Twitter Ads is a search engine marketing tool built around features such as objective-based campaigns, promoted trends, and in-depth analytics.
The following is a quick overview of editions offered by other software in similar categories
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Brandwatch, from Cision (acquired February 2021) is an enterprise social intelligence platform that is designed to allow brands to listen and analyze online conversation to extract meaningful insights, inform their business decisions and understand more about the return on their marketing spend.
and traffic to the website Did not receive the expected ROI - it seemed expensive … front of Twitter when it comes to preference. However, both platforms are expensive to advertise on. Facebook analytics seem to be more comprehensive.
Cost Effective. Geographical Targeting. Easy to Use. … opportunities, but you must assess which one will be most successful and cost-effective for your business. Using a blend of platforms and advertising campaigns
Too expensive Lack of customization when using mobile version of Twitter ads No flexibility … to target younger demographics, the issue is that it is also the most expensive out of all of them. It's well…
pretty much across the whole organization. Twitter Ads help to build brand value, helps in user acquisition along with retention, and thus drives revenue … High scalibility High ROI Greater life time value of the user
a local advertising option. While Facebook for Business is a bit less expensive than Twitter Ads on a CPM basis, Twitter Ads offers a good conversational
rule out. Twitter, versus another B2B platform like LinkedIn, is much more cost efficient to run ads on, while still being able to reach a Professional audience … Twitter Ads was able to drive large site traffic levels at low cost. Twitter is able to drive impressions at extremely…
better targeting around demo and firmographics. More transparency around cost and factors influencing CPC.
Cost is expensive Limitation in Ad options Not many options … Cost too much Not value for money Support methods have been requested by clients
media advertising sphere. While in my opinion, it ranks 3rd after Facebook (price-wise) and Instagram (Niche-marketing), I am still a big fan of Twitter ads … media advertising sphere. While in my opinion, it ranks 3rd after Facebook (price-wise) and Instagram (Niche-marketing), I am still a big fan of Twitter ads … more likely to buy products (and normally their baske…
campaigns, including promoted tweets and follower growth, as well as the flat-fee promotion which includes both types. … somewhere in the middle - it's not as low-cost as Facebook, but not as effective for our audience either. It's more cost-effective than LinkedIn, but the targeting … campaigns, including promoted tweets and follower growth…
need to grow Twitter influence, number followers and general reach. It's a cost effective way to reach a targeted demographic … It's a cost effective way to reach a targeted dem…
enable us reach this demographic of users at a significant fraction of the cost than if we choose to reach them via traditional advertisement medium like … and clients from a particular location. Twitter Ads is significantly more cost effective than traditional adverts we run on mainstream TV stations and newspapers … Twitt…
Expensive for local businesses for the value it provides … Ads are expensive in relation to other social platforms. It's easy to waste money if you … generate is expensive and there are other channels that can be more effective in building your funnel. Expensive
suited if you are working with a big budget and can afford to spread your spend around. It can be cost prohibitive as conversion has never been significant
average internet user. Learning how to navigate around this program effectively cost me just a few days. LIVE INFORMATION EXCHANGE; This stands out for Twitter … platforms like Instagram and Facebook. I must say that Twitter Ads is very expensive, albeit the fact it has been…
some exposure and did, in fact, give us some great results at a reasonable price point.
It's extremely hard to edit ads once they're created It's extremely expensive The reporting is often inaccurate Targeting based on keywords is difficult
cross-device behavior (at a cost through AMT), it has the ability to target based on language, and is able to dynamically insert pricing into its ads, in the … is capturing on our audiences from our site - example: showing real-time pricing in the ad copy, or as an overlay…
There is a pricing difference and reach and frequency difference. It also depends if you are
