TubeMogul (discontinued) Reviews and Ratings

Rating: 8.9 out of 10

Score

8.9 out of 10

Reviews

10 Reviews

Keith's Review

Rating: 8 out of 10

Incentivized

April 1, 2016

Use Cases and Deployment Scope

TubeMogul is currently being used to programmatically buy video for Zimmerman clients. It is being used by the digital media department. It solves the problem of being able to programmatically buy video and see performance.

Pros

Great customer support.
Easy to operate and navigate platform.

Cons

Performance based pricing models. Do not offer cost per completed view model, only dynamic CPM.

Likelihood to Recommend

It depends on the objective of the campaign. If the client is interested in a cost per completed view model, it can become difficult to sell in the platform. They now have an API with Facebook, so that becomes a strong selling point.

Keith LeMontang

Digital Marketing Analyst in Marketing at Zimmerman Advertising (501-1000 employees)

Vetted Review

1 year of experience

View profile

Fully Transparent Video DSP with great customer service

Rating: 9 out of 10

Incentivized

March 31, 2016

Use Cases and Deployment Scope

We are using Tubemogul as our preferred Video DSP. We are using Tubemogul across our department. Tubemogul is an easy to use platform to track our KPIs.Their platform is able to track in real-time how much money we are spending across multiple devices and sites. Their reach and geo-targeting a strength when choosing the best video DSP.

Pros

Transparency
Reach
Easy to use platform

Cons

Setting up PMP deals needs to be more seamless
Missing functionality with reporting
Easier view in platform to see which placements have spent

Likelihood to Recommend

TubeMogul is a great video demand site platform. Transparency is something they do well within the dashboard; you can look for very specific details to see what sites your advertisement is being served on as well as a slew of KPIs to measure your campaign. If you're looking for high quality sites, I would look at another company.

Verified User

Strategist in Marketing (201-500 employees)

Vetted Review

1 year of experience

TubeMogul - Transparent, Efficient Video Partner

Rating: 9 out of 10

Incentivized

March 28, 2016

Use Cases and Deployment Scope

TubeMogul is used as a programmatic video partner, placing video media across the digital landscape on behalf of our agency and client. TubeMogul is used at the discretion of the media planner working the account.

Pros

Transparency - access to a self serve platform
Competitive pricing - efficient way to purchase video media

Cons

Performance-based pricing metrics - CPE, CPCV, VCPM
Email Reporting needs improvement.

Likelihood to Recommend

Well suited in a buy as a method of gaining efficiencies.

Verified User

Employee (501-1000 employees)

Vetted Review

1 year of experience

TubeMogul needs work to keep up with YouTube's offerings for analysts like myself that do more than just video advertising.

Rating: 1 out of 10

Incentivized

March 25, 2016

Use Cases and Deployment Scope

Tubemogul was used in the digital advertising department by advertising analysts including myself. It satisfied our clients' need for pre-roll/video advertising in their specific markets. I really wish we could have used it more, but honestly our clients never had enough money since they were primarily local/regional businesses.

Pros

Customer service
Audience targeting
Custom solutions

Cons

User interface
"Clunky" experience
More transparency into viewability and other KPI's

Likelihood to Recommend

TubeMogul is well suited for one off projects for clients that aren't already in the AdWords platform. It is easier to do video ads through the AdWords platform that is familiar and consolidates billing.

Verified User

Analyst in Marketing (51-200 employees)

Vetted Review

1 year of experience

Supply partner review of Tube.

Rating: 8 out of 10

Incentivized

March 25, 2016

Use Cases and Deployment Scope

We are using TubeMogul as a partner to help monetize our live streaming and video on demand inventory. It is being used by several members of our sales organization in New York. Since we are a relatively new company it is helping us drive revenue via a private marketplace.

Pros

TubeMogul is great at managing publisher relationships. We have global demand and are currently working with several different teams at TubeMogul to monetize the different regions.
Managing our block list has been effective as well.

Cons

Reporting available to publishers directly is limited. Would be nice to have access to more thorough reporting.
Fill rates are typically not 100% and demand is often times is limited when supply is in surplus.

Likelihood to Recommend

TubeMogul is best suited for publishers who are flexible on fill rates and looking to drive higher CPMs than through an open auction. They are particularly strong in the US and Australia but not as helpful in monetizing our Brazilian and European inventory.

Verified User

Employee in Sales (51-200 employees)

Vetted Review

2 years of experience

TubeMogul Review

Rating: 8 out of 10

Incentivized

March 22, 2016

Use Cases and Deployment Scope

TubeMogul is used for programmatic media buying and it is solely used by the ad operations department. The primary problems that TubeMogul addresses are clients demand for a quick turnaround. The DSP allows us to activate media buys within a matter of hours. This eliminates the back and forth with an IO buy, that can take 24+ hours to complete. In addition, it grants our team full control of campaign optimization.

Pros

Customer Service. Extremely responsive and easy to work with.
Media formats. Provides a number of different media buying options other than standard preroll.

Cons

Scale against first party data. Not as good compared to a number of other ad platforms.
Inability to ingest mobile device IDs for data matching.
Search functionality. Difficult to quickly find the campaign/placement you are looking for.

Likelihood to Recommend

TubeMogul is less suited to scale against small universes. We have run into trouble scaling against small audience lists. Granted, that is going to be difficult in any network, but we have seen less success with TubeMogul.

Verified User

Analyst in Marketing (51-200 employees)

Vetted Review

2 years of experience

Serviceable Platform, Good Customer Support, Low Scale

Rating: 6 out of 10

Incentivized

March 22, 2016

Use Cases and Deployment Scope

I am an analyst in our advertising operations department, and we are the only department to use Tubemogul. We use Tubemogul, along with a few other demand side platforms, to handle our programmatic advertising needs. In the past we used their standard and interactive preroll ad products that they offer. I understand that they recently unveiled a display product, but we haven't tested that out yet.

Pros

Templates make bulk creation easier.
They are integrated with our Data Management Platform (Lotame) which allows us to target our first party data.
Great customer service.

Cons

Not as much inventory so it is harder to scale with Tubemogul than other DSPs.
The separate placement types are too rigid. Interactive and Standard Preroll should be one product.
Viewability optimization isn't as strong as Doubleclick.

Likelihood to Recommend

They have more availability and inventory for interstitial videos.

Verified User

Analyst in Marketing (51-200 employees)

Vetted Review

2 years of experience

TubeMogul - Preroll DSP w/ those whistles and bells!

Rating: 7 out of 10

Incentivized

March 22, 2016

Use Cases and Deployment Scope

We upload our custom segments into the platform for targeting specific audiences--even though they have a plethora of third party segments available for targeting. We mainly use TubeMogul to expand our video inventory for our pre-roll campaigns. TubeMogul is only being used within our advertising operations department but its capabilities are known throughout the company, specifically our client facing department, as a useful tool for video ads.

Pros

User interface - It's extremely easy to build out campaigns with all your typical DSP targeting capabilities (locations, site lists, dayparting, device targeting, topic targeting, brand safety, inventory source. You can easily set up a campaign, daily and all time budget caps.
Turn around time - While many other self-service DSPs take up to ~24 hours to have an ad actually begin serving, my experience has been usually around 2 hours or less from when a placement is built out until it begins running.
Private Marketplace Deals and extremely easy access to premium inventory - TubeMogul has a site list divided into several tiers based on national recognition, quality, brand safely that you can easily have your campaigns target. They also have "On Demand" premium inventory that you can easily opt in to (without having to actually go to the publisher). The process is as simple as clicking a button to request access. Additionally, direct reservation deals can be set up through this tool.
Optimization Goals within your campaigns - You can set up a list of prioritized goals for your campaigns. They include things like ensuring delivery, optimize for a specific eCPM or vCPM, setting a viewability threshold, optimize to a specific CPC/CPM, CTR.

Cons

Bulk Editing campaigns - While Tubemogul has a bulk edit feature built in, it is behind the times compared to other DSPs (e.g. DoubleClick). It's difficult to bulk edit impression caps in particular and requires you to individually go into each campaign to then adjust it in the settings
Higher vCPMs and Costs per Completion - My company did a small scale data comparison for several campaigns and noticed that Tubemogul was more expensive for similarly targeted/viewable inventory in our other DSP, DoubleClick. Disclaimer, the targeting for these campaigns were somewhat rigid and specific.

Likelihood to Recommend

Of the DSPs in which I am familiar, TubeMogul's platform is the easiest to obtain premium publisher inventory... something they definitely push on their clients; but it is something they should be bragging about. It consolidates your deals into one easy interface from which you can either conduct an "on demand deal" or do a direct reservation. Their on demand deal is super easy since TubeMogul buys the publishers' inventory beforehand for its clients to then use. All you have to do to get access to this inventory is click a button. So simple.

Verified User

Analyst in Marketing (51-200 employees)

Vetted Review

1 year of experience

User Review of TubeMogul

Rating: 9 out of 10

May 9, 2014

Use Cases and Deployment Scope

We use Tubemogul's platform to run video campaigns for our clients

Pros

It provides with competitive CPM prices
Creative review process is very fast
It's an easy platform to navigate and use

Cons

It's be nice to have more targeting capabilities, i.e. browser language targeting
Have recency option on conversions and display conversions on the main dashboard; also show fires on conversions to ensure pixels work
Ability to pace by budget, rather than impression and have the auto-allocate option under campaign level so it allocates more budget towards best performing packages

Likelihood to Recommend

It's great for users who are looking for an easy-to-use platform to run their campaigns with completion goals. It doesn't have many options for CPA campaigns.

Olesya Zinovieva

Campaign Manager in Marketing at Cadreon (51-200 employees)

Vetted Review

1 year of experience

Excellent product! Incredible time saver.

Rating: 10 out of 10

May 9, 2014

Use Cases and Deployment Scope

While working for a large internet retailer, I used TubeMogul on a daily basis for several years. It allowed me to quickly and efficiently upload a large quantity of videos to multiple social platforms. Before using TubeMogul, I was wasting a ton of time uploading to each individual platform. I really liked that I was able to assign unique analytics tags, meta tags and descriptions to each platform all within TubeMogul, this was key for me. <b>My experience using the product was very positive and I would highly recommend you give it a try! </b>

Pros

Easy of Use
Ability to customize data for each platform
Efficiency

Cons

There is nothing I would recommend changing!

Likelihood to Recommend

This tool is fantastic for anyone needing to upload to a large quantity of media channels. Perfect for large companies, starter businesses and especially for advertising agencies!

Melinda Bowles

Web Producer in Marketing at The Tombras Group (1001-5000 employees)

Vetted Review

2 years of experience

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TubeMogul - Preroll DSP w/ those whistles and bells!

Rating: 7 out of 10

Incentivized

March 22, 2016

Use Cases and Deployment Scope

Pros

User interface - It's extremely easy to build out campaigns with all your typical DSP targeting capabilities (locations, site lists, dayparting, device targeting, topic targeting, brand safety, inventory source. You can easily set up a campaign, daily and all time budget caps.
Turn around time - While many other self-service DSPs take up to ~24 hours to have an ad actually begin serving, my experience has been usually around 2 hours or less from when a placement is built out until it begins running.
Private Marketplace Deals and extremely easy access to premium inventory - TubeMogul has a site list divided into several tiers based on national recognition, quality, brand safely that you can easily have your campaigns target. They also have "On Demand" premium inventory that you can easily opt in to (without having to actually go to the publisher). The process is as simple as clicking a button to request access. Additionally, direct reservation deals can be set up through this tool.
Optimization Goals within your campaigns - You can set up a list of prioritized goals for your campaigns. They include things like ensuring delivery, optimize for a specific eCPM or vCPM, setting a viewability threshold, optimize to a specific CPC/CPM, CTR.

Cons

Bulk Editing campaigns - While Tubemogul has a bulk edit feature built in, it is behind the times compared to other DSPs (e.g. DoubleClick). It's difficult to bulk edit impression caps in particular and requires you to individually go into each campaign to then adjust it in the settings
Higher vCPMs and Costs per Completion - My company did a small scale data comparison for several campaigns and noticed that Tubemogul was more expensive for similarly targeted/viewable inventory in our other DSP, DoubleClick. Disclaimer, the targeting for these campaigns were somewhat rigid and specific.

Likelihood to Recommend

Verified User

Analyst in Marketing (51-200 employees)

Vetted Review

1 year of experience