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Twilio Segment

Twilio Segment

Overview

What is Twilio Segment?

Segment is a customer data platform that helps engineering teams at companies like Tradesy, TIME, Inc., Gap, Lending Tree, PayPal, and Fender, etc., achieve time and cost savings on their data infrastructure, which was acquired by Twilio November 2020. The…

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Learn from top reviewers

How we save on analytics and reduced churn

Rating: 10 out of 10
June 18, 2024
IncentivizedVetted ReviewVerified User
Twilio Segment is an essential tool in our organization for managing customer data and streamlining communication across various platforms. It allows us to collect, clean, and...
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Dineshan Sithamparanathan
Executive - Corporate
CEO (Chief Executive Officer)
Streos technologies inc
Twilio Segment2 years of experience

Great data platform.

Rating: 8 out of 10
June 18, 2024
IncentivizedVetted ReviewVerified User
We integrate multiple data sources to pull real-time events from customer io, Python, Facebook ads, Google ads, Hubspot, Java, Redshift, Retool, Salesforce, Survicate, and API...
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Diego Polo
Engineer - Engineering
BI Architech
Macrofab
Twilio Segment1 year of experience

Great for email and SMS sending via UI and API

Rating: 8 out of 10
June 12, 2024
IncentivizedVetted ReviewVerified User
We use Twilio Segment to send emails, track the opens and clicks, and to do resends and manage spam reports and email authentication. Has been useful in implementing SPF, DKIM...
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Andy Baird
Engineer - Information Technology
Head of Engineering
BOMA Marketing
Twilio Segment7 years of experience

A functional and useful app for businesses that would like to deep dive into customer data

Rating: 7 out of 10
July 16, 2022
IncentivizedVetted ReviewVerified User
Twilio has been an immensely powerful tool for me to source and analyse customer data for the purposes of improving my marketing, logistics, sales, and customer service functi...
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Quincy Nguyen
Director - Corporate
Founder
The positive piece
Twilio Segment1 year of experience

Segment is an easy to use tool for passing event data to your 3rd parties

Rating: 10 out of 10
July 14, 2022
IncentivizedVetted ReviewVerified User
We use segments to pass our 1st party event data to our 3rd party endpoints. It is the one place we create events and ensure events are working for all downstream applications...
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Jono Child
Team Lead - Other
Head of Data
The Plum Guide
Twilio Segment2 years of experience
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Pricing

View all pricing

Free

$0.00

Cloud
Includes 1,000 visitors/mo

Team

$120.00

Cloud
Includes 10,000 visitors/mo

Business

Contact Sales

Cloud
Custom Volume

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://segment.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $120 per month
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Product Details

What is Twilio Segment?

Segment is a customer data platform that helps engineering teams at companies like Tradesy, TIME, Inc., Gap, Lending Tree, PayPal, and Fender, etc., achieve time and cost savings on their data infrastructure, which was acquired by Twilio November 2020. The vendor says they also enable Product, BI, and Marketing teams to access 200+ tools (Mixpanel, Salesforce, Marketo, Redshift, etc.) to better understand and optimize customer preferences for growth— all integrations are pre-built and accessible through a central dashboard.



Twilio Segment Features

  • Supported: ​​Data Capture & Delivery — Collect data from every customer touchpoint and send your data to hundreds of tools and data warehouses
  • Supported: ​​Personas — Unify user history across devices and channels into a comprehensive profile, synthesize raw data into traits, audiences, and predictions for each customer, and share those profiles with all of your marketing tools
  • Supported: ​​Data Filtering & Schema Locking — Set defaults and event requirements to control your data cleanliness and block rogue events from hitting your integrations and warehouses
  • Supported: ​​Historical Data Replay — Load all of your historical customer data tracked with Segment into new tools or warehouses
  • Supported: ​​Historical Data Replay — Load all of your historical customer data tracked with Segment into new tools or warehouses
  • Supported: Enterprise Security — Configure Single Sign-On and restrict account access to certain team members
  • Supported: ​​Notifications & Alerts — Get proactive alerts when account changes are made or there are updates to your warehouse
  • Supported: Cross-Domain Analytics — Unify your customer data and performance metrics across domains, content properties, or marketing sites

Twilio Segment Screenshots

Screenshot of Destinations CatalogScreenshot of Destinations Main OverviewScreenshot of Sources Main OverviewScreenshot of DebuggerScreenshot of DocsScreenshot of Destination Settings

Twilio Segment Integrations

Twilio Segment Competitors

Twilio Segment Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesNorth America, South America, Europe, Asia, Australia
Supported LanguagesEnglish

Twilio Segment Downloadables

Frequently Asked Questions

Twilio Segment starts at $120.

mParticle and Astro by Astronomer are common alternatives for Twilio Segment.

Reviewers rate Data Connectors and Data Ingestion highest, with a score of 8.7.

The most common users of Twilio Segment are from Small Businesses (1-50 employees).
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Comparisons

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Reviews From Top Reviewers

View all reviews
(1-5 of 18)

Segment is the only solution we found that made setting up a data warehouse for our usage data easy!

Rating: 8 out of 10
Incentivized
November 16, 2019
Verified User
C-Level Executive in Corporate
Education Management Company, 11-50 employees
Vetted Review
Verified User
Twilio Segment
4 years of experience
Use Cases and Deployment Scope
We have an education app that's used by approximately 50k daily active users. We use Segment to connect the relevant data systems we use (Customer.io, Zendesk, a communications provider, etc) and dump that data into Redshift for our analysis and reporting. We then put a BI tool on top of that to provide internal metrics.
Pros
  • Receives data effortlessly from multiple providers.
  • Sends that data to our data warehouse without complaining.
  • Makes it easy to debug via the console when things go wrong.
Cons
  • Some of the integrations don't allow you to choose specific windows. For instance, you can't say 'only send the data that happened yesterday.' So we have one provider that we put a high volume of traffic through, and it dumps all 7 million records EVERY day.
Likelihood to Recommend
We got in early, so our pricing is grandfathered. It works well for us because it's not really capped on usage right now. However, we have some colleagues who use it who claim they're getting killed on pricing. This could be because they're much higher volume than we are, I'm not really sure. But, for a startup... it's ideal. I'm unaware of anything else that does this service as well.

Important tool for data consolidation

Rating: 9 out of 10
Incentivized
December 10, 2018
TB
Tim Berman
Founder and Growth Evangelist
Big Red's Equipment Sales (Retail, 11-50 employees)
Vetted Review
Verified User
Twilio Segment
1 year of experience
View profile
Use Cases and Deployment Scope
We use Segment as a datahub to centralize our data and analyze it. It helps to avoid all the scattered and siloed data problems by consolidating it in a data warehouse.
Pros
  • Integrations.
  • Data consolidation.
  • Event recording.
Cons
  • Complicated user interface.
  • No visibility on data passing through the hub.
  • Needs more integrations to apply to more use cases.
Likelihood to Recommend
A businesses with a developer team or development budget will appreciate Segment.

Great data platform.

Rating: 8 out of 10
Incentivized
June 18, 2024
DP
Diego Polo
BI Architech
Macrofab (Electrical & Electronic Manufacturing, 201-500 employees)
Vetted Review
Verified User
Twilio Segment
1 year of experience
Use Cases and Deployment Scope
We integrate multiple data sources to pull real-time events from customer io, Python, Facebook ads, Google ads, Hubspot, Java, Redshift, Retool, Salesforce, Survicate, and API calls. We also do reverse ETL to our data warehouse, Customer io, and Salesforce to unify and sync corporate data.
Pros
  • Multiple connection type options.
  • Reverse ETL.
  • Mappings
  • Debugger
Cons
  • Alerts and notifications.
  • Custom rules.
  • Error logs.
Likelihood to Recommend
It is well suited for real-time integrations between company systems/applications, Reverse ETL (you can create mappings to write data to other cloud apps objects like Salesforce objects and keep your data synced between systems), Catalog (you have a complete catalog of sources and destinations to select for your integrations), and functions (you can custom your data transfers).

The best option for event tracking out there

Rating: 10 out of 10
Incentivized
August 14, 2018
TA
Tim Abraham
Head Of Analytics
Expa (Internet, 11-50 employees)
Vetted Review
Verified User
Twilio Segment
2 years of experience
View profile
Use Cases and Deployment Scope
I was working as the head of analytics at a startup incubator, so I evaluated many different data and marketing automation tools. After trying most of them, I settled on Segment as the best for a few different reasons. The main reason is the ease in basic event and page tracking. After that, it was all the different sources and integrations.
Pros
  • Ease of event tracking. Just like Google Analytics, except you can warehouse your own data for a reasonable price. Warehousing your own event data is critical for companies that want to leverage data science at some point in their existence (which should be all companies these days).
  • Price. Startups can get by with the free version of Segment for a long time.
  • Integrations and sources. Segment makes it easy to warehouse other types of data such as Google AdWords, Facebook Ads, etc. It also allows you to send event data to 3rd party services like Google Analytics.
Cons
  • More and richer sources. For example, MailChimp is a source but the data you get from MailChimp is quite limited. I ended up writing my own scripts to take better advantage of MailChimp's API because Segment's integration was lacking.
  • Better examples on how to set up event tracking. Pageview tracking is easy enough, but it would be nice if they had a sample app and corresponding code for it and showed you, via Git commits, how to add various kinds of events.
Likelihood to Recommend
Any startup that wants to get on the right track with their analytics should be using Segment rather than Google Analytics, Mixpanel, Amplitude, Heap, and Kissmetrics. Segment is far superior and a better value. In addition to collecting data, Segment will also solve many of your companies marketing automation tasks.

Segment Offers Great Data for a Great Price

Rating: 8 out of 10
July 01, 2020
Verified User
Director in Marketing
Financial Services Company, 51-200 employees
Vetted Review
Verified User
Twilio Segment
3 years of experience
Use Cases and Deployment Scope
We use Segment to send all of our front-end usage data to our data warehouse, as well as sending key events to 3rd party ad, CRM, and other tools. We use the filtering functionality, the visual tagger, and some of the webhook functionality as well. It's used by marketing, data analytics, data engineering, and customer service, as well as our engineering/product teams.
Pros
  • Strongest catalog of integrations of tools of this nature.
  • Good support and service, good salespeople.
  • Reasonable pricing for what it is and the value created (comparable tools would cost significantly more).
  • Makes data warehouse-based analytics accessible to startup organizations.
Cons
  • Some connectors (EG HubSpot source) do not have necessary fields/data and it's unclear how to get these built out.
  • Some destination connectors have limitations and can require rework to make the data flowing thru Segment meet the requirements of the ad connectors.
  • Not much consistency across connectors.
  • At scale, can struggle with data volumes and loading data in one sync, causing data to change retroactively.
Likelihood to Recommend
  • Segment is great for companies that want to track their front-end actions with a high degree of granularity and send them to different tools and data warehouses.
  • If you have a high value per user, Segment can be very affordable for what it is.
  • Segment's pricing is per unique user, so if you run a lot of traffic (e.g. publishers, ultra-low value per visit and low LTV companies) that doesn't monetize effectively the pricing may not work for you.
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