Twitter Ads

Twitter Ads

Score 7.7 out of 10
Twitter Ads

Overview

What is Twitter Ads?

Twitter Ads is a search engine marketing tool built around features such as objective-based campaigns, promoted trends, and in-depth analytics.
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Recent Reviews

Twitter Ads

8 out of 10
April 28, 2020
Twitter Ads are used for several purposes in the organization, which include branding, social media reach, user acquisition, conversion, …
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Pricing

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What is Twitter Ads?

Twitter Ads is a search engine marketing tool built around features such as objective-based campaigns, promoted trends, and in-depth analytics.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Product Details

What is Twitter Ads?

Twitter Ads is a search engine marketing tool built around features such as objective-based campaigns, promoted trends, and in-depth analytics.

Twitter Ads Integrations

Twitter Ads Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo
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Comparisons

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Reviews and Ratings

 (157)

Attribute Ratings

Reviews

(1-25 of 36)
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December 24, 2021

Reach your niche audience

Score 8 out of 10
Vetted Review
Verified User
Twitter Ads tend to be geared towards a younger audience and the popularity of the platform seems to be deteriorating. If you are trying to reach a younger demographic it is beneficial, but it is harder to reach a more mature audience as they do not use the platform.
Score 8 out of 10
Vetted Review
Verified User
If you have limited time and want to get a campaign up quickly, Twitter ads are easy to use. You can expose your brand to tons of users and keep in conversations around various topics. The video capabilities are getting better on the platform as well with lots of program integrations.
Score 7 out of 10
Vetted Review
Verified User
I find that the majority of the audience is younger people. So, it is a more suited platform if you're targeting the younger generation. However, I find that other platforms are taking over the market right now and Twitter is starting to fade from the forefront. I would not do video advertising on Twitter. I would rather use competitor platforms.
Sydney Lovegrove | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Twitter Ads can be very beneficial for businesses if used effectively. Whether it is to increase reach, brand awareness, conversions, and leads, a Twitter Ad campaign can do it! It is important, however, to always understand your audience and what your audience is specifically on Twitter. Ultimately, I think your platform audience, main customer base, and campaign goal all weigh into if Twitter Ads is a good option for you/your business.
Score 6 out of 10
Vetted Review
Verified User
Twitter Ads is bar none the most effective tool out of all the social media platforms to target younger demographics, the issue is that it is also the most expensive out of all of them. It's well suited to an environment where the user or company does not need to customize too much and kind of set it and forget it.
Olabintan Adenike Shoro | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Twitter ad. provides large-scale analytical information such as ad. impressions, profile visits and mentions. Targeting: Twitter is the best amongst other social networks when it comes to targeting users. Allows us target followers of our competitors; thereby putting our brand in the face of our competitors' customers. Ease of setup: Setting up a Twitter ad. campaign is very easy, probably amongst the simplest things to do on Twitter.
April 28, 2020

Twitter Ads

Score 8 out of 10
Vetted Review
Verified User
Twitter Ads are best suited to generate a tremendous amount of revenue with a good Return on Investment. This is because the user targeting in Twitter Ads is basis the interest/activity of the user on the platform and hence the acquired user is high intent user and usually ends up giving revenue to the organization.
Score 6 out of 10
Vetted Review
Verified User
Twitter ads are good for company usage. Many people on Twitter randomly promote tweets which leave less room for us companies to be on people's feed. Also, promotions don't end up on peoples feed's a lot, only one or none show up. It is good for bigger companies that don't need to have ads because they already have a lot of followers.
Matthew Bernstein | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Twitter ads is very good for a local business looking to promote itself locally. The scenarios where Twitter ads make the most sense is when a business with a storefront or multiple locations is looking to drive traffic into said locations. Twitter can offer an inexpensive platform to reach local consumers.
Tegan Jenner | TrustRadius Reviewer
Score 4 out of 10
Vetted Review
Verified User
Twitter has a decent B2B set of targeting, and being able to target based on profile descriptions has been helpful. Running ads on Twitter is often underrated, but since the CPMs and CPCs driven by Twitter are usually very efficient, it's a hard platform to rule out. Twitter, versus another B2B platform like LinkedIn, is much more cost efficient to run ads on, while still being able to reach a Professional audience. For Consumer ads, Twitter is also a viable option, but I personally have more experience using Twitter Ads for B2B ads.
Chloe Sayers | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
If your target audience is heavy Twitter users, then Twitter Ads are a good option. However, without an existing audience base, it is difficult to target ads properly or drive enough results (i.e. clicks) to make spending money on Twitter Ads a good bang for your buck.
Score 8 out of 10
Vetted Review
Verified User
It would be well suited for a team looking to build awareness and grow. It is easy to use for your needs. It wouldn't be good for detailed tracking, you may need a Google Analytics type of software to help along the side for tracking but otherwise great for building your Twitter profile views!
Score 8 out of 10
Vetted Review
Verified User

I highly recommend Twitter Ads for users looking to establish a strong online presence on the platform and the digital sphere.

While a little on the expensive side, the payoff, in the long run, is quite remarkable especially that Twitter Ads will show your content to all the followers gained (while other platforms such as Facebook and Instagram, use algorithms that might place your daily content lower or won't even show them to your fans)..

Jasmine Wang | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
It fits very well for event targeting, big or small. It can reach users who are in the moment and in the right mindset to be receptive to your brands. Because there are multiple advertising units available, you can customize to how it best fits your caption.

It doesn't work as well as Facebook because it lacks the reach Facebook has.
Ben Rubenstein | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
I think Twitter Ads is useful for building awareness if you have a broad audience range - if you have a very narrow audience you want to target, other channels may be more cost-effective. I also think it's most effective for brand building; you can get a lot of impressions/eyeballs, but turning those into clicks or conversions can be a challenge given the way that many use Twitter.
Anthonia Aveh | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Twitter is well suited for brands seeking to effectively manage and tweak their advertising campaign, while also interacting in real-time with people who stumble on their ads, thus maximizing optimal result. It is also my suggested ad platform for brands who want to target the younger generation, especially millennials and those born in the 1990s.
Nicholas De Salvo | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
If you have a budget and you are are a Pop Culture type brand with a decent ad budget, I think a Twitter campaign can really help spread awareness about you. Twitter is a giant platform where everyone can get together and talk about what is going on in the world at that moment. There are big wins there if you can tie into it properly.

If you're a local business looking for customers, I think your advertising dollars are best spent elsewhere. The traffic you generate is expensive and there are other channels that can be more effective in building your funnel.
Score 7 out of 10
Vetted Review
Verified User
1. Conversion of the customer is higher than any other platform.
2. It has allowed reaching potential clients and customers of services.
3. It helps in connecting with the user very easily.
4. It has fastest run time, not much lack in between pausing campaign and starting campaign.
5. Less appropriate in the domain of customer service and payment method.
Rebecca Oguntula | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Twitter Ads is perfect for when we have a need to target young, working-class professionals. I think this may be due to the fact that Twitter is a community of real-time, short information exchanges. This is probably the reason why young professionals take a fancy to this platform.

Twitter Ads has got an effective targeting feature, which allows me to select a few users handles and our ads is displayed to users who have profile similarities with the Twitter users we selected.
Twitter Ads provide us with a very fast result, especially for the times when we have run surveys on the social network.
Score 8 out of 10
Vetted Review
Verified User
1. Well suited to connect with a potential client is the best reason.
2. Since Twitter is very vast and 2nd most number of users in social media after Facebook.
3. Users can ask a question live by simply responding to ads or tweet.
4. Social media users can share campaigns link to their friends and relatives which also helps to promote campaigns.
5. By this, we can also post videos and images of the campaigns.
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