departments are working together to drive this need forward.

TrustRadius helps when it comes to providing social proof to customers. We can then deploy those quotes across web properties, to sales reps, and other departments. Marketing manages it, then deploys it out.

This started as a marketing initiative to add more social proof to our product marketing. It's worked great at adding value to our team conversations and in our marketing material. Giving our content the extra backing that we are looking for from our customer base. The use of TrustRadius started in our marketing team and has moved into customer marketing and account management to guide practices to improve our product and services. It's also led to sales opportunities since we have a large library of reviews to reference.

We sell software to companies of all sizes and all industries, so it's critical for us to have social proof from as many customers as possible. It's also impossible to do just with case studies, etc. TrustRadius helps us drive a critical mass of reviews that our sales teams can use to validate our product at multiple stages of the sales cycle. Our marketing team uses TrustRadius reviews as embeddable widgets in landing pages, as well as material for social media shares and snackable content.

TrustRadius is mainly used within our marketing department, but we are slowly starting to get Customer Success and Sales to use it on a more daily basis. It has been a great way to help support prospects' concerns and hesitations when using our software.

TrustQuotes Library gives us a centralized place to tag and review customer feedback. When we need a quote on a certain product attribute, or from a particular industry, it's an easy place to look. It makes developing industry-specific collateral much easier. It also helps avoid days of work that it would take to assemble this volume of customer feedback.

TrustRadius for Vendors allows us to harness the voice of our customers and give them a platform to share their experiences with prospective users of our solutions. Additionally, it provides valuable in-depth feedback about our solutions and services that we can utilize to improve upon our products and overall customer experience. Finally, it provides word-of-mouth content that can be used by Sales and Marketing in a myriad of creative ways. The departments and roles that are involved are primarily within our Customer Marketing team; however, stakeholders from Sales, Customer Success, and Product Marketing have been involved.

FireMon is actively using this platform to capture real-time customer feedback that allows us to provide context for new customers and influence their buyer's journey, and secondly, it allows us to have the ability to communicate with customers on an independent, objective platform, and help correct any misunderstandings they may have about our product capabilities. Marketing and Customer Success are the primary users of the application.

We currently subscribe to an array of TrustRadius vendor offerings as part of our Marketing strategy. These are closely socialized with the Sales team and used by both departments as well as to deliver feedback to the Product team.

Our marketing team runs our TrustRadius account. The solution helps us collect and keep track of not just customer quotes, but APPROVED quotes which is very important to marketing programs/content.