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Twilio SendGrid

Twilio SendGrid

Overview

What is Twilio SendGrid?

Twilio SendGrid Marketing Campaigns provides users with segmentation, campaign editing, and deliverability. According to the vendor, Twilio SendGrid Marketing Campaigns is trusted by over 80,000 customers globally, including Airbnb, Spotify and Uber.Twilio SendGrid Marketing Campaigns aims to help users by…

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Recent Reviews

Do We Have an Account Or Not

3 out of 10
February 14, 2022
The first time we applied for an account we were denied. Monica R reported to us that we broke their terms based on the emails we were …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 20 features
  • Standard reports (44)
    8.5
    85%
  • Dashboards (44)
    8.4
    84%
  • Email deliverability reporting (46)
    7.6
    76%
  • List management (40)
    5.9
    59%

Reviewer Pros & Cons

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Pricing

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Basic

$15

Cloud
per month

Advanced

$60

Cloud
per month

Free

Free

Cloud

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

7.8
Avg 8.1

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

7.9
Avg 7.9

Pre-Send Testing

This set of features allows marketers to test out and preview various elements of their emails before sending out email campaigns. URL validation, inbox display, and email review are some of the activities included in pre-send testing.

9.1
Avg 8.5
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Product Details

What is Twilio SendGrid?

Twilio SendGrid Marketing Campaigns provides users with segmentation, campaign editing, and deliverability. According to the vendor, Twilio SendGrid Marketing Campaigns is trusted by over 80,000 customers globally, including Airbnb, Spotify and Uber.

Twilio SendGrid Marketing Campaigns aims to help users by providing:

MORE EFFICIENT EMAIL BUILDING
The campaign building process is free from frustrating, rigid step-by-step wizards that slow users down. The vendor says the choose-your-path editing options save time, whether users prefer code, design, or a mix of both.

EASY, HIGH-IMPACT SEGMENTATION & PERSONALIZATION
The vendor aims to provide users with an intuitive, clean UI that makes it clear who you’re targeting. Users can also personalizing campaign subject lines and content, and design custom fields to import.

INTUITIVE, IMPACTFUL EMAIL TESTING
According to the vendor, Twilio SendGrid brings the most important campaign stats front and center so users can quickly gauge performance and iterate. When it’s time to dig deeper, Twilio SendGrid provides users with robust email activity data, inbox and geography insights, and more.

PROVEN DELIVERABILITY & SCALE
Getting your messages to the inbox is at the core of everything Twilio SendGrid does. You can upgrade to 24/7 support and expert services to bring your email program to new heights.

Twilio SendGrid Video

Twilio SendGrid Email API. Send with Confidence.

Twilio SendGrid Competitors

Twilio SendGrid Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Mailchimp, Constant Contact, and ActiveCampaign are common alternatives for Twilio SendGrid.

Reviewers rate URL Validation and Inbox Display and Spam Testing highest, with a score of 9.3.

The most common users of Twilio SendGrid are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(186)

Attribute Ratings

Reviews

(1-25 of 57)
Companies can't remove reviews or game the system. Here's why
February 16, 2024

Good Service Weak Team

Andrew Higginbotham | TrustRadius Reviewer
Score 3 out of 10
Vetted Review
Verified User
Great Technology Weak TeamWhen we started using Twilio 4 years ago, it was the clear leader in terms of API capability and integration into our web facing aps. Sadly every touch point that requires interaction with a person to resolve is a sad 'success prevention' in my experience. To give you some example of how you will be treated if you decide to use their service, be ready to learn about simple problems by seeing your account throttled to uselessness as their first measure followed by an email telling you they have done it and then expect 2-5 days of trying to find a person who can actually get things back up and running. If you don't expect to need to interact with the Twilio team, then I would say this is the product for you! But if you think customer service might be needed occasionally I would run away from them as fast as possible.
Score 1 out of 10
Vetted Review
Verified User
I cannot believe that a company this size can be so incompetent. I worked through transferring my contacts ( 40,000+) from a competitor. I had several emails back and forth with them because of technical issues with adding people to the unsubscribe list. We spent a long time setting it up and then I sent the campaign. They stopped it after sending 9,000 emails saying there is "unusual activity in your account". There was no unusual activity - they are all legit. I contacted them via support ticket. They open my support ticket each time I sent it ( I can track their emails) - but they don't reply. I cannot contact them via chat online because it's broken and I cannot even create another ticket because "something went wrong". Unbelievable frustrating and incompetent. What sort of system is this? I believe I will be changing again shortly.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
If a business has a requirement to send bulk emails at scale, then Sendgrid is the best option available. It will generate a positive ROI for the company. However, if your business is small or you do not have a requirement to send bulk emails consistently, I suggest you look for an alternative, as the money spent on the product won't justify the ROI.
Will Emmerson | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
I'd say that SendGrid is well suited to both small and large businesses, looking to send a large amount of emails where deliverability and tracking is important.

I don't think it would be suitable for any company only sending a small volume of emails.
Alex Richards | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I think Sendgrid is a great tool for sending out emails of all types. I've primarily used it for transactional emails as we've had other solutions for marketing emails, but I'm sure it would do just a good job - there is a "Marketing" section within the app you can use. Sendgrid integrates really easily with the development frameworks I've used, such as Laravel and Lumen; I've also integrated it with Moodle with ease.
Score 1 out of 10
Vetted Review
Verified User
SendGrid used to be an excellent platform, but in my opinion, it all started to go downhill when Twilio acquired them. Twilio SendGrid is no longer suitable for reliable SMTP relaying without shelling out a significant amount of cash for a dedicated IP (which Twilio SendGrid does not guarantee is clean), nor are they suitable for enterprise-level operations. The shared IP pool is absolutely unusable, which means the previous benefit of SMBs using SendGrid for SMTP relaying is off the table. They have violated SLAs multiple times, impacting both our clients' operations as well as our own, and have a history of ghosting our GRC and legal teams when trying to remediate these situations. I cannot, in good faith, recommend that any SMB, SME, or large enterprise even consider SendGrid for email services, no matter the usage scenario.
Matt Clark | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Just using it to handle email functionality it works great. I use another service for more in-depth funnel possibilities and when/if type functions. It may very well do some of this type thing but I’m not at my plan level. It’s been a hands-off tool for me which is especially good if you aren’t too technical.
Laerte Jofre Junior | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Twilio SendGrid is indicated to make integration with sites for sending via smtp in an easy and free way up to 1000 emails / month, for registration and use of submissions for monthly and weekly newsletters and automations. It is not so suitable when you need to create email tracks, create personas and other inbound marketing tasks.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Twilio SendGrid is probably more suited to those with at least some previous email marketing/building experience. The email builder is good but does require a little technical expertise to get the best out of it. Also setting up the backend required some technical skill. That being said the platform is very robust, stable and reliable.
Zee Gimon | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
SendGrid is convenient when you also use transactional and marketing emails together because you can use the same database, clean it, get permissions, and everything from your clients/users at the same time. It has templates which you can use and edit, or you can create your own, therefore it is quite versatile (you can also import your own HTML layout, but it might not work as good as you hoped it would...).
February 22, 2021

SendGrid is HORRIBLE!

Score 1 out of 10
Vetted Review
Verified User
SendGrid is the worst platform I have EVER used. Their customer service is HORRIBLE and unresponsive, their site doesn't even work, their transactional emails weren't even being sent to our users, HORRIBLE!!!!! Choose any other email platform instead of this one. I tried upgrading to their pro plan. They sent me a list of questions to answer and I answered all of them. Suddenly, I received an email saying not only was I not able to upgrade to a Pro account, but they locked my free account and disallowed our company from using their platform without giving an explanation why. This is the worst company I have ever dealt with and I would never recommend SendGrid to ANYBODY.
Score 1 out of 10
Vetted Review
Verified User
Despite their great deliverability and easy to use API, I'd suggest running, not walking away from this company.

We had our account compromised 7 days ago (as of June 18th). I got two emails - one notifying me that the user name was changed, and another that the email had been changed. The email says to respond to help@sendgrid.com if these changes weren't authorized.

I did that immediately. You'd think this would be a critical email and would be answered quickly. You'd be wrong.

It's SEVEN days and counting, and not a peep from SendGrid support. In addition to emailing them that NO, these changes weren't authorized and please help recover my account, I took these steps:
  • Messaged their Facebook page.
  • Responded to comments on their posts, asking for help.
  • Direct messaged them on Twitter.
  • Created a new account and submitted a ticket through that account.
  • Filled out a sales inquiry and talked directly to a sales associate, who also submitted a ticket on our behalf.
  • ALL of the above through Twilio, their parent company.
Still, we're locked out of the account, and SendGrid is still charging our credit card. We've got multiple systems tied to their platform, so we're held hostage while support continues to ignore every request.
Sundeep Gopal | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Twilio SendGrid Marketing Campaigns is well suited for teams that send out frequent newsletters to a large set of prospects/customers. The price is comparatively low and the overall platform is easy to use after the initial learning curve. Transactional emails are easy to configure but it might still require some help from the engineering team.
Brad Emery- CEO The Aimviva Travel Club | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
SendGrid is better the more data you have-- there are cheaper light products available for 1000 records or less. Trying to move data between systems is problematic, however, so if the intent is to scale, I would start with SendGrid from day one. When you need a sophisticated integration across multiple marketing platforms, you’ll be glad of the functionality and support.

Greg Fawcett | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Twilio is well suited for small businesses and integrating with other systems. It has a very easy-to-use interface. It is probably less appropriate for large corporate companies that want more robust features.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
This software is very helpful in newsletter campaigns. With the help of this software I can beautifully create informative emails for my peers and clients. Sometimes I route subscribers traffic to my designated webpage for providing information. The accuracy of this software ensures the divergence of the traffic in the right direction in less time.
Darcy Knapp, MBA | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Twilio SendGrid Email API is well suited for WordPress websites when the contact forms are not being sent properly to the client email. We find this more with plugins like Gravity Forms, Contact7, Formidable and pop up alley pro-forms. If the test forms are not being delivered to the client, Twilio SendGrid Email API is a well-suited solution to the problem.
Bryan McAnulty | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Twilio SendGrid Email API is not for sending email newsletters and designing email campaigns. It is meant for transactional email. For example, when you need to send out password reset emails or other notifications from your app or service. If you want a solution that is mainly worry-free, affordable to get started with, and one that provides reporting and analytics, then Twilio SendGrid Email API is for you.
Jake Bodmer | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
It's great if you have someone with a bit of technical know-how on the team to make sure you're getting the system set up properly, there is some degree of difficulty that you get with SendGrid that may not be present with other platforms that have focused on ease of setup. That being said, once that setup is completed the system is easy to use and you get get a lot done with a small team.
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