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Typeform has found widespread use across various departments and industries as a versatile tool for data collection and survey …
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What is Typeform?
Typeform is online form and survey software, focused on high-quality visuals and user experience. Users can create surveys, registration forms, tests & quizzes, contests, tutorials, shopping carts, and contact forms, without needing to write code. Typeform offers freemium plan pricing.…
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- Multiple question types (44)9.393%
- Themes (44)8.181%
- Custom logo/branding (42)8.181%
- Survey templates (42)7.474%
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Reverse ETL automation with Typeform, Marketo, BigQuery, and Slack
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Notification Option Typeform | With Demo
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Typeform Example Market Research Survey
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What is Typeform?
Typeform is online form and survey software, focused on high-quality visuals and user experience. Users can create surveys, registration forms, tests & quizzes, contests, tutorials, shopping carts, and contact forms, without needing to write code.
Typeform offers freemium plan pricing. Their basic plan is free for one user; their Pro plan in $35/month for one user (includes logic jump, respondent notifications, calculator, custom thank you screen, hidden fields, payment fields, and 2GB file storage); their Pro+ plan is $70/month for three users (also includes team collaboration, white-labelled typeforms, priority support, and 4GB file storage).
Typeform offers freemium plan pricing. Their basic plan is free for one user; their Pro plan in $35/month for one user (includes logic jump, respondent notifications, calculator, custom thank you screen, hidden fields, payment fields, and 2GB file storage); their Pro+ plan is $70/month for three users (also includes team collaboration, white-labelled typeforms, priority support, and 4GB file storage).
Typeform Videos
How you ask is important
In this Software Unboxing, we demo Typeform. Walking through the steps of taking a template to functional form, this tutorial is a great introduction to Typeform.
Typeform Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
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TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
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Typeform has found widespread use across various departments and industries as a versatile tool for data collection and survey administration. Users have utilized Typeform for a range of purposes, including conducting surveys, gathering feedback, and collecting customer reviews. The software has been commended for its user-friendly interface and customizable forms that match company branding, simplifying the data collection process.
Typeform has proven to be particularly valuable in content marketing teams, allowing them to gather insights and recognize pain points through easy and efficient data collection. It has also been widely used in customer success and marketing departments to collect and analyze feedback from SaaS product customers. The software's logic mapping capabilities have made it an ideal choice for conducting large-scale surveys and research, tailoring questions based on respondents' previous answers. Furthermore, Typeform has been praised for its design and layout options, providing a more enjoyable survey experience compared to other platforms like Google Forms.
In addition, Typeform has been employed in various industries such as education, non-profit organizations, event planning, customer engagement, and partner programs. Whether it is building online applications for a non-profit trade school or administrating surveys to qualify job applicants, Typeform has proven to be a time-saving solution that collects data as a whole rather than individually. The ability to add logic jumps within the survey process allows users to customize the experience based on respondents' actions. Integration with CRM systems like HubSpot further enhances the form experience for users by streamlining marketing requests.
While many users have praised the features and capabilities of Typeform, there have been occasional complaints about the customer support provided by the platform. Some users have reported slow response times and problems with problem analysis. Additionally, changes to Typeform's plans have prompted concerns among users about potential issues. Despite these criticisms, Typeform remains a popular choice for individuals and businesses seeking a user-friendly and customizable tool for their data collection needs.
Calculator tool: Users have found the calculator tool in Typeform to be extremely helpful for incorporating complex calculations into their forms, with multiple reviewers praising its functionality and versatility.
Compatibility across devices: Reviewers appreciate that Typeform is compatible with modern web browsers and ensures a seamless user experience across different platforms. This feature has been mentioned by several users as a key advantage of the software.
Integration capabilities: Many users have praised the integration options in Typeform, particularly with products like Zapier and Intercom, which allow for streamlined workflows and automation. These integrations have been described as flexible and time-saving by multiple reviewers.
Confusing User Interface: Some users have found the user interface of Typeform to be confusing and not intuitive, particularly when creating forms or navigating through the platform. They feel that a more streamlined and user-friendly interface would greatly enhance their experience.
Limited Customization Options: Multiple users have mentioned that they find the customization options in Typeform to be limited. This makes it difficult for them to create surveys or forms beyond the provided question options, limiting their ability to gather specific information from respondents.
Lack of Integration with Popular Services: One user has expressed dissatisfaction with Typeform's lack of integration with popular services other than Zapier. They believe that having more native integration options would make it easier for companies to connect Typeform with their existing tools and systems.
Users have made several recommendations for Typeform based on their experiences. Firstly, many users suggest integrating Typeform with Slack as it enhances collaboration and data sharing within teams. Secondly, Typeform is highly recommended as a free and user-friendly alternative to SurveyMonkey. Users appreciate the better overall user experience offered by Typeform. Lastly, users recommend Typeform for its ability to handle large volumes of surveys and collect a large number of responses. It is particularly praised for its customization options and suitability for quickly gathering data.
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(26-44 of 44)Companies can't remove reviews or game the system. Here's why
February 02, 2019
Coding-Free Form and Survey Creation
We use Typeform on our internal blog to conduct employee surveys and gather information across departments. It's an easy way to gather information without having to code anything, and we can get it set up quickly so we can add a new form each week with our weekly blogs. We have the Pro Plan, so we can collect an unlimited number of responses each month which allows us to ask whatever questions we choose.
- Creating a form is really easy, no knowledge of coding is needed.
- I like how you can navigate almost their entire website using only your keyboard. I think it shows new users that the forms you create can be navigated just as easily.
- The ability to create a custom Thank You screen is great too. It allows your users to feel like this form was created specifically for them by you, not just generated online.
- The pricing structure is a little steep, especially for the Pro+ plan. It would be nice if they had an a la carte option because there are some features we are paying for that we will never use.
- When creating forms, sometimes the cursor will inexplicably leave the field you are typing in and leave you with incomplete sentences.
- Even though we are paying for our use, we still have the Typeform branding on our forms, which I think should be removed once you upgrade from the basic plan.
December 20, 2018
Typefom is best when you need a customizable solution for lead gen forms, customer feedback & feature requests
Typeform was being used by our Sales, Marketing & Product Team to obtain user feedback both on the service aspects as well as product features. While Typeform offers extensive capabilities, it was too much for our needs, especially once we started using Pipedrive which comes with its own form builder. Typeform was used when we used Salesforce and had to be integrated with Zapier - the connection sometimes broke.
- User-friendly
- Accessibility
- Free version
- Pricing for paid version is quite high
- UI is over-complicated for most basic users
December 08, 2018
Our Customer Success team's customer feedback/survey tool of choice
Our Customer Success and Marketing departments use Typeform frequently to collect feedback from our SaaS product customer base. Our CSMs utilize it strongly, as it's proved to be an effective tool to both collect and analyze feedback and then turn it into actionable insight or share it with the rest of our company or even our customers. It was a rough start finding a survey tool to fit all of our needs, and we originally turned to other tools, but after giving Typeform a try we can definitely say that we're very happy with its functionality and the vision/direction Typeform's moving towards as a business.
- Working in Typeform is automatic and intuitive. It's easy to find the surveys we're looking for and to manage or edit them (duplicating, creating, removing surveys, as well as putting them in folders). I didn't have to "learn" how to use it; when creating a new survey, the app just flows in a way that you know what the next step is and how to get there. The appearance of the app is clean and beautiful, without losing the details you need to customize.
- Like I said above, while Typeform is simple and automatic, it doesn't skimp out on all the customization and tweaks you need to create a fitting survey for your exact use case. They have a wide selection of custom questions you can ask in your survey (from a simple 'Yes/No' to an 'Opinion Scale' to even payment collection) and many different settings for those questions (make it required, add a description/image/video, etc.).
- You can also customize the look and feel of each individual Typeform, and save each appearance as a template setting to use again! This has really helped us make Typeform our own by adding our own branding to it.
- Typeform makes it so easy for users to respond to surveys. They have a clean, beautiful experience that flows and no one has issues submitting responses. Typeform has an Intercom integration, which is perfect as we use Intercom with our customers, so it's easy to just issue a Typeform survey with our in-app chat to get quick and numerous responses.
- I would love to see improved integrations of Typeform with the other tools that we use. While Typeform's in-app chat integration with Intercom is great, it doesn't cover ALL of our use cases with issuing surveys, and we'd really like to see support for email surveys that are easy and quick for recipients to submit without additional hassle.
- We will always welcome additional insights/analytics provided with the feedback results that come in for our Typeforms. The more presentable they are, the more we can use them for internal and external use. Typeform just recently added a 'Stories' beta that caters to this so we're excited to see what more they'll be doing with it.
- While most of our team is pretty tech savvy and very independently figures out new technology, starting out with creating a first Typeform survey may be more challenging with other less technological teams, as their creator is very conservative with real estate and uses icons instead of titles for links (though you can mouse over the menu to see the title of an item).
November 30, 2018
Solid tool at a solid price
We use Typeform across our whole organization, but primarily for customer engagement. We'll send surveys or quizzes to our audience for engagement purposes, not so much for email capture or the like. We may use it at a tradeshow as part of a prize giveaway (with scoring for quizzes) or maybe as a yearly survey to our entire email base to try and get an idea of what our audience wants.
- Visually appealing. Even though it's become more popular these days, I think Typeform still looks better than most form software available.
- Smart. With easy logic jumping and calculations, you can do some cool things.
- Integrations. To follow the conversion funnel you need integration between systems and Typeform has enough to get the job done (with a little IFTT or Zapier support along the way).
- Embedding on other web pages isn't the smoothest UX yet. There are times when the user is forced to scroll when the viewport has plenty of room and other quirks like that.
- Typeform may need to start offering more visual customization soon. Typeform was really cool when most people had never seen it before, but it's getting so popular it needs something else to stand out.
Our small non-profit trade school does not currently possess a student information database - we piece together databases with applications and softwares to meet our needs. In the case of Typeform, the Marketing & Admissions offices use the software to build out our online application for an individual to apply to our school, with the information filtering into our CRM (HubSpot) by way of Zapier, a software that helps information travel between open source softwares. Marketing also uses Typeform for surveying.
- Typeform is very user-friendly and requires very little knowledge of back end HTML or coding. Building forms in their platform is very easy and quick.
- Typeform has very easy-to-use "skip logic" that allows me to create a better form experience for the end user by changing the form based on the user's previous answers. It is very seamless and smooth, and it helps make the form much more personalized and "smart."
- The analytics are very good, but not quite to the level of "amazing." They give you what you need -- how long it takes people to complete the form, the platform or device they used, etc.
- All in all, Typeform allows your forms to be better than your average form - its not just a simple, vertical form. It can be interactive, it can be smart, and you can use photos to enhance the experience. For me, without a huge budget to build out a full-on application where users can create accounts and such, it works.
- Data transfer off of Typeform can be a challenge. We need to use Zapier to connect Typeform with our HubSpot database, and every time we want to make an update to the form, it often creates the need to re-map the fields in order to transfer the data perfectly.
- A user going "backwards" on the form can be difficult and create an awkward experience for the user.
- The software does not have any feature or way to allow individuals to start a form, leave, come back, and continue. Once someone leaves, it is gone forever. For me and for what I use the software for, it would be amazing if we could allow a user to bookmark their progress, or even create an account to start their application, returning at a later date to finish. Unfortunately, Typeform does not offer this.
- We get real-time respondent notifications, which is great, but the format in which they send the email cannot be replicated when going into the software and viewing results. Exporting submissions comes in the form of a spreadsheet, whereas the notification comes in vertically in order, with the question accompanying the response. So, if you do not save these response in your inbox, you're in trouble.
September 07, 2018
New to Typeform?! Easy Peasy
Typeform is being used in my organization by only myself currently, as we are rather new to using it. Typeform allows for me to collect data as a whole instead of each person emailing it to me one at a time. This has been a time saver on my part, as I do not have to record each person's email, it is collected right on Typeform and I am able to print what I need.
- Typeform does well allowing users to input their own questions. While their templates are awesome, not every organization uses set templates.
- Collecting the data directly on their website in your specific survey is a godsend.
- Truly the only area I feel could use improvement is under the report menu. I have to wiggle around on that tab to get exactly what I am wanting.
August 16, 2018
Easy to use and high value for the money!
Typeform is used primarily by the Marketing department as a form generator. We then integrate with HubSpot, our CRM. We use Typeform to handle Marketing requests and as a great way to improve the form experience of the user. HubSpot's forms, although technically nice, do not have a lot of design elements which can be very boring.
Additionally, we use Typeform to help facilitate online purchasing for our Lactation Store. With an integration with Stripe, we are able to use the form to help patients purchase lactation products while they are still in the hospital, using their digital devices.
Additionally, we use Typeform to help facilitate online purchasing for our Lactation Store. With an integration with Stripe, we are able to use the form to help patients purchase lactation products while they are still in the hospital, using their digital devices.
- Form intake.
- Managing requests.
- Awesome reporting.
- Immersive data collection.
- Mobile and desktop friendly.
- Extremely versatile. Can handle any form requests we have. Contact forms, quizzes, shops or feedback forms all work great in Typeform.
- A lot of integrations, including HubSpot.
- Fantastic AI software that helps automate the form collection process and turn it into an experience for the consumer.
- More payment methods other than Stripe (although a good one).
- Better support. It is not 24/7 and they are based out of Spain, which can be a headache for American users.
- Reporting on the back end doesn't always facilitate use for short form/long form answers.
July 13, 2018
Visually appealing for responders, hard to learn
We use Typeform for all of our data collection (surveys, applications) for our membership. We also utilize it for internal surveys and weekly updates. We chose typeform for the visual appeal, but what really makes it a great tool is the ability to add logic jumps to your data (ie if someone does x, jump to a certain question etc) and the ability to integrate it to send data to another source using Zapier, which greatly reduces the time needed to move data or make multiple surveys.
- Logic jumps
- Aesthetically pleasing surveys
- Customization
- Integration
- User experience - hard to learn, not intuitive
- Downloading forms directly from Typeform
- Cannot create rules in a spreadsheet (so if you have a lot of rules or you use it for payment, this is a huge hassle)
June 07, 2018
User-friendly, team-friendly
We utilize Typeform for surveys within our organization. We have large-scale surveys, such as our bi-annual career satisfaction survey, that are sent out via Typeform. We also use it for small-scale information gathering, such as sign ups for events. We do have some departments that use it individually, but for the most part, we are using it to gather information from the entire organization. It's a very user-friendly tool. We have several people within the organization that use it, and new users have been brought up to speed easily. The customization tools make it easy to personalize.
- Survey options - there are different question options you can use, even within the same survey. When sending out large surveys with varying types of questions, it's convenient to have different options for those taking the surveys.
- Results - after you've completed the survey, your results are easy to download and analyze. Have the data ready to go with a Excel file is much more convenient than other survey sites we've utilized.
- Sharing - surveys are provided with an easy-to-use link. This makes sharing quick and easy.
- User-friendly - interface is easy to utilize. Very little training is required to use the tool effectively.
- Customizable - although some areas could improve, it is helpful there are different types of questions you can use, pictures can be uploaded, etc.
- In addition to convenient data, Typeform also keeps track of visits/who has completed the survey. If you're sending out mandatory notices to your team, and need to keep track of who has visited, Typeform makes this easy.
- There's definitely room for improvement on the customization side. Unless you know the ins and outs of the program, the surveys can be a bit plain.
- Creating anything beyond the question options given can be difficult. Adding variables and questions leading to other questions can be difficult. If your questions are straightforward and answers don't change the possibility of the next question, you shouldn't have much trouble.
- Surveys only allow for 10 questions per survey, unless you upgrade to the Pro version. I understand there's a need to make money, but for what we use the platform for, an upgrade wouldn't be necessary. It would be nice if you could ask more questions, but perhaps not utilize certain features if you're still on the basic plan.
We're currently using Typeform to gather feedback/data from our current customers for marketing purposes and I'm personally using it for new customers prior to them starting the onboarding process. Rather than waiting to find out answers to basic questions during our initial meeting, we use Typeform to gather that data beforehand to better utilize our time with our customers.
- I love how easy and fun it is to create a form. Adding various fields is so simple and they have a robust variety of fields to choose from.
- Typeform's design is a fresh take on forms. Google Forms needs an update bad because Typeform is such a better experience. Also, you can create jump logic to send registrants to certain questions based on their answers to other questions.
- Not only are the forms wonderful, but they definitely have the users in mind. You can easily create a customized notification email to be sent to anyone you choose, which is beneficial for our team. Also, the overall data and results abilities are great.
- When I first signed up with Typeform, I wasn't taken through any type of setup flow or cues. It would have been nice to have that during the setup process with me being a new user.
- They're templates are great, but I do wish they had a few more to choose from.
- It'd be nice if you could redirect a registrant to a certain page based on an answer to one of their questions. I looked into doing this, but do not believe it's possible yet.
We use Typeform to collet data from our salesteam in order to complete equipment mockups for them. Typeform provided us with a free, easy to set up, simple to use, and accessible anywhere platform to gather the data needed from sales for this purpose. Prior to implementing Typeform, requests took quite awhile as it was a lot of back and forth getting answers to questions marketing needed to complete the project. Using Typeform forms saves time and ensures no additional questions need to be asked, which means turnaround is faster.
- Easy to set up.
- Web-based, so accessible anywhere from any web platform (PC, Mac, and mobile).
- Customizable and powerful, even the free version.
- Free.
- I have no comments on how the free version of Typeform could improve. For what it is, the free version is incredibly powerful and easy to use.
April 24, 2018
Typeform is best in the market
We started using it for marketing (various questions to our customers to develop better marketing strategy). Lately, we've started using surveys in the onboarding process. Typeform solves the same issue across the board: a way to facilitate surveys in ways that have a brilliant design, are simple to create, and easy to review.
- Easy designer that makes creating a good-looking survey really straightforward.
- Powerful abilities, such as logic jumps and calculations.
- Great reporting, viewable in very uncomplicated ways.
- Different visualizations for reports built in.
- Better layout for viewing of all created projects.
April 24, 2018
Typeform is a beautiful way to onboard new clients
I use Typeform currently to collect information from new clients. When we onboard a new client for my marketing company, we need to get information that we use to provide better services. For example, if we're doing branding and graphics for a client, we ask them about their company personality, what colors they like, which designs they like better than others, etc. It's a really streamlined way to collect standard info from clients and it's easy for them to use.
- It's really easy to put together a survey that looks good.
- Clients feel like we're taking care of them because we give them a standard form, but it feels more personalized and stylish.
- It's really simple to share the information we collect with employees at my company.
- I like their older form builder better than the new one. The new one is still easy, but it was better before.
- I would prefer that Typeform integrates better with other software, like my email software.
April 20, 2018
Typeform Review
The Typeform platform is being used across the organization at Cartegraph. However, we use it for four main areas: gathering customer satisfaction data, gathering initial project data for small market configurations, marketing style surveys, and administering quizzes and tests. Typeform has been a great platform because of its flexibility and the wonderful user experience it offers for the admin and the end-user. Although we have had some hiccups with it in the two years we have used it, the platform has and continues to improve immensely with each "release." They utilize a continuous release model, which I love because there are days I'll log in and have immediate access to multiple new features.
- UX for the admin and the end-users
- Survey response insights to understand how end-users are interacting with the system
- Simple integrations through Zapier
- Hidden Fields
- Logic Jumps
- Better response analytics within the platform, versus having to dump responses into Excel
- More integration options to create and add new records in Salesforce or other CRM platforms.
- Added functionality when utilizing the platform for building tests/quizzes. Particularly saving as you go, timing options, and a more robust calculator function. I understand this isn't their core though so I understand why they have not invested a lot here. We were able to make do with the functionality they have to administer an admin test.
February 12, 2018
It doesn't do everything, but what it does, it does well.
While we use Typeform at our company in a variety of ways, we don't generally use it for our forms. Rather, it's one of the tools we use to create interactive content marketing pieces. In some cases, we embed Typeform on our landing pages or blog to quickly create polls. We have created internal surveys to collect input from our employees about certain questions, as well as external client-facing surveys. And we've used it on occasion to make quizzes with the scoring/calculator functionality. It's simply an attractive, easy-to-use, light and dynamic way to collect information for a variety of uses from internal and external customers and prospects.
- Easily customizable (within certain limits) -- embeds nicely on landing pages, easy to format with our brand colors.
- A wide variety of question styles makes it useful to collect information in a variety of ways, from open-ended short- and long-form questions, to rating scales, to yes/no questions, to multiple choice, and so on. Quite a few different options.
- Typeform's logic makes it easy to branch our forms/surveys based on question answers.
- The ability to collect information, then serve up those answers in follow-up questions, is one of Typeform's strengths -- including the user's name, for instance.
- Light and fast. Give it a try - you'll see what I mean.
- The scoring functionality could be a little more robust.
- While Typeform touts the ability to create quizzes and calculators (and it's true, it can), there are other tools out there for such uses that may be better suited to such tasks. The calculator functionality seems a bit limited (especially for content marketing purposes), and for quiz functionality, you might be better off with a dedicated quizzing tool.
- Typeform's look is attractive -- but it's always pretty recognizable as a Typeform. Customization beyond images, colors, etc. lags behind some of the more robust (and far more expensive) interactive marketing tools out there.
January 19, 2018
Beautiful forms, a great UX, and a simple admin experience.
We have been using Typeform on a small scale to test it out as a survey platform for our needs. Most often it's been used internally for team and employee surveys, with plans to start using it for larger scale forms as well. We have also recommended it to some of our clients as an option for managing their surveys.
- Typeform creates beautiful forms that look great and provide a wonderful UX.
- Typeform works well for stand-alone forms. Filling out the form is a full-page experience in itself.
- Typeform makes complex forms look very simple by showing users only what's relevant to them right now.
- Typeform doesn't seem to work very well for companies who want more traditionally-structured web forms that many B2B clients might desire to look more like actual physical (paper) forms.
- Typeform does embed nicely into other sites, but it does not look or work like a normal form you'd see on a site. It sometimes resembles an advertisement on the page.
- If your form relies on users remembering their answers to previous questions, users might find themselves losing their place and having to go back and forth between the questions to look up their past answers. It usually works best for forms with questions that don't require that level of memory about previous answers.
Typeform allows you to collect information in a survey format and displays all collected data in a spreadsheet-style page for comparing and analyzing data.
- Input end experience is very streamlined and visually pleasing
- Clear next step and submit actions for input end
- Comparing and collecting data
- There is no way to view a single user's data entry as a one page form or document, it always goes into a spreadsheet
- There is no way to receive form notifications with the free version of Typeform
- Embedding in Squarespace websites is mediocre
May 06, 2016
Easomatic!
Great for collecting qualitative research on users.
- Simple forms
- Nicely designed formats (nice to look at)
- Provides status of where a user is in the survey process
- More quantitative data collection
- Allowing studies that use more images along with questions
We use it across our organization to administer surveys that look and feel good. It's more mobile friendly, which we appreciate, and I like that we can customize it to match our brand identity.
- Flexible - mobile version looks great, response times are almost that of web, completion rates are just as high
- Elegant - clean design and interface, especially on the taking aspect. Good customization options.
- Simple - clean design, drag and drop is relatively easy to use. Easy to send links that track hidden variables, which is great for plugging results back into our interface.
- Qualitative analysis is not present. Would love to see word clouds or some other qual treatment in
- Lack of matrix questions/other question types. I get why you do the question groupings, but it's frustrating that I can't do simple radio button responses in a matrix format
- The logic can take a bit to master the first time
- They don't calculate NPS correctly in the quickview report - they present NPS as a question type option but calculate the average (which is weird). Would be great to have accurate calculations of this for both NPS and net satisfaction calculations
- Collaboration permissions are still wonky. Collaborators can't use master-account created design templates? What's up with that? Still not sure if I see the value of having collaborators. Considering downgrading our account and using one master log-in.