Overview
What is Twitter Ads?
Twitter Ads is a search engine marketing tool built around features such as objective-based campaigns, promoted trends, and in-depth analytics.
Reach your niche audience
Twitter Ads - Great for Business
I wish for better audience targeting
Twitter Ads - Increase ROI and Meet Marketing Goals
A good software that reaches young demographics but with a limited feature set
Good and effective self-serve ad platform
Perfect for user targeting.
Twitter Ads
What Twitter Ads has done for me
Twitter Ads is Great for Local Ads
Twitter Ads for B2B and B2C advertising
Good platform but not the first I would leverage
Twitter Ads Aren't Enough Bang for Your Buck
Good but still a long way to go
Helpful for Small Businesses!
Pricing
What is Twitter Ads?
Twitter Ads is a search engine marketing tool built around features such as objective-based campaigns, promoted trends, and in-depth analytics.
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Would you like us to let the vendor know that you want pricing?
9 people also want pricing
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Product Details
- About
- Integrations
- Tech Details
What is Twitter Ads?
Twitter Ads Integrations
- Domo
- Domo
Twitter Ads Technical Details
Operating Systems | Unspecified |
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Mobile Application | No |
Comparisons
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Reviews and Ratings
(161)Community Insights
- Business Problems Solved
Twitter Ads is a versatile platform that offers a variety of use cases for businesses and organizations. Users have found success in leveraging the platform's real-time networking capabilities to target young people and young businesses, driving brand awareness and generating leads. By planning advertising campaigns around major news or entertainment events, businesses are able to capture the attention of their target audience at the right moment. The media and reporting sectors have also found value in using Twitter Ads to advertise B2B and B2C ads, effectively driving traffic to their clients' product sites.
In addition, Twitter Ads has proven effective for targeting specific demographics and reaching professionals, making it a valuable tool for expanding reach and increasing brand identity on the platform. Many businesses have used Twitter Ads to target their competitors' customers, raising awareness about their latest products and solutions. Nonprofit organizations have also utilized the platform to promote their accounts, highlight events and services, and raise awareness and funds for specific campaigns.
The user-friendly ads creation page and comprehensive analytics side have been highly praised by users, enabling businesses to easily create impactful campaigns while gaining valuable insights into their target audience. Twitter Ads offers unique advertising opportunities such as pay-per-click and display ads, further expanding reach and improving conversion rates. Overall, Twitter Ads has been successful in helping businesses increase visibility, drive website traffic, engage with customers, and achieve their marketing goals.
Attribute Ratings
Reviews
(1-25 of 36)Reach your niche audience
- Increased our company following by 2%.
- Increased relationships with distant investors.
Twitter Ads - Great for Business
- Efficient reach
- Attributable ROI
- Good CPM
I wish for better audience targeting
- It increased brand exposure and traffic to the website
- Did not receive the expected ROI - it seemed expensive
Twitter Ads - Increase ROI and Meet Marketing Goals
- Increased Brand Awareness.
- Increased Reach.
- Traffic to Website.
- Targeting the hard to reach younger demographics
- Several clicks per ad though little engagement
- Allowed us to branch into markets we don't usually Target
Good and effective self-serve ad platform
- Reduced the costs on advertising and increased its efficiency
- Made ads launch easier and faster
- Improved our brand awareness
Perfect for user targeting.
- Engagement: Twitter ad. makes it easier for us to better engage with our users much more efficiently and faster. They even get to talk about us very easily too; simply by sharing our tweet.
- Targeting: Twitter ad. has allowed us to convert more of our competitiors' clients and customers into ours, simply by targeting them with special offers courtesy of Twitter ads.
- Survey: Twitter ad. allows us to create random surveys. We get our survey results in less than 24 hour after creation. Faster than organic surveys created by our research and development team.
Twitter Ads
- High scalibility
- High ROI
- Greater life time value of the user
What Twitter Ads has done for me
- We have gotten some likes.
- Not so many followers.
- Our business hasn't gone up.
Twitter Ads is Great for Local Ads
- Increased leads from people exposed to ads
- Increased brand recognition in areas of a city where we utilize Twitter ads
- Additional touchpoints for existing clients/client interaction
Twitter Ads for B2B and B2C advertising
- Twitter Ads was able to drive large site traffic levels at low cost.
- Twitter is able to drive impressions at extremely low CPMs compared to other social channels
Good platform but not the first I would leverage
- Measuring the campaigns on an even or algorithmic weighting suggests that Twitter Ads do make a contribution to overall campaign success.
Twitter Ads Aren't Enough Bang for Your Buck
- Negative ROI, I didn't feel like the investment in Twitter ads paid off
- Increased brand exposure
Good but still a long way to go
- Cost too much
- Not value for money
- Support methods have been requested by clients
Helpful for Small Businesses!
- One Positive Impact has been that having ads running has increased the number of followers we have on Twitter.
- Another positive impact is that due to having more followers, we now have more visits to our site.
- A mixed impact would be that positively, since we have Adwords implemented as well, we can track back the source of our website traffic to being from a social source like Twitter. The negative of it is that Twitter ads does not have the tracking capability and we still need Google Adwords to do so.
A strong, powerful -and possibly costly- way of building sales leads directly from your competitors' communities.
- Through Twitter Ads, we managed to convert an average of 14 new customers per month to one of our clients directly from their competitor by simply targeting the followers of that competitor's Twitter followers.
- We managed to increase interest in a newly released product for one of our clients by 400% using Twitter Ads. the customer required an awareness campaign on the new product, and their showroom people reported the huge spike in enquiries around it during the Twitter Ads period.
Thoughts about Twitter Ads
- It allows innovative ways to target and expand reach
- We can test beta ad units
- We've been able to reach some segments of our audience that we might not have otherwise through increased Twitter impressions.
- We've identified some segments of the audience that are less interested in our offerings based on the engagement metrics provided by Twitter.
- We've converted traffic at a satisfactory rate to make the investment in Twitter Ads worth our time - we just need to monitor things closely.
Cost Effective Way to Reach and Grow Follower Base
- Twitter Ads help clients grow following and stay relevant with their fans
- It's a fairly cost effective way to keep Twitter a relevant platform for clients
- Twitter ads have allowed us be as cost effective as possible with our marketing budget.
- With Twitter Ads reports , we have been able to analyze metrics of every ad campaign, allowing us to discover possible ways to improve on them. This obviously is not a possibility with traditional advert channels.
- We have generated more leads with Twitter Ads than we have on Instagram and Facebook Ads, which are the two other social media platforms where we regularly run advertising campaigns.
High Risk, High Reward
- Expensive for local businesses for the value it provides.
- Gives another ad channel for you to reach customers you might not already attract.
- Very easy to waste money.
Twitter : A place to advertise your brand
- Conversion of customers more.
- Fast and intuitive UI , Can easily be handled with new users to create Ads.
Healthcare and Twitter Ads
- We have had success with a handful of campaigns...mostly those geared to affinity groups. I am hoping new features i.e. Promote Mode, App and Video Campaign options will give us more opportunities to engage with our patients.
Twitter ad. It is effective but expensive.
- Twitter Ads has made it possible for my Bank to have an increasing customer base of young working-class professionals.
- Twitter Ads has enabled us to grow our popularity amongst young professionals between the ages of 25 - 45. Even for those who do not click on our ads and do not have any relationship with us. They are getting to know our bank and service offerings.
- The number of users is high which are potential clients. Removes unwanted users.
- The number of conversion of clients is higher than any other social media.