Twitter Ads Reviews

Twitter has a decent B2B set of targeting, and being able to target based on profile descriptions has been helpful. Running ads on Twitter is often underrated, but since the CPMs and CPCs driven by Twitter are usually very efficient, it's a hard platform to rule out. Twitter, versus another B2B platform like LinkedIn, is much more cost efficient to run ads on, while still being able to reach a Professional audience. For Consumer ads, Twitter is also a viable option, but I personally have more experience using Twitter Ads for B2B ads.

If your target audience is heavy Twitter users, then Twitter Ads are a good option. However, without an existing audience base, it is difficult to target ads properly or drive enough results (i.e. clicks) to make spending money on Twitter Ads a good bang for your buck.

Twitter is suited for the top and middle funnel campaigns in a B2B context. If your audience is active on the platform, it will be easier to drive results.

Twitter Ads are suitable for organizations with a large budget who do not require targeting a diverse audience.

Twitter is well suited for brands seeking to effectively manage and tweak their advertising campaign, while also interacting in real-time with people who stumble on their ads, thus maximizing optimal result. It is also my suggested ad platform for brands who want to target the younger generation, especially millennials and those born in the 1990s.

If you have a budget and you are are a Pop Culture type brand with a decent ad budget, I think a Twitter campaign can really help spread awareness about you. Twitter is a giant platform where everyone can get together and talk about what is going on in the world at that moment. There are big wins there if you can tie into it properly.

If you're a local business looking for customers, I think your advertising dollars are best spent elsewhere. The traffic you generate is expensive and there are other channels that can be more effective in building your funnel.

It fits very well for event targeting, big or small. It can reach users who are in the moment and in the right mindset to be receptive to your brands. Because there are multiple advertising units available, you can customize to how it best fits your caption.

It doesn't work as well as Facebook because it lacks the reach Facebook has.

I think Twitter Ads is useful for building awareness if you have a broad audience range - if you have a very narrow audience you want to target, other channels may be more cost-effective. I also think it's most effective for brand building; you can get a lot of impressions/eyeballs, but turning those into clicks or conversions can be a challenge given the way that many use Twitter.

Twitter Ads is well suited if you are working with a big budget and can afford to spread your spend around. It can be cost prohibitive as conversion has never been significant enough to justify utilizing it consistently.

It would be well suited for a team looking to build awareness and grow. It is easy to use for your needs. It wouldn't be good for detailed tracking, you may need a Google Analytics type of software to help along the side for tracking but otherwise great for building your Twitter profile views!

1. Conversion of the customer is higher than any other platform.
2. It has allowed reaching potential clients and customers of services.
3. It helps in connecting with the user very easily.
4. It has fastest run time, not much lack in between pausing campaign and starting campaign.
5. Less appropriate in the domain of customer service and payment method.

New product launches and announcements work well for Twitter Ads. We always use tweets with photos for ads as those seem to get the best response. Generally a broader interest tweet work better for ads.

Twitter Ads is perfect for when we have a need to target young, working-class professionals. I think this may be due to the fact that Twitter is a community of real-time, short information exchanges. This is probably the reason why young professionals take a fancy to this platform.

Twitter Ads has got an effective targeting feature, which allows me to select a few users handles and our ads is displayed to users who have profile similarities with the Twitter users we selected.
Twitter Ads provide us with a very fast result, especially for the times when we have run surveys on the social network.

Twitter Ads. is well suited for businesses looking to reach out to professionals. Since majority of Twitter users are professionals.
Twitter is also perfect for B2B lead generation. Over time we have surprisingly gotten more customers from Twitter than Linkedin.

Twitter ads is very good for a local business looking to promote itself locally. The scenarios where Twitter ads make the most sense is when a business with a storefront or multiple locations is looking to drive traffic into said locations. Twitter can offer an inexpensive platform to reach local consumers.

I would suggest avoiding follower campaigns and instead promote your content. Currently, Twitter contains too many low quality/bot users that tend to be the ones clicking on your ads. So while you might get some clicks, you end up with some pretty unqualified people.

Twitter ad. provides large-scale analytical information such as ad. impressions, profile visits and mentions. Targeting: Twitter is the best amongst other social networks when it comes to targeting users. Allows us target followers of our competitors; thereby putting our brand in the face of our competitors' customers. Ease of setup: Setting up a Twitter ad. campaign is very easy, probably amongst the simplest things to do on Twitter.

Twitter ads are a good place to start, but if there are any intermediary products I would recommend using them instead. Twitter ads are not nearly as straightforward as many of the other native advertising platforms, so it's not as intuitive for a beginner user.

1) Getting traffic of users.
2) 2nd most used platform where a number of users are higher.
3) Topic related audience and targeted users.
4) Tracking of users and know what they want to see and what they don't want to check.
5) Gets lots of spam which is not good for advertisers too.
6) The clutter of posts makes it a possibility that the users might not want to engage with your post particularly.

1. Well suited to connect with a potential client is the best reason.
2. Since Twitter is very vast and 2nd most number of users in social media after Facebook.
3. Users can ask a question live by simply responding to ads or tweet.
4. Social media users can share campaigns link to their friends and relatives which also helps to promote campaigns.
5. By this, we can also post videos and images of the campaigns.

Twitter Ads can be great if your audience is on Twitter. For some companies, investing in Twitter, or social media in general, is not necessary. However, if your target audience is on the platform, I think Twitter Ads can be a great way to gain followers or encourage higher levels of engagement on specific tweets/campaigns.

Twitter Ads is good if you're a business testing the waters of a new market to see if anyone is interested. If you can create a visually appealing image to go with your tweet, you can get visitors to your landing page. However, for more corporate businesses, B2B perhaps, it is a little less effective and takes longer to try and build a good audience to target.

If Twitter is where you get the most growth and/or engagement with your social followers, then it is worth an investment.

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