Twitter Ads

Increased our company following by 2%.

Increased relationships with distant investors.

Efficient reach

Attributable ROI

Good CPM

It increased brand exposure and traffic to the website

Did not receive the expected ROI - it seemed expensive

Increased Brand Awareness.

Increased Reach.

Traffic to Website.

Targeting the hard to reach younger demographics

Several clicks per ad though little engagement

Allowed us to branch into markets we don't usually Target

Reduced the costs on advertising and increased its efficiency

Made ads launch easier and faster

Improved our brand awareness

Engagement: Twitter ad. makes it easier for us to better engage with our users much more efficiently and faster. They even get to talk about us very easily too; simply by sharing our tweet.

Targeting: Twitter ad. has allowed us to convert more of our competitiors' clients and customers into ours, simply by targeting them with special offers courtesy of Twitter ads.

Survey: Twitter ad. allows us to create random surveys. We get our survey results in less than 24 hour after creation. Faster than organic surveys created by our research and development team.

High scalibility

High ROI

Greater life time value of the user

We have gotten some likes.

Not so many followers.

Our business hasn't gone up.

Increased leads from people exposed to ads

Increased brand recognition in areas of a city where we utilize Twitter ads

Additional touchpoints for existing clients/client interaction

Twitter Ads was able to drive large site traffic levels at low cost.

Twitter is able to drive impressions at extremely low CPMs compared to other social channels

Measuring the campaigns on an even or algorithmic weighting suggests that Twitter Ads do make a contribution to overall campaign success.

Negative ROI, I didn't feel like the investment in Twitter ads paid off

Increased brand exposure

Cost too much

Not value for money

Support methods have been requested by clients

One Positive Impact has been that having ads running has increased the number of followers we have on Twitter.

Another positive impact is that due to having more followers, we now have more visits to our site.

A mixed impact would be that positively, since we have Adwords implemented as well, we can track back the source of our website traffic to being from a social source like Twitter. The negative of it is that Twitter ads does not have the tracking capability and we still need Google Adwords to do so.

Through Twitter Ads, we managed to convert an average of 14 new customers per month to one of our clients directly from their competitor by simply targeting the followers of that competitor's Twitter followers.

We managed to increase interest in a newly released product for one of our clients by 400% using Twitter Ads. the customer required an awareness campaign on the new product, and their showroom people reported the huge spike in enquiries around it during the Twitter Ads period.

It allows innovative ways to target and expand reach

We can test beta ad units

We've been able to reach some segments of our audience that we might not have otherwise through increased Twitter impressions.

We've identified some segments of the audience that are less interested in our offerings based on the engagement metrics provided by Twitter.

We've converted traffic at a satisfactory rate to make the investment in Twitter Ads worth our time - we just need to monitor things closely.

Twitter Ads help clients grow following and stay relevant with their fans

It's a fairly cost effective way to keep Twitter a relevant platform for clients

Twitter ads have allowed us be as cost effective as possible with our marketing budget.

With Twitter Ads reports , we have been able to analyze metrics of every ad campaign, allowing us to discover possible ways to improve on them. This obviously is not a possibility with traditional advert channels.

We have generated more leads with Twitter Ads than we have on Instagram and Facebook Ads, which are the two other social media platforms where we regularly run advertising campaigns.

Expensive for local businesses for the value it provides.

Gives another ad channel for you to reach customers you might not already attract.

Very easy to waste money.

Conversion of customers more.

Fast and intuitive UI , Can easily be handled with new users to create Ads.

We have had success with a handful of campaigns...mostly those geared to affinity groups. I am hoping new features i.e. Promote Mode, App and Video Campaign options will give us more opportunities to engage with our patients.

Twitter Ads has made it possible for my Bank to have an increasing customer base of young working-class professionals.

Twitter Ads has enabled us to grow our popularity amongst young professionals between the ages of 25 - 45. Even for those who do not click on our ads and do not have any relationship with us. They are getting to know our bank and service offerings.

The number of users is high which are potential clients. Removes unwanted users.

The number of conversion of clients is higher than any other social media.