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Twitter Ads

Twitter Ads

Overview

What is Twitter Ads?

Twitter Ads is a search engine marketing tool built around features such as objective-based campaigns, promoted trends, and in-depth analytics.

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Recent Reviews

TrustRadius Insights

Twitter Ads is a versatile platform that offers a variety of use cases for businesses and organizations. Users have found success in …
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Twitter Ads

8 out of 10
April 28, 2020
Incentivized
Twitter Ads are used for several purposes in the organization, which include branding, social media reach, user acquisition, conversion, …
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What Twitter Ads has done for me

6 out of 10
March 20, 2020
Twitter Ads is used by our marketing department only. We promote our tweets using twitter, once we have promoted the tweet we wait for …
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Pricing

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Unavailable

What is Twitter Ads?

Twitter Ads is a search engine marketing tool built around features such as objective-based campaigns, promoted trends, and in-depth analytics.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

Twitter Ads Integrations

Twitter Ads Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo
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Comparisons

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Reviews and Ratings

(161)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Twitter Ads is a versatile platform that offers a variety of use cases for businesses and organizations. Users have found success in leveraging the platform's real-time networking capabilities to target young people and young businesses, driving brand awareness and generating leads. By planning advertising campaigns around major news or entertainment events, businesses are able to capture the attention of their target audience at the right moment. The media and reporting sectors have also found value in using Twitter Ads to advertise B2B and B2C ads, effectively driving traffic to their clients' product sites.

In addition, Twitter Ads has proven effective for targeting specific demographics and reaching professionals, making it a valuable tool for expanding reach and increasing brand identity on the platform. Many businesses have used Twitter Ads to target their competitors' customers, raising awareness about their latest products and solutions. Nonprofit organizations have also utilized the platform to promote their accounts, highlight events and services, and raise awareness and funds for specific campaigns.

The user-friendly ads creation page and comprehensive analytics side have been highly praised by users, enabling businesses to easily create impactful campaigns while gaining valuable insights into their target audience. Twitter Ads offers unique advertising opportunities such as pay-per-click and display ads, further expanding reach and improving conversion rates. Overall, Twitter Ads has been successful in helping businesses increase visibility, drive website traffic, engage with customers, and achieve their marketing goals.

Attribute Ratings

Reviews

(1-25 of 36)
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Olabintan Adenike Shoro | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Engagement: Twitter ad. makes it easier for us to better engage with our users much more efficiently and faster. They even get to talk about us very easily too; simply by sharing our tweet.
  • Targeting: Twitter ad. has allowed us to convert more of our competitiors' clients and customers into ours, simply by targeting them with special offers courtesy of Twitter ads.
  • Survey: Twitter ad. allows us to create random surveys. We get our survey results in less than 24 hour after creation. Faster than organic surveys created by our research and development team.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • One Positive Impact has been that having ads running has increased the number of followers we have on Twitter.
  • Another positive impact is that due to having more followers, we now have more visits to our site.
  • A mixed impact would be that positively, since we have Adwords implemented as well, we can track back the source of our website traffic to being from a social source like Twitter. The negative of it is that Twitter ads does not have the tracking capability and we still need Google Adwords to do so.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Through Twitter Ads, we managed to convert an average of 14 new customers per month to one of our clients directly from their competitor by simply targeting the followers of that competitor's Twitter followers.
  • We managed to increase interest in a newly released product for one of our clients by 400% using Twitter Ads. the customer required an awareness campaign on the new product, and their showroom people reported the huge spike in enquiries around it during the Twitter Ads period.
Ben Rubenstein | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
  • We've been able to reach some segments of our audience that we might not have otherwise through increased Twitter impressions.
  • We've identified some segments of the audience that are less interested in our offerings based on the engagement metrics provided by Twitter.
  • We've converted traffic at a satisfactory rate to make the investment in Twitter Ads worth our time - we just need to monitor things closely.
Anthonia Aveh | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Twitter ads have allowed us be as cost effective as possible with our marketing budget.
  • With Twitter Ads reports , we have been able to analyze metrics of every ad campaign, allowing us to discover possible ways to improve on them. This obviously is not a possibility with traditional advert channels.
  • We have generated more leads with Twitter Ads than we have on Instagram and Facebook Ads, which are the two other social media platforms where we regularly run advertising campaigns.
Toni Reifsteck | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Incentivized
  • We have had success with a handful of campaigns...mostly those geared to affinity groups. I am hoping new features i.e. Promote Mode, App and Video Campaign options will give us more opportunities to engage with our patients.
Rebecca Oguntula | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Twitter Ads has made it possible for my Bank to have an increasing customer base of young working-class professionals.
  • Twitter Ads has enabled us to grow our popularity amongst young professionals between the ages of 25 - 45. Even for those who do not click on our ads and do not have any relationship with us. They are getting to know our bank and service offerings.
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