Overview
What is Twilio SendGrid?
Twilio SendGrid Marketing Campaigns provides users with segmentation, campaign editing, and deliverability. According to the vendor, Twilio SendGrid Marketing Campaigns is trusted by over 80,000 customers globally, including Airbnb, Spotify and Uber.Twilio SendGrid Marketing Campaigns aims to help users by…
In my experience, Unbelievable incompetent support and systems are brokan in multiple places
The top email service provider for promotional and business communications.
A reliable way to send emails in volume from our web-based application
Your go to email marketing platform.
Really easy to use and integrate with other tools.
Before: a Reliable Email Platform. Now: a Sinking Ship.
Do We Have an Account Or Not
SendGrid is a hands-off solution for email list delivery
Twilio SendGrid is the best tool for send your newsletters and website integration
Great Value and Powerful Email Marketing
Good, but requires patience
SendGrid is HORRIBLE!
Sendgrid sends 50,000 e-mails AFTER promotion ended, EVERY time. No support & no refund
troublesome product, terrible customer service
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Standard reports (44)8.484%
- Dashboards (44)8.484%
- Email deliverability reporting (46)7.777%
- List management (40)5.959%
Reviewer Pros & Cons
Pricing
Basic
$15
Advanced
$60
Free
Free
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Features
Email & Online Marketing
Using software to manage lists, send emails, automate email campaigns, and track results.
- 7.7WYSIWYG email editor(33) Ratings
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
- 8Dynamic content(36) Ratings
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
- 8.1Ability to test dynamic content(34) Ratings
Users can test dynamic content prior to launching a campaign.
- 7.6Landing pages(22) Ratings
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
- 8.5A/B testing(26) Ratings
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
- 9Mobile optimization(34) Ratings
Users can easily optimize emails and landing pages for mobile devices.
- 7.7Email deliverability reporting(46) Ratings
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
- 5.9List management(40) Ratings
This involves creating, filtering, editing, merging and de-duping lists of contacts.
- 7.5Triggered drip sequences(20) Ratings
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Reporting & Analytics
Users can report on and analyze usage, performance, ROI, and/or other metrics of success.
- 8.4Dashboards(44) Ratings
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
- 8.4Standard reports(44) Ratings
The software offers pre-built reports with metrics standard to the category.
- 6.8Custom reports(28) Ratings
Users can create custom reports.
Pre-Send Testing
This set of features allows marketers to test out and preview various elements of their emails before sending out email campaigns. URL validation, inbox display, and email review are some of the activities included in pre-send testing.
- 9.3URL Validation(8) Ratings
This allows marketers to validate URLs and find any broken links before sending out their email campaigns.
- 9Link Tracking(8) Ratings
This allows marketers to verify that proper link tracking is set up before sending out their email campaigns.
- 9Image Validation(7) Ratings
This allows marketers to validate images used in their emails to ensure images and GIFs display correctly in their audience’s inboxes.
- 9.3Inbox Display(8) Ratings
This allows marketers to see how their emails will be displayed within different web browsers and within different email service provider (ESP) platforms.
- 9Email Accessibility Tools(8) Ratings
This type of tool scans emails before they are sent out to ensure that design and code are optimized for accessibility across different browsers.
- 8.6Spelling and Grammar Check(6) Ratings
This feature checks emails for spelling and grammatical mistakes before they are sent out.
- 9.3Spam Testing(8) Ratings
Spam testing allows marketers to test their email against most major spam filters before sending out their email campaigns.
- 9Email Previews(8) Ratings
This allows marketers to test out emails to see how they will display across multiple different applications and web browsers.
Product Details
- About
- Competitors
- Tech Details
- FAQs
What is Twilio SendGrid?
Twilio SendGrid Marketing Campaigns provides users with segmentation, campaign editing, and deliverability. According to the vendor, Twilio SendGrid Marketing Campaigns is trusted by over 80,000 customers globally, including Airbnb, Spotify and Uber.
Twilio SendGrid Marketing Campaigns aims to help users by providing:
MORE EFFICIENT EMAIL BUILDING
The campaign building process is free from frustrating, rigid step-by-step wizards that slow users down. The vendor says the choose-your-path editing options save time, whether users prefer code, design, or a mix of both.
EASY, HIGH-IMPACT SEGMENTATION & PERSONALIZATION
The vendor aims to provide users with an intuitive, clean UI that makes it clear who you’re targeting. Users can also personalizing campaign subject lines and content, and design custom fields to import.
INTUITIVE, IMPACTFUL EMAIL TESTING
According to the vendor, Twilio SendGrid brings the most important campaign stats front and center so users can quickly gauge performance and iterate. When it’s time to dig deeper, Twilio SendGrid provides users with robust email activity data, inbox and geography insights, and more.
PROVEN DELIVERABILITY & SCALE
Getting your messages to the inbox is at the core of everything Twilio SendGrid does. You can upgrade to 24/7 support and expert services to bring your email program to new heights.
Twilio SendGrid Video
Twilio SendGrid Competitors
Twilio SendGrid Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | No |
Frequently Asked Questions
Comparisons
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Reviews and Ratings
(185)Attribute Ratings
Reviews
(1-25 of 26)In my experience, Unbelievable incompetent support and systems are brokan in multiple places
- To me, their spam testers seem good
- and drag and drop editors
- flexibility with custom fields etc
- In my opinion, their support is terrible
- I think their systems are broken in multiple places ( especially around support )
- Decent API documentation
- Offers free tier - easier buy-in for SMB clients
- Customer service
- Fraud management
- Billing & invoicing transparency
SendGrid is a hands-off solution for email list delivery
- Send bulk email
- Hits inboxes
- Doesn’t have down time
- I haven’t spent much time on the site but the time I did spend seemed confusing.
- Can’t think of anything else.
- No more ideas for improvement.
Great Value and Powerful Email Marketing
- Easy to use email builder
- Easy to schedule email campaigns
- API is flexible and easy to integrate with other systems
- Sometimes animated GIF's do not load
- Occasional formatting issues
SendGrid is HORRIBLE!
- Nothing.
- Horrible customer service.
- Their platform doesn't even work.
- Transactional emails don't even get sent to users.
Sendgrid sends 50,000 e-mails AFTER promotion ended, EVERY time. No support & no refund
- Sendgrid misleads customers.
- Sendgrid is very unreliable.
- Sendgrid is good at stealing your money.
- 50,000 e-mails delivered AFTER the campaign ended, every single time.
- Overcharges and no refund.
- Sendgrid IPs are already blacklisted.
Our Account Was Compromised and It's Been SEVEN Days (and Counting) Waiting on SendGrid's Non-Existent Support
- Deliverability.
- Customer support.
We had our account compromised 7 days ago (as of June 18th). I got two emails - one notifying me that the user name was changed, and another that the email had been changed. The email says to respond to help@sendgrid.com if these changes weren't authorized.
I did that immediately. You'd think this would be a critical email and would be answered quickly. You'd be wrong.
It's SEVEN days and counting, and not a peep from SendGrid support. In addition to emailing them that NO, these changes weren't authorized and please help recover my account, I took these steps:
- Messaged their Facebook page.
- Responded to comments on their posts, asking for help.
- Direct messaged them on Twitter.
- Created a new account and submitted a ticket through that account.
- Filled out a sales inquiry and talked directly to a sales associate, who also submitted a ticket on our behalf.
- ALL of the above through Twilio, their parent company.
SendGrid enables YU’s to do business -- period
- Integrating with other systems is easy.
- Campaigns are intuitive, even for people with no design skills.
- I got frustrated bringing old data across, and with the way GDPR was handled.
- I find removing records to be a bit clunky.
Email API Solution - Easy Implementation
- Email facilitation.
- Seamless integration.
- Easy setup.
- All good, I have no issues.
A Powerful Marketing Tool
- Powerful.
- Easy to use.
- Top of their game.
- I don't have any suggestions.
Twilio SendGrid Product Review: Hope it helps!
- Makes setting up your initial account pretty simple and straight forward. You can get set up with a single list and unsub group and get going really quickly.
- You can grow your complexity over time and SendGrid is set up really well to handle that expansion. Setting up DNS, expanding IP addresses, grouping unsubs, etc. It scales really well as your business and team grow.
- I'm a huge fan of the API delivery which lets us set up a lot of automated actions which lets us focus more on testing and optimizing making even a lean team a super powerful team.
- The UX isn't as intuitive as other systems and it takes some getting used to the navigation. Additionally, they're adding a lot of new features, so finding the features you're used to while figuring out the new products can lead to some confusion.
- The documentation while expansive doesn't provide a lot of real-world use cases to help navigate through an issue. It can be a bit general, leaving you with just as many questions as you started with.
- They don't have as many features as you'd find in some marketing cloud solutions which may have additional features. While SendGrid is making strides in this department they're not quite there yet but most likely will be more comparable very soon.
A decent, simple solution
- Good API capabilities.
- Easy onboarding and use.
- Good support team.
- Not as many capabilities and automation as others.
- Basic email templating.
- User-interface is okay, but could really be improved.
Fantastic Email Marketing Tool - Highly Recommend
- Managing email lists / audiences is easy with features like groups and segments.
- They provide pre-built email templates that are very easy to modify. It is also super easy to create new email templates with their drag-and-drop email builder.
- Provides clear / easy-to-read analytics of email campaigns.
- I can easily import large email contact lists all at once or add a user manually one-at-a-time, when needed.
- They do not offer an email signup widget for use on your website.
- Best I can tell, I am unable to see the date/time by which a specific email address unsubscribed.
- There isn't any social media integration for sign ups, that I am aware of.
Looking to take your Transactional & Promotional Email Marketing to the Next Level? SendGrid is here to make it happen.
- Being a startup and going through an accelerator program in the GAN network, we were able to take advantage of SendGrid Accelerate program and leverage SendGrid training, resources, and early beta access to new products. Not to mention their dedicated IP address.
- SendGrid has an extremely simple UI/UX. From creating emails in the editor via HTML or drag & drop, to being able to manage our unsubscribe lists and even viewing KPIs on emails and specific categories; SendGrid is extremely intuitive.
- Compared to other email service providers, SendGrid has an exceptional deliverability rate. Being a global company and have thousands of users all over the world, we have never had an issue with delivering emails. Over 99% on all promotional campaigns and a near perfect rate on all our transactional emails.
- SendGrid recently launched automation/sequences. While this is still in beta, they have a weird setup where you must configure your entire contact list twice to be able to put contacts through the automation. It will be interesting to see their roadmap for this product as they continue to develop the marketing side of their product.
- I've had trouble setting up their tracking with our website via Google Tag Manager. Followed their instructions and ended up contacting SendGrid support and they said that we needed to implement the code on the actual website. Wish we could have it done with Google Tag Manager.
SendGrid is also extremely well suited for being able to view statistics on emails. Because of their email tagging/categories we are able to track onboarding emails, cart abandonment emails, and run A/B tests and understand which emails are working and which are not.
Email marketing made easy
- It provides easy setup and easy to use features.
- Email editor is very easy to operate for email template creations.
- Uploading email subscribers list is very fast.
- It lacks on multi-platform availability. We can not use it in mobile phone. Specially on Android devices.
- Sometimes Technical support does not show activeness in resolving queries.
- Unavailability of Email Drip functionality which is there in other softwares.
SendGrid is the best choice for transactional and marketing emails
- The interface for building emails is very intuitive and easy to use
- List management and segmentation capabilities
- Customer support is very responsive and helpful
- A|B testing and dynamic content works great
- Campaign branching capabilities aren't as advanced as what is available in some marketing automation providers
- Not a lot of pre-made email templates available, but this wasn't an issue for us as we build our own branded emails.
SendGrid - A Great service for a Great price
- Robust API for delivering bulk e-mails or transactional messages to users
- Top-notch features you'd expect from any enterprise grade ESP (inbox, bounce, open tracking, click tracking, etc)
- Powerful user interface for managing many aspects of your campaigns (email templates, user lists, etc)
- Excellent inbox deliver-ability
- White-labeling features that are simple to implement (to hide the fact that SendGrid is your ESP for outgoing e-mails)
- User interface can be non-intuitive for some features
- API Documentation is lacking in some places (but user support is top notch and responsive, so answers can be had relatively easily)
SendGrid - What's great & What isn't
As far as how it helped us resolve business problems - it's a relatively cheap service and effectively allowed us to adopt the API that adapted to our needs at the time. It's also easy to use in terms of development and definition of email dispatches.
- It's cost effective.
- API is easy to use.
- Pay-as-you-go model helps project usage costs.
- Actually viewing previous emails dispatched. SendGrid does not have this feature - although it provides numbers on emails dispatched within 3 days for the cheapest plan.
- The service asks you to pay more (although a minimal amount) to have visibility on email activity upto 30 days in the past.
- The API doesn't allow an export of a report of email activity over a period of time. It can be quite frustrating at times to be limited in this way.
- Their customer support isn't the best. Certainly some room for improvement there.
However if having historic data, better reporting and visibility on content of past emails is important to you, then go for something else (albeit a tad more expensive). That's the compromise that you'll have to decide on.
- Good deliverabilty of emails.
- Amazing customer support.
- Easy to use interface.
- I wish there was an option to see all of the suppressions at once. Currently, I have to click down the list of 7 options which is a little annoying to search for a certain person who may be being supressed but you are not sure which type of suppression that person is under.
- Since sub-users are possible (which is a very nice feature), it would also be nice to be able to have webhooks available for each of the sub-users as well. Currently there is only one central web hook possible per account.
- We use it for email notifications generated by client websites. Without SendGrid, such email messages often fail to be delivered.
- We use it for sending our clients' e-newsletter email messages. Without SendGrid, such email messages often fail to be delivered.
- SendGrid is very complicated to set up. They offer very limited phone support for setting it up and for adding client email sub-accounts.
- SendGrid seems to have service outages more often than I would have expected.
- The pricing is a little misleading. They have "free" and "inexpensive" plans but you cannot really do much of any use with those plans.
- Technical support is spotty - sometimes they are instantly available and sometimes not.
Use SendGrid if you want transactional email to look good
- SendGrid's template editor is very easy to use with drag-n-drop functionality and great organization among template groups.
- SendGrid customer support is top-notch. We also had onboarding training that was invaluable.
- SendGrid subuser management and co-worker/"teammate" functionality is incredible for our own business.
- SendGrid's template builder could still use some additional features that other email marketing services provide.
- SendGrid should make the "tracking global unsubscribe" formattable so that it doesn't just align to the left.
- SendGrid sometimes glitches and logs us out in-session.
Powerful email program that scales
- High deliverability rates
- Easy and robust API implementation
- Cost-effective plans for enormous email send
- Pricing can be a double-edged sword -- you can easily underpay for a plan and get hit with big overages, and you can just as easily overpay for a plan you don't need. Paying in advance is a real gamble.
- SendGrid is for more technically proficient users. I would only recommend this program to developers or highly technical email marketers.
- SendGrid doesn't come standard with Drip Email features (at least last time I checked). As far as I know, it's a newer feature and comes at a separate cost. In my opinion, that's a hole in their feature coverage.
Not great if you're a smaller company just starting out or if you're a non-technical staff. Terrible if you're just trying to send simple, WYSIWYG marketing emails.
- SendGrid is incredibly easy to use and implement.
- SendGrid provides an inexpensive tool that the sales team can leverage for high ROI.
- SendGrid has great support and has been willing to work with us on all our needs.
- SendGrid is a little too basic and therefore has not replaced all the functionality we need in Marketing Cloud/Exact Target.
SendGrid makes the grade
- Data & analytics
- List management & suppression
- Whitelabel and great support
- Would benefit from top-notch email building platform
- Would like a testing platform like Litmus
SendGrid is at the top of my list
- Realiable
- Fair-Pricing
- Customer-Support