Overview
What is Twitter Ads?
Twitter Ads is a search engine marketing tool built around features such as objective-based campaigns, promoted trends, and in-depth analytics.
Reach your niche audience
Twitter Ads - Great for Business
I wish for better audience targeting
Twitter Ads - Increase ROI and Meet Marketing Goals
A good software that reaches young demographics but with a limited feature set
Good and effective self-serve ad platform
Perfect for user targeting.
Twitter Ads
What Twitter Ads has done for me
Twitter Ads is Great for Local Ads
Twitter Ads for B2B and B2C advertising
Good platform but not the first I would leverage
Twitter Ads Aren't Enough Bang for Your Buck
Good but still a long way to go
Helpful for Small Businesses!
Pricing
What is Twitter Ads?
Twitter Ads is a search engine marketing tool built around features such as objective-based campaigns, promoted trends, and in-depth analytics.
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Would you like us to let the vendor know that you want pricing?
9 people also want pricing
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Product Details
- About
- Integrations
- Tech Details
What is Twitter Ads?
Twitter Ads Integrations
- Domo
- Domo
Twitter Ads Technical Details
Operating Systems | Unspecified |
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Mobile Application | No |
Comparisons
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Reviews and Ratings
(160)Community Insights
- Business Problems Solved
Twitter Ads is a versatile platform that offers a variety of use cases for businesses and organizations. Users have found success in leveraging the platform's real-time networking capabilities to target young people and young businesses, driving brand awareness and generating leads. By planning advertising campaigns around major news or entertainment events, businesses are able to capture the attention of their target audience at the right moment. The media and reporting sectors have also found value in using Twitter Ads to advertise B2B and B2C ads, effectively driving traffic to their clients' product sites.
In addition, Twitter Ads has proven effective for targeting specific demographics and reaching professionals, making it a valuable tool for expanding reach and increasing brand identity on the platform. Many businesses have used Twitter Ads to target their competitors' customers, raising awareness about their latest products and solutions. Nonprofit organizations have also utilized the platform to promote their accounts, highlight events and services, and raise awareness and funds for specific campaigns.
The user-friendly ads creation page and comprehensive analytics side have been highly praised by users, enabling businesses to easily create impactful campaigns while gaining valuable insights into their target audience. Twitter Ads offers unique advertising opportunities such as pay-per-click and display ads, further expanding reach and improving conversion rates. Overall, Twitter Ads has been successful in helping businesses increase visibility, drive website traffic, engage with customers, and achieve their marketing goals.
Attribute Ratings
Reviews
(1-1 of 1)Twitter Ads for Performance Marketing
- Target specific audiences - site visitors, specific countries, and demographics
- Reach users within the right frequency - not over expose our ads, but just the right amount to result in a conversion
- Twitter is able to show a tweet with an image, and now they can show carousel images, videos ect.
- Ads cannot be dynamic based on information the pixel is capturing on our audiences from our site - example: showing real-time pricing in the ad copy, or as an overlay on the image.
- Twitter cannot target by language, only by country. This means certain foreign speakers in countries may not find our ad to be relevant since it's not being shown in their preferred language.
- Twitter has very limited capabilities to show you cross-device attribution. They can see when a user engaged on mobile and converted on desktop, and vice-versa, but this audience is limited to only a fraction of people logged into Twitter on multiple devices, not all of them.
- Twitter's overall performance proved to be successful according to Twitter Ads Manager reporting.
- Twitter was not successful from a last-click perspective - even though this was for a large global retargeting campaign, users were still in the consideration phase when seeing our ads and converted on a last-click basis from a different marketing channel funded by our company.
- Using filters in the reporting UI
- Downloading the reporting in Excel to analyze on my own
- Knowing how to calculate cross-device attribution without making up our own formulas
- Not every metric exists, just the basic ones. Twitter is not as robust as Facebook.