Reach your niche audience
Rating: 8 out of 10
December 24, 2021
Verified User
Vetted Review
Verified User
2 years of experience
- Increased our company following by 2%.
- Increased relationships with distant investors.
Overview
What is Twitter Ads?
Twitter Ads is a search engine marketing tool built around features such as objective-based campaigns, promoted trends, and in-depth analytics.
Learn from top reviewers
Reach your niche audience
Rating: 8 out of 10
December 24, 2021We use Twitter Ads to target a wider and younger demographic. It helps us reach a fast-paced audience as well as some older professionals in the industry looking to invest.
Verified user
Administrator
2 years of experienceTwitter Ads - Great for Business
Rating: 8 out of 10
December 23, 2021We use Twitter ads to drive awareness through video products along with reach unique audiences in a conversation-based platform. It is a part of our overall marketing mix with...
Verified user
Director
6 years of experienceI wish for better audience targeting
Rating: 7 out of 10
December 2, 2021We use Twitter ads to reach new audiences and broaden our customer base through advertising and increase traffic to our website. It is a complement to other social media and g...
Verified user
Employee
5 years of experienceTwitter Ads - Increase ROI and Meet Marketing Goals
Rating: 7 out of 10
November 30, 2021Twitter Ads is a great advertising platform for active conversations and ongoing events. We advertised on Twitter to increase our reach and engagement on relevant campaigns. W...
A good software that reaches young demographics but with a limited feature set
Rating: 6 out of 10
November 25, 2021We use Twitter Ads to Target ads primarily for younger demographics in order to generate sales
Verified user
Manager
2 years of experienceGood and effective self-serve ad platform
Rating: 8 out of 10
May 24, 2021We [have used] Twitter Ads [over] the last 6 months for brand awareness and to drive traffic to the site.
Verified user
Analyst
1 year of experiencePerfect for user targeting.
Rating: 9 out of 10
October 28, 2020We use Twitter Ads. to target our competitors' customers on Twitter. We use it as a means to raise awareness about our latest Banking products and solutions.
Olabintan Adenike Shoro
Analyst - Customer Service
Customer Service Representative
Union Bank
1 year of experienceTwitter Ads
Rating: 8 out of 10
April 28, 2020Twitter Ads are used for several purposes in the organization, which include branding, social media reach, user acquisition, conversion, lead generation, etc. Twitter Ads are ...
Verified user
Project Manager
1 year of experienceWhat Twitter Ads has done for me
Rating: 6 out of 10
March 20, 2020Twitter Ads is used by our marketing department only. We promote our tweets using twitter, once we have promoted the tweet we wait for Twitter approval and then it will be an ...
Verified user
Director
1 year of experienceTwitter Ads is Great for Local Ads
Rating: 10 out of 10
October 30, 2019Twitter Ads is a great way to be recognized locally for an inexpensive total sum. It is currently utilized in my organization across several different business units - the pri...
Twitter Ads for B2B and B2C advertising
Rating: 4 out of 10
October 11, 2019Twitter Ads is used by the media and reporting sectors of our company. We use it to advertise B2B and B2C ads for our clients, using against traffic objectives to drive traffi...
Good platform but not the first I would leverage
Rating: 7 out of 10
February 5, 2019We leverage Twitter Ads to reach a B2B audience in order to build brand awareness and drive top of funnel traffic to our website. We also leverage custom audiences and remarke...
Verified user
Manager
5 years of experienceTwitter Ads Aren't Enough Bang for Your Buck
Rating: 6 out of 10
December 26, 2018Twitter Ads was used across the whole organization to drive traffic to the website.
Good but still a long way to go
Rating: 3 out of 10
December 19, 2018We use Twitter Ads as and when requested by our clients. The form of Twitter Ads we use are promoted tweets. With Twitter we can run different tests, one is a promoted account...
Verified user
Consultant
2 years of experienceHelpful for Small Businesses!
Rating: 8 out of 10
September 18, 2018It is being used by my department in the organization as the marketing team is the consolidation of these efforts for the entire organization. It addresses the problems of exp...
Verified user
Manager
1 year of experience
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Pricing
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What is Twitter Ads?
Twitter Ads is a search engine marketing tool built around features such as objective-based campaigns, promoted trends, and in-depth analytics.
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Details
- About
- Integrations
- Tech Details
What is Twitter Ads?
Twitter Ads Integrations
- Domo
- Domo
Twitter Ads Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Comparisons
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Reviews and Ratings
(158)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
Twitter Ads is a versatile platform that offers a variety of use cases for businesses and organizations. Users have found success in leveraging the platform's real-time networking capabilities to target young people and young businesses, driving brand awareness and generating leads. By planning advertising campaigns around major news or entertainment events, businesses are able to capture the attention of their target audience at the right moment. The media and reporting sectors have also found value in using Twitter Ads to advertise B2B and B2C ads, effectively driving traffic to their clients' product sites.
In addition, Twitter Ads has proven effective for targeting specific demographics and reaching professionals, making it a valuable tool for expanding reach and increasing brand identity on the platform. Many businesses have used Twitter Ads to target their competitors' customers, raising awareness about their latest products and solutions. Nonprofit organizations have also utilized the platform to promote their accounts, highlight events and services, and raise awareness and funds for specific campaigns.
The user-friendly ads creation page and comprehensive analytics side have been highly praised by users, enabling businesses to easily create impactful campaigns while gaining valuable insights into their target audience. Twitter Ads offers unique advertising opportunities such as pay-per-click and display ads, further expanding reach and improving conversion rates. Overall, Twitter Ads has been successful in helping businesses increase visibility, drive website traffic, engage with customers, and achieve their marketing goals.
Reviews
(1-25 of 36)Companies can't remove reviews or game the system. Here's why
Twitter Ads - Great for Business
Rating: 8 out of 10
December 23, 2021
Verified User
Vetted Review
Verified User
6 years of experience
- Efficient reach
- Attributable ROI
- Good CPM
I wish for better audience targeting
Rating: 7 out of 10
December 02, 2021
Verified User
Vetted Review
Verified User
5 years of experience
- It increased brand exposure and traffic to the website
- Did not receive the expected ROI - it seemed expensive
Twitter Ads - Increase ROI and Meet Marketing Goals
Rating: 7 out of 10
November 30, 2021
SL
Vetted Review
Verified User
1 year of experience
- Increased Brand Awareness.
- Increased Reach.
- Traffic to Website.
A good software that reaches young demographics but with a limited feature set
Rating: 6 out of 10
November 25, 2021
Verified User
Vetted Review
Verified User
2 years of experience
- Targeting the hard to reach younger demographics
- Several clicks per ad though little engagement
- Allowed us to branch into markets we don't usually Target
Good and effective self-serve ad platform
Rating: 8 out of 10
May 24, 2021
Verified User
Vetted Review
Verified User
1 year of experience
- Reduced the costs on advertising and increased its efficiency
- Made ads launch easier and faster
- Improved our brand awareness
Perfect for user targeting.
Rating: 9 out of 10
October 28, 2020
OA
Vetted Review
Verified User
1 year of experience
- Engagement: Twitter ad. makes it easier for us to better engage with our users much more efficiently and faster. They even get to talk about us very easily too; simply by sharing our tweet.
- Targeting: Twitter ad. has allowed us to convert more of our competitiors' clients and customers into ours, simply by targeting them with special offers courtesy of Twitter ads.
- Survey: Twitter ad. allows us to create random surveys. We get our survey results in less than 24 hour after creation. Faster than organic surveys created by our research and development team.
Twitter Ads
Rating: 8 out of 10
April 28, 2020
Verified User
Vetted Review
Verified User
1 year of experience
- High scalibility
- High ROI
- Greater life time value of the user
What Twitter Ads has done for me
Rating: 6 out of 10
March 20, 2020
Verified User
Vetted Review
Verified User
1 year of experience
- We have gotten some likes.
- Not so many followers.
- Our business hasn't gone up.
Twitter Ads is Great for Local Ads
Rating: 10 out of 10
October 30, 2019
MB
Vetted Review
Verified User
2 years of experience
- Increased leads from people exposed to ads
- Increased brand recognition in areas of a city where we utilize Twitter ads
- Additional touchpoints for existing clients/client interaction
Twitter Ads for B2B and B2C advertising
Rating: 4 out of 10
October 11, 2019
TJ
Vetted Review
Verified User
3 years of experience
- Twitter Ads was able to drive large site traffic levels at low cost.
- Twitter is able to drive impressions at extremely low CPMs compared to other social channels
Good platform but not the first I would leverage
Rating: 7 out of 10
February 05, 2019
Verified User
Vetted Review
Verified User
5 years of experience
- Measuring the campaigns on an even or algorithmic weighting suggests that Twitter Ads do make a contribution to overall campaign success.
Twitter Ads Aren't Enough Bang for Your Buck
Rating: 6 out of 10
December 26, 2018
CS
Vetted Review
Verified User
2 years of experience
- Negative ROI, I didn't feel like the investment in Twitter ads paid off
- Increased brand exposure
Good but still a long way to go
Rating: 3 out of 10
December 19, 2018
Verified User
Vetted Review
Verified User
2 years of experience
- Cost too much
- Not value for money
- Support methods have been requested by clients
Helpful for Small Businesses!
Rating: 8 out of 10
September 18, 2018
Verified User
Vetted Review
Verified User
1 year of experience
- One Positive Impact has been that having ads running has increased the number of followers we have on Twitter.
- Another positive impact is that due to having more followers, we now have more visits to our site.
- A mixed impact would be that positively, since we have Adwords implemented as well, we can track back the source of our website traffic to being from a social source like Twitter. The negative of it is that Twitter ads does not have the tracking capability and we still need Google Adwords to do so.
A strong, powerful -and possibly costly- way of building sales leads directly from your competitors' communities.
Rating: 8 out of 10
September 14, 2018
Verified User
Vetted Review
Verified User
4 years of experience
- Through Twitter Ads, we managed to convert an average of 14 new customers per month to one of our clients directly from their competitor by simply targeting the followers of that competitor's Twitter followers.
- We managed to increase interest in a newly released product for one of our clients by 400% using Twitter Ads. the customer required an awareness campaign on the new product, and their showroom people reported the huge spike in enquiries around it during the Twitter Ads period.
Thoughts about Twitter Ads
Rating: 7 out of 10
August 17, 2018
JW
Vetted Review
Verified User
3 years of experience
- It allows innovative ways to target and expand reach
- We can test beta ad units
Effective for building brand awareness - but targeting needs some work
Rating: 7 out of 10
August 11, 2018
BR
Vetted Review
Verified User
2 years of experience
- We've been able to reach some segments of our audience that we might not have otherwise through increased Twitter impressions.
- We've identified some segments of the audience that are less interested in our offerings based on the engagement metrics provided by Twitter.
- We've converted traffic at a satisfactory rate to make the investment in Twitter Ads worth our time - we just need to monitor things closely.
Cost Effective Way to Reach and Grow Follower Base
Rating: 9 out of 10
August 10, 2018
Verified User
Vetted Review
Verified User
4 years of experience
- Twitter Ads help clients grow following and stay relevant with their fans
- It's a fairly cost effective way to keep Twitter a relevant platform for clients
Twitter Ads - perfect for targeting young people and businesses.
Rating: 8 out of 10
August 07, 2018
AA
Vetted Review
Verified User
4 years of experience
- Twitter ads have allowed us be as cost effective as possible with our marketing budget.
- With Twitter Ads reports , we have been able to analyze metrics of every ad campaign, allowing us to discover possible ways to improve on them. This obviously is not a possibility with traditional advert channels.
- We have generated more leads with Twitter Ads than we have on Instagram and Facebook Ads, which are the two other social media platforms where we regularly run advertising campaigns.
High Risk, High Reward
Rating: 5 out of 10
June 22, 2018
ND
Vetted Review
Verified User
4 years of experience
- Expensive for local businesses for the value it provides.
- Gives another ad channel for you to reach customers you might not already attract.
- Very easy to waste money.
Twitter : A place to advertise your brand
Rating: 7 out of 10
June 19, 2018
Verified User
Vetted Review
Verified User
2 years of experience
- Conversion of customers more.
- Fast and intuitive UI , Can easily be handled with new users to create Ads.
Healthcare and Twitter Ads
Rating: 6 out of 10
May 22, 2018
TR
Vetted Review
Verified User
4 years of experience
- We have had success with a handful of campaigns...mostly those geared to affinity groups. I am hoping new features i.e. Promote Mode, App and Video Campaign options will give us more opportunities to engage with our patients.
Twitter ad. It is effective but expensive.
Rating: 8 out of 10
April 13, 2018
RO
Vetted Review
Verified User
3 years of experience
- Twitter Ads has made it possible for my Bank to have an increasing customer base of young working-class professionals.
- Twitter Ads has enabled us to grow our popularity amongst young professionals between the ages of 25 - 45. Even for those who do not click on our ads and do not have any relationship with us. They are getting to know our bank and service offerings.
Twitter Ads - A platform for connecting business to client.
Rating: 8 out of 10
April 05, 2018
Verified User
Vetted Review
Verified User
1 year of experience
- The number of users is high which are potential clients. Removes unwanted users.
- The number of conversion of clients is higher than any other social media.