Twitter Ads

Twitter Ads

Score 7.7 out of 10
Twitter Ads

Overview

What is Twitter Ads?

Twitter Ads is a search engine marketing tool built around features such as objective-based campaigns, promoted trends, and in-depth analytics.
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Recent Reviews

Twitter Ads

8 out of 10
April 28, 2020
Twitter Ads are used for several purposes in the organization, which include branding, social media reach, user acquisition, conversion, …
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Pricing

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What is Twitter Ads?

Twitter Ads is a search engine marketing tool built around features such as objective-based campaigns, promoted trends, and in-depth analytics.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Product Details

What is Twitter Ads?

Twitter Ads is a search engine marketing tool built around features such as objective-based campaigns, promoted trends, and in-depth analytics.

Twitter Ads Integrations

Twitter Ads Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo
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Comparisons

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Reviews and Ratings

 (157)

Attribute Ratings

Reviews

(1-25 of 36)
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Score 8 out of 10
Vetted Review
Verified User
We use Twitter ads to drive awareness through video products along with reach unique audiences in a conversation-based platform. It is a part of our overall marketing mix within the social media channel. It has helped increase our client's follower count and drive sales.
Score 7 out of 10
Vetted Review
Verified User
We use Twitter ads to reach new audiences and broaden our customer base through advertising and increase traffic to our website. It is a complement to other social media and googles ads advertising that we're performing. It has helpful features that allow [targeting] the audience you need and create sponsored posts.
Sydney Lovegrove | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Twitter Ads is a great advertising platform for active conversations and ongoing events. We advertised on Twitter to increase our reach and engagement on relevant campaigns. We utilized our Twitter Ads to drive traffic to our website. It is a really easy platform to use but targeting is limited compared to other social media advertising.
April 28, 2020

Twitter Ads

Score 8 out of 10
Vetted Review
Verified User
Twitter Ads are used for several purposes in the organization, which include branding, social media reach, user acquisition, conversion, lead generation, etc. Twitter Ads are used pretty much across the whole organization. Twitter Ads help to build brand value, helps in user acquisition along with retention, and thus drives revenue for the organization.
Score 6 out of 10
Vetted Review
Verified User
Twitter Ads is used by our marketing department only. We promote our tweets using twitter, once we have promoted the tweet we wait for Twitter approval and then it will be an official ad. It expands our reach for customers on twitter to find our target market. It helps in our overall marketing strategy for social media.
Matthew Bernstein | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Twitter Ads is a great way to be recognized locally for an inexpensive total sum. It is currently utilized in my organization across several different business units - the primary use for it is of course in the marketing department, which utilizes the platform to get reach within a defined neighborhood and generate leads.
Tegan Jenner | TrustRadius Reviewer
Score 4 out of 10
Vetted Review
Verified User
Twitter Ads is used by the media and reporting sectors of our company. We use it to advertise B2B and B2C ads for our clients, using against traffic objectives to drive traffic to our client's product sites. We implement Twitter Ads on behalf of the clients, and manage the performance and budgets within the tool. We also coordinate directly with a Twitter rep to set up IOs to use Twitter Ads.
Score 3 out of 10
Vetted Review
Verified User
We use Twitter Ads as and when requested by our clients. The form of Twitter Ads we use are promoted tweets. With Twitter we can run different tests, one is a promoted account where you can target everyone, and the other are promoted tweets. Twitter Stats are good as you see Impressions, click rate, clicks and spend for promoted tweets, and this data doesn’t lag and is available immediately. We found promoted tweets do better than promoted accounts. However, while promoted tweets did get click-through, this does depend on the content and how the tweet is written.
Score 8 out of 10
Vetted Review
Verified User
It is being used by my department in the organization as the marketing team is the consolidation of these efforts for the entire organization. It addresses the problems of expanding our reach and of trying to increase brand identity especially on Twitter.
Score 8 out of 10
Vetted Review
Verified User

Twitter Ads is a strong competitor in the social media advertising sphere. While in my opinion, it ranks 3rd after Facebook (price-wise) and Instagram (Niche-marketing), I am still a big fan of Twitter ads mainly due to the fact that the conversion rate is higher than other social media platforms.

To make it simple, a customer/sales lead who comes to your website through Twitter is more likely to buy products (and normally their basket has a higher average value) than those who come from Facebook and Instagram.

The ads creation page is easy to use and creating your first ad can be as fast as a few clicks.

The analytics side is also quite comprehensive.

Jasmine Wang | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
I purchase Twitter Ads on behalf of my client. It is used by the whole organization for the multiple clients we service. It allows us to broaden our paid social media reach and target users that we can't necessarily find anywhere else. They allow allow us think outside the box with the many advertising opportunities available.
Ben Rubenstein | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
We use Twitter Ads within our business unit in order to increase visibility for the content we are sharing on Twitter, with the goal of ultimately increasing conversions. We've run multiple types of campaigns, including promoted tweets and follower growth, as well as the flat-fee promotion which includes both types.
Anthonia Aveh | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
We leverage Twitter Ads specifically to target young people and young businesses. While young people spend more time on the internet and effectively on social media, startup businesses tend to use social media to reach out to prospective customers, since they do not typically have large marketing resources like established brands.
Twitter Ads enable us reach this demographic of users at a significant fraction of the cost than if we choose to reach them via traditional advertisement medium like mainstream television.
Nicholas De Salvo | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
We run advertising on a variety of social platforms depending on needs and best fit. Twitter is a real-time networking platform that allows you to be in front of a live audience at any time. Twitter ads are great to plan around major news or entertainment events when people are gathering together to talk about the same things and can really build awareness for your brand.
Score 7 out of 10
Vetted Review
Verified User
Basically, we use Twitter Ads for attracting relevant customers according to our campaigns and Ads. Like It can be a beauty product for which we try to connect with women and girls. It is simpler to use rather than Facebook. Since Twitter has the second largest number of users so it is a great place to run your Ads and campaigns. It also helps in gathering more followers. It helps directly connecting with the users and customers with messages or tweets etc.
Rebecca Oguntula | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
We use Twitter Ads majorly to target young working-class professionals who are amongst our major business customer targets. Twitter from our past marketing campaigns has gotten us the highest working-class professional customers amongst every marketing campaign running across major social media platforms here; Facebook, Linkedin, Instagram, and Twitter.
Score 8 out of 10
Vetted Review
Verified User
Twitter Ads is used to create campaigns and interact with customers directly and to know their views and requirements. It enables us to reach professionals who are major business targets since it has a very large number of potential users. As we create a campaign, only those who are interested in the campaigns are the users we need to reach. There's no need to interact with everyone on the platform.
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