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Twilio SendGrid

Twilio SendGrid

Overview

What is Twilio SendGrid?

Twilio SendGrid Marketing Campaigns provides users with segmentation, campaign editing, and deliverability. According to the vendor, Twilio SendGrid Marketing Campaigns is trusted by over 80,000 customers globally, including Airbnb, Spotify and Uber.Twilio SendGrid Marketing Campaigns aims to help users by…

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Recent Reviews

Do We Have an Account Or Not

3 out of 10
February 14, 2022
The first time we applied for an account we were denied. Monica R reported to us that we broke their terms based on the emails we were …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 20 features
  • Standard reports (44)
    8.4
    84%
  • Dashboards (44)
    8.4
    84%
  • Email deliverability reporting (46)
    7.7
    77%
  • List management (40)
    5.9
    59%

Reviewer Pros & Cons

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Pricing

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Basic

$15

Cloud
per month

Advanced

$60

Cloud
per month

Free

Free

Cloud

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

7.8
Avg 8.2

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

7.9
Avg 7.9

Pre-Send Testing

This set of features allows marketers to test out and preview various elements of their emails before sending out email campaigns. URL validation, inbox display, and email review are some of the activities included in pre-send testing.

9.1
Avg 8.5
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Product Details

What is Twilio SendGrid?

Twilio SendGrid Marketing Campaigns provides users with segmentation, campaign editing, and deliverability. According to the vendor, Twilio SendGrid Marketing Campaigns is trusted by over 80,000 customers globally, including Airbnb, Spotify and Uber.

Twilio SendGrid Marketing Campaigns aims to help users by providing:

MORE EFFICIENT EMAIL BUILDING
The campaign building process is free from frustrating, rigid step-by-step wizards that slow users down. The vendor says the choose-your-path editing options save time, whether users prefer code, design, or a mix of both.

EASY, HIGH-IMPACT SEGMENTATION & PERSONALIZATION
The vendor aims to provide users with an intuitive, clean UI that makes it clear who you’re targeting. Users can also personalizing campaign subject lines and content, and design custom fields to import.

INTUITIVE, IMPACTFUL EMAIL TESTING
According to the vendor, Twilio SendGrid brings the most important campaign stats front and center so users can quickly gauge performance and iterate. When it’s time to dig deeper, Twilio SendGrid provides users with robust email activity data, inbox and geography insights, and more.

PROVEN DELIVERABILITY & SCALE
Getting your messages to the inbox is at the core of everything Twilio SendGrid does. You can upgrade to 24/7 support and expert services to bring your email program to new heights.

Twilio SendGrid Video

Twilio SendGrid Email API. Send with Confidence.

Twilio SendGrid Competitors

Twilio SendGrid Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Mailchimp, Constant Contact, and ActiveCampaign are common alternatives for Twilio SendGrid.

Reviewers rate URL Validation and Inbox Display and Spam Testing highest, with a score of 9.3.

The most common users of Twilio SendGrid are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(185)

Attribute Ratings

Reviews

(1-19 of 19)
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Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use Sendgrid to send high-volume email marketing campaigns that are automated in nature. Its reports and analytics help us keep track of deliverability and email performance. Its template library is a widely used feature in my organization.
We chose Sendgrid in place of Mailchimp because of the robust reporting and the integrations it offers. Needless to say, it offers one of the best data security in the market.
  • Helps send bulk emails with good deliverability rates
  • Robust analytics and data reporting
  • Mobile and desktop friendly
  • The UI can be improved and made more user friendly for the beginners
  • The slab based pricing and the features associated can be improved. Basic plan doesn't have a lot of key features.
  • Detailed product documentation will be really helpful
If a business has a requirement to send bulk emails at scale, then Sendgrid is the best option available. It will generate a positive ROI for the company. However, if your business is small or you do not have a requirement to send bulk emails consistently, I suggest you look for an alternative, as the money spent on the product won't justify the ROI.
Score 1 out of 10
Vetted Review
Verified User
My organization has been using SendGrid to cover a variety of uses. We have controlled and managed several hundred accounts, including our own, over the past several years. Personally, my experience goes back even further. Internal use: SMTP relaying for our eCommerce website (order notifications, shipping, password resets, etc...), internal systems (e.g. to send our engineering team alerts), and customer support (largely automated customer satisfaction surveys and ticket closure emails). Internal use: Email marketing to our existing customers, on a monthly basis. Client use: SMTP relaying to support our several hundred clients that needed reliable SMTP relaying for their own LOB applications SaaS use: Email API. We built and maintain a large enterprise SaaS platform that used SendGrid to send a significant amount of transactional emails to our users.
  • Decent API documentation
  • Offers free tier - easier buy-in for SMB clients
  • Customer service
  • Fraud management
  • Billing & invoicing transparency
SendGrid used to be an excellent platform, but in my opinion, it all started to go downhill when Twilio acquired them. Twilio SendGrid is no longer suitable for reliable SMTP relaying without shelling out a significant amount of cash for a dedicated IP (which Twilio SendGrid does not guarantee is clean), nor are they suitable for enterprise-level operations. The shared IP pool is absolutely unusable, which means the previous benefit of SMBs using SendGrid for SMTP relaying is off the table. They have violated SLAs multiple times, impacting both our clients' operations as well as our own, and have a history of ghosting our GRC and legal teams when trying to remediate these situations. I cannot, in good faith, recommend that any SMB, SME, or large enterprise even consider SendGrid for email services, no matter the usage scenario.
Matt Clark | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
I use it with ClickFunnels. They don’t have their own mail servers to use for bulk sending to a full email list. They require an outside service to send this way and SendGrid was the option they recommended. I wanted the most affordable solution and this seemed to be it.
  • Send bulk email
  • Hits inboxes
  • Doesn’t have down time
  • I haven’t spent much time on the site but the time I did spend seemed confusing.
  • Can’t think of anything else.
  • No more ideas for improvement.
Just using it to handle email functionality it works great. I use another service for more in-depth funnel possibilities and when/if type functions. It may very well do some of this type thing but I’m not at my plan level. It’s been a hands-off tool for me which is especially good if you aren’t too technical.
Laerte Jofre Junior | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use Twilio SendGrid in various ways and with several clients at Obra. One of the uses is focused on registering newsletters so that we can later send marketing emails to these email bases. Another use is the SMTP system, where we integrate the client's website so that it allows the sending of email from systems such as WordPress and websites in react.js
  • Great API integration
  • SMTP send made easy
  • Lists creation very useful and easy
  • Email marketing scheduling
  • API key creation
  • SMTP api
Twilio SendGrid is indicated to make integration with sites for sending via smtp in an easy and free way up to 1000 emails / month, for registration and use of submissions for monthly and weekly newsletters and automations. It is not so suitable when you need to create email tracks, create personas and other inbound marketing tasks.
February 22, 2021

SendGrid is HORRIBLE!

Score 1 out of 10
Vetted Review
Verified User
We used SendGrid for transactional emails.
  • Nothing.
  • Horrible customer service.
  • Their platform doesn't even work.
  • Transactional emails don't even get sent to users.
SendGrid is the worst platform I have EVER used. Their customer service is HORRIBLE and unresponsive, their site doesn't even work, their transactional emails weren't even being sent to our users, HORRIBLE!!!!! Choose any other email platform instead of this one. I tried upgrading to their pro plan. They sent me a list of questions to answer and I answered all of them. Suddenly, I received an email saying not only was I not able to upgrade to a Pro account, but they locked my free account and disallowed our company from using their platform without giving an explanation why. This is the worst company I have ever dealt with and I would never recommend SendGrid to ANYBODY.
Bryan McAnulty | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use the Twilio SendGrid Email API for sending transactional emails from our Rails web apps. Twilio SendGrid Email API's infrastructure provides us worry-free, scalable delivery and can be set up with minimal configuration.

We provision Twilio SendGrid Email API as an addon for apps hosted with Heroku, as well as use it for web apps that are hosted elsewhere. The setup is so straightforward that a developer can implement it almost immediately, without having to read deep into documentation.
  • Easy implementation for developers.
  • Reliable transactional email delivery for apps and services.
  • Reporting and analytics on emails sent.
  • Personalized service may not be as readily available for smaller businesses. If you have questions about deliverability and reputation management, you may have to learn some more of this on your own, unless you are a big customer.
Twilio SendGrid Email API is not for sending email newsletters and designing email campaigns. It is meant for transactional email. For example, when you need to send out password reset emails or other notifications from your app or service. If you want a solution that is mainly worry-free, affordable to get started with, and one that provides reporting and analytics, then Twilio SendGrid Email API is for you.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Twilio SendGrid Email Marketing is being used by our marketing team, customer service team, and our technical support team. We needed a platform that was affordable not only for storing and managing contacts but also for sending email campaigns. We also needed an email marketing tool that was easy-to-use and that offered robust features and allowed us to maintain multiple lists. Sendgrid solved this problem for us.
  • Managing email lists / audiences is easy with features like groups and segments.
  • They provide pre-built email templates that are very easy to modify. It is also super easy to create new email templates with their drag-and-drop email builder.
  • Provides clear / easy-to-read analytics of email campaigns.
  • I can easily import large email contact lists all at once or add a user manually one-at-a-time, when needed.
  • They do not offer an email signup widget for use on your website.
  • Best I can tell, I am unable to see the date/time by which a specific email address unsubscribed.
  • There isn't any social media integration for sign ups, that I am aware of.
Twilio SendGrid Email Marketing is perfect for organizations both big and small that may be on a lower budget. It is a very affordable solution for users with a large number of email addresses. While other providers may offer "free" storage for email contacts... the cost to send campaigns to those contacts can be very costly. While they do not offer widgets or other integrations for websites/social media... it is very easy to import and manage contacts. Additionally, they offer a comprehensive self-help support section online, but it's also easy to hop on the phone or on chat with a rep if you ever need technical support or assistance. Twilio SendGrid Email Marketing may not be the most affordable solution for users who are not currently sending email campaigns to their users, but are simply storing email contacts.
Evan Laird | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
SendGrid Email API is being used as our transactional email platform. So when users or restaurants make actions (such as reserve a table) inside of our application an email is being sent out to each individual user/restaurant with details about that certain action. It's also used for easy onboarding flows for our users and restaurants alike so based on actions they take such as adding their restaurant, we send another email about how to use and open up tables.
  • Drag and drop email designer for transactional emails - super nice even though I do code, it's much quicker and easier to implement without code.
  • Very simple implementation. Only a few lines of code need to be added in our backend and boom we were up and running in less than a day.
  • Listening to customer feedback. They regularly send emails about new features and ask for feedback to improve their software.
  • Some of the cheapest and best dedicated IPs.
  • Easy integration and setup between marketing and transactional emails. Super helpful to have everything in one place.
  • Not necessarily their Email API but their email in general - they are currently in beta for automated email sequences but are still bare bones. Much more work is needed before it can be used mainstream and be able to convert everything to SendGrid.
  • Helping with warming up our dedicated IP for the best-sending score.
  • We seem to hit the promotions folder a decent amount (maybe the IP problem above) and even a lot of their emails hit my spam or promotions folder (whether they be transactional or marketing) which isn't a great sign when trusting an ESP.
  • Transactional email sequences would be a huge plus.
  • Now that Twilio owns SenGrid, having an integrated platform where you could see all our transactional emails together.
  • Better reporting and split reporting between transactional and marketing emails.
SendGrid Email API, I feel, is well suited for tech companies with smaller teams. I feel as if with a larger team of programmers, designers, etc. you may have better results with a competitor and coding things yourself. But for fast moving startups with quick implementation, nothing beats Twilio + SendGrid in those regards.
Ashley Jane | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
SendGrid gives you the power to mass-email and market more effectively, regardless of your skill level. Whether you are looking to custom-build your HTML templates, or would like to build out their standard templates. Our Enterprise application needed the ability to send emails to customers and partners and track their delivery/response and action taken from the email. SendGrid allowed us to roll this out fast, cheap and frictionless.
  • Email Template feature helps me a lot. Very very easy to use and manage.
  • Easy to set up, white label URL, and get emails sending through API and marketing campaigns. Fast delivery and general reporting.
  • Drag and drop is laggy and a bit confusing sometimes and can be improved. I feel it's sometimes difficult to design emails.
SendGrid is a great tool for an emailing system. It's very easy in terms of configuration, implementation, administration, cost effectiveness, etc. There are multiple features you can set up in setting sections according to requirements. I really want to appreciate the SendGrid team for creating a user-friendly and spammer-free tool. All the areas seem perfect as of now for me.
Jim Rubenstein | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
SendGrid is used, primarily, by our development team for products that span our entire business. SendGrid allows our developers an easy way to deliver e-mail from our applications to our users without having to manage and maintain an e-mail server infrastructure internally. The tools that SendGrid makes available for the price makes utilizing their services a no-brainer decision.
  • Robust API for delivering bulk e-mails or transactional messages to users
  • Top-notch features you'd expect from any enterprise grade ESP (inbox, bounce, open tracking, click tracking, etc)
  • Powerful user interface for managing many aspects of your campaigns (email templates, user lists, etc)
  • Excellent inbox deliver-ability
  • White-labeling features that are simple to implement (to hide the fact that SendGrid is your ESP for outgoing e-mails)
  • User interface can be non-intuitive for some features
  • API Documentation is lacking in some places (but user support is top notch and responsive, so answers can be had relatively easily)
If you're building/managing custom software products that need to send custom e-mails on a per-user level, where your customizations are more than a simple mail merge (eg, first name, last name, etc), SendGrid is an obvious winner. More consideration needs to be applied if your needs aren't so cut-and-dry. SendGrid doesn't have the GUI composition tools that some other platforms have, so managing a typical marketing e-mail list is not the best use case for SendGrid. However, their API is top notch and afford you a lot of capabilities, so if you're at all building custom software and need to send e-mail, SendGrid is worth putting at the top of the list.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
SendGrid is used by our Marketing team to send and manage communications to our users. We're using it for transactional and marketing email purpose. It saves our lot of time to configure email providers manually by providing their web tools.
  • Sending Emails with Speed
  • Easy to get started
  • Built-in unsubscribe management
  • Manage templates that saves our bandwidth
  • Email editor is difficult to get started and not included in free plan
It's well-suited for your marketing & transactions emails that require the involvement of developers. Also, managing the unsubscribing helps us a lot. If you're looking for a high-quality email editor, then definitely you should look for an alternative.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
It is being used by my Marketing department primarily. My sales department also gives some input in creating promotional and transactional emails. In my organization I use this application as one of my primary tools for promotional activities of our services. In real estate it is very much required to keep our clients updated about the ongoing offers and news. So this application helps me in doing so.
  • Its accuracy is something which I am highly impressed with. The spam percentage is almost negligible.
  • Its Drag and Drop feature in Campaign Builder for designing templates is quite easy. Even a person with an non-computer background can use it easily.
  • Its segmentation feature is a very effective option for getting good results. In this feature a user can divide email list in multiple segments and send campaigns accordingly. It helps to reduce the un-subscription rate.
  • Unavailability to get longer email history on web interface. Users can not get complete history of all the email campaigns on its dashboard.
  • Unavailability of its Android application. It is available on iOS but not on Android platform.
  • Its paid plans are very expensive for a new or growing business. They should reduce pricing for users who are having small data size.
I use it to share real estate news with my investors via newsletters. With its accuracy my investors are always updated with the information which I share with them through this application. Unavailability of Email Automation makes this application inappropriate in situations where I need to send emails to my investors with slight changes in subject lines and where I need to send an email to a certain number of people in the list after a certain interval.
Score 5 out of 10
Vetted Review
Verified User
Incentivized
As a business that primarily operates through its website, we used SendGrid's transaction email service quite heavily to communicate with our users. We used the SendGrid API for event triggered emails ranging from verification emails to more sophisticated email dispatches based on user activity.

As far as how it helped us resolve business problems - it's a relatively cheap service and effectively allowed us to adopt the API that adapted to our needs at the time. It's also easy to use in terms of development and definition of email dispatches.
  • It's cost effective.
  • API is easy to use.
  • Pay-as-you-go model helps project usage costs.
  • Actually viewing previous emails dispatched. SendGrid does not have this feature - although it provides numbers on emails dispatched within 3 days for the cheapest plan.
  • The service asks you to pay more (although a minimal amount) to have visibility on email activity upto 30 days in the past.
  • The API doesn't allow an export of a report of email activity over a period of time. It can be quite frustrating at times to be limited in this way.
  • Their customer support isn't the best. Certainly some room for improvement there.
If you do not mind the lack of some historic data for your website and need something that is cost effective, then SendGrid is right for you. Keeping in mind how cheap this service really is, the pros outweigh the cons up to a certain limit.

However if having historic data, better reporting and visibility on content of past emails is important to you, then go for something else (albeit a tad more expensive). That's the compromise that you'll have to decide on.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Currently, we utilize SendGrid for outbound emails to our registered candidates. Our business model includes 2 core groups, employers and candidates (B2B & B2C), but are connected in that we send candidates job openings from those employers. SendGrid allows us to do that in a very streamlined way, which helps greatly because our goal is to provide our candidates with the most up-to-date job openings. Our marketing department is the sole user of SendGrid at the moment as our processes are fully interconnected to SendGrid on the B2C side. SendGrid addresses our need to get job openings in front of candidates really at any moment that we would like, which includes both ad-hoc plans and structured plans.
  • Ease of Use - SendGrid is really very easy to use, from creation of emails to the actual delivery. This is helpful because in instances where our marketing team members are busy with other projects, an admin like myself can easily come in to assist.
  • Statistics - The reporting functionality is great for us too as it gives us insight as to performance of our emails which helps greatly in optimizing.
  • Customer Service - The SendGrid team has always been helpful with regards to best practices, new products coming out and answering any questions that we may have.
SendGrid, in our world, has been best suited for delivering emails to our candidates at a fairly quick rate. This along with providing us insights as to the performance has been very helpful.

On the B2B side, we have not found it to be as appropriate mainly because we tend to want to hit those people in a different way and the stats around those are different.
Tim Colling | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use SendGrid to help prevent email generated by our clients' sites from being flagged as spam.
  • We use it for email notifications generated by client websites. Without SendGrid, such email messages often fail to be delivered.
  • We use it for sending our clients' e-newsletter email messages. Without SendGrid, such email messages often fail to be delivered.
  • SendGrid is very complicated to set up. They offer very limited phone support for setting it up and for adding client email sub-accounts.
  • SendGrid seems to have service outages more often than I would have expected.
  • The pricing is a little misleading. They have "free" and "inexpensive" plans but you cannot really do much of any use with those plans.
  • Technical support is spotty - sometimes they are instantly available and sometimes not.
When you have email being sent "by" a WordPress website, SendGrid makes it much more likely that your email will go through. Also, it imposes a certain structure that makes you a better email marketer if you're using it to send email newsletters.
Luke Abbott | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
[I'm] Using SendGrid to send transactional email, as well as updates and newsletters, for several websites that I control. Not using any of the advanced features of SendGrid, really, beyond their whitelisting, DNS-based security, and such. For the most part, it just works, and I don't have to think about it, which is wonderful. (I spent many years wrestling with mailman and the like; when I first switched to a dedicated SMTP server it was a revelation!)
  • Deliverability seems good. Never had any issues here.
  • Whitelabeling works well, making it appear that emails are being sent directly from the domain (no evidence of SendGrid anywhere except maybe if you dig into the email source).
  • Admin interface is clean and easy to use.
  • Prices used to be a little more flexible, starting at $1 and going up according to usage – and that included whitelisting and all that good stuff. Now they start at $10 a month although that does give you up to 40,000 emails a month. They also have a free plan (< 100 emails / day) but I'm not sure if it includes whitelisting.
  • Had some issues with the SendGrid API years ago. They probably fixed it, but I've since just used the SMTP endpoint with no issues.
I think it's great for transactional email, messages from your app, etc... anything sent from your server, *except* maybe newsletters and mass emails. For that, I'd rather use a MailChimp or whatnot. (Although to be honest I *am* using it for one client's WordPress website along with MailPoet, which ends up costing a fair amount less than MailChimp for her list size.)
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use SendGrid to send all of our transactional emails for millions of purchases, account notifications, etc., as well as for millions of marketing emails. We use it both as our own email marketing program and to power an automated email marketing software service we sell to our clients. Most of our emails are designed and then implemented to be automatic and dynamic (i.e., we don't use it for custom newsletters and we never use it for cold email campaigns).
  • High deliverability rates
  • Easy and robust API implementation
  • Cost-effective plans for enormous email send
  • Pricing can be a double-edged sword -- you can easily underpay for a plan and get hit with big overages, and you can just as easily overpay for a plan you don't need. Paying in advance is a real gamble.
  • SendGrid is for more technically proficient users. I would only recommend this program to developers or highly technical email marketers.
  • SendGrid doesn't come standard with Drip Email features (at least last time I checked). As far as I know, it's a newer feature and comes at a separate cost. In my opinion, that's a hole in their feature coverage.
Great if you're a larger company or if you have a technical team to help implement. Great if you're trying to implement a "set it and forget it" type of solution for transactional emails or notification emails. Great if you're trying to create dynamic or automated marketing campaigns.

Not great if you're a smaller company just starting out or if you're a non-technical staff. Terrible if you're just trying to send simple, WYSIWYG marketing emails.
Aaron Gette | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
SendGrid is used primarily by our sales and marketing teams to run mini campaigns out of Salesforce. We also use it for some member communication.
  • SendGrid is incredibly easy to use and implement.
  • SendGrid provides an inexpensive tool that the sales team can leverage for high ROI.
  • SendGrid has great support and has been willing to work with us on all our needs.
  • SendGrid is a little too basic and therefore has not replaced all the functionality we need in Marketing Cloud/Exact Target.
SendGrid features a more powerful dashboard and better analysis than other comparable platforms. It has a slightly more expansive feature set and higher limits on the free tier. Custom domain branding makes for an easy to implement solution. SendGrid provides libraries for integration in many languages and was easy to do so with excellent documentation.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Our clients send over 10 million emails daily through our software and of those emails are sent through SendGrid.
  • Realiable
  • Fair-Pricing
  • Customer-Support
Overall, SendGrid does an excellent job at providing an incredible service to our company at a very competitive rate.
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